19th October 2013, Singapore – The news has leaked about 4 weeks ago pending the official announcement of the release of the latest Sigma lens. Websites & Forums from all over the world had been debating what Sigma is up to when this lens is clearly out to shadow the Canon 24-105mm F4L IS USM. Some debated that the Sigma 24-105mm will be marketed to the Likes of its elder & aging brother the Sigma 50mm F1.4 EX DG USM. This means? Likely Sigma will front the 24-105mm with better sharpness & colors, better built quality and costs more than the original unit.
Over at other camps, the new Sigma will likely lure upgraders/buyers away from certain 24-120mm F4 lenses or even buyers of 24-70mm F2.8 with a little blue tag. Listed under (C) aka Contemporary line under the Sigma Global Vision, this Full Frame lens will be the talk of the town for the next few months (at least).
Given Sigma’s production quality of today, will buyers stay loyal to their brands?
I will leave it for you to decide.
Ed.
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IMPORTANT NOTE:
** Sigma had re-organized their whole lens line into 3 category.
They are “C” Lens, “A” Lens & “S” Lens.
C Lens = Contemporary Lens Line
Featuring the very latest technology, and combining optical performance with compactness, Sigma’s high-performance Contemporary line covers a wide range of needs. Lenses in this category are Standard zoom lenses, telephoto zoom lenses, high-magnification zoom lenses.
A Lens = Art Lens Line
Designed with a focus on sophisticated optical performance and abundant expressive power, Sigma’s Art line delivers high-level artistic expression. Lenses in this category are Large-aperture prime lenses, wide-angle lenses, ultra-wide-angle lenses, macro lenses, fisheye lenses.
S Lens – Sports Lens Line
While offering sophisticated optical performance and expressiveness, Sigma Sports line lenses deliver high action-capture performance, enabling photographers to get exactly the shots they want. Lenses in this category are Telephoto lenses, telephoto zoom lenses, super telephoto lenses, super telephoto zoom lenses.
Sigma Marketing Singapore Pte Ltd. is a subsidiary of Sigma Japan Corporation.
For more information, please visit http://www.sigma-global.com
