Category Archives: Brand: Sony

Nikon Singapore Moves Operation to New Location. (with Editor’s Notes)

Posted on June 3, 2013 by Editor AL

Nikon had announced on 20th May 2013 that they are moving their operations out of Fuji Xerox Tower and will start operating from their new Capital Square from 10th June 2013. Nikon Singapore’s new office will be as followed; Nikon … Continue reading →

Posted in Brand: Canon, Brand: Nikon, Brand: Olympus, Brand: Others (Cosina, Carl Zeiss, Leica, Mamiya, Samyang, Vivitar, Zenitar,etc), Brand: Pentax, Brand: Sigma, Brand: Sony, Brand: Tamron, Brand: Tokina, Photography Articles & Videos | 2 Comments

The Versatile Sigma 105mm F2.8 EX DG OS HSM MACRO

Posted on January 21, 2013 by Editor AL

Picture: The Sigma 105mm F2.8 EX DG OS HSM MACRO on a Sony 230. Picture by Allan LEE. We would like to be honest about this. This is our 2nd Sigma 105mm Macro. We used to have the previous version … Continue reading →

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Apple iPhone with Carl Zeiss 17.5mm F1.5 Pancake (APSC Sensor)

Posted on December 4, 2012 by Editor AL

Picture: Apple iPhone with Carl Zeiss 175/1.5 Pancake (Taken From Internet, Source Unknown). Ever wonder what would have been the result had Apple decides to work more seriously with Camera Manufacturers? Can You imagine the next iPhone that probably comes … Continue reading →

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Gawai Festival with Ricoh GXR & Sigma Lenses.

Posted on June 18, 2012 by Editor AL

Gawai Festival or Harvest Festival is celebrated by the Dayaks tribes of East Malaysia. During Gawai, every household prepares a feast and open their doors to anyone who might visit – yes, anyone – even strangers. This is the spirit … Continue reading →

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Sony Introduces Speedy α37 Camera

Posted on June 15, 2012 by Editor AL

– with Full-time Continuous AF Powered by Translucent Mirror Technology.   New Model Features High-Quality 16.1MP APS-C Image Sensor, up to 7 fps Shooting, High- Resolution Electronic Viewfinder and more! SAN DIEGO, May 16, 2012 – Lightweight, easy to use … Continue reading →

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Sony’s New α NEX-F3 Camera

Posted on June 14, 2012 by Editor AL

– DSLR-Size Sensor and Advanced Feature Set into Small, Stylish Body ! Lightweight Model Features 16.1 Megapixel APS-C Sensor, 180° Tiltable LCD, Built-in Flash, Auto Portrait SAN DIEGO, May 16, 2012 – Sony’s α NEX-F3 digital camera delivers professional quality … Continue reading →

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Sony Unveils New, High-Speed XQD™ Memory Cards

Posted on January 12, 2012 by Editor AL

1Gbps high-speed and superb reliability create new possibilities for advanced shooters   PARK RIDGE,N.J., Jan 5, 2012 — Giving photo enthusiasts and professional photographers a new level of speed and performance, the new Sony XQD™ memory cards support the recently … Continue reading →

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SONY BRINGS ADVANCED TECHNOLOGY, IMAGE QUALITY AND CREATIVITY TO CYBER-SHOT® LINEUP

Posted on January 11, 2012 by Editor AL

Three New Entry-Level Compact Cameras Offer Enhanced Point and Shoot Flexibility LAS VEGAS , Jan. 9, 2012 – The newest additions to Sony’s Cyber-shot® line of point-and-shoot cameras deliver powerful new features for consumers, ranging from 360 Sweep Panorama™ and image stabilization technologies to … Continue reading →

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SONY UNVEILS UNIQUE “ALL-IN-ONE” COMPACT INTERCHANGEABLE LENS CAMERA WITH 24.3 MEGAPIXEL RESOLUTION

Posted on October 27, 2011 by Editor AL

New NEX-7 Combines superb imaging, high performance and full palette of creative options SAN DIEGO, Aug. 24, 2011 — Sony is taking professional quality imaging and artistic shooting options to new levels with the introduction of the new α NEX-7 … Continue reading →

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SONY’S LATEST a DSLR CAMERAS BRING NEW LEVELS OF SPEED, PERFORMANCE AND CREATIVITY TO PHOTO ENTHUSIASTS

Posted on October 26, 2011 by Editor AL

α77 and α65 Models Expand Translucent Mirror Technology Line; Deliver 24.3 megapixels with up to 12- and 10- fps AF-enabled continuous shooting  Photo: Sony Alpha A65SAN DIEGO, Aug. 24, 2011 – Blazing speed, enhanced image quality, high resolution and incredible … Continue reading →

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Sony A950/ A99? Following A33, A55 & A77?

Posted on July 4, 2011 by Editor AL

As many had predicted, the much anticipated A700 replacement A77 was announced by Sony and it is not too hard to guess what may be next. A recent update saw the launch “Numeric Replacements” like the A33 to fit into … Continue reading →

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Sony announced the replacement A700, the A77, will be launched this year

Posted on July 3, 2011 by Editor AL

Sony has announced that the long awaited replacement of A700, the A77-SLT will arrive in mid-2011, along with a new kit lens, new flash, new battery grip, and more interesting, a 500mm f / 4 G-series lens. Although not officially … Continue reading →

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SONY INTRODUCES WORLD’S SMALLEST, LIGHTEST INTERCHANGEABLE LENS CAMERA WITH APS-C SIZED SENSOR

Posted on June 21, 2011 by Editor AL

“Easy-to-use a NEX-C3 Features 16.2 Megapixels, HD Video and Friendly New Interface ” SAN DIEGO, June 8, 2011 – Sony’s new α NEX-C3 is the world’s smallest, lightest interchangeable lens camera with an APS-C sized sensor. Offered in a range … Continue reading →

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SONY INTRODUCES α35 DSLR CAMERA

Posted on June 20, 2011 by Editor AL

WITH LEADING VIDEO AND STILL PERFORMANCE POWERED BY TRANSLUCENT MIRROR TECHNOLOGY. “Light, Compact Camera Delivers 16.2 Megapixels and New In-camera ‘Picture Effect’ Creative Capabilities” SAN DIEGO, June 8, 2011 — Light, compact and easy to use, Sony’s new α35 (SLT-A35) … Continue reading →

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Sony Announce New External flash for Alpha DSLRs

Posted on April 14, 2011 by Editor AL

Sony introduces powerful, compact HVL-F43AM external flash for Alpha DSLRs with Quick Shift Bounce.(Singapore, 13 April 2011) With a powerful output of GN43 (105mm ISO100 m), the compact yet versatile HVL-F43AM flash from Sony is optimised for superb results with … Continue reading →

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Sony Launches Faster Yet More Affordable Memory Stick PRO-HG Duo HX With High Speed Data Transfer

Posted on April 12, 2011 by Editor AL

Consumers can now enjoy top performance when capturing images and video with data transfer speeds of up to 50MB/s and 32GB storage capacity   (Singapore, 12 April 2011) – Sony Electronics Asia Pacific announces the new Memory Stick PRO-HG Duo … Continue reading →

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The Best Sony Alpha DSLR Lenses That I Will Personally Pick.

Posted on March 22, 2011 by Editor AL

Welcome back! If you have missed the last article, this is a series of articles about me sharing what are the lenses from the various manufacturers that I will pick & use on a personal basis. The last article was … Continue reading →

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Canon & Nikon – How To Kill Sony

Posted on January 5, 2011 by Editor AL

Sony wowed the world again recently with the release of their SLT A-33 & SLT A-55. Sitting in the Alpha DSLR line, these 2 cameras are like no other. Cheap, Light weight, Compact & packed with good specs. Some of … Continue reading →

Posted in Brand: Canon, Brand: Nikon, Brand: Sony, Photography Articles & Videos | Tagged , , , , , | 2 Comments

Sony Cybershot “Hot Affair” TVC

Posted on December 15, 2010 by Editor AL

Ladies, this is for you.

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Waterproof Campact Cameras Group Test (From DigitalRev TV)

Posted on October 27, 2010 by Editor AL

Ah, this video has been watched by over 130,ooo viewers (at point of posting) and I think I should have it as record too. DigitalRev TV has produced lots of interesting videos on camera tests, so search them on youtube. … Continue reading →

Posted in Brand: Canon, Brand: Olympus, Brand: Others (Cosina, Carl Zeiss, Leica, Mamiya, Samyang, Vivitar, Zenitar,etc), Brand: Sony, Group Test & Reviews, Photography Articles & Videos | Tagged , , , , , , , , , | Leave a comment