NIKON’S RANGE OF DX-FORMAT CAMERAS: CONNECTED, CREATIVE AND CAPABLE

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NIKON’S RANGE OF DX-FORMAT CAMERAS: CONNECTED, CREATIVE AND CAPABLE
– Explore and grow with the Nikon D7200, D5500 and D3300

23rd March 2015, SINGAPORE – Nikon Singapore Pte Ltd today announces the completion of the latest range of DX-format cameras, providing every amateur photographer and enthusiast with the tools to push boundaries and pursue creative instincts while capturing brilliant images and videos.

The DX family now includes the recently announced Nikon D7200, D5500, and the D3300. Carefully crafted for maximum flexibility and performance, photographers of any skill level now have a DX-format model to keep up with each individual’s pace as their level of expertise evolves.

“Nikon’s latest DX-range of DSLR reflects our partnership and commitment to nurturing the passion of photographers and the culture of photography, by supporting them in the pursuit of great shots every time,” said Hiroaki Ono, General Manager of International Marketing Division Imaging Group, Nikon Singapore Pte Ltd. “The range allows photographers to engage and connect with the world around them like never before, with rich details and vibrant colours for still images and Full HD videos, all with a camera that is user-friendly, dependable and adaptable. From convenient connectivity to great low-light performance, or compatibility with an extensive imaging ecosystem and resilient camera body, the D7200, D5500 and D3300 will see the photographers through their promising craft.”

The Nikon D7200: When only the reliable will do
An explorer’s ultimate companion, the always-ready D7200 is perfect for advanced enthusiasts who crave stand-out performance at every step of the journey.

The D7200 shines with 24.2-megapixels DX-format CMOS sensor, built without an optical low-pass filter, providing an immersive experience with a camera that is a pleasure to shoot with. An ISO range of 100 to 25600 with the EXPEED 4 image-processing engine aids in improved noise reduction performance, while maintaining quality image definition at high ISO. The latest Nikon DSLR also delivers low-light prowess from a powerful 51-point autofocus (AF) system thanks to the new Advanced Multi-CAM 3500 II autofocus sensor module also seen in the Nikon D750. Superior low-light performance is further enhanced with an expanded AF detection range down to -3EV.

For the precise moments in dynamic situations with great expressions and fast movements, photographers can now capture 100 JPEG frames during continuous shooting with the extended buffer capacity. The D7200 is also the socially-connected adventurer’s camera, with built-in Wi-Fi®*1 and Near Field Communication (NFC) support*2, the first of such combination for a Nikon DSLR. Photographers now have the ability to share their adventures in real time with the world via their favourite social media sites.

Made for capturing the vastness and majesty of the outdoors, stunning time-lapse video is also possible with the D7200, another first for the Nikon DX-format range of cameras. Movie-making magic is now in the hands of the user, with smooth exposure variations and minimal disruption to video and image quality when encountering rapidly changing lighting conditions. The D7200 boasts other handy features to simplify the movie-making process such as dedicated movie menus for convenient settings, an additional highlight display function, and improved audio performance with wind noise reduction.

As a top-of-the-line DX-format DSLR, premium design and materials have been incorporated into the camera’s construction for a sleek, resilient finish, while a comprehensively-sealed body protects the camera from dust and water droplets.

The Nikon D5500: Define your creative identity
The Nikon D5500 is the artist’s muse, inspiring photographers to continually redefine their artistic boundaries, and breathes life into still images and HD videos.

A camera designed for photographers seeking to create images in new and exciting ways, the D5500 comes with a 24. 2-megapixel CMOS sensor built without OLPF and features a 39-point AF system accompanied by the EXPEED 4 image-processing engine. Accompanied by a 3.2-inch vari-angle touch screen LCD monitor, the D5500 is an impressive assembly of imaging technology to tell creative stories in remarkably sharp, vivid details and tonally-rich quality.

The D5500 boasts a suite of intuitive features that put creativity in the hands of aspiring photographers. The DSLR features an intelligent eye-sensor feature which automatically turns the LCD monitor screen on and off as necessary, and a ‘Touch Fn’ for quick adjustments of operational settings. With the ‘Touch Fn’, functions selected can be easily executed via touch operation with the right thumb whilst holding the grip and confirming viewfinder information. Another first for Nikon DSLR cameras, the D5500 also comes with a touch operation permission feature, incorporating a setting that allows touch-screen controls only during playback while disabling them during shooting.

The camera supports a wide ISO range of up to 25600 for low-lighting conditions, high speed continuous shooting frame rate of 5 frames per second*3 (fps) to capture sharp and precise shots of dynamic action, and records smooth Full HD 1080/60p videos with crystal clear audio.

Also at hand are 16 scene modes, specifically configured for shooting in a wide variety of situations and subjects. During shooting, a selection of 10 special effects settings is available, displaying the effects in real time for photographers to visualize their unique, personalized creations. These special moments can in-turn be shared instantly with friends and family using the camera’s built-in Wi-Fi®*1.

Being the world’s lightest*4 DSLR, the D5500, available in black (in Singapore), inspires the aesthetically-inclined with its sleek and innovative design DNA.

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The Nikon D3300: The Perfect Start
The D3300 is packed with powerful features that give users who are new to DSLR the independence to capture the world around them with a device that is delightfully simple to use.

The robust D3300 comes with an EXPEED 4 image-processing engine and 24.2 effective megapixels in a lightweight, compact body, giving photographers the freedom to experiment like never before, to shoot both great images and videos. With the Nikon D3300, users stand at the heart of the image in dynamic environments with high movement, with high-speed continuous shooting of up to 100 JPEG frames with approximately 5 fps*3 and an 11-point AF system. Challenging lighting conditions are also easily overcome with an ISO range of 100 to 12800 that can be expanded to 25600. This user-friendly DSLR also includes the Picture Control, a Nikon original system of image creation, where photographers can easily tweak image characteristics such as saturation, brightness, hue, contrast and sharpness, all of which can also be saved and configured as custom settings.

For those who are just beginning to discover the joy of photography, the camera’s Guide Mode which provides step-by-step instructions for capturing exquisite images, will be a helpful support in every step of the way. Every captured moment can also be embellished with 13 special effect modes and various retouch options, making it easy for budding photographers to creatively express themselves. Budding film-makers will have the ability to preserve precious memories on video in stunning details with Full HD movie recording in 1080/60p.

When the perfect captures are done, the WU-1a Wireless Mobile Adapter, together with the free Wireless Mobile Utility app, allows photographers to transfer their favourite shots to smart devices for sharing. Users can also control the image size to be transferred and add location information, obtained through the smart device, to the images. For selfies and challenging shooting angles, remote shooting is made possible with the adapter and app for convenient shooting every time.

For a personalised style, the D3300 is also available in colours of black and red (in Singapore).

1 Wireless Mobile Utility must be downloaded onto a smart device (compatible with iOS/AndroidTM) to use the Wi-Fi® function. Wireless Mobile Utility can be downloaded for free from the appropriate application store. Wireless transfer of videos is available only on the Android OS

2 NFC-compatible Android™ smartphones and tablets (Android 4.0 or later)

3 Measured in accordance with CIPA guidelines

4 Among digital SLR cameras equipped with a vari-angle monitor as of March 23, 2015, based on Nikon research

As part of Nikon’s outstanding range of DX-format DSLR, the D7200, D5500 and D3300 enjoy seamless integration with an array of NIKKOR lenses and accessories including Speedlights, wireless remote controls, external stereo microphones, and others. Photographers will find a comprehensive imaging ecosystem to create and complement a photography experience of their choice as they hone their craft.

The full range of Nikon’s DX-format cameras is now available in stores. For more information on the Nikon D7200, D5500, D3300 and other Nikon products, including the comprehensive range of NIKKOR lenses, please visit www.nikon.com.sg

About Nikon
Nikon. At the Heart of the Image. Nikon is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognised for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Singapore Pte Ltd distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX compact digital cameras; Nikon sports optics as well as the Nikon 1 advanced cameras with interchangeable lens system in over 50 countries.

For more information, please visit www.nikon.com.sg

Nikon Singapore Facebook Page www.facebook.com/nikonsingapore

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