Originally Announced 30th June 2011, Announced (Singapore) 5th July 2o11.
Hasselblad is now part of the Switzerland- and Germany-based private equity firm’s Ventizz Capital Fund IV .
The premium medium format camera manufacturer, is planning a rapid expansion of cutting edge capture products and is set to target new imaging markets following the company’s acquisition by Ventizz Capital Fund IV, LP, a private equity investor exclusively advised by Swiss- and Germany based Ventizz Capital Partners AG.
Ventizz has said to want to provide new capital for a growth strategy. Ventizz also mentioned they have “no major structural or key management changes” at Hasselblad. They plan to develop Hasselblad cameras to appeal to a wider circle of ambitious photographers.
Announcing the move Dr. Larry Hansen, Hasselblad Chairman & CEO said: “After eight years of ownership by the Hong Kong-based Shriro group, Hasselblad is now moving back to its European roots. History shows that for over half a century we have been the leading manufacturer and partner for photographers working in the medium format environment and seeking highest quality and ongoing innovation. In 2002 we pioneered the revolutionary Hasselblad H-Camera System – the most comprehensive digital camera system of its kind available today, with its unique advancements such as True Focus and instant lens correction in our Phocus software.”
He added: “Ventizz has a very impressive funding pedigree in the technology marketplace and our joint focus now will be on both maintaining our market-leading position with ongoing, advanced high-end camera products and also on exploiting the potential we see in brand new markets.”
Hasselblad has recently launched the H4D-200MS, a top end multi-shot camera delivering unprecedented 200 megapixels.
Locally in Singapore, Shriro (Singapore) Pte Ltd – distributor for Hasselblad , Profoto , Linhof , Gossen , Gitzo , HPRC , Lastolite , Tamrac , Zeiss ikon will remain contracted to distribute Hasseblads for minimum another 5 years.