The New Nikon AF-S NIKKOR 300mm F/4E PF ED VR

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The New Nikon AF-S NIKKOR 300mm F/4E PF ED VR
– Exceptional Telephoto Performance Takes on a Highly Portable Form
– As the world’s lightest*1 300mm lens and the first NIKKOR to employ a Phase Fresnel lens, the new AF-S NIKKOR 300mm F/4E PF ED VR delivers superior picture quality in
a compact and light package

06th January 2015, Singapore – Nikon Singapore Pte Ltd announced the launch of the AF-S NIKKOR 300mm F/4E PF ED VR, the latest addition to its renowned NIKKOR line-up of FX-format compatible lenses.

Crafted for those looking to achieve maximum image quality from a lightweight lens, the AF-S NIKKOR 300mm F/4E PF ED VR incorporates Nikon’s Phase Fresnel (PF) lens element*2 for the first time in NIKKOR lenses, resulting in a remarkably light 755 grams. Photographers will also enjoy the immense flexibility needed to get the perfectly timed shot as the highly portable lens also features a Vibration Reduction (VR) system of 4.5 stops*3, thus enabling the omission of a tripod.

“The innovative Phase Fresnel lens element, exclusively from Nikon, is a significant introduction for the new AF-S NIKKOR 300mm F/4E PF ED VR. Its adoption leads a breakthrough design with a smaller and lighter body, without compromising on quality,” said Garland Mak, Deputy General Manager of International Marketing Division Imaging Group, Nikon Singapore Pte Ltd. “The lens element doesn’t just provide aesthetics but its combination with definitive lens technology also effectively compensates chromatic aberration. The AF-S NIKKOR 300mm F/4E PF ED VR juxtaposes innovative optical technology with superb design and construction to make it the world’s lightest 300mm at only 755 grams, almost half the weight it would have been.”

Primary Features:

1. Optical proficiency
• Beautiful blur: An exquisite blurred shot to highlight a single subject amongst a busy landscape is made possible with the AF-S NIKKOR 300mm F/4E PF ED VR’s maximum aperture of f/4. Photographers can also achieve striking high-quality images even in low light conditions such as a recording of an indoor theatre performance.

• Exceptional accuracy: Photographers will be able to quickly achieve the right aperture for a faultless shot with an electro-magnetic aperture mechanism which delivers stable auto exposure control even during high-speed continuous shooting.

• Stunning sharpness: Nikon’s renowned VR image stabilization technology provides an effect equivalent to a shutter speed of 4.5 stops faster*3, effectively reducing camera shake and delivering dramatically sharper images in a wide range of conditions such as when capturing contact sports or a flock of flying birds. For an effective and responsive photography experience on athletes and other subjects that are moving rapidly and unpredictably, the fixed focal length telephoto lens is also equipped with a SPORT VR mode.

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2. Design practicality
• Save time, travel light: Eliminating long hours of post-processing means that photographers get more time to hone their craft. This is easily achieved with a trio consisting of the PF lens element*2, Extra-low Dispersion (ED) glass element and Nano Crystal Coat to perfectly work in tandem for minimised chromatic aberration and ghosting.

In addition, photographers on the road can also pack lighter and smarter with the AF-S NIKKOR 300mm F/4E PF ED VR as the PF lens element also contributes to a lightweight and compact design.

• Built for adventure: A highly durable fluorine coat applied to the lens front effectively repels dust, water droplets, grease or dirt, ensuring easy removal even if they adhere to the lens surface.

• Quiet companion: For high-speed autofocusing that is accurate and quiet, the

AF-S NIKKOR 300mm F/4E PF ED VR also incorporates NIKKOR’s unique

Silent Wave Motor (SWM). The SWM technology unobtrusively converts

“travelling waves” into rotational energy to focus the optics, making it a handy companion even for those nocturnal photography expeditions.

1 Among 300mm fixed focal length (prime) AF lenses compatible with 35mm “full-size” format cameras available as of January 6, 2015. Statement based on Nikon research.
2 The PF lens, developed by Nikon, effectively compensates chromatic aberration utilizing the photo diffraction phenomenon. It provides superior chromatic aberration compensation performance when combined with a normal glass lens. Diffraction phenomenon explains that light has characteristics as a waveform. When a waveform faces an obstacle, it attempts to go around and behind it, and this characteristic is referred to as diffraction. The diffraction causes chromatic dispersion in the reverse order of refraction. Due to the characteristics of a PF (Phase Fresnel) lens that utilizes the photo diffraction phenomenon, when there is a strong light source within the frame or when light enters the lens from outside of the frame, ring-shaped coloured flare may occur according to shooting conditions. This phenomenon can be minimized with “PF Flare Control” to be included in Capture NX-D (ver.1.1.0 or later).
3 Measured in accordance with CIPA standards in NORMAL mode using an FX-format digital SLR camera.

Availability
The AF-S NIKKOR 300mm F/4E PF ED VR will be available in February 2015.

For more information on the AF-S NIKKOR 300mm F/4E PF ED VR and other Nikon products, please visit www.nikon.com.sg

About Nikon
Nikon. At the Heart of the Image. Nikon is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognised for setting new standards inproduct design and performance for its award-winning consumer and professional photographic equipment. Nikon Singapore Pte Ltd distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX compact digital cameras; Nikon sports optics as well as the Nikon 1 advanced cameras with interchangeable lens system in over 50 countries.

For more information, please visit www.nikon.com.sg

Nikon Singapore Facebook Page www.facebook.com/nikonsingapore

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