Spoiled for Choice: Sony α E-mount Family Grows with Four Brand-New Full-Frame Lenses plus Two Full-Frame Converters


Spoiled for Choice: Sony α E-mount Family Grows with Four Brand-New Full-Frame Lenses plus Two Full-Frame Converters

Lens Series (2)

* Zeiss® Distagon T* FE 35mm F1.4 ZA (SEL35F14Z) Full-frame Wide-angle Lens
* FE 90mm F2.8 Macro G OSS (SEL90M28G) Full-frame Mid-telephoto Macro G Lens
* FE 24-240mm F3.5-6.3 OSS (SEL24240) Full-frame Zoom 10x Lens
* FE 28mm F2 (SEL28F20) Full-frame Wide-angle Prime Lens
* SEL057FEC Fisheye Converter and SEL075UWC Ultra-wide Converter for the SEL28F20
* VCL-ECU2/VCL-ECF2 Ultra-wide & Fisheye converters (APS-C)

5th March 2015, Singapore – Serious photographers now have the opportunity to explore even more creative possibilities with four brand-new Full-frame α E-mount lenses for Sony’s acclaimed family of mirrorless interchangeable lens cameras.

From soulful portraits, dramatic landscapes and exquisite macro shots to fast-moving action, travel and everyday shooting – the expanded E-mount range has every situation covered. The quartet of premium lenses is joined by a further four lens converters – two of them full frame – making it easier to capture dramatic ultra-wide or fisheye perspectives.

Zeiss® Distagon T* FE 35mm F1.4 ZA (SEL35F14Z) Full-frame Wide-angle Lens

SEL35F14Z (1)

Legendary ZEISS® optical performance is showcased in this Full-frame wide angle prime that’s a superior choice for uncompromising professionals and enthusiasts wanting to craft portraits, day-to-day snapshots and night scenes.

Offering a minimum focusing distance of just 0.3m, the SEL35F14Z is also the first E-mount lens to provide a bright F1.4 aperture constructed with 9 blades: ideal for low-light conditions and super smooth bokeh (quality of the out-of-focus areas).

SEL35F14Z Sample Image (3)

Stunning corner-to-corner sharpness – even at maximum aperture – is assured by an advanced optical design that features aspherical elements including one Sony AA (Advanced Aspherical) element. Peerless optical performance is further assured by the ZEISS® T* coating that suppresses flare and ghosting for natural colour reproduction and excellent contrast.

Whether you’re shooting movies or stills, the Direct Drive SSM (DDSSM) system enables fast and whisper-quiet precision focusing. A dedicated aperture ring can be set for smooth, continuous operation – ideal for movie-makers – or with click-stops to provide tactile feedback when shooting stills. The dust and moisture resistant design ensures reliable operation when shooting outdoors.


FE 90mm F2.8 Macro G OSS (SEL90M28G) Full-frame Mid-telephoto Macro G Lens

SEL90M28G (2)

Tailor-made for the Macro or Still-life photographer in mind, the SEL90M28G delivers an impressive blend of clarity and exceptionally smooth bokeh – thanks to careful control of spherical aberration – that’s a signature of every G Lens. The E-mount line-up’s first mid-telephoto macro also features built in Optical SteadyShot™ (OSS) image stabilisation, allowing pin-sharp images at up to 1:1 magnification even when shooting handheld making it a perfect lens for both Macro or Portrait Photography.

Sample Image (3)

The smooth, quiet Direct Drive SSM (DDSSM) mechanism drives two ‘floating’ focus groups independently, ensuring extremely precise focus positioning that’s crucial for macro photography.

The lens uses an Internal Focusing mechanism that ensures no protrusions – a big plus when you’re just centimetres from your subject during macro shooting. There’s also a focus hold button and sliding focus ring that instantly switches between manual and auto focus. Resistance to dust and moisture helps ensure dependable performance when you’re shooting detail-packed close-ups of insects and wildlife.


FE 24-240mm F3.5-6.3 OSS (SEL24240) 10x Full-frame Zoom Lens
SEL24240 (2)

The SEL24240 covers a whole range from Wide-angle to Telephoto and gives you the ability to cover a wide range of photography genres from landscapes and everyday portraits to sports and action scenes. Its huge 24-240mm focal length range (10x optical zoom) makes this Full-frame tele-zoom an ideal travel partner.

The advanced design includes five aspherical elements and one ED (Extra-low Dispersion) glass element, contributing to excellent optical performance in a compact, easy-to-handle body. Serious photographers’ needs are catered for with an advanced linear motor that drives the focusing mechanism for quick, smooth response throughout the generous zoom range.

SEL24240 Sample Image (4)

Built-in Optical SteadyShot™ (OSS) image stabilisation is a welcome addition for handheld telephoto shots and low-light scenes at longer shutter speeds. Like every new FE (Full-frame E-mount) lens, the SEL24240 features a dust and moisture resistant design.

FE 28mm F2 (SEL28F20) Full-frame Wide-angle Prime Lens

SEL28F20 (1)

An ideal second lens to supplement every photographer’s basic lens kit, this Full-frame 28mm wide-angle prime features a bright F2.0 maximum aperture that’s ideal for handheld shooting in low light.

Lightweight, compact and designed to resist dust and moisture, the lens makes a beautifully-proportioned match for Sony’s acclaimed α7 series Full-frame camera bodies, with a high-grade aluminium finish adding instant visual appeal.

SEL28F20_A7 II (6)

The SEL28F20 features a 9-blade circular aperture for smoother bokeh, three aspherical lens elements – including one AA (Advanced Aspherical) element – and two ED (Extra-low Dispersion) glass elements for excellent edge-to-edge sharpness. All lens surfaces are multi-coated to suppress flare and ghosting.

The Internal Focusing mechanism is driven by an advanced linear actuator for whisper-quiet AF, ensuring no lens protrusion when focusing.

SEL075UWC (1)
Image: SEL075UWC Ultra-wide Converter

SEL057FEC (4)
Image: SEL057FEC Fisheye Converter

For even wider perspectives, the optional SEL075UWC Ultra-wide Converter and SEL057FEC Fisheye Converter respectively increase the viewing angle to 21mm or 16mm fisheye with full 180° coverage. The maximum aperture of each converter is F2.8 and F3.5 respectively when mounted on the SEL28F20. In a first for α lens converters, corresponding EXIF data is generated with either converter attached to the lens.

VCL-ECU2 Ultra-wide and VCL-ECF2 Fisheye APS-C converters

VCL-ECF2 with SEL20F28 VCL-ECU2 with SEL20F28

There’s no need to compromise optical performance when exploring extreme wide-angle and fisheye perspective effects.

The VCL-ECU2 adapter is compatible with the SEL16F28 16mm F2.8 and SEL20F28 20mm F2.8 wide angle (APS-C) lenses, boosting ultra-wide angle performance to 12mm (with SEL16F28) or 16 mm (SEL20F28). The VCL-ECF2 Fisheye Converter creates exaggerated perspective effect, with a full 180 degree field of view for the SEL16F28, and 133 degrees for the SEL20F28. Each converter sports a smart new black finish.

Software updates for E-mount lenses
Available now, a new software update enhances lens functionality for selected current E-mount lens models. There will also be a software update for these newly-announced FE lens models in early March 2015. Details will be available at http://www.sony.com.sg/section/support.

The SEL24240 Full-frame Zoom Lens will be available all Sony Stores, Sony Centres and selected Sony authorised dealers from 5 March 2015 onwards at a recommended retail price of S$1,369. The SEL35F14Z, SEL90M28G and SEL28F20 E-mount lenses, as well as the SEL075UWC, SEL057FEC, VCL-ECU2 and VCL-ECF2 lens converters will be available from March 2015 onwards.

Specifications Sheet

– SEL35F14Z SEL90M28G SEL24240 SEL28F20
35mm equiv. focal length (when attached to APS-C body)
52.5mm 135mm 36-360mm 42mm

– Max. magnification ratio (x) 0.18 1.0 0.27 0.13

– Min. focus 0.3m 28cm 0.5m (Wide) – 0.8m (Tele) 29cm

– Filter dia. 72 mm 62 mm 72 mm 49 mm

– Dimensions
(Dia. x L) 78.5 x 112 mm 79 x 130.5 mm 80.5mm x 118.5mm 64 x 60mm

– Weight (approx.) 630g 602g 780g 200g

– Supplied accessories Front cap (Φ72㎜), Rear cap, Hood, Case Front cap (Φ62㎜), Rear cap, Hood, Case Front cap (Φ 72㎜), Rear cap, Hood Front cap (Φ 49㎜) Rear cap, Hood

– Colour Black Black Black Black
About Sony Electronics (Singapore) & Sony South East Asia

Sony Electronics (Singapore) was established on 1st October 1999 with business activities comprising engineering and manufacturing, sales and marketing, and logistics and information systems. As part of Sony Electronics (Singapore), Sony South East Asia is responsible for the marketing and sales of consumer products in Singapore, as well as for business and professional products in Singapore and other countries in the South East Asia region. It also handles export business for consumer products from Singapore to various parts of Asia. Since establishing our presence in Singapore in 1973, we have grown steadily over the years to become a leader in the consumer electronics market. For more information on Sony’s products and services in Singapore, please visit http://www.sony.com.sg/

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