– for its award-winning Olympus XZ-1

An avid user of social media, Felicia will use her Olympus XZ-1 to capture her happy moments and share with her friends and fans via her blog.

14 November 2011 – Olympus, the industry leader in opto-digital technologies and pioneer in the digital camera market, today announced the appointment of well-known personality, Felicia Chin as the brand amabassador for its award-winning Olympus XZ-1 pocket-sized digital camera.

Felicia, who is currently taking a break from acting to pursue her Business Studies degree at the National University of Singapore, recently returned to local television screens with her new Mandarin drama series, ‘Love Thy Neighbour’, which made its debut on 27 September 2011, 9.00 pm.

Having taken an 18-month break to-date, and with another year and a half to go for her studies, Felicia aims to keep in touch with her friends and fans via various social media platforms and was looking for a “fast” compact digital camera, which will enable her to capture life’s interesting moments wherever she goes, and one that is easy to carry around. Olympus got wind of Felicia’s wish and stepped forward to work with her via this year-long partnership.

“The Olympus XZ-1 is our flagship compact digital camera in our X-series which is targeted at ‘CREATOR’ photographers. It’s an exciting ‘candid’ camera that also offers advanced manual controls, and Felicia fits the user profile as she’s proven to be a creative artiste in her past works. With her bubbly personality, she has also often ventured out of her comfort zone to boldly try new things – whether in reel or real life.”

“We believe that in the hands of a creative person like Felicia, the photos stored in her Olympus XZ-1 will not be mere images, but short essays of her interesting life, memories and emotions. Her Olympus XZ-1 will not be a gadget just for photo taking but rather digital diaries where her friends and fans can keep track of her,” said Irene Ling, Marketing Manager, Olympus Imaging Singapore Pte. Ltd.

“XZ-1 gives me exactly what I want – beautiful pictures and creations that speak volumes about the world around me,” said Felicia Chin.

The “Felicia Chin & XZ-1” campaign
Olympus will embark on an integrated marketing campaign for the Olympus XZ-1 featuring Felicia Chin. Besides using social media platforms to encapsulate the increasing diverse target audiences, Olympus will also be using traditional media, such as print advertising and with newspapers and magazines, product leaflets, in-shop POS materials, and events to convey the attributes of the XZ-1.

Olympus XZ-1 – flagship compact digital camera

OLYMPUS XZ-1 (Black)

The Olympus XZ-1 is the flagship model in the brand’s compact digital camera line-up, featuring outstanding picture performance that comes close to SLR quality in a slim profile and high-quality finish. In April 2011, the outstanding qualities of the Olympus XZ-1 were formally recognised as the “Best Expert Compact Camera” at the TIPA Awards 2011 and also won the prestigious Red Dot Design award 2011.

Main Features of Olympus XZ-1

·         i.ZUIKO DIGITAL 4X zoom lens — the first ever designed for a point and shoot digital camera — with a large f1.8-2.5 aperture that assures maximum brightness from wide-angle to telescopic. This combines with a large 1/1.63-inch high-sensitivity CCD sensor to achieve high picture quality close to that available from SLR cameras.

OLYMPUS XZ-1 (White)

·         TruePic V image processing engine — the same as used in the OLYMPUS PEN series — optimizes high picture quality, while Art Filters provide the user with exciting new tools to express creativity.

·         Live Guide interface guides novice users through various expert photographic techniques to help achieve the image desired, while the interface for advanced users provides direct control over camera functions using the control ring and control dial.

·         High-quality styling and finish with slim, attractive metallic body and OLED (Organic Electro Luminescence Display).

.         Accessory port for connecting a choice of accessories including an EVF and external stereo microphones.

About Olympus Imaging Singapore
Olympus Imaging Singapore is the unparalleled industry leader in opto-digital technologies, delivering award-winning digital imaging products for the consumer and professional markets in Singapore. Driven by a strong commitment in providing innovative products and solutions of the highest quality, Olympus Imaging Singapore works closely with industry partners, customers and other Olympus business units in producing leading-edge products. These include analogue and digital cameras, professional SLR imaging systems, and voice recorders, amongst others. Olympus Imaging Singapore’s unrelenting efforts in superior customer service also bear testimony to its brand promise of delivering the best user experience to all consumers and professional users in the imaging field. For more information, please visit http://www.olympusimage.com.sg.