Olympus Announces Development of the M.ZUIKO DIGITAL 17mm f1.8

A New Interchangeable Lens Compliant with the Micro Four Thirds System Standard.

M.ZUIKO DIGITAL 17mm f1.8 (design mockup*)

Olympus Imaging Singapore has announced that it is now developing a new interchangeable lens compliant with the Micro Four Thirds System standard, called the M.ZUIKO DIGITAL 17mm f1.8.

Optimised for snapshot shooting on the street, the M.ZUIKO DIGITAL 17mm f1.8 is a high-grade type lens that features a high-quality metallic outer finish, a focal length equivalent to 34mm on a 35mm camera, and high brightness thanks to a large f1.8 aperture.

A design mockup of this lens will be presented as a reference exhibit at Photokina 2012, the world’s largest photographic and imaging equipment trade fair which will be held at the Koelnmesse Trade Fair and Exhibition Center in Cologne, Germany from September 18 to 23, 2012.


High-performance lens with large f1.8 aperture, in a compact body


High-quality metallic outer finish instills pride of ownership


Snapshot focusing mechanism with proven performance that is highly acclaimed with the M.ZUIKO DIGITAL ED 12mm f2.0

MSC (Movie & Still Compatible) mechanism for fast, quiet autofocusing

Product launch scheduled for the first half of 2013. The detailed product specifications and product price are not determined yet.
*           The design of the mockup exhibited this year may differ from that of the final product.

The OLYMPUS M.ZUIKO DIGITAL 17mm f1.8 is likely to be available at Olympus authorised retailers in the first half of 2013.

Recommended Retail Price
The recommended retail price of OLYMPUS M.ZUIKO DIGITAL 17mm f1.8 is to be confirmed at a later date.

For the list of authorised retailers, please visit http://home.olympusimage.com.sg/contactus/authorised_retailers.asp

About Olympus Imaging Singapore

Olympus Imaging Singapore is the unparalleled industry leader in opto-digital technologies, delivering award-winning digital imaging products for the consumer and professional markets in Singapore. Driven by a strong commitment in providing innovative products and solutions of the highest quality, Olympus Imaging Singapore works closely with industry partners, customers and other Olympus business units in producing leading-edge products. These include analogue and digital cameras, professional SLR imaging systems, and voice recorders, amongst others. Olympus Imaging Singapore’s unrelenting efforts in superior customer service also bear testimony to its brand promise of delivering the best user experience to all consumers and professional users in the imaging field. For more information, please visit http://www.olympusimage.com.sg.


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