– for photography enthusiasts to capture details both near and far.
– Maximize details with new affordable telephoto lens.
Singapore, 23 September, 2011 – Canon today revealed the new EF-S 55-250mm f/4-5.6 IS II telephoto lens, with an extensive zoom range that allows photographers to get intimately close to the action from a safe distance. Nature, wildlife and sports photo enthusiasts will enjoy the benefit of the crop factor to get maximum detail at long distances.
“Photographers are constantly seeking to learn about the various genres of photography,” said Andrew Koh, Senior Director & General Manager of Canon Imaging & Information Products Group. “The Canon EF-S 55-250mm f/4-5.6 IS II lens is a good starter lens for photographers interested in taking up telephotography with its compact form factor, extensive range and affordability.”
A Higher Image Quality
The Canon EF-S 55-250mm f/4-5.6 IS II lens allows users to take picturesque long-range photographs. Photographers can expect sharper shots with the inclusion of an Ultra-Low Dispersion (UD) lens element, which allows the user to maintain high image quality across the entire zoom range.
In addition, Canon’s four-stop[i] Image Stabilization technology lets photographers take pictures in low light settings with ease, and with automatic panning detection, users need not miss high speed shots anymore.
Portrait-oriented photographers can look forward to creating unique images with the Canon EF-S 55-250mm f/4-5.6 IS II’s new 7-bladed circular aperture capability that creates a smooth out-of-focus effect for pleasing and professional-looking pictures.
Enhanced Mobility and Environmentally Friendly
With a long zoom range yet weighing in at only 390g, the Canon EF-S 55-250mm f/4-5.6 IS II is ideal lens for photographers seeking an affordable and versatile lens for general-purpose telephoto photography.
Environmentally conscious users will also be pleased to know that all of the glass elements used in the lens’ optics are completely lead-free.
Price & Availability
The EF-S 55-250mm f/4-5.6 IS II will be available from early October at authorized Canon dealers at the recommended retail price of S$499.
-Four-stop image stabilization: Hand-held images that require a shutter speed of 1/250 to eliminate camera shake can now be taken hand-held at a shutter speed of as slow as 1/15.
This consumer targeted lens is in its 2nd incarnation since the previous version. Although it is expected that Professionals will shun this lens opting for the better built “L” brethens to the likes of EF 70-200mm F2.8L IS USM II or the long serving EF 100-400mm F4.5-5.6L IS USM, this EF-S 55-250mm is really targeting at beginners who wish to have access to super telephoto range without breaking their bank. As the competition heats up with replacement lens models, Canon had updated their “Kit Lens” with the new EF-S18-55mm F3.5-5.6 IS II and had given a better quality lens with good image quality recently, this EF-S55-250mm will be the “Partner lens” that was expected to be updated. And Canon did just as expected.
The EF-S 55-250mm has the 35mm equivalent range of 88-400mm on a typical Canon APS-C (1.6 crop). This is value for money in any sense. I am unable to comment on the image quality and handling at press time as I have not personally tried the lens, but based on the specs, asking price and expected improvement, I am sure this another Fantastic Plastic.
Will be back with a review if I manage to lay my hands on one of this. 🙂
About Canon Singapore Pte Ltd
Canon is a global leader in photographic and digital imaging solutions. Canon Singapore Pte Ltd is the headquarters for South & Southeast Asia driving sales, marketing and service strategies. Besides handling the domestic market, the company leads 18 other countries including subsidiaries in India, Malaysia, Thailandand a representative office in Vietnam. The parent company Canon Inc has a global network of more than 200 companies and employs more than 160,000 people worldwide. It is dedicated to the advancement in technology and innovation and commits about 10% of its total revenue each year to R&D. Canon is consistently one of the top few companies to earn the most number of patents over the last 18 years. As a Fortune Global 500 company, Canon is guided by its kyosei philosophy that focuses on living and working together for the common good. More information is available at www.canon.com.sg