Revolutionary camera strap line delivers comfort & performance for photographers!
Joby brings breakthrough design expertise with a new ultra-comfortable camera strap line
Joby is excited to announce the launch of its innovative line of comfortable, high-performance camera straps: the Joby UltraFit Sling Strap. Known for its family of best-selling, flexible GorillaPod tripods, Joby extends its technical design expertise to reinvent and refresh this essential camera accessory for shooters on-the-go. The camera straps are designed to accommodate both CSC (compact system camera) and DSLR cameras and are available in a quick-draw, cross-body design.
“We opened up the possibilities for photographers to take their cameras anywhere and position on any surface with our breakthrough tripods,” said Michael Jue, director of product development. “Now we’re thrilled to offer a line of camera straps that combines the latest technology with premium materials to provide incredible comfort and quick camera access so photographers can shoot more efficiently on-the-go. Through rigorous testing with pro photographers, we’ve designed straps that make the camera feel lighter and conveniently accessible for hours, whether you’re shooting a breathtaking landscape on a hike or capturing a moment in a crowded tourist destination.”
The Joby team conducted extensive user studies with more than 500 photography professionals and enthusiasts and pinpointed how camera straps should fit and move on the body. This exhaustive research resulted in the patent-pending UltraFit Sling Strap, with separate versions designed specifically for men and women. It is built with Joby’s exclusive UltraFit Layered-Pad Technology for lightweight support without the bulk of thick padding. An ergonomically placed pivot ring and pressure-relieving foam pad allow the strap to conform to the shoulder and torso of the body and evenly distribute the weight of the camera for long-wearing comfort.
The UltraFit Sling Strap has an innovative SpeedCinch system that secures both camera and strap close to the body to free up the photographer’s hands and keep the camera secure when shooting in busy or crowded environments. When going for the next shot, the system automatically extends the strap length so the photographer can bring the camera to eye level in one fluid and fast motion. In both versions, premium materials such as stainless steel and glass-filled nylon plastic provide superior durability and a secure connection to a camera via a ¼-20ʺ threaded accessory mount.
About Joby
Based in San Francisco, California, the Joby brand was founded in 2005 with the introduction of the industry-defining and best-selling GorillaPod flexible tripod.Joby creates creative, award-winning photo, mobile and lighting products that inspire the active lifestyle. We believe great design starts with a user-centric approach, is functional yet playful, and enhances people’s lives. For more information, please visit Joby.com
About Cathay Photo Store Pte Ltd
Established in 1959, Cathay Photo since its very beginning has been driven by the objectives of providing the best photographic equipment, pricing and service to our customers. These objectives have ensured its continued growth from just two humble showcases occupying a quarter of a shop-front to its present five retail outlets, an administrative / distribution office and a warehouse.
It is constantly on the lookout for the latest gadgets and solutions to add to its line-up of over 60 internationally renowned brands, and recognizing the growing presence and popularity of HD video, due largely to the introduction of DSLR cameras with HD video capabilities, it made its foray into the Pro Video market, expanding its offering to products from brands such as Steadicam, Zacuto, Kessler Crane and Genus to name a few.
Having served the photography industry for over 50 years, and backed by its proud heritage, Cathay Photo is without doubt the preferred photographic retailer in Singapore today.
Visit www.cathayphoto.com.sg for more details.
