Sony Kicks Off “WHAT’S YOUR VIEW?” Social Activation Campaign


Sony Kicks Off “WHAT’S YOUR VIEW?” Social Activation Campaign

02nd December 2014, Singapore – Sony South East Asia (“Sony”) is pleased to announce the launch of its “WHAT’S YOUR VIEW?” regional campaign – a social activation endeavour to capture two distinct photographic perspectives through the lenses of Sony’s sleek α5100 and α6000 mirrorless cameras.

Eight prominent Key Opinion Leaders (KOLs), based in Singapore, Malaysia, Indonesia, and Thailand, will define the campaign’s direction with their lifestyle and technical approaches via the α5100 and α6000, respectively, as well as share their experiences and insights behind their snapshots. They’ll consist of a team of professional photographers who will front the α6000, along with a panel of leading bloggers who will unleash their creativity using the α5100. Sony’s “WHAT’S YOUR VIEW?” commences on 28 November 2014 and concludes on 1 February 2015, with Sony’s Power of Imaging South-east Asia Facebook page elected as the main outreach platform.

The campaign will showcase two monthly photo themes. Elected KOLs will snap photos revolving around these themes, and upload them to a [Gallery] application seated on Sony’s Facebook page for viewers to browse, like, or share. KOLs will also provide opinions and techniques on their online channels such as blog sites and social media outlets. Links to these contributions will be shared on Sony’s timeline to encourage interactivity between the community and influencers.

Key Opinion Leader for Sony α5100 – Melissa Koh (SINGAPORE)
– One of Singapore’s admired fashion icons and entrepreneurs, Melissa uses her blog and Instagram to express herself as well as share her thoughts and fashion inspirations with the masses. She prides herself on her eye for detail and high quality of work. She has a likeable personality, outgoing nature, and cheerful persona which explains her large and loyal following. She lives life by her motto, “Passion for life”, and her pursuit in this industry has led her to many wonderful working opportunities with reputable brands such as Victoria’s Secret, Desigual, Polo Ralph Lauren, Guess, Miss Selfridge, Warehouse, Guy Laroche, Fossil, BCBG, Aldo and more. Melissa has been profiled and featured by publications such as The New Paper and magazines such as Style, Her World and Seventeen. By travelling the world, Melissa hopes to continue sharing visuals with her followers about her life journey and passion for fashion. Follow her on her social channels as she unveils her captures with the Sony α5100.

Social Channels: Blog Site:
Facebook: Instagram:

Key Opinion Leader for Sony α6000 – Mark Teo (SINGAPORE)
– A Singapore-based photographer with a Communications degree in Film, Video and Photomedia, Mark hones his craft through a balance of commissioned and personal work by examining life through his lens in unguarded portraitures and paused moments. He has an avid interest in extreme sports and urban subcultures, and through his experiences, he has researched and photographed cage fighters, graffiti artists, and motocross riders, to name a few. His dedication to this genre has led him to become one of the first photographers from Asia to work at the Red Bull headquarters in Austria, a leading global advocate of action and adventure sports. Mark believes music and skate cultures have long been catalysts for radical ideas and channels for creativity. Through experimenting, discovering, and collaborating with proponents of these and other street cultures, Mark continues to build a body of photographic work that reveals the uncompromised dynamism and raw energy of these alternate worlds. Catch Mark on his social platforms as he shares his professional insights and techniques with the Sony α6000 in hand!

Social Channels: Blog Site:

Photo Challenge
Another exciting component of Sony’s “WHAT’S YOUR VIEW?” initiative includes two photo contests, where consumers are encouraged to send in their own photographs inspired by the central themes. Each contestant may submit up to five images per challenge with a maximum file-size cap of 10MB per file. Sony’s photo challenge is open to six countries in the SEA region, and this includes Singapore, Malaysia, Indonesia, Thailand, Vietnam and the Philippines.

To participate, contestants simply have to visit “WHAT’S YOUR VIEW?”, register their account, and submit their desired photo entries. Besides the desktop application, a mobile optimised version of the contest will be available for users to access the app via their smartphones or tablets. The first photo challenge will run from 28 November 2014 to 28 December 2014, followed by the second contest which will span from 2 January 2015 to 1 February 2015. Attractive prizes will be awarded to one winner per country, plus a grand prize winner who will be selected out of the six countries after the campaign ends. This lucky recipient will win a USD 3,000 travel voucher. Elected KOLs will form a judging panel to handpick the best photo for each challenge, while the grand prize winner will be determined by Sony. Winners will be announced on Sony’s Power of Imaging South-east Asia Facebook page a week after the relevant challenge ends.

Prizes for the contests are as follows:
Challenge 1 – 6 x α5100L kit (One winner per country)
Challenge 2 – 6 x α6000L kit (One winner per country)
Grand Prize – 1 x USD 3,000 Travel Voucher (1 grand prize winner to be selected from all 12 winners)

For more information about the terms and conditions on Sony’s Photo Challenge, please click here.

α Factors – Sony α5100 and α6000 Mirrorless Interchangeable Lens Cameras
Equipped with the world’s fastest auto-focusing system1 and exceptional 24.3MP Exmor™ APS-C sensor, Sony’s α5100 features a tilting “selfie-friendly” LCD display of up to 180 degrees which makes it ideal for casual shooters, while the α6000 appeals to advanced users with its inclusion of a hotshoe, electronic viewfinder, and customizable user-interface analogous to DSLR (digital single-lens reflex) cameras. Both ILC models flaunt a sizeable ISO range of 100 to 25600, and the ability to shoot 1080/60p and 24p Full-HD videos with XAVC S support.

About Sony Electronics (Singapore) & Sony South East Asia
Sony Electronics (Singapore) was established on 1st October 1999 with business activities comprising engineering and manufacturing, sales and marketing, and logistics and information systems. As part of Sony Electronics (Singapore), Sony South East Asia is responsible for the marketing and sales of consumer products in Singapore, as well as for business and professional products in Singapore and other countries in the South East Asia region. It also handles export business for consumer products from Singapore to various parts of Asia. Since establishing our presence in Singapore in 1973, we have grown steadily over the years to become a leader in the consumer electronics market. For more information on Sony’s products and services in Singapore, please visit


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1 Response to Sony Kicks Off “WHAT’S YOUR VIEW?” Social Activation Campaign

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