Sony Launches Faster Yet More Affordable Memory Stick PRO-HG Duo HX With High Speed Data Transfer

Consumers can now enjoy top performance when capturing images and video with data transfer speeds of up to 50MB/s and 32GB storage capacity

 

(Singapore, 12 April 2011) – Sony Electronics Asia Pacific announces the new Memory Stick PRO-HG Duo HX, offering even faster data transfer speeds at an affordable price. Meeting the demands of Sony’s best digital imaging technologies, the Memory Stick PRO-HG Duo HX features high performance with speedy data transfers of up to 50MB/s, making it the ideal companion when taking burst shots with an Alpha DSLR or shooting Full HD and even 3D movies and photos with Sony’s new range of Cyber-shot cameras and Handycam camcorders.

 “The discerning users of today seek to capture only the best quality images and HD videos. Thus, they will also need compatible high-speed, high-capacity storage media that will allow them to make the most of the advanced features Sony’s cameras and camcorders,” says Mr. Takayuki Takemura, Deputy Director, Consumer Business Group, Recording Media & Energy Centre, Sony Electronics Asia Pacific. “The Memory Stick PRO-HG Duo HX was specially developed to meet this demand. With its quicker data transfer speeds and greater storage capabilities, users now have the freedom to create and capture best possible shot, at an even lower cost.”

In addition to using high-speed, high-quality flash memory, the Memory Stick PRO-HG Duo HX features a new and intelligent flash memory controller called the “HX Engine” which maximizes the capability of high-performance flash memory and enhances data-transfer efficiency by increasing the internal clock that handles data processing. Besides the faster data transfer speed, the HX Engine is also highly reliable, with an anti-error functionality optimized for Sony hardware features such as high-speed burst shooting, or HD movie shooting. It also possesses intelligent data control for increased stability when reading and writing data of significant sizes. This is done by balancing the allocation of writing data to the flash memory and by avoiding writing data to same area repeatedly, thus reducing risks of errors in writing data. This is further enhanced by the use of an Enhanced Error-Correcting Code that seamlessly detects and corrects errors.

With its improved transfer speed, the Memory Stick PRO-HG Duo HX is perfect for high resolution action photography in continuous burst shooting modes, with the ability to capture up to 190 shots with NEX-5 in a minute[1]. Furthermore, it handles the speed and capacity requirements for not just the Handycam, but also the new demands of AVCHD video and 3D capture capabilities for the new Alpha and Cyber-shot models. This ensures stable, fuss-free recording of large full HD movies, and 3D videos and photos for users.

Not only is the Memory Stick PRO-HG Duo HX able to capture all special yet fleeting moments, its enhanced performance also enables users to rapidly transfer storage-intensive high-resolution photos and videos from the memory card to a computer. At transfer speeds of up to 1.6 times faster than the current models, users can now view freshly taken photos and videos even quicker and more efficiently. Additionally, the large storage capability of the Memory Stick PRO-HG Duo HX makes it ideal for the back-up of data, photos and videos.

Data recovery is also hassle-free as the Memory Stick PRO-HG Duo HX features the AVCHD Memory Card File Rescue software. Available as a free download, the software enables the retrieval of photos, music and movies that were deleted by mistake for greater peace of mind.

Users of the Memory Stick PRO-HG Duo HX can also download x-Pict Story™ for free. This fun and easy-to-use software allows users to create unique slideshows of their favourite pictures, synced to effects and music. These moving photo albums can then be shared with friends and loved ones.

Featuring storage capacities in 8GB, 16GB and 32GB, the new Memory Stick HX will be available in Asia Pacific from end April 2011.

About Sony Electronics Asia Pacific Pte. Ltd.
Based in Singapore, Sony Electronics Asia Pacific Pte. Ltd. is a subsidiary of Sony Corporation.  It serves as the regional management and marketing headquarters for Sony’s consumer as well as broadcasting and professional products, overseeing Asia Pacific, Middle East and Africa regions. For more information on Sony’s products and services in Asia Pacific, please visit www.sony-asia.com

About Sony Corporation
Sony Corporation is a leading manufacturer of audio, video, game, communications, key device and information technology products for the consumer and professional markets. With its music, pictures, computer entertainment and on-line businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world. Sony recorded consolidated annual sales of approximately US$77.5 billion for the fiscal year ended March 31, 2010. Sony Global Web Site: http://www.sony.net/

About make.believe
“make.believe” (make dot believe) is a Group-wide brand message that unites Sony’s communications initiatives across electronics, games, movies, music, mobile phones and network services. “make.believe” symbolises the spirit of Sony – the power of creativity, the ability to turn ideas into reality and the belief that anything you can imagine, you can make real.

About Editor AL

About The Web Editor: http://about.me/shutterjourney
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