NIKKOR interchangeable lens reaches total production milestone of 90 million

===================================

===================================

NIKKOR interchangeable lens reaches total production milestone of 90 million.
Nikon proudly marks its milestone for a total production of 90 million NIKKOR lenses for the Nikon interchangeable lens camera. In addition to the milestone, NIKKOR lenses equipped with the Silent Wave Motor, an exclusive Nikon technology, reach 50 million for its total production.

04th November 2014, Singapore – Nikon Singapore Pte. Ltd. is proud to announce its milestone achievement of 90 million in total production of NIKKOR lenses¹ for Nikon interchangeable lens cameras. The milestone, officially reached at the end of October 2014, is also accompanied by the equally momentous 50 million total production mark for NIKKOR lenses equipped with the Silent Wave Motor (SWM) technology.

In 1959, Nikon (then Nippon Kogaku K.K.) released the Nikon F as well as its first NIKKOR lenses for Nikon SLR cameras, including the NIKKOR-S Auto 5cm f/2. The NIKKOR tradition henceforth actively continued over the years with advanced optical technologies deployed onto its lenses and consequently expanding its lineup of interchangeable lenses for the Nikon 1, Nikon’s AdvancedCameras with Interchangeable lenses first released in October 2011.

Within months of its announcement of the 85 million mark in January 2014, NIKKOR lenses in its many years of rich history and knowledge in optical technology, continues at a steady rate to mark its next production milestone.

In addition to the 90 million milestone, the total production of NIKKOR lenses equipped with the SWM, an autofocus motor developed by Nikon, has reached its 50 million total mark. The achievement comes within eighteen years since the 1996 release of the Ai AF-S Nikkor 300mm f/2.8D IF-ED, one of the first lenses with the SWM.

Nikon’s SWM converts “traveling waves” into rotational energy to focus the optics, which in turn provides for exceptionally quiet autofocus photography. All NIKKOR lenses for SLR cameras released since 2004 have been equipped with the SWM².

To date, a total of seventy two³ zoom lenses, fixed focal length (prime) lenses, and Micro lenses covering a broad range of focal lengths from ultra-wide-angle to super telephoto, equipped with the SWM have been released for FX- and DX-format digital SLR cameras. The SWM-adopted series also includes one³ fast, medium-telephoto, fixed focal length (prime) lens for Nikon’s range of Advanced Cameras with Interchangeable Lenses.

¹Interchangeable lenses for Nikon SLR cameras and Nikon 1 Advanced Cameras with Interchangeable Lenses

²Does not include specialty lenses (PC-E lenses).

³The total number of NIKKOR lenses equipped with the SWM currently available (as of November 4, 2014).

Among the most recent products which adopted the SWM is the AF-S NIKKOR 400mm f/2.8E FL ED VR, released in August 2014. This lens, compatible with Nikon FX-format digital SLR cameras, represents a new generation of high-performance super-telephoto lenses with its significantly lighter weight.

Nikon then further responded to the photographers’ needs in September 2014 by adding the ultra-wide-angle AF-S NIKKOR 20mm f/1.8G ED to its lineup of fast, f/1.8 fixed focal length (prime) lenses for Nikon FX-format cameras. Naturally, the AF-S NIKKOR 20mm f/1.8G ED utilizes the latest optical design technologies to achieve superior resolution. The lens also adopted Nikon’s Nano Crystal Coat lens coating which controls generation of flare and ghost, while its ED lens elements achieves superior rendering capability with little chromatic aberration. The lens is remarkably portable due to its compact size and light weight, and it enables one of the best photographic expressions with the utilization of a wide angle and beautiful blur characteristics.

In June 2014, Nikon released the 1 NIKKOR VR 70-300mm f/4.5-5.6 for its Nikon 1 and this super-telephoto zoom lens with a maximum focal length equivalent to 810mm is the world’s smallest and lightest⁴ lens in its class. The current lineup of 1 NIKKOR lenses consists of twelve lenses with focal lengths ranging from 6.7mm to 300mm (angles of view equivalent to 18mm to 810mm in 35mm [135] format) for coverage of a broad range of focal lengths, from ultra-wide-angle to super-telephoto. The lineup will be further expanded in the future.

⁴Among interchangeable lenses with a focal length that exceeds the equivalent of 600mm in 35mm [135] format for digital still cameras equipped with autofocus functions available as of March 13, 2014. Comparison of the minimum volume with each lens. Statement based on Nikon research.

Together with the Nikon FX and DX-cameras, the extensive range of excellent NIKKOR lenses and its consistent production lineup are highly capable to fulfil a photographer’s desire of a perfect shot.

All information is current as of the date of release. It is subject to change without notice.

About the NIKKOR brand
NIKKOR is Nikon’s brand of photographic lenses. The NIKKOR name arose from adding “r”, a common practice in the naming of photographic lenses at the time the name was established, to “Nikko”, the Romanized abbreviation for Nippon Kogaku K.K., the original name used when the company was established.

Nikon’s own high-quality standards are applied to all stages from initial design and development to final product release for design that responds to user needs, and production system and inspections that ensure the superior quality of NIKKOR lenses.

Nikon’s lineup of lenses for cameras with interchangeable lenses currently consists of more than 90 types of lenses, including ultra-wide-angle to super-telephoto lenses, fisheye lenses, zoom lenses, micro lenses, and PC-E lenses that support a wide variety of applications, as well as 1 NIKKOR lenses for advanced camera with interchangeable lenses.

In 2013, Nikon celebrated the 80th anniversary of NIKKOR lenses with a variety of activities conveying the advantages of NIKKOR lenses, under the theme of “ART meets TECHNOLOGY makes HISTORY” including creation of the “Eyes of Nikon” photo collection, and collaboration in the creation of “Masters of the Light”, a collection of artistic photographs captured with NIKKOR lenses. The celebration continued in 2014 with the “Eyes of Nikon Photo Exhibition” held at Nikon Plaza Shanghai.

About Nikon
Nikon. At the Heart of the Image. Nikon is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognised for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Singapore Pte Ltd distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX compact digital cameras; Nikon sports optics as well as the Nikon 1 advanced cameras with interchangeable lens system in over 50 countries.

For more information, please visit www.nikon.com.sg

Nikon Singapore Facebook Page www.facebook.com/nikonsingapore