The New Sigma 50mm F1.4 DG HSM ART – Open for Pre-Order




The New Sigma 50mm F1.4 DG HSM ART – Open for Pre-Order


11th April 2014, Singapore – The much-anticipated prime lens of the year, the NEW Art Series Sigma 50mm F1.4 DG HSM Art will be reaching our shores in less than a month. Since Sigma took on the “Global Vision”, Sigma had been releasing Award-Winning Lenses after Lenses. The Art, Contemporary & Sport Series lenses are highly acclaimed for their built quality, image quality and the very affordable asking price. It is as if by setting the industry benchmark is not enough, Sigma goes all the way to built Lenses that Photographers really wants.

The new 50mm monster will be hitting our shores soon so if you have been waiting for this lens, you can try to pre-order from
our accredited merchants first. I was told that only a “small quantity” was allocated to Singapore due to the worldwide launch and demand. So hurry and contact our accedited merchants soon to reserve a unit.

Here are some of the specs taken from the Sigma site.
(More official specs here)

50mm F1.4 DG HSM | A | Redesigned, Reengineered, Revitalized

Categories : Standard
Class: Art

Typical Photography: Travel, Wedding & Events, Portrait

  • Completely redesigned and reengineered
  • Exceptional Image Quality
  • Incredible focal point sharpness when wide open
  • Pairs well with Pro-Level DSLR’s
  • MTF A1-tested
  • Front & rear lens caps and lens hood (LH830-02) is included=================================IMPORTANT NOTE:
    ** Sigma had re-organized their whole lens line into 3 category.
    They are “C” Lens, “A” Lens & “S” Lens.

    C Lens = Contemporary Lens Line
    Featuring the very latest technology, and combining optical performance with compactness, Sigma’s high-performance Contemporary line covers a wide range of needs. Lenses in this category are Standard zoom lenses, telephoto zoom lenses, high-magnification zoom lenses.

    A Lens = Art Lens Line
    Designed with a focus on sophisticated optical performance and abundant expressive power, Sigma’s Art line delivers high-level artistic expression. Lenses in this category are Large-aperture prime lenses, wide-angle lenses, ultra-wide-angle lenses, macro lenses, fisheye lenses.

    S Lens – Sports Lens Line
    While offering sophisticated optical performance and expressiveness, Sigma Sports line lenses deliver high action-capture performance, enabling photographers to get exactly the shots they want. Lenses in this category are Telephoto lenses, telephoto zoom lenses, super telephoto lenses, super telephoto zoom lenses.

    Sigma Marketing Singapore Pte Ltd. is a subsidiary of Sigma Japan Corporation.

    For more information, please visit



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