A collection of archival iconic imagery from the masters of photography for use in creative and corporate campaigns
Singapore: 17 October, 2011: Getty Images has today announced the launch of the Masters Collection – a collection of iconic imagery captured by some of the 20th century’s most celebrated and legendary photographers. This collection of 1000 digitised images brings together the very best content from the Getty Images archive, captured by photojournalists who are widely considered to be the masters of photography, including Ernst Haas, Robert Doisneau, Margaret Bourke-White, Weegee and Arnold Newman among others. To view the collection, visit http://www.gettyimages.co.uk/masters
Built to demonstrate how editorial imagery can be used in corporate advertising and communication, the collection aims to showcase how iconic moments from the past and the craft that went into making the images so memorable, can translate into today’s advertising and communications landscape. In addition, case study examples of companies and brands that have used renowned editorial imagery in their communication are provided, such as Italian winery Tenuta II Palagio and European commercial developer, Multi Corporation.
The collection launches with an online book which is available to download, depicting just a small selection of images housed in the collection, alongside the stories behind the shots and the famed photographers who captured them. In addition, the collection also launches with an opinion piece from writer, artist and cultural critic, Evie Salmon, a lecturer atCambridgeUniversity, which takes an in-depth analysis at the factors that make an image iconic, as well their presence and place in today’s advertising mix.
“We are extremely excited to be launching this collection of iconic imagery from the greatest names in photojournalism from the past 70 years,” says Adrian Murrell, Senior Vice President, Global Editorial, Getty Images. “The Masters Collection showcases the world’s most iconic images from some of the most celebrated photojournalists of the 20th century and we are looking forward to showing our customers how this great work can help transform corporate and creative brand communication.”
Getty Images currently has more than 25 million images available online, across both creative and editorial collections, with an extensive archival collection of over 80 million images available to customers.
About Getty Images
Getty Images is one of the world’s leading creators and distributors of still imagery, footage and multimedia products, as well as a recognized provider of other forms of premium digital content, including music. Getty Images serves business customers in more than 100 countries and is the first place creative and media professionals turn to discover purchase and manage images and other digital content. Its award-winning photographers and imagery help customers produce inspiring work which appears every day in the world’s most influential newspapers, magazines, advertising campaigns, films, television programs, books and websites. Visit Getty Images at www.gettyimages.com to learn more about how the company is advancing the unique role of digital media in communications and business, and enabling creative ideas to come to life.