Archive for September, 2011
Talking in Pictures. Illustrating Through Visual Trends. A Letter From Paula Scher.
Singapore, 28 September 2011: Getty Images has today announced its most recent project within 27Letters, “A Letter from Paula Scher,” featuring renowned graphic designer, Paula Scher. Taking a deeper dive into everyday insights by profiling thought leaders within the visual space, Paula Scher is the first of several executives to share insight on camera, related to visual understanding, communication and ideas.
Getty Images’ 27Letters is a dedicated website for creatives that showcases the visual trends that are currently setting the global visual conversation. Collated alphabetically and updated every few days, 27Letters was first launched in 2010. The initiative features insights into the most used, referenced and talked-about visual trends in the media space, from over 250 influential media sites and opinion-forming blogs, providing “bite-sized” reports on the latest visual content.
“We created 27Letters to identify the latest visual ideas and trends that will shape the imagery of tomorrow and present them in a way that’s easy to consume,” explained Andrew Saunders, Senior Vice President of Creative at Getty Images. “Our customers are constantly seeking the latest trends and unique content to share with their clients and audiences, and 27Letters gives them the tools to stay on top of the rapidly-changing media landscape.”
In addition to showcasing global visual trends in the form of easily-digestible reports, 27Letters presents creatives with the innovative trends that truly matter. Snapshots of a few of the trends to be featured within the new 27Letters collection include:
P is for Preppy: It’s hard to imagine at this moment in time, but next year we will be swimming in Preppy. Baz Luhrmann’s version of The Great Gatsby starring Leonardo DiCaprio, Carey Mulligan and a voiceover by Tobey Maguire, will launch 1920s fashions. An early twist on this is Masaya Kuroki’s Spring 2012 collection for French label Maison Kitsune. Better dig out that boater and blazer.
U is for Ultra-Man: Masculinity in advertising gets evermore magnified in Old Spice’s face-off between Isaiah Mustafa and Fabio. These cartoon versions of maleness, trading mock-insults, has reeled in viewing numbers via Twitter questions from users. There’s a lot of mock-heroic “hyper-masculinity” around in ads at the moment. It gives licence to a certain amount of vanity. Expect more exploration of imagery around masculinity.
W is for Wonder: As the Atlantis completed its final mission, the Big Picture ran this visual homage to the last space flight. This image of the International Space Station and Atlantis (the Russian Soyuz is docked on the left) with the earth in the background, captures the sense of technological endeavour and the scale of human achievement. Space imagery will still tug emotional strings around wonder.
“The visual trends that we see all around us are highly impactful,” said Andrew Delaney. “We try to look at everything as if we are seeing it for the first time, regardless of whether it is something that we see every day. Through 27Letters, we feature real insights on the most used, referenced and talked about visuals in the media space – actively listening, watching and reacting to mainstream media sites and blogs covering a variety of categories.”
Content featured on 27Letters is regularly refreshed, providing insightful analysis of the latest visual ideas from advertising, architecture, art, design, fashion, film and photography. The latest 27Letters collection can be viewed online here: www.gettyimages.com/27Letters
- for photography enthusiasts to capture details both near and far.
- Maximize details with new affordable telephoto lens.
Singapore, 23 September, 2011 – Canon today revealed the new EF-S 55-250mm f/4-5.6 IS II telephoto lens, with an extensive zoom range that allows photographers to get intimately close to the action from a safe distance. Nature, wildlife and sports photo enthusiasts will enjoy the benefit of the crop factor to get maximum detail at long distances.
“Photographers are constantly seeking to learn about the various genres of photography,” said Andrew Koh, Senior Director & General Manager of Canon Imaging & Information Products Group. “The Canon EF-S 55-250mm f/4-5.6 IS II lens is a good starter lens for photographers interested in taking up telephotography with its compact form factor, extensive range and affordability.”
A Higher Image Quality
The Canon EF-S 55-250mm f/4-5.6 IS II lens allows users to take picturesque long-range photographs. Photographers can expect sharper shots with the inclusion of an Ultra-Low Dispersion (UD) lens element, which allows the user to maintain high image quality across the entire zoom range.
In addition, Canon’s four-stop[i] Image Stabilization technology lets photographers take pictures in low light settings with ease, and with automatic panning detection, users need not miss high speed shots anymore.
Portrait-oriented photographers can look forward to creating unique images with the Canon EF-S 55-250mm f/4-5.6 IS II’s new 7-bladed circular aperture capability that creates a smooth out-of-focus effect for pleasing and professional-looking pictures.
Enhanced Mobility and Environmentally Friendly
With a long zoom range yet weighing in at only 390g, the Canon EF-S 55-250mm f/4-5.6 IS II is ideal lens for photographers seeking an affordable and versatile lens for general-purpose telephoto photography.
Environmentally conscious users will also be pleased to know that all of the glass elements used in the lens’ optics are completely lead-free.
Price & Availability
The EF-S 55-250mm f/4-5.6 IS II will be available from early October at authorized Canon dealers at the recommended retail price of S$499.
-Four-stop image stabilization: Hand-held images that require a shutter speed of 1/250 to eliminate camera shake can now be taken hand-held at a shutter speed of as slow as 1/15.
This consumer targeted lens is in its 2nd incarnation since the previous version. Although it is expected that Professionals will shun this lens opting for the better built “L” brethens to the likes of EF 70-200mm F2.8L IS USM II or the long serving EF 100-400mm F4.5-5.6L IS USM, this EF-S 55-250mm is really targeting at beginners who wish to have access to super telephoto range without breaking their bank. As the competition heats up with replacement lens models, Canon had updated their “Kit Lens” with the new EF-S18-55mm F3.5-5.6 IS II and had given a better quality lens with good image quality recently, this EF-S55-250mm will be the “Partner lens” that was expected to be updated. And Canon did just as expected.
The EF-S 55-250mm has the 35mm equivalent range of 88-400mm on a typical Canon APS-C (1.6 crop). This is value for money in any sense. I am unable to comment on the image quality and handling at press time as I have not personally tried the lens, but based on the specs, asking price and expected improvement, I am sure this another Fantastic Plastic.
Will be back with a review if I manage to lay my hands on one of this.
About Canon Singapore Pte Ltd
Canon is a global leader in photographic and digital imaging solutions. Canon Singapore Pte Ltd is the headquarters for South & Southeast Asia driving sales, marketing and service strategies. Besides handling the domestic market, the company leads 18 other countries including subsidiaries in India, Malaysia, Thailandand a representative office in Vietnam. The parent company Canon Inc has a global network of more than 200 companies and employs more than 160,000 people worldwide. It is dedicated to the advancement in technology and innovation and commits about 10% of its total revenue each year to R&D. Canon is consistently one of the top few companies to earn the most number of patents over the last 18 years. As a Fortune Global 500 company, Canon is guided by its kyosei philosophy that focuses on living and working together for the common good. More information is available at www.canon.com.sg
- Following the recent update by competitor Tokina with their ATX12-24mm F4 PRO Mark II, Sigma had just launched a new lens unit into this segment with it’s new Mark II of 12-24mm with HSM. I am sure landscape photographers will not be bothered with the aperture as most of them are shooting in the region of F8 & beyond. Meanwhile, let’s hope Tamron is working hard on their offering for the same range too. See below for the specs for the new Sigma 12-24mm – the Ultra Wide Angle Zoom lens.
- Designed for use with full frame digital cameras. May also be used with smaller APS-c size sensors with a corresponding effective increase in focal length to about 17-35mm with most cameras
- - One SLD and Four FLD glass
- - Minimum focusing distance of 11 inches
- - A front cap adapter, front/rear lens cap and carrying case are included with the lens.Sigma’s new 12-24mm F4.5-5.6 II DG HSM is an update to the 12-24mm F4.5-5.6 EX DG ASP HSM, which has been a photographer favorite since it was first introduced in 2002. Revisions to the lens include the inclusion of one Special Low Dispersion (SLD) glass element and four of the company’s new “F” Low Dispersion FLD glass elements to compensate for color aberration and provide high imagequality. FLD glass is the highest level, low dispersion glass available with extremely high light transmission and performance equal to fluorite glass. The new 12-24mm contains three glass mold elements and one hybrid aspherical lens for advanced performance and compact and lightweight construction. It also features Super Multi-Layer Coating to reduce flare and ghosting, and a Hyper Sonic Motor (HSM) to ensure quiet and high-speed autofocus, while allowing full-time manual focus override. Its minimum focusing distance is 11 inches throughout the entire zoom range; its maximum magnification ratio is 1:6.4.PRODUCT OVERVIEW
Lens Construction 17 Elements in 13 Groups Angle of View 122-84.1 degrees Number of Diaphragm Blades 6 Mininum Aperture fF22 Minimum Focusing Distance 28 cm / 11 in Maximum Magnifications 1:6.4 Dimensions
(Diameter x Length)
85×120.2 mm/3.3×4.7 in Weight 670g / 23.6oz. Corresponding Mounts Sigma HSM
HSM – Hyper-Sonic Motor
DG – DG for Digital* Nikon mounts do not have an aperture ring. Some functions may not work depending on the camera model. * FLD glass is the highest level low dispersion glass
available with extremely high light transmission. This optical glass has a performance equal to fluorite glass which has a low refractive index and low dispersion compared to
current optical glass. It also benefits from high anomalous dispersion. These characteristics give excellent correction for residual chromatic aberration (secondary spectrum)
which cannot be corrected by ordinary optical glass and ensures high definition and high contrast images.
* The appearance and specification are subject to change without notice.
Singapore’s favourite bunny WALTER is hopping to Marina Bay on his next adventure around the city! There will be lots of exciting activities during the month including a photo art exhibition describing his curious adventures, Rabbits 101 by the House Rabbit Society, exciting bunny story-telling sessions and a mobile library, free HP photo prints with WALTER, children’s art sessions at Marina Bay Link Mall and more! Visit www.marina-bay.sg/walter for details.
WALTER is local artist Dawn Ng’s pet project involving guerrilla installations of a curious colossal bunny who pops up across Singapore’s standard landscape of flats and heartland enclaves. By using Walter to create and photograph scenarios packed with surprise and wonder, Dawn draws attention to commonly overlooked and over familiar spaces across our landscape, while dodging cops and people with no sense of humour. WALTER is a celebration of our ordinary by helping us look at this city as children again.
Date: 1 September 2011 – 30 September 2011
1st weekend(3 & 4 Sep): Talks by House Rabbit Society
2nd weekend (10 & 11 Sep): Mid-Autumn Festival Celebrations – Taiji By the Bay, Balloon Sculptures, Chinese Calligraphy, Lantern Walkabout @ 7.30pm
3rd weekend (17 & 18 Sep): Story-Telling and Mobile Library by National Library Board + HP ePrints with WALTER the Curious Colossal Bunny + Rhythms by the Bay
4th weekend (24 & 25 Sep): Meet-the-artist on 24 Sep (3pm) + Story-Telling and Mobile Library by National Library Board
Full details: http://www.marina-bay.sg/walter/activities.html
Event Photos: http://on.fb.me/mY1md0
Art Competition Entries:
Junior Category: http://on.fb.me/mUFPtZ
Open Category: http://on.fb.me/pVAVdo
Urban Redevelopment Authority
Marina Bay City Gallery
11 Marina Boulevard
Ticket prices: Free
Nearest MRT station: Marina Bay, Raffles Place (Exit J)