Nikon provides aid to the victims of the Typhoon “Washi” in the Philippines.

The Nikon group would like to express its profound sympathy and condolences to the victims of the typhoon “Washi” in the Philippines.

In response to this tragedy and to extend the immediate support to its victims and affected area, the Nikon group has decided to donate the following assistance:

Nikon Corporation
Cash donation 3 million yen
Nikon Hong Kong Ltd.
Cash donation HK$ 100,000

The allocation and timing of the donation are now under consideration.

The Nikon group sincerely hopes for the earliest possible recovery from this disaster

Source: nikon.com

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Christmas Shopping for a Photographer Friend?

It’s the Christmas season again and I received quite a number of emails from readers who asked me what do I recommend to buy as a Christmas Gift for their photographer friends? Although everyone has different budgets as well as needs, I have decided to compile this list for “general purpose” as well as to be an unofficial guide to what might be the best Christmas Gift for your friends who is interested in photography. The below list is not targeted at any genre of photographers, but on a very generic basis. And the items listed may not be original but from 3rd party manufacturerers. Here we go!

For those with budget SGD $10 & Below.
Accessories seems to be the best choice here as most photographers spent a loads of money on accessories – without even knowing that they had spent so much as these items are usually quite cheap to buy but have to buy often.
I will suggest things like hotshoe covers, lens caps, filter pouch, remote switches, DSLR rain cover, SD/CF Card holders & even battery covers will be nice & thoughtful.

For those with budget SGD $50 & Below.
Well, you have slightly more budget and probably the photographer have been a great pal, for $50, you can pick up things like macro extension tubes, filters, lens pouch, camera straps, spare batteries, lens hood etc. These are “perishables” as filters gets scratched, straps get worn out and hoods gets lost, so these items will be good as gifts too!

For those with budget SGD $100 & Below.
Now, with this money, you have more options naturally. For SGD $100, you can pick up a used lens from a dealer, get a flash, a battery grip, a small camera bag, a tripod ballhead or even a film SLR! Be creative, find out what your friend really need for this budget segment then shop around before committing the purchase.

For those with budget SGD $500 & Below.
This is an interesting category. For SGD $500, there are many many things that is within reach. You can opt for a good tripod with head, a used DSLR, some 3rd party lenses, vintage cameras, a supply load of films, filter sets, a good prosumer point-&-shoot camera, a good backpack or even a photo-editing software! There are a lot more of things that is good & relevant too, my advice again will be to subtlely find out what your friend has in mind before buying. SGD $500 is lots of money these days.

For those with budget SGD $1,000 & Below.
This shall be the “Cap” for this article. For those really well-to-do people who feel like spending a bit more to help boost the ailing economy, at SGD $1,000 buget, you can consider lots of entry level DSLRs (probably for the friend who wish to have a back up body or another leisure camera), many good wide-angle or good zoom lenses are within reach, that top of the line ETTL/iTTL/Macro flash, or those “out-of-reach” vintage cameras at the dealers! There are simply a long list of things that you can buy for your friend at this budget, just make sure what you are buying are also what your friend needs.

Now, what about those people who do not have a budget constraint?
For this group of eilites, I will suggest getting the Canon 1DX or Nikon D3S (Nikon D4 belongs to the next Christmas) coupled with a few lenses like 12-24mm, 24-70mm, 70-200mm all in F2.8 and maybe add a Fisheye or a Tilt-Shifter to the arsenal too.
:)~
 
Merry Christmas 2011 to all my Photographer Friends from Singapore & All over the World!

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“Dear Sigma” Contest will fulfill photographer’s holiday wishes for photo gear

Visit Sigma Corporation of America’s Facebook page to win up to $2,500 in lenses, cameras

 

Ronkonkoma, NY,  2011 – Photographers: Have you been good this year? Sigma Corporation of America wants to check some photography gear off your wish list this holiday season.
 
The leading researcher, developer, manufacturer and service provider of some of the world’s most impressive lines of lenses, cameras and flashes, is tapping into its online fan base this Cyber Monday, November 28, by kicking off the “Dear Sigma” Contest at 12 p.m. ET.
 
Photographers are invited to visit the Sigma Corporation of America Facebook page and click on the “Contest” tab to enter the contest through Dec. 16 at 12 p.m. ET. Participants will be required fill out an entry form and draft a “Dear Sigma” letter describing what Sigma products they’re dreaming of this holiday season.
 
“Our Facebook fans are constantly telling us what Sigma gear they love and want, so we decided to give them an opportunity to win it this year,” said Mark Amir-Hamzeh, president of Sigma Corporation of America. “We’ll be judging the finalists based on their humor, creativity and overall appreciation of our products. Luckily, whether or not you’ve been naughty or nice won’t even come into play!”
 
Do you need some inspiration for your “Dear Sigma” Contest holiday wish list? Click here to see what some of the PhotoPlus Expo 2011 attendees asked Sigma for this year.
 
Once all of the submissions have been received on Dec. 16, online voting will commence until Dec. 21 at 12 p.m. ET. The top five vote-getters will become the contest finalists and a winner will be selected on Dec. 22 by a panel of judges from Sigma Corporation of America. The winner will receive his or her wished-for Sigma products totaling up to $2,500 of the manufacturer’s suggested retail price (MSRP).
 
For information about the “Dear Sigma” Contest or the full contest rules, visit http://tinyurl.com/DearSigma. For information about Sigma Corporation of America, visit www.sigmaphoto.com.
 
About Sigma Corporation
For 50 years, Sigma Corporation’s expertise and innovation has driven the company’s core philosophy of “knowledge, plus experience, plus imagination,”with anemphasis on producing high-quality, high-performance photographic technology at moderate prices. This family-owned organization is the largest, independent SLR lens manufacturer in the world, producing more than 40 lenses that are compatible with most manufacturers, including Sigma, Canon, Sony, Nikon, Olympus and Pentax. Sigma Corporation also produces digital SLR cameras and high-definition digital compact cameras. The company is headquartered in Japan, with offices strategically located throughout Europe, Asia and North America. For information, please visit www.sigmaphoto.com.
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NEW PENTAX K-r COLORS AVAILABLE ON WALMART.COM

Denver, CO. – If you dream of owning a PENTAX K-r digital SLR in a color that stands out in a crowd, your wait is over!  PENTAX RICOH IMAGING AMERICAS CORPORATION just announced the K-r digital SLR soon will be available exclusively on www.walmart.com in limited edition colors including pink, purple, blue, green, yellow, navy, metallic brown, gold and silver.  Each new color kit will ship with an 18-55mm lens and an array of advanced features. 
    
The compact and lightweight PENTAX K-r offers photographic performance that challenges higher class DSLR models:

• High quality 12.4 megapixel CMOS sensor with high color accuracy and low noise.
• Large 3 inch, 921,000 dot LCD with Live View.
• Powerful automatic shooting modes, such as Auto Picture mode and various scene modes.
• Fast 6 FPS framerate.
• Highly responsive and accurate 11 point SAFOX IX autofocus.
• High sensitivity 100-25600 ISO range with improved noise performance.
• Li-Ion and AA battery compatibility (AA batteries can be used via optional adapter).
• Widescreen HD 720p video at 25 FPS using any PENTAX lens.
• A maximum 1/6000 second shutter speed.
• A viewfinder focus point indicator.
• Improved in-camera HDR image capture.
• A wide range of in-camera image processing and special effects filters.

All specialty PENTAX K-r body colors will be available exclusively at www.walmart.com  
Complete information is available here:  http://www.pentaximaging.com/about-us.aspx?p=press   
More information about the K-r is available here: www.facebook.com/pentax and www.youtube.com/pentaxian1

PENTAX is a leader in the production of a variety of adventure ready digital cameras including weather-resistant digital SLRs and stylish, compact, waterproof cameras, as well as lenses, flash units, binoculars, scopes, and eyepieces. For more than 90 years, PENTAX has developed durable, reliable products that meet the needs of adventurous consumers and businesses. With new headquarters in Denver, Colorado, PENTAX RICOH IMAGING AMERICAS CORPORATION is a subsidiary of PENTAX RICOH IMAGING COMPANY, LTD. effective October 1, 2011. Additional details may be found here: www.pentaximaging.com/news

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Nikon Announces Speedlight SB-910

A high-end Nikon Speedlight offering simple and smooth operation

TOKYO – Nikon Corporation is pleased to announce the release of the Speedlight SB-910, the new high-end Nikon Speedlight.

The SB-910 is a high-end Speedlight for advanced amateur to professional photographers that offers a number of improvements over its predecessor, the Nikon Speedlight SB-900. Among these improvements are smoother operation, greater illumination precision, and the adoption of hard color filters. The SB-910 fully supports the creative photography of advanced amateurs to professionals who demand the ability to make the most of light to achieve their individual intent.

SB-910 primary features

  1. A refined user interface for smoother operationUsers can now quickly access custom settings using the new MENU button. In addition, the graphical user interface (GUI) has been improved to offer simpler application of settings for all operations.
  2. Three illumination patterns for use according to the sceneThe SB-910 offers selection from three illumination patterns (standard, even, center-weighted), allowing users to choose the pattern most appropriate for the scene. Illumination precision has also been increased.
  3. Automatic detection of hard color filters attached to the front of the flash headThe SB-910 supports hard color filters because they are more durable, stand up better to the heat generated by the flash head, and are easier to use than the gel color filters supported by its predecessor. One incandescent filter and one fluorescent filter are supplied with the SB-910.

    Additional SB-910 features and functions

    • Guide number of 34/111.5 (at ISO 100, m/ft., 35-mm zoom head position, in FX format, standard illumination pattern) for high flash output volume
    • Fully compatible with the Nikon Creative Lighting System
    • Power zoom function with which the SB-910 automatically adjusts the zoom head position to match lens focal lengthFX format, Standard illumination pattern : 17–200 mm (14 mm with the built-in wide panel in place)

      DX format, Standard illumination pattern : 12–200 mm (10 mm with the built-in wide panel in place)

    • Automatic switching of zoom head position with detection of the camera’s image area setting—FX or DX format—for optimal angle of flash coverage

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Notice to Sony a77 and a65 Owners using Sigma’s Sony Mount Lenses

After thorough investigation, Sigma Corporation have ascertained that auto focusing does not work properly when some Sony fitting Sigma lenses are used with Sony α77 and α65 interchangeable lens digital cameras. To overcome this, Sigma Corporation will be supplying a free update to theirs customers. This phenomenon will only occur with the combination of any lenses listed below and the Sonyα77 or α65. Future production of Sigma lenses for Sony fitting will be fully compatible with these cameras.

Sigma Corporation deeply apologize for any inconvenience caused to their customers.

[Phenomenon]
Auto focusing does not properly function when shooting with a Sony α77 or α65 camera.

[Lenses requiring the modification]

  • 10-20mm F3.5 EX DC HSM
  • 17-50mm F2.8 EX DC OS HSM
  • 17-70mm F2.8-4 DC MACRO HSM
  • 17-70mm F2.8-4 DC MACRO OS HSM
  • 18-50mm F2.8-4.5 DC OS HSM
  • 18-125mm F3.8-5.6 DC HSM
  • 18-250mm F3.5-6.3 DC OS HSM
  • 50-200mm F4-5.6 DC HSM
  • 4.5mm F2.8 EX DC CIRCULAR FISHEYE HSM
  • 10mm F2.8 EX DC FISHEYE HSM
  • 24-70mm F2.8 IF EX DG HSM
  • APO 50-500mm F4.5-6.3 DG OS HSM
  • APO 70-200mm F2.8 EX DG OS HSM A
  • PO 120-400mm F4.5-5.6 DG OS HSM
  • APO 150-500mm F5-6.3 DG OS HSM
  • 50mm F1.4 EX DG HSM
  • 85mm F1.4 EX DG HSM

[Support for this issue]
Sigma Corporation will be offering firmware update service for above lenses free of charge. Please contact your nearest authorized Sigma Service Station for further details.

[Indicator for compatible lenses]


Future production of Sigma lenses will be compatible with these cameras. The following sticker is put on the gift box of compatible lenses.

For further information, please contact your nearest authorized Sigma Service Station.

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Samyang 7.5mm 1:3.5 UMC Fish-eye MFT – Release Date & Estimated Retail Price

 

Delta company, the exclusive representative and distributor of Samyang Optics in Europe, is proud to report that the lens announced in March, Samyang 7.5mm 1:3.5 UMC Fish-eye MFT will be available from the middle of September this year. The lens will be available in two colour versions: silver and black. Estimated retail price is EUR 299.

Samyang 7.5mm 1:3.5 UMC Fish-eye MFT offers an exceptionally wide angle of view, up to 180 degrees diagonally, which makes it a very useful tool for making panoramic photographs. You can enjoy the example panoramic photos in the form of a virtual tour around Krakowon our specially created website: www.samyang.pl/75mft All these panoramic photographs were taken with Samyang 7.5mm 1:3.5 Fish-eye UMC MFT and PEN Olympus E-P1.

Samyang 7.5mm 1:3.5 UMC Fish-eye MFT is an ultra-wide-angle manual lens with 7.5 millimetre focal length and 1:3.5 aperture ratio, providing 180 degree angle of view. Despite its small size, the new Samyang successfully combines the best features of the popular model with 8 mm focal length offering highest quality optics closed in a compact and visually attractive casing. Samyang 7.5mm 1:3.5 UMC Fish-eye MFT is the first model from the new family of lenses developed specifically for Micro Four Thirds system.

Posted in Brand: Others (Cosina, Carl Zeiss, Leica, Mamiya, Samyang, Vivitar, Zenitar,etc), Photography Articles & Videos, Uncategorized | Tagged , , , | Leave a comment

OLYMPUS SH-21

12.5x optical zoom, High-sensitivity shooting, Touch shot.

Olympus Imaging Corporation (President : Shuichi Takayama) is pleased to announce the OLYMPUS SH-21 featuring 16-megapixel Backlit CMOS sensor to enable high-sensitivity shooting. It also features super-wide 12.5x optical zoom from 24mm, DUAL IS, and Full HD movies in a stylish body. It is scheduled to go on sale in Japan in middle of November, 2011.

Main Features
– Easy tuning vividness, color, and tune brightness with touch Live-Guide. Releasing the shutter after the automatic focus only by touching the subject

– Comfortable operation by using a touch and dial button operation

– Backlight HDR*1, Full HD movie*2 (MPEG-4 AVC / H.264), Magic Filter Movie*3 High-speed continuous shooting available with 16-megapixel*4 backlit CMOS sensor

– Super-wide 12.5x optical zoom from 24mm*5 and DUAL IS*6 in a stylish body

The SH-21 is a digital camera best suited for travel, watching sports, athletic meet or other events. Thanks to its advanced optical expertise, Olympus has been able to incorporate in a compact, palm-size camera the same high-powered super-telephoto capability that normally makes SLR cameras so bulky and heavy. The SH-21 is an easy-to-use “all-in-one” camera that makes it possible anyone to enjoy the pleasure of advanced photography and movies.

Easy tuning vividness, color, and tune brightness with touch Live-Guide by checking the effect on the screen in iAUTO mode. Only by touching the subject you want to shoot, release the shutter after the automatic focus.

Because the 16-megapixel backlit CMOS sensor which condenses more efficient light and lowers noise, the SH-21 offers superb image quality even for low-light shots. The CMOS sensors are also great for high-speed image processing so High-Speed Continuous Shooting is another forte of this camera.

The 12.5x optical zoom lens covers a wide shooting range with focal length ranging from 24mm wide-angle to 300mm telephoto. It can capture big, up-close images of even the most distant subjects, creating high-impact pictures such as the facial expressions of children in athletic or theatrical events or athletes in professional sport competitions. To reduce the picture blur commonly associated with telephoto shooting effectively, the SH-21 features DUAL IS using a CMOS-shift image stabilization mechanism and high-sensitivity image capturing.

It also features dedicated Movie REC button to immediately shooting movies and Magic Movies to enhance your camera life. Moreover, you can enjoy the SH-21 not only in special events but also in your usual life with the full array of functions such as 3D Photos*7, Smart Panorama, Hand-Held Starlight Mode and Pet Mode.

Backlit CMOS sensor for high-sensitivity shooting
The SH-21 features a 16-megapixel backlit CMOS sensor which condenses more efficient light and lowers noise so that the camera offers superb image quality even for low-light shots. The CMOS sensors are also great for high-speed image processing so High-Speed Continuous Shooting is another forte of this camera.

Full HD movie (MPEG-4 AVC / H.264) recording
Extended smooth and beautiful HDTV (1920 x 1080 pixels) movie recording is available, as movies are encoded in MPEG-4 AVC/H.264 format. Movie recording can be manipulated by a dedicated movie REC button. High-resolution Multi-Recording movies also come with high-quality stereo sound.

Hand-Held Starlight Mode
The SH-21 takes four different photos with one click of the shutter in Hand-Held Starlight Mode. By overlaying pictures in continuous shooting mode at high precision and merged to produce a single nigh-scene photo, you can get beautiful night shots without blur and with reduced noise even in the darkest parts of the image.

Backlight HDR
Backlight HDR newly added to the scene mode is excellent for the scene of big contrast such as backlight situations.
It captures images with less noise and wide dynamic range without over-exposure and under-exposure by high-speed CMOS and high-speed processing of TruePicIII+.

Smart Panorama
Thanks to the backlit CMOS sensor’s high processing capability, anyone can capture the dynamic panoramas of 360-degree at maximum.

High-Speed Continuous Shooting
High-speed continuous shooting of up to 7 full-size photos per second (High-speed continuous mode 2), and up to 15 photos per second are available. The Auto Split Shooting Mode automatically split images recorded while the shutter button so you do not have to worry about not having enough frames from a sequence. (Image size is limited to 5M or smaller)

Magic Filters
The SH-21 features an expanded range of 10 Magic Filters, Pop, Pin Hole, Fisheye, Drawing, Soft Focus ,Punk, Watercolor*8 and Sparkle*8*9 inherited from the previous model, and newly added Reflection*8 and Miniature*8. Furthermore, Magic Movies recordings are available in Pop, Pin Hole, Fisheye, Drawing, Soft Focus, Punk, Watercolor, Reflection, and Miniature delivering distinct look and artistic feel.

Reflection : Applies an effect like a reflection on a lake in a night scene or a landscape for a fantasy effect.
Miniature : Converts real-world images into magical images of a toy world.

3D Photo Shooting Function
You can shoot dynamic 3D photos in any mode from macro to landscape. Recreate a sense of depth like that of the original scene. You can then enjoy the full power of 3D images on compatible TV sets and computers. Simply select the 3D Photo in Shooting mode and then release the shutter and slide the camera sideways to easily get a 3D photo. During 3D Photo shooting, a 3D file and regular JPEG files are recorded at the same time. There are two modes to shoot 3D photos;

MPO file (Multi Picture Format)
This is a format standardized by CIPA to handle multiple images under a single image file. When you use the 3D Photo Shooting function, the images for the right and left eye are recorded in a single “Multi Picture Format” format file.

Photo with Movie Clip
Record movies and sounds automatically during shooting photos. 7sec. / 5 sec. / 3 sec. (before releasing the shutter), 3 sec./ 0 sec. (after releasing the shutter).

Pet Mode*10
The camera automatically detects dogs’ and cats’ faces. Selecting the [Pet Mode – Dog] or [Pet Mode – Cat] from the scene mode, the camera will quickly detect your pet’s face and automatically focus on it before shooting the photo. The camera will detect up to 10 faces of different dogs or cats.

Auto Release
The camera captures perfectly your pet’s cute expressions. Use the Auto Release function to have the camera automatically shoot the photo the moment the dog or cat who is the main subject turns to face the camera. You will never again miss your pet’s whimsical facial expressions.

Eye-Fi Card*11 Compatible
Eye-Fi Cards are SDHC memory cards with built-in wireless LAN functionality. The images that you take can easily be uploaded wirelessly to your computer and to photo printing services and online albums.

*1 Not effective while recording the movies. Not effective under all of the circumstances.
*2 Recording time per session is limited to less than 29 minutes. Recording is terminated automatically when the file size reaches 4 GB
*3 Image size is limited to 5M or smaller in Drawing, Soft Focus, Watercolor and Sparkle filters
*4 Effective pixels
*5 35mm camera equivalent
*6 Image stabilization effect varies depending on shooting conditions
*7 3D effect cannot be obtained when shooting moving subjects. Movies cannot be recorded. The 3D file recorded conforms to the Multi-Picture Format standardized by CIPA. During 3D Photo shooting, a 3D file and regular JPEG files are recorded at the same time.
*8 Image size is limited to 5M or smaller
*9 Filter is not effective on LCD monitor
*10 The number of pets automatically detected is limited to 1 when Auto Shutter Release is set to ON, or up to 10 when it is set to OFF. Depending on the subject and shooting conditions the camera may not be able to correctly detect faces. In Pet mode, the flash and face detection of people’s faces cannot be used.
*11 The use of Eye-Fi cards is limited to the original country of purchase. Observe all the applicable laws of the country of use. Turn off the Eye-Fi setting or refrain altogether from using Eye-Fi cards inside airplanes or in other places where wireless communication is restricted or forbidden. Single files (images or movies) exceeding 2GB cannot be transferred wirelessly. Files recorded using the 3D shooting function (MP files) are supported only by the X2-Pro card. For any inquiries regarding Eye-Fi cards please contact the card’s manufacturer.
*12 Image size is limited to 5M or smaller. The effect varies depending on shooting conditions.
*13 HDMI control setting is set to ON. Limited only HDMI(CEC).
*14 Some of the search functions has to be rewritten using [ib] software.

Basic Performance

Effective pixels 16 megapixels
Optical zoom 12.5X
Wide-angle shooting 24mm (35mm camera equivalent)
Image stabilization DUAL IS (CMOS-shift image stabilization & High-sensitivity shooting)
LCD size 3.0-inch, 460,000 dots
LCD type TFT color
Movie recording Full HD movie (MPEG-4 AVC/H.264)

Other Features
Multi-motion Movie IS features image stabilization to correct large amounts and slow blur

Beauty Mode*12 to touch up human faces for more attractive results

Scene Modes for one-touch shooting adjustment in difficult environments as well as in standard conditions
HDMI*13 output control for operations including picture selection and frame-by-frame advancement using a TV’s remote control

Face Detection AF with which the camera detects and focuses on human faces automatically

iAUTO function that analyzes the current composition and optimizes camera settings automatically
USB battery charging enables the camera battery to be recharged from a PC while automatically storing and organizing recorded data in the PC
AF Tracking to keep a moving subject in focus by tracking it automatically

Photo-surfing*14 allows you to search desired pictures according to recording keyword such as “date” or “subject”.
Compatible medias : SD / SDHC / SDXC / Eye-Fi memory cards

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PENTAX Q AVAILABLE IN LARGEST WIRED STORE EVER

Times Square WIRED Store to feature 10,000 square feet of hot holiday gadgets, art installations and special events from November 18 – December 24


New York, NY (November 2011) – Tech aficionados, gadget junkies and holiday shoppers can rejoice when The WIRED Store (www.wired.com/store) returns to New York City in a new location in the heart of Times Square from Friday, Nov. 18 through Saturday, Dec. 24.  Store hours are noon to 7 p.m. Wednesdays through Sundays (closed Thanksgiving Day).  Located at 42nd and Broadway, the 7th annual WIRED Store invites shoppers to get a first look at unique gadgets and gear such as the PENTAX Q (the smallest interchangeable lens camera in the world):
http://store.wired.com/product/192-pentax-q-in-white
http://store.wired.com/product/191-pentax-q-in-black   


The brick-and-mortar store is a spin-off of WIRED, known for its big ideas, innovative design and focus on forecasting trends. With a pixel-based winter landscape and color scheme, the interactive shopping gallery will feature more than 200 of the hottest new products, on display and available for purchase, as well as a schedule of engaging events. Items include an array of electronics, apparel, art and design fixtures, kitchenware, luxury items, games and for adults and children of
all ages.

Special events include:
• Saturday, November 26:  GeekDad Family Day
• Wednesday, November 30: Norman Reedus of AMCʼs “The Walking Dead” photo exhibit
• Sunday, December 4:  Game Day
• Wednesday, December 7 and Thursday, December 15: Music Spotlight Series, featuring rising indie bands
• Saturday, December 3, 10, and 17: Maker Demo Days

For more information on the 2011WIRED Store, including a full list of products and events, please visit www.wired.com/store  or visit the store tab via Facebook at www.facebook.com/wired  Follow on Twitter @WIREDInsider and use the hashtag #wiredstore.

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PENTAX Returns with NEW FACES!

PENTAX HOME PAGE, PHOTOGALLERY.COM GET MAKEOVERS AND MOBILE SITE LAUNCHED

DENVER, CO. – PENTAX RICOH IMAGING AMERICAS CORPORATION unveiled three websites today including two refreshed sites and one mobile. Every site is designed for:

• Easier search and navigation.
• Social and global interaction and sharing.
• Inspiring new and seasoned PENTAXIAN photographers with fresh, informative content.

MAIN PENTAX SITE
With an inviting design, the main PENTAX website www.pentaximaging.com now offers:

• An EXPLORE section that serves as a social media gateway to access and share buzz about PENTAX photography and products via facebook, twitter, youtube and select blog feeds.
• Enhanced education and learning resources to help photographers get the shot.
• One-click access to Spanish translations of select content.
• The entire line of PENTAX product offerings including ILC and compact cameras, lenses, accessories, sport optics including binoculars and scopes.

PENTAX PHOTO GALLERY
First introduced in 2007, the Webby Award winning www.pentaxphotogallery.com has grown to feature over 55,000 images by 600 artists in 90 countries in four years. Major gallery renovations include:

• Faster navigation whether the search is by artist, camera or lens.
• Regularly showcased artists featuring their images, profile and ‘What’s in their camera bag?’
• Featured collections that display premier work in popular categories such as black and white, wildlife, portrait, landscape, etc.
• Discussions tools that enable gallery members to comment on and rate images.

MOBILE PENTAX SITE
With estimates in mind that half of all Americans carry a smartphone, PENTAX launched its first mobile ready site http://m.pentaximaging.com. The mobile site features:

• Irresistible ‘Deal of the Week’ shopping specials from www.pentaxwebstore.com
• A PHOTO TIP OF THE WEEK fed from regular PENTAX tweets #@pentaxian.
• The latest posts from the content-rich www.facebook.com/pentax page.
• A PENTAX dealer locater that uses smartphone location devices to find the nearest authorized retailer online or down the street.

PENTAX invites visitors to comment on the new website designs and content on www.facebook.com/pentax or twitter #@pentaxian as well as a number of other social media outlets that are accessible from the site. PENTAX is a leader in the production of a variety of adventure ready digital cameras including weather-resistant digital SLRs and stylish, compact, waterproof cameras, as well as lenses, flash units, binoculars, scopes, and eyepieces. For more than 90 years, PENTAX has developed durable, reliable products that meet the needs of adventurous consumers and businesses. With new headquarters in Denver, Colorado, PENTAX RICOH IMAGING AMERICAS CORPORATION is a subsidiary of PENTAX RICOH IMAGING COMPANY, LTD. effective October 1, 2011.

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New Canon Digital SLR Camera Under Development


Photo: The “New Canon DSLR Prototype” created by Canon Fans. See below for the Official Photos from Canon Inc.

TOKYO, November 2011— Canon Inc. today announced that the company is developing a new-concept EOS-series digital single-lens reflex (SLR) camera. Incorporating an enhanced version of the video-capture capability offered in the current EOS-series lineup, the new camera will be ideally suited for cinematographic and other digital high-resolution production applications. The model will be equipped with a 35 mm full-frame CMOS sensor and, enabling the recording of 4K video* (at a frame rate of 24P, with Motion-JPEG compression), will make possible the type of exceptional image quality and sublime imaging expression to be expected from the next generation of “EOS Movies.”


Photo: The Official New Canon EOS C300 Prototype.

The announcement coincides with the launch of the Cinema EOS System, marking Canon’s full-fledged entry into the digital high-resolution production industry. The new professional digital cinematography system spans the lens, digital video camcorder and digital SLR camera product categories.

Further details regarding the new EOS digital SLR camera currently under development, including the product name, specifications and scheduled launch date, have yet to be decided.


Photo: The Official New Canon EOS C300 Prototype.

EOS Movie: A New Industry Standard

Movie recording has been a standard feature in all newly introduced Canon EOS-series digital SLR cameras since the launch of the EOS 5D Mark II in November 2008. Coupled with the diverse array of lenses in Canon’s current interchangeable EF lens lineup, this feature has heralded rich visual expressive possibilities, delivering such characteristics as beautiful image blur and low noise while also garnering kudos for the mobility and maneuverability made possible through the cameras’ compact and lightweight body designs.

The impressive images created by the combination of Canon EOS digital SLR cameras and EF lenses, known as “EOS Movies,” have already earned their screen credentials on the sets of multiple productions, from television commercials and artist promotion videos to episodic dramas and even major motion pictures.

*Cropped to APS-H-equivalent size (dimensions measuring approximately 80% vertically and horizontally of a 35 mm full-frame sensor) when recording in 4K.

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Olympus appoints well-known personality Felicia Chin as brand ambassador

– for its award-winning Olympus XZ-1

An avid user of social media, Felicia will use her Olympus XZ-1 to capture her happy moments and share with her friends and fans via her blog.

14 November 2011 – Olympus, the industry leader in opto-digital technologies and pioneer in the digital camera market, today announced the appointment of well-known personality, Felicia Chin as the brand amabassador for its award-winning Olympus XZ-1 pocket-sized digital camera.

Felicia, who is currently taking a break from acting to pursue her Business Studies degree at the National University of Singapore, recently returned to local television screens with her new Mandarin drama series, ‘Love Thy Neighbour’, which made its debut on 27 September 2011, 9.00 pm.

Having taken an 18-month break to-date, and with another year and a half to go for her studies, Felicia aims to keep in touch with her friends and fans via various social media platforms and was looking for a “fast” compact digital camera, which will enable her to capture life’s interesting moments wherever she goes, and one that is easy to carry around. Olympus got wind of Felicia’s wish and stepped forward to work with her via this year-long partnership.

“The Olympus XZ-1 is our flagship compact digital camera in our X-series which is targeted at ‘CREATOR’ photographers. It’s an exciting ‘candid’ camera that also offers advanced manual controls, and Felicia fits the user profile as she’s proven to be a creative artiste in her past works. With her bubbly personality, she has also often ventured out of her comfort zone to boldly try new things – whether in reel or real life.”

“We believe that in the hands of a creative person like Felicia, the photos stored in her Olympus XZ-1 will not be mere images, but short essays of her interesting life, memories and emotions. Her Olympus XZ-1 will not be a gadget just for photo taking but rather digital diaries where her friends and fans can keep track of her,” said Irene Ling, Marketing Manager, Olympus Imaging Singapore Pte. Ltd.

“XZ-1 gives me exactly what I want – beautiful pictures and creations that speak volumes about the world around me,” said Felicia Chin.

The “Felicia Chin & XZ-1” campaign
Olympus will embark on an integrated marketing campaign for the Olympus XZ-1 featuring Felicia Chin. Besides using social media platforms to encapsulate the increasing diverse target audiences, Olympus will also be using traditional media, such as print advertising and with newspapers and magazines, product leaflets, in-shop POS materials, and events to convey the attributes of the XZ-1.

Olympus XZ-1 – flagship compact digital camera


OLYMPUS XZ-1 (Black)

The Olympus XZ-1 is the flagship model in the brand’s compact digital camera line-up, featuring outstanding picture performance that comes close to SLR quality in a slim profile and high-quality finish. In April 2011, the outstanding qualities of the Olympus XZ-1 were formally recognised as the “Best Expert Compact Camera” at the TIPA Awards 2011 and also won the prestigious Red Dot Design award 2011.

Main Features of Olympus XZ-1

·         i.ZUIKO DIGITAL 4X zoom lens — the first ever designed for a point and shoot digital camera — with a large f1.8-2.5 aperture that assures maximum brightness from wide-angle to telescopic. This combines with a large 1/1.63-inch high-sensitivity CCD sensor to achieve high picture quality close to that available from SLR cameras.


OLYMPUS XZ-1 (White)

·         TruePic V image processing engine — the same as used in the OLYMPUS PEN series — optimizes high picture quality, while Art Filters provide the user with exciting new tools to express creativity.

·         Live Guide interface guides novice users through various expert photographic techniques to help achieve the image desired, while the interface for advanced users provides direct control over camera functions using the control ring and control dial.

·         High-quality styling and finish with slim, attractive metallic body and OLED (Organic Electro Luminescence Display).

.         Accessory port for connecting a choice of accessories including an EVF and external stereo microphones.

 

About Olympus Imaging Singapore
Olympus Imaging Singapore is the unparalleled industry leader in opto-digital technologies, delivering award-winning digital imaging products for the consumer and professional markets in Singapore. Driven by a strong commitment in providing innovative products and solutions of the highest quality, Olympus Imaging Singapore works closely with industry partners, customers and other Olympus business units in producing leading-edge products. These include analogue and digital cameras, professional SLR imaging systems, and voice recorders, amongst others. Olympus Imaging Singapore’s unrelenting efforts in superior customer service also bear testimony to its brand promise of delivering the best user experience to all consumers and professional users in the imaging field. For more information, please visit http://www.olympusimage.com.sg.

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Featured Photographer – Moments with Ng Hock How

Featured Photographer – Moments with Ng Hock How


Picture: Editor Allan with Ng Hock How.

Following an article that we had published recently (“Getty Images Announces Flickr’s 250,000 Image Milestone” – click to view), the Editor caught up with one of the photographer whose work got selected and featured in the article by Getty Images.


Picture: Fireworks in Singapore by Ng Hock How.

He is none other than Mr. Ng Hock How. Came across to us as a friendly chap who is humble and composed, he is all ready to share when we met him for a short interview. Here’s conversation below.

Ed: So Hock How, how do you feel when your work was selected by Getty Images to be featured & published in their milestone article?
How: I feel good naturally. I am glad that my work has gained recognition by a professional body and that my works has commercial value. I am also glad as this means my photos had reached a certain level of proficiency which I am personally satisfied.


Picture: Tengalallang, Bali by Ng Hock How.

Ed: Great! So you consider yourself a Professional Photographer?
How: No. I would rather call myself an Enthusiast. I am still experimenting and trying – working hard to attain the “Professional Level”.

Ed: Good attitude! So which genre of photography do you specialize or excel in?
How: Everything! Correction, I am learning every single aspect of photography and still trying to understand the different differences between the genres & styles. But of course, I am more skewed towards landscape & cityscape – naturally as I am familiar with my surrounding, I am always thrilled by the diverse architectural offerings we have here in Singapore. And I love the beauty of the city especially during twilights.

Ed: Oh wow! So, when you are contributing to Flickr, is there an objective that you were trying to achieve?
How: (Laughs) Believe it or not, I was using Flickr to the like of an online storage & doubling as a back up for my photos (objective). However, I discovered the joy of sharing my works with other photographers too through Flickr.


Picture: Fishing in Sri Lanka by Ng Hock How.

Ed: So, has Flickr met your needs & objective as an online photo sharing portal?
How: Definitely a 100% Yes from me.

Ed: Right. So what advice will you give to other budding photographers?
How: Keep shooting, shoot more, learn from mistakes and always look at other photographers’ work and use that as a benchmark for personal improvement.

Ed: Sound advice indeed! So will you continue to support Flickr? Will you recommend Flickr to your friends too?
How: Yes, Flickr is the most popular photo sharing site. Everyone should be introduced to Flickr.

Ed: Is there anything you would like to mention about Flickr?
How: The interface on the site can be better improved for easier access and the displayed photo seems to have a reduced quality when compared to the uploaded version.

Ed: I will feedback that to the guys at Getty Images.
Is there any famous last words for my readers?
How: Enjoy Shooting & Sharing!@

Ed: Thank you Hock How!

Visit Hock How’s personal Websiote at http://www.hockhow.com/

 

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Total Production of NIKKOR Lenses for Nikon SLR Cameras Reaches Sixty-Five Million

October , 2011, TOKYO– Nikon Corporation is pleased to announce that total production of NIKKOR interchangeable lenses for Nikon SLR cameras reached sixty-five million at the beginning of October 2011.

In 1959, Nikon (then Nippon Kogaku K.K.) released its first SLR camera, the Nikon F. At the same time, Nikon also released its first NIKKOR interchangeable lenses for Nikon SLR cameras, among them the Nikkor-S Auto 5cm f/2. In the half century since, NIKKOR lenses have become the favorite lenses of a wide variety of users, and have been extremely well received by a great number of photo enthusiasts and professional photographers.

In March 2011, total production of NIKKOR lenses reached sixty million. Since then, Nikon has continued to expand the product lineup by releasing two new NIKKOR lenses for FX- and DX-format SLR cameras. The fact that NIKKOR continues to satisfy a wide variety of photographers is evidenced by production of an additional five million lenses in just half a year, bringing total production to sixty-five million.

NIKKOR lenses released since March 2011

AF-S NIKKOR 50mm f/1.8G (released June 2011)
A fast, standard fixed focal length (prime) lens that produces bright images and offers beautiful blur characteristics and superior rendering performance with a focal length of 50 mm and fast maximum aperture of f/1.8. This lens is compatible with the FX format.

AF-S DX Micro NIKKOR 40mm f/2.8G (released August 2011)
A standard Micro-NIKKOR lens with a focal length of 40 mm and a maximum aperture of f/2.8. This lens enables extremely close-up shooting with a minimum focus distance of just 0.163 m and offers beautiful blur characteristics. It also offers a unique style when shooting portraits, landscapes and more. This lens is compatible with the DX format.

Announced worldwide on September 21, the Nikon 1 J1 and the Nikon 1 V1 are the first and second cameras in the Nikon 1, Advanced Camera with Interchangeable Lenses, that utilize the new Nikon 1 lens mount system. The F-Mount NIKKOR lenses, with over half a century of history, can also be attached to the Nikon 1 J1 and the Nikon 1 V1 using the dedicated Mount Adapter FT1*. This enables users to enjoy tremendous variety in their imaging expression with the ability to select a lens best suited to the scene, subject, or their own creative intent from a broad lineup of standard and special-purpose NIKKOR lenses. Nikon will continue to expand its lineup of NIKKOR lenses utilizing optical technologies accumulated over its long history to offer increased convenience to users of Nikon cameras.

*Autofocus may not perform as expected in some situations or with some lenses. Restrictions apply to mounting and functionality with some lenses.

The NIKKOR brand

As the brand name for Nikon lenses, NIKKOR has become synonymous with high-performance, high-quality SLR lenses. The NIKKOR name comes from adding “R”—a common practice in the naming of photographic lenses at the time the name was established—to “Nikko”, the Romanized abbreviation for Nippon Kogaku K.K. In 1933, the large-format lens for aerial photography was released with the name Aero-Nikkor.

NIKKOR has always been ahead of the times. The OP Fisheye-Nikkor 10mm f/5.6 fisheye lens for SLR cameras, released in 1968, was the world’s first lens to incorporate aspherical lens elements. What’s more, NIKKOR lenses for the latest SLR cameras utilize a number of Nikon’s own cutting-edge technologies, including Nano Crystal Coat, which virtually eliminates internal lens element reflections across a wide range of wavelengths.
The current lineup of more than sixty NIKKOR lenses for Nikon SLR cameras offers a rich variety of lenses, including fisheye lenses, super wide-angle to super telephoto lenses, micro lenses and PC-E lenses.

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Canon celebrates production of 50 million EOS SLR cameras, 70 million EF interchangeable lenses


TOKYO, October 18, 2011—Canon Inc. and Canon Marketing Japan Inc. announced today the achievement of two major manufacturing milestones: combined production of film and digital EOS-series single-lens reflex (SLR) cameras surpassed the 50-million mark in September this year, and the EF series of interchangeable lenses is expected to reach the 70-million-unit milestone later this month.

50 million EOS digital SLR cameras

Production of Canon EOS SLR cameras first started in 1987 at Canon Inc.’s Fukushima Plant (now Fukushima Canon Inc.), and later moved to Oita Canon Inc. and Canon Inc., Taiwan; and most recently Nagasaki Canon Inc. in 2010. In 1997, the EOS series celebrated its 10-year anniversary in addition to the 10-millionth unit produced, and in 2003 passed the 20-million mark. Following the rapid spread of digital SLR cameras, Canon went on to reach 30-million units produced during the series’ 20-year anniversary in 2007, followed by the 40-million mark in May 2010. After a short one year and four months, the EOS series has now come to celebrate its 50-millionth camera produced.

The EOS series, which stands for “Electro Optical System” and also carries the name of the Greek goddess of the dawn, was first introduced in March 1987 as a new generation of AF SLR cameras that incorporate the world’s first electronic mount system, achieving complete electronic control not only between the lens and body but throughout the entire camera system.

With the key concepts of high speed and ease of use, EOS-series cameras, including the top-of-the-line EOS-1 professional model released in 1989 and the popular compact, lightweight EOS Kiss (EOS Rebel XS or EOS 500 in other regions) introduced in 1993, actively incorporate innovative technologies and have gained acceptance from a wide range of users. Following the introduction of the EOS D30 in 2000, when the spread of digital SLR cameras was in full swing, Canon developed such advanced technologies as its proprietary CMOS sensors and high-performance DIGIC digital image processors, as well as an extensive lineup of EF lenses in an effort to fulfill the company’s new key concepts of high speed, ease-of-use, and high image quality.

Currently, the company offers a broad product lineup that serves the needs of all levels of users, from entry-level enthusiasts to advanced amateurs and professionals. This lineup has further expanded with the addition of the new high-performance EOS-1D X, Canon’s new flagship digital SLR camera, scheduled to go on sale in late March 2012.

70 million EF lenses

Production of interchangeable EF lenses for Canon EOS-series AF (autofocus) film cameras first began in 1987 at the company’s Utsunomiya Plant, and has since expanded to a total of four manufacturing centers, including Canon Inc., Taiwan; Canon Opto (Malaysia) Sdn. Bhd.; and Oita Canon Inc. in southern Japan. Production of EF lenses surpassed the 10-million mark in 1995, doubling to 20-million units in 2001. After reaching the 30-million-unit milestone in 2006, Canon celebrated the production of its 40-millionth lens in April 2008. Owing to the rapid spread of the EOS Digital series of digital SLR cameras, production for Canon’s EF lenses then gained momentum to reach the 50-million-unit milestone in 2009, followed by the 60-million mark in January this year. And just nine months later, the EF series is expected to reach the 70-million mark in late October.

Canon’s EF lens series was first introduced together with the EOS SLR camera system in March 1987, and has over the years led the industry through the incorporation of a number of innovative technologies, including such world’s firsts*1 as the Ultrasonic Motor (USM) for use in lenses, Image Stabilizer (IS), Subwavelength Structure Coating (SWC) anti-reflection technology, and a multi-layered diffractive optical (DO) element.

Canon’s current EF-lens lineup, comprising 66 models,*2 ranges from super-wide-angle lenses to super-telephoto zoom lenses. The diverse lens selection includes an array of zoom lenses, Image Stabilizer-equipped lenses, large-diameter lenses, macro-lenses and TS-E lenses incorporating a special tilt-shift mechanism allowing manipulation of image perspective and distortion. This year, Canon released such EF lenses as the EF8-15mm f/4L Fisheye USM—the world’s first*1 full fisheye zoom lens with angle-of-view coverage from 180-degree circular fisheye to 180-degree diagonal fisheye—and the EF300mm f/2.8L IS II USM and EF400mm f/2.8L IS II USM telephoto lenses.

Canon will continue to refine its diverse imaging technologies based on its core optical technologies, striving to produce exceptional and reliable lenses and cameras that cater to the varying needs of photographers—from first-time users to advanced amateurs and professionals—while contributing to expanding the culture of photographic and video imaging.

*1 among interchangeable lenses for SLR cameras

*2 including two EF lens extenders and models available outside ofJapan

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SONY UNVEILS UNIQUE “ALL-IN-ONE” COMPACT INTERCHANGEABLE LENS CAMERA WITH 24.3 MEGAPIXEL RESOLUTION

New NEX-7 Combines superb imaging, high performance and full palette of creative options

SAN DIEGO, Aug. 24, 2011 — Sony is taking professional quality imaging and artistic shooting options to new levels with the introduction of the new α NEX-7 camera.   Styled in magnesium alloy for strength and designed with a unique blend of classic and modern inspiration, the new compact interchangeable lens model weighs only 10.3 ounces (291g).

“For Sony, the new NEX-7 represents innovation in its purest form,” said Kelly Davis, vice president of digital imaging at Sony Electronics. “Speed and style meet performance and control, creating a shooting experience unlike anything in market today.”

The NEX-7 camera features a new Exmor™ APS HD CMOS sensor with 24.3 effective megapixel resolution – highest in its class — that complements the latest generation of Sony’s BIONZ® image processing engine.

This unique combination of sensor and processor technology delivers flawless image and HD video quality with very low noise and exceptionally fast shooting responses. An ultra-high sensitivity range extends from ISO 100-16000, making it easy to capture clean, low-noise images in dimly lit interiors or exteriors.

Response is accelerated even further by a shutter release lag of approximately 20 milliseconds– the fastest of any interchangeable lens digital camera (as of Aug 2011). In speed priority continuous mode, the NEX-7 camera captures fast-moving action at up to 10fps (AF/AE is fixed) – the world’s fastest burst shooting speed of any mirrorless interchangeable lens camera (as of Aug 2011).

The NEX-7 model offers extensive, direct control over creative settings via an intuitive new TRINAVI control interface, important for enthusiast and professional photographers.  Two control dials on the top of the camera are complemented by a control wheel, giving users three customizable, manual controls and the ability to create images with the flexibility and precision of an advanced DSLR camera.

The NEX-7 model is also the world’s first interchangeable lens camera (along with new α77, α65) that features an integrated XGA OLED TruFinder™ viewfinder for precision framing and focusing.  The viewfinder provides a bright, detail-packed, high contrast view of still images and video, with approximately 100 percent frame coverage and a wide field of view that rivals pro-grade optical viewfinders. On-screen grid lines, various shooting parameters and a level gauge can be displayed to assist with accurate framing.  With the XGA OLED TruFinder™, the NEX-7 model realizes the ideal of a compact, rangefinder style camera with an eye-level, through the lens viewfinder.

The XGA OLED Tru-Finder™ viewfinder is complemented by a three-inch Xtra Fine LCD™ display that can be angled up to 90-degrees up or 45-degrees down for easy viewing in any shooting position. TruBlack™ technology assures superb detail and contrast, while dramatically reducing on-screen reflections.

At the touch of a button, the NEX-7 camera shoots smooth AVCHD Full HD movies with high-quality stereo sound. Support for the new AVCHD Progressive (Ver. 2.0) format allows users to capture Full HD video at 60p (progressive) frame rates. for beautifully smooth, detailed video footage. 24p video shooting is also available. The Tracking Focus feature lets users select a target object on screen and focus on it accurately, even if it is moving.

Additionally, manual focus is now possible during video shooting. Enthusiasts can also enjoy full control over creating the perfect video image with Program, Aperture/Shutter Priority and all-Manual modes (P/A/S/M) – just like the most advanced DSLR cameras. Stereo audio quality is improved, with revised circuitry that lowers noise levels, especially when shooting quiet scenes.

First introduced on the NEX-C3, Picture Effects enables easy “in camera” production of sophisticated artistic effects without the need for a PC or post-processing. The camera features 11 modes and 15 effects, including new HDR Painting, Soft Focus, Miniature and Rich-Tone Mono. A generous palette of other artistic imaging functions includes 3D Sweep Panorama™ mode, Soft Skin, Auto HDR, Handheld Twilight and Anti Motion Blur Modes.

The NEX-7 camera includes an integrated flash system and also features an Auto-lock Accessory Shoe for advanced shooting applications, both of which are firsts for Sony’s E-mount line of cameras. The shoe supports the full range of Alpha flashes and monitors, as well as adaptors to accommodate studio lighting.

The LCS-ELC7 soft carrying case combines a snug-fitting body case and leather lens jacket to help protect the body and lens from scratches and dust. It’s complemented by the STP-XH70 shoulder strap, made of the same material.

The new NEX-7 is compatible with Sony’s Memory Stick PRO-HG™ DUO HX series as well as Sony’s full line of SD memory cards.  Available in capacities up to 32 GB, both media enable necessary transfer speeds for stable and optimal performance of Sony’s hardware features, such as full HD movie shooting.

Pricing and Availability

The α NEX-7 ultra-compact interchangeable lens digital camera will be available this November in a kit with an exclusive black 18-55mm zoom lens for about $1350, or as a body-only for about $1200. 

The new camera and all compatible lenses and accessories will be sold at Sony retail stores (www.store.sony.com) as well as other authorized retailers throughout the Sony dealer network.

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Kenko Handstrap in 3 exciting colors!

The Kenko HANDSTRAP is to help photographers hold their Digital SLR cameras more securely and comfortably which assists them in taking better photos.

The HANDSTRAP attaches to the camera with a plate that screws into the cameras tripod socket. This plate has a trip socket of its own so that the camera can still be mounted to a tripod if desired. The strap then loops through the camera’s right-hand neck strap eyelet to to attach securely to the to the camera. The pad on the HANDSTRAP is designed for comfort and maximum movement of the fingers for full access to the camera controls.

The KENKO HANDSTRAP also has an additional metal eyelet so that a neck strap can still be attached to the camera at the same time, if desired. The HANDSTRAP comes in three colors, black, orange and brown.

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SONY’S LATEST a DSLR CAMERAS BRING NEW LEVELS OF SPEED, PERFORMANCE AND CREATIVITY TO PHOTO ENTHUSIASTS

α77 and α65 Models Expand Translucent Mirror Technology Line; Deliver 24.3 megapixels with up to 12- and 10- fps AF-enabled continuous shooting 


Photo: Sony Alpha A65SAN DIEGO, Aug. 24, 2011 – Blazing speed, enhanced image quality, high resolution and incredible performance are just some of the features advanced amateurs and photo enthusiasts will find in Sony’s newest alpha cameras, models SLT-A77 (α77) and SLT-A65 (α65).Sony’s latest refinements to its Translucent Mirror Technology make these new cameras the fastest, most responsive interchangeable lens cameras in their class, as well as set new performance benchmarks that even professional DSLRs have yet to achieve.  The α77 and α65 both feature a newly developed Exmor™ APS HD CMOS sensor with 24.3 effective megapixel resolution, as well as the world’s first XGA OLED Tru-Finder™ viewfinder. The sensor teams with the next generation of Sony’s BIONZ® image processing engine to handle huge amounts of high speed data from the camera sensor, enabling unprecedented response times and flawless image quality with ultra-low noise when shooting still images or Full HD video.
Photo: Sony Alpha A65 (Back Panel)

“We feel that these cameras are not only a significant evolution of our breakthrough Translucent Mirror Technology,” said Mike Kahn, director of the alpha camera business group for Sony Electronics. “They’re also a revolution in terms of redefining how this unique technology can be put to use by enthusiasts.”

The much anticipated successor to Sony’s acclaimed α700 DSLR, the α77 boasts the world’s fastest continuous autofocus (AF) shooting performance (among DSLRs in Aug 2011), capturing a burst of full resolution, 24 megapixel images at 12 frames per second with full-time phase-detection AF. The α65 achieves a similarly impressive 10fps shooting speed.


Photo: Sony Alpha A77

Precision AF tracking of moving subjects is more precise with the α77 due to a new 19-point autofocus system with 11 cross sensors. The α65 boasts 15-point AF with three cross sensors. Tracking Focus maintains accurate focus lock on a moving subject – even if the target is momentarily obscured.  Additionally, a new electronic front shutter curtain achieves a minimum release time lag of approximately 50 milliseconds, comparable to much more expensive professional-class DSLRs.
The α77 and α65 further refine Sony’s acclaimed Fast Continuous AF Full HD Movie shooting, already featured on previous Sony Translucent Mirror cameras. Phase Detection maintains accurate focus during video shooting of portrait subjects, even when they’re moving at fast speeds.
Unprecedented image quality and creative options

A broad sensitivity range of ISO 100-16000 expands (α77 only) down to ISO 50. At the highest sensitivities, both cameras can freeze fast action or capture atmospheric low-noise shots without flash. Low ISO settings are ideal when used with a long exposure to create expressive shots, such as splashing water.
Both cameras showcase a remarkably crisp OLED Tru-Finder™ viewfinder, the world’s first of its kind. With a 2359k dot (XGA) resolution, this precision electronic viewfinder offers a bright, highly detailed, high contrast image with 100 percent frame coverage and a wide field of view comparable to the most advanced class optical viewfinders.

However, unlike optical viewfinders, users have expansive customization capabilities through the XGA OLED Tru-Finder™ viewfinder and can preview the effects of adjusting exposure, white balance and other settings in real-time. Photographers can also make fine focus adjustments via a zoomed-in portion of the image.
The Smart Teleconverter displays an enlarged central portion of the image sensor, allowing compositions to be displayed clearly on the OLED viewfinder and captured as 12 megapixel images with a digital zoom factor of 1.4x or 2x.

In another first for DSLR cameras, both new models can capture Full HD video at 60p (progressive) frame rates – incorporating the recently introduced AVCHD™ Progressive (Ver. 2.0) format.  Also, 24p shooting is available for capturing beautiful cinematic video footage.  Manual focusing and P/A/S/M exposure modes, familiar to creative filmmakers, also can provide enhanced control during video shooting.
Shooters can compose and review stills and video on the adjustable-angle three-inch Xtra Fine LCD™ display that offers high resolution (921k dot) and TruBlack™ technology for superb detail and contrast. As an extra refinement, the α77 introduces the world’s first three-way adjustable screen that tilts and pivots freely for effortless framing at any angle (α65: two-way adjust LCD).

Revised ergonomics on both cameras include a comfortably contoured new grip design and tactile new button layout for ‘eyes off’ operation while viewing via the high-resolution XGA OLED Tru-Finder™ viewfinder.
The α77 adds front and rear control dials for intuitive fingertip operation and a separate top-mounted LCD data display. The durable body features magnesium alloy panels for strength and lightness. Key controls are sealed against the effects of dust and moisture, complementing similar levels of protection offered by the new SAL1650 lens, VG-C77AM Vertical Grip for α77 and HVL-F43AM flash unit.
A new shutter unit on the α77 is tested up to 150,000 cycles and supports an ultra-fast minimum 1/8000 sec shutter speed (1/250 sec flash sync). On-board GPS allows automatic geo-tagging of photos and video clips with location data.
New DT 16-50mm F2.8 SSM zoom lens and accessories

The growing range of compatible A-mount lenses for both cameras now includes the quiet, bright DT 16-50mm F2.8 SSM standard zoom with 16mm wide angle coverage that’s ideal for both portrait and everyday shooting.
The high-performance lens features a dust- and moisture-resistant design, and offers a zoom range of approximately 3x range at constant wide F2.8 aperture. Optical performance is assured by aspherical glass and three ED (Extra Low Dispersion) lens elements to minimize aberration at all focal lengths. An internal Super Sonic wave Motor (SSM) drive enables fast, quiet autofocus.

An optional dust- and moisture-resistant VG-C77AM Vertical Grip for α77 assures comfortable handling in vertical shooting positions. It can house up to two NP-FM500H InfoLITHIUM® batteries, doubling shooting stamina up to approximately 1060 shots (via LCD monitor)/940 shots (via Tru-Finder™ viewfinder) when using Memory Stick PRO Duo™ media. Other new A-mount system accessories include a back pack (LCS-BP2), soft carrying cases (LCS-SC21 and LCS-SC8), LCD protectors and eyepiece cups.
The new α77 is compatible with Sony’s Memory Stick PRO-HG™ DUO HX series as well as Sony’s full line of SD memory cards.  Available in capacities up to 32 GB, both media enable necessary transfer speeds for stable and optimal performance of Sony’s hardware features, such as full HD movie shooting.

Pricing and Availability

The new α77 Translucent Mirror interchangeable lens camera will be available in a kit with the new SAL1650 f2.8 lens for about $2000, and offered as body-only for about $1400.  The SAL1650 lens will also be sold separately for about $700.
The new VG-C77AM vertical grip, designed for the α77 camera, will be available in October for about $300.
The new α65 Translucent Mirror interchangeable lens camera will be available in a kit with a standard 18-55mm lens (SAL1855) for about $1000, and offered as body-only for about $900.

Both the α77 and α65 cameras kits and the new SAL1650 lens will be available this October at Sony retail stores (www.store.sony.com) as well as other authorized retailers throughout the Sony dealer network.

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SIGMA 18-200mm F3.5-6.3 II DC OS HSM


*Petal-Type Hood (LH680-01) supplied

The Sigma Corporation is pleased to announce the release of the SIGMA 18-200mm F3.5-6.3 II DC OS HSM. This 11.1x high zoom ratio lens is designed exclusively for digital SLR cameras, incorporates Sigma’s original OS (Optical Stabilizer) function and offers a broad shooting range from wide angle to telephoto.

The SIGMA 18-200mm F3.5-6.3 II DC OS HSM is the successor to the SIGMA 18-200mm F3.5-6.3 DC OS/ HSM which was launched in June 2007. The lens is ideal for travel photography with a compact construction and length of just 87.7mm. This lens features FLD (“F” Low Dispersion) glass elements, which have the performance equal to fluorite glass, and SLD (Special Low Dispersion) glass elements providing excellent correction of color aberration. Aspherical lenses give excellent correction for all types of aberration and distortion. The Super Multi-Layer Coating reduces flare and ghosting, ensuring high quality images throughout the entire zoom range. Sigma’s OS (Optical Stabilizer) system offers effective correction of approximately 4 stops, enabling easy handheld photography. HSM (Hyper Sonic Motor) ensures quiet, high-speed auto focus and the inner focus system eliminates front lens rotation, making the lens particularly suitable for using the supplied petal-type lens hood and circular polarizing filters. The rounded 7 blade diaphragm creates an attractive blur to the out of focus areas of images.

* Sony and Pentax mounts do not incorporate Optical Stabilization.

Specification (For Sigma mount) 
*Lens Construction:18 Elements in 14 Groups

*Angle of View (for SD1):76.5-8.1 degrees

*Number of blades:7 Blades (Rounded Diaphragm) *Minimum Aperture (Wide):F22

*Minimum Focusing Distance:45cm/17.7in.

*Maximum Magnification:1:3.8

*Dimensions:Diameter 75.3mm×Length 87.7mm / 3.0in.×3.5in. *Weigh:490g (17.3oz.)
 

* FLD glass is the highest level low dispersion glass available with extremely high light transmission. The optical glass has a performance equal to fluorite glass which has a low refractive index and low dispersion compared to current optical glass. It also benefits from high anomalous dispersion. These characteristics give excellent correction for residual chromatic aberration (secondary spectrum) which cannot be corrected by ordinary optical glass and ensures high definition and high contrast images. * Vignetting will occur if the lens is used with image sensor larger than APS-C size or 35mm SLR, and APS Film SLR cameras. * For Pentax mount, auto focus will not be available on Pentax ist* series and K100D. * The appearance and specification are subject to change without notice.

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HOYA Announce PRO1 Digital ND32 and ND64 Neutral Density Filters


THK Photo Product, Inc announces the new HOYA PRO1 Digital ND 32 and ND64 Neutral Density filter2.

The ND32 is a dark neutral density filter with a filter factor of 32, meaning there is 5-stop light loss. This is a great filter for slowing down shutter speeds to capture motion. An example: In daylight, maybe the slowest shutter speed possible without a filter could be 1/60 sec at F/22 By adding the HOYA PRO1 ND 32, a shutter speed of 1/2 sec would be possible.

The ND64 is a dark neutral density filter with a filter factor of 64, meaning there is 6-stop light loss. This is a great filter for slowing down shutter speeds to capture motion. An example: In daylight, maybe the slowest shutter speed possible without a filter could be 1/60 sec at F/22 By adding the HOYA PRO1 ND64, a shutter speed of 1 full second would be possible.

Another use of the ND32 and ND64 would be controlling depth of field. With these strong ND filters, a much wider aperture can be used. Wide apertures like F/1.4 and F1.8 create a very shallow depth of field and have the effect of isolating the subject from the background. Creative possibilities are endless with this type of filter.

The HOYA PRO1 Digital ND16 has all the features of the PRO1 Digital series such as DMC multi-coating to reduce reflections and a low profile filter frames for use un ultra-wide angle lenses.

THK Photo Products, Inc. is theU. S. distributor for Tokina lenses, Hoya filters, Kenko photo accessories and SLIK camera support systems. THK provides marketing, sales, distribution, and technical/consumer service and support. THK is located inLong Beach,CA and on the Web at http://www.thkphoto.com.

Posted in Brand: Others (Cosina, Carl Zeiss, Leica, Mamiya, Samyang, Vivitar, Zenitar,etc), Photography Articles & Videos, Uncategorized | Tagged , , , , | Leave a comment