Sony Enhances Ultra High-Speed Media Offerings

Tokina 11-20-New

Sony Enhances Ultra High-Speed Media Offerings with
New XQD & SD Cards and World’s First XQD/SD Card Reader.
– 
Fast and Reliable, New High-Performance Media Options Provide More Flexibility and Convenience for the Changing Demands of Today’s Professional Photographers and Videographers.

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Image: Left QD-M128 & Right SF-M128.

18th January 2016, Singapore – Sony is expanding its lineup of memory card options for professionals to include newer and faster XQD and SD media, as well as card readers for the XQD and SD formats, and an XQD USB adapter, all designed to support the latest high-performance DSLR cameras like Nikon D5 or D500.

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Sony’s XQD-M series provides users ultra-high data transfer speeds of up to 440MB/s (read) and 150MB/s (write) for stable burst shooting, and the ability to backup 64GB of data in approximately 3 minutes, when using Sony’s newest card reader technology. The XQD format’s unique and robust structure, featuring card thickness and pin protection, and a tough, reinforced outer case is made for reliable use.

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In addition, Sony’s newest SD cards, SF-M series, are UHS-II supported cards optimised for digital imaging devices including professional, DSLR and mirrorless cameras. With high-speeds up to 260MB/s (read) and 100MB/s (write), SF-M series contributes quick data transfer to and from a PC with Sony’s new UHS-II supporting card reader, which maximises SF-M series’ performance.

Alan Photo

Both new media offerings are extremely dependable and durable, dust-proof, X-Ray proof, anti-static and magnet proof to protect the most sensitive photo and video content. Downloadable File Rescue Software aids in the recovery of photos and videos that may have been deleted, including RAW images, MOV files and 4K XAVC-S video files.

In conjunction with the new card options, Sony is introducing the world’s first XQD/SD card reader, model MRW-E90, which supports reliable, ultra-high speed data transfer to a PC from all XQD series and UHS-II SD cards, eliminating the need for multiple adapters and readers.  The new card reader also supports SuperSpeed USB (USB3.1 Gen. 1). Sony developed the E90 together with Sony’s XQD and SD cards, which optimises reliability and ensures the cards will be well matched, offering professionals the best performance.

Reader
Image: Sony 
MRW-E90.

QDA-SB1 is a USB XQD adapter compatible with the M and G Series XQD cards. The adapter is streamlined to occupy only one USB port, and comes with an extension USB cable.

In addition to the new XQD-M series, Sony offers XQD-G series which is able to record up to 200 frames in continuous burst shooting with the latest high-speed cameras including models like Nikon’s D5[1].

Thus, Sony continues enhancing its memory cards ideal for high-performance digital imaging devices to fulfill the wider variety of need from customers.

[1] FX format 14bit lossless compressed RAW mode. For details, visit http://imaging.nikon.com/lineup/dslr/index.htm.

The new XQD-M series and SF-M series will be available at all Sony Stores, Sony Centres and selected Sony authorised dealers from February 2016 and March 2016 respectively.

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About Sony Electronics (Singapore) & Sony South East Asia
Sony Electronics (Singapore) was established on 1st October 1999 with business activities comprising engineering and manufacturing, sales and marketing, and logistics and information systems. As part of Sony Electronics (Singapore), Sony South East Asia is responsible for the marketing and sales of consumer products in Singapore, as well as for business and professional products in Singapore and other countries in the South East Asia region. It also handles export business for consumer products from Singapore to various parts of Asia. Since establishing our presence in Singapore in 1973, we have grown steadily over the years to become a leader in the consumer electronics market. For more information on Sony’s products and services in Singapore, please visit http://www.sony.com.sg/

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This entry was posted in Accredited Merchants, Brand: Nikon, Brand: Sony, Featured Photography Merchants, Photography Articles & Videos, Uncategorized and tagged , , , , , , . Bookmark the permalink.

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