Sigma Corporation of America announces new name, pricing for flagship SD1 camera

Posted on March 7, 2012 by Editor AL

– World’s first full color image sensor: Foveon X3 46 Megapixel image sensor
– Splash proof design prevents dust and water from getting inside the camera body
– 46 megapixel
– True II Image processing engine
– CFcard
– A lightweight yet solid magnesium alloy body designed to withstand rough use and shocks in harsh conditions.
– Large, highly visible 3.0′ TFT color LCD Monitor
– Housed in solid magnesium alloy body

2012 – In a personal letter to the company’s loyal customers, Sigma Corporation CEO Kazuto Yamaki today announced that, starting next month, Sigma’s 46-megapixel SD1 DSLR will be renamed the SD1 Merrill in honor Richard “Dick” Merrill, the late co-creator of the Foveon X3 Direct Image Sensor technology. The otherwise unchanged DSLR will also be sold at a lower price that reflects new efficiencies in the camera’s production. 

 
The SD1 Merrill will be sold for approximately $3,300 MSRP in the United States.
 
Today Yamaki wrote:
 
 
To our valued customers,
 
We would like to express our appreciation for your loyal patronage of Sigma products.
 
Today, we announced our new digital single lens reflex camera, the Sigma SD1 Merrill. This product has the same features, performance, and specifications as the Sigma SD1, however, the price is substantially revised. We are gearing up for its release in March 2012, and the market price is expected to be approximately $3,300 MSRP.
 
At the time of its introduction, the Sigma SD1 was a revolutionary product incorporating a 46MP* direct image sensor which provided the highest resolution in a digital SLR camera. As the world’s only full-color sensor capturing all three primary color components (R, G, and B) within each pixel location, the Foveon X3 Direct Image Sensor made it possible for the image quality of SD1 to not only demonstrate improved resolution, but also to obtain richer expressions of gradation, as well as to enhance the three-dimensional impression which is specific to Foveon sensors. *Resolution equivalent to 30MP on a color filter array sensor
 
However, even with this revolutionary image sensor, we could not solve issues related to some of the manufacturing methods before the start of mass production, and the production cost ended up substantially exceeding our originally expected price. As a result, we had no choice but to set the price of the SigmaSD1 high. This caused great discouragement to all of you who looked forward to its release, and wished to experience the very unique image quality of the Sigma SD1 in person; this has become our biggest disappointment and pain.
 
Since then, overcoming this situation has become the first priority for us and Foveon, and we have together made improvements to reduce production cost substantially. Even though this effort took nearly a year, at last, we achieved a reduction target close to the price we originally planned. Therefore, we decided to release Sigma SD1 as a new product, and were able to make our recent announcement.
 
The Sigma SD1 Merrill keeps the best image quality of the Sigma SD1, which has a unique identity, but comes with a substantially revised price. Although some of the manufacturing methods have been enhanced, the performance and characteristics of the sensor itself have not changed. There is nothing more pleasurable for us than enabling our valued customers to experience the Sigma SD1 Merrill in person, as a digital SLR camera of a new era which inspires photographers’ inner artistic sensitivity, providing “high image quality” and changing current perceptions of what is possible.
 
On the other hand, we fully understand that it is not acceptable to current Sigma SD1 users that a new product with exactly the same specifications as their camera is being released with a substantially revised price a year later. After all, those customers committed to purchasing the Sigma SD1 with great expectations.
 
During this period, we have seriously considered how we can express our appreciation for our Sigma SD1 customers. Currently, we have a plan to offer a support program for current Sigma SD1 owners. This support program will provide points that can be exchanged for our products. This program is expected to be valid after the release of Sigma SD1 Merrill and it will last until the end of this year, 2012. It will be applicable for all Sigma products including both current and new products to be released this year. More details will be available soon; we appreciate your kind understanding as we finalize this program.
 
We would like to once again express our appreciation to current Sigma SD1 owners, and other customers who are looking forward to our next DSLR camera, for your loyal patronage to Sigma. We will continue doing our best with the aim to design and manufacture ideal photographic equipment that inspires the artistic hearts of photographers everywhere. We sincerely value your continued support.
 
Kazuto Yamaki
Chief Executive Officer
SIGMA CORPORATION
 
Sigma Corporation of America will soon contact current Sigma SD1 owners in the United States to discuss the support program and the redemption of points with the company as a result of this pricing change. In the meantime, SD1 owners in the United States may contact Director of Marketing Christine Moossmann by emailing Cmoossmann@sigmaphoto.com with questions or concerns about this announcement.
 
To locate an authorized Sigma dealer nearest to you, visit www.sigmaphoto.com/where/where.asp. For information about Sigma Corporation of America, visit www.sigmaphoto.com.
 
About Sigma Corporation
For more than 50 years, Sigma Corporation’s expertise and innovation has driven the company’s core philosophy of “knowledge, plus experience, plus imagination,”with anemphasis on producing high-quality, high-performance photographic technology at moderate prices. This family-owned organization is the largest, independent SLR lens manufacturer in the world, producing more than 40 lenses that are compatible with most manufacturers, including Sigma, Canon, Sony, Nikon, Olympus, Panasonic and Pentax. Sigma Corporation also produces digital SLR cameras and high-definition digital compact cameras. The company is headquartered in Japan, with offices strategically located throughout Europe, Asia and North America. For information, please visit www.sigmaphoto.com. 
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iStockphoto Featured in New Selection of Immersive Full-Page iGoogle Themes

Posted on March 6, 2012 by Editor AL

Singapore: March 6, 2012 — iStockphoto today announced a partnership with iGoogle to bring users a new selection of attractive, immersive full-page themes.  In addition, iGoogle users will receive a 20-percent iStockphoto discount when they visit www.istockphoto.com/igoogle.php.

In addition to adding gadgets for Gmail, news, photos, weather and more, users can now further personalize their iGoogle pages with background themes featuring iStockphoto, including their favourite themes from Gmail.

iStock is the original microstock and is the web’s favored source for user-generated, royalty-free stock photos, illustrations, video, audio and Flash ™ and offers more than 10 million files.  Offering the best search tools in the microstock industry, iStock makes it easy for people to find the perfect image quickly.

“iGoogle provides tens of millions of people around the world with a personalized Google experience and the new themes featuring iStock imagery will help users make their pages more engaging,” said Rebecca Rockafellar, Senior Vice President of E-Commerce at Getty Images and General Manager of iStockphoto. “Since Google began incorporating our imagery into template designs for Blogger.com and most recently, themes for Gmail, we’ve received more than 10 million new visitors to iStock. We are thrilled about this next phase and making our content available to the vast iGoogle audience base.”

The collection of new themes featuring iStock imagery is available globally and can be seen in the iGoogle theme directory. Favorite themes and gadgets can be shared on Google+ by clicking the +1 button.

 

 

About iStockphoto
iStockphoto offers easy, affordable inspiration with millions of vetted, royalty-free photos, illustrations, video, audio and Flash® files. Using the most advanced search in the business, customers download a file every second from a collection of more than ten million files for business, marketing and personal projects. iStockphoto started in 2000, pioneering the micropayment photography business model, and has become one of the most successful and profitable user-generated content sites in the world. iStockphoto is headquartered in Calgary, Alberta, Canada, and is a wholly-owned subsidiary of Getty Images.

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REDEFINING CULTURE AND HERITAGE THROUGH THE LENSES OF THE YOUTH

Posted on February 28, 2012 by Editor AL

Aspiring youth to gain first-hand tips from internationally renowned National Geographic photographer

February 2012 – Photographs speak beyond a thousand words, and provide perspectives of the world we normally would not see. National Geographic Channel (NGC) and Canon are calling for fresh viewpoints from budding photographers aged 13 to 25 years old to observe our youths’ definition of culture and heritage through the National Geographic Channel Young Photographer Awards Photography Competition. Aspiring young photographers will also gain first-hand tips from internationally renowned National Geographic photographer Ira Block and on-site photography experience with CanonSingapore resident photography instructor Jino Lee.

The National Geographic Channel Young Photographer Awards Photography Competition now welcomes students aged 13 to 25 years old to submit their best entries that capture the essence of Culture and Heritage, a topic that rings close to home. It could be photographs of a colourful festival, photographs of people engaged in cultural activities, or it could be a fond memory held close to your heart. More information of the competition can be found on the microsite, www.natgeotv.com/asia/awards. Entries for submission will close on 25 March 2012.


A rich trove of awards awaits winners and lucky members of the public. Eight grand prize winners – four fromSingaporeand four fromMalaysia– will win a Canon EOS 600D Digital SLR camera, a photo expedition toBaliwith Canon’s resident photography instructor Jino Lee with accommodation and return air-tickets fully paid for, as well as a place with National Geographic photographer Ira Block in his photography seminar.   

Other photography enthusiasts can also sign up on the microsite for an exclusive Photography Seminar with Ira Block, an expert in his field who has shot ancient artifacts inGreece to dinosaur fossils in Gobi desert and documenting Moche mummies inPeru. Taking place in May 2012 inSingapore andMalaysia, Ira Block will provide inspiration for hobbyists as well as students aspiring to pursue photography as a professional career and even consider being National Geographic photographers.

Members of the public can also play their part by voting for their favorite shortlisted photos from 29 March onwards, – one fromSingaporeand one fromMalaysia- standing a chance to win attractive prizes including a complimentary night’s stay at resorts inBalieach. Determined by the highest number of votes in each country, the Voter’s Choice entries – one fromSingaporeand one fromMalaysia– will walk home with a Canon PIXMA Photo printer and a complimentary night’s stay at resorts,Balieach.

More information, as well as Terms and Conditions of the contests can be found on www.natgeotv.com/asia/awards


National Geographic Channels International (NGCI)
National Geographic Channels International (NGCI) inspires viewers through its smart, innovative programming that questions what we know, how we view the world and what drives us forward.  A business enterprise owned by National Geographic Ventures and FOX Entertainment Group, NGCI contributes to the National Geographic Society’s commitment to exploration, conservation and education through its six channels: National Geographic Channel, National Geographic Channel HD, Nat Geo Wild, Nat Geo Wild HD, Nat Geo Adventure and Nat Geo Music.

Globally, National Geographic Channel (including NGCU.S., which is a joint venture of NGV and Fox Cable Networks Group) is available in more than 380 million homes in 165 countries and 38 languages.

For more information, please visit www.natgeotv.com.

 

About Canon Singapore Pte Ltd
Canon is a global leader in photographic and digital imaging solutions. Canon Singapore Pte Ltd is the headquarters for South & Southeast Asia driving sales, marketing and service strategies. Besides handling the domestic market, the company leads 18 other countries including subsidiaries in India, Malaysia, Thailandand a representative office in Vietnam. The parent company Canon Inc has a global network of close to 300 companies and employs close to 200,000 people worldwide. It is dedicated to the advancement in technology and innovation and commits about 10% of its total revenue each year to R&D. Canon is consistently one of the top few companies to earn the most number of patents over the last 19 years. As a Fortune Global 500 company, Canon is guided by its kyosei philosophy that focuses on living and working together for the common good.

More information is available at. www.canon.com.sg

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Olympus PEN E-PL2 vs PEN E-PL3

Posted on February 27, 2012 by Editor AL

The Olympus Pen Lite Mark III or better known as E-PL3 was launched in August 2011. The “L” in the model code stands for Lite – a “detuned” version of the flagship E-P3. The E-PL3 sits in between the high end E-P3 and the entry-level E-PM3 (“M” for Mini). This camera was targeted at upgraders who wish to have a better quality photos from the usual point & shoot, with interchangeable lens flexibility and in a stylish, compact package.

Since the E-PL2 (Jan 2010), there’s been many practical & (I call them) “sensible” improvements made available to the E-PL3. A quick check with the regular camera stores reveals that both versions are still selling side by side today. Although there is a “slight” price difference, the different shapes from the 2 Pens attracted different group of users. (The Olympus Pen Series makes good fashion statement too with its selection of colors and its compactness.)

I was pretty happy when I received the E-PL3 review unit (together with the E-PL2) from the localOlympus guys. They sent the E-PL3 in my favorite metallic red color too. 🙂

So what has changed? As usual, I shall not state all the technical specs here which might bore you out. Instead, I shall highlight its important changes here. For the full specs, you can always google it for yourself. My style remains, layman style without all the technical stuff, but from the view of a user. As a professional photographer, (and as usual) I feel “strange” to be seen with these 2 Pens, but as I set out to test them, I realized these Micro 4/3 from Olympus are a joy to use – especially those days when I really feel like dumping the “heavy weights” at home for a weekend.

Main Differences between the 2 Pens.

E-PL2:
11 AF Points/ ISO100-6400/ Bigger Body/ White Balance 7 Steps/
Plastic Body/ TruePic IV Processor/ 4 image aspect ratio/ 4 recording formats/
No AF Assist lamp/ 22 scene modes/ 9 pop filters/ 3 fps/ No Tilt Screen/ 317 g

E-PL3: 
35 AF Points/ ISO200-12800/ Smaller Body/ White Balance 7 Steps + Kelvin Settable/ Metal Body/  TruePic V Processor/ 5 image aspect ratio/ 6 recording formats/
AF Assist lamp added/ 23 scene modes/ 6 pop filters/ 5.5 fps/ Tilt Screen/ 265 g

To be fair, both cameras were mounted on a Manfrotto Tripod Rig with ballheads sitting on strong Gitzo legs. This is how the set up looks like.

I decided to test out the Pens at Lower Peirce Reservoir at a shooting event. As the Sun was extremely bright and hot this morning, this makes it perfect for me to put the camera through a few pace for direct comparisons.

Test 1: Reservoir View, Lower Peirce Reservoir, Singapore with direct Sun light from back right.
Both cameras set to 1/180, F8, ISO 200, FR 14mm, Centre Weighted Average Metering, AWB, Spot Focus on Centre AF, Manual Exposure.

I picked this scene because this scene will be great to test the metering as there are mixed shaded areas with sections that are overwhelmed by the strong & bright sunlight. Both Pens read the scene quite accurately however I would sway towards the E-PL2 for this case as the details on the clouds retained most its details while the E-PL3 sort of over-exposed the sky causing details lost on the clouds. The area below the bridge on the shot by E-PL2 has somewhat more illumination than the shot recorded by the E-PL3. Now look at the vegetations on the far left. The E-PL3 did an excellent job by balancing the overall exposure quite well, but the E-PL2 produced a darker shade of vegetation. So my take is, E-PL2: 1/ E-PL3: 0

Test 2: Bank View, Lower Peirce Reservoir, Singapore with direct Sun light from back of camera.
Both cameras set to 1/250, F16, ISO 200, FR 25mm, Centre Weighted Average Metering, AWB, Spot Focus on Centre AF, Manual Exposure.

This low shot was done to test the sensitivity of the metering system and also how the camera fares in rendering colors in a mix scene of various contrasting colors. On the E-PL2 shot, the sky rendered a nice shade of blue but the rocks turned a little pinkish. On the E-PL3, the rocks are in the exact color that my eye saw, the sky’s blue is slightly paled as compared to the E-PL2 shot, but the green on the foliages were rich and exact. With this, I will vote towards the E-PL3 as going by the percentage of accuracy, I will prefer to have my photo in a balanced exposure with accurate colors and only needing to adjust minimally on the sections that needs tweaking, On overall, the E-PL3’s shot gives a 80% accuracy which outperformed the E-PL2 that I rated about 60%.
So my take is, E-PL2: 0/ E-PL3: 1

Test 3: Snap shot of friends against the sun.
Both cameras set to 1/1250, F8, ISO 200, FR 35mm, Centre Weighted Average Metering, AWB, Spot Focus on Centre AF, Manual Exposure.

Interestingly, this shot was a random shot. I was resting and enjoying the breeze when I decided to shot both my friends. The sun was at their back and I tried out this shot to see how the cameras will fare when shooting backlighted subjects without a flash. From the shots, the E-PL2 tried to balance the exposure however making the face pale and lifeless, the E-PL3 managed to captured the scene correctly by lighting the faces correctly without having to suffer a color loss and the background colors are also well rendered and precise. It’s obvious that I will pick the E-PL3 over the E-PL2 in this aspect. E-PL2: 0/ E-PL3:1.

Test 4: Reservoir View, this time when the sun is about 45 degree to the horizon (the 10.30am sun as some landscape photographers will described).
Both cameras set to 1/1000, F22, ISO 400, FR 18mm, Centre Weighted Average Metering, AWB, Spot Focus on Centre AF, Manual Exposure.

First look had me attracted to the E-PL3 shot as the colors were very nicely reproduced and I love the details captured on the sky, the clouds, the green vegetations on the far back. The E-PL2 produced a slightly “gloomy” photo but certainly acceptable by most standards. For some strange reasons, this shot taken by both Pens sort of pulls each other apart. Although from the same product range, the shot from the E-PL2 is expected “to be like this” but the shot from the E-PL3 looks like it was shot from a Professional DSLR. 
Needless to say, my take will be, E-PL2: 0/ E-PL3: 1.

Test 5: Multi Burst, testing on its AF Accuracy, the speed of Continous AF (C-AF).
Both cameras set to 1/200, F18, ISO 400, FR 25mm, Evaluative Metering, AWB, Spot Focus on Centre AF, Manual Exposure, C-AF, Multiple Shot..

I pressed the shutter for about 2 seconds on both cameras. The E-PL2 captured about 7 shots and if you are wondering why there are only 4 shots above, well, these are the only 4 shots that are sharp enough to be posted. The E-PL3 managed really well in this aspect as a total of 14 shots were recorded at the same time and 12 sharp photos were produced as seen below.

Both cameras were fired at the same time and ended at the same time. From the above, it is very obvious that the E-PL3 has my vote for this round.
So, E-PL2: 0/ E-PL3:1.

The test shots above had the E-PL3 beating the E-PL2  4:1. Let’s see how both cameras fared in other areas.

Based on the score sheet & pre-set testing criteria, the E-PL2 scored 30/50 while the E-PL3 scored an impressive 42/50.

My view, the E-PL3 is much closer to the flagship E-P3 than the E-PM3 is to the E-PL3. The image quality from the E-PL3 belongs to the “DSLR” class and packaged to lure upgraders from point & shoot prosumers who wants exceptional quality photos, flexibility with manual modes and interchangeable lens. Although I feel that the sleeker body is a little too small for my hands, I believed this body will fit perfectly into the hands of a million ladies. Light weight, well built and small enough to be placed anywhere, I am willing to ignore my oversized hands and have one E-PL3 as a back up body or a leisure camera whenever I am not working with my “larger DSLRs”.

If you considering to move from prosumer compact to a DSLR camera but hate the weight and size, the Olympus E-PL3 is an excellent choice – to start.


Visit http://www.olympus.com.sg/

Below are some “Behind the Scene” photos – Courtesy of Connie Yeo (Shutter Journey)

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Getty Images Announces Innovative Industry Leading API Platform

Posted on February 23, 2012 by Editor AL

Connect by Getty Images enables businesses to seamlessly integrate with Getty Images’ content, metadata and search technologies

 

Singapore– February 23, 2012 – Getty Images, a leading creator and distributor of visual content and other media, today announced the release of Connect by Getty Images, an innovative new content distribution service that allows customers and business partners to integrate Getty Images’ core functionality and robust content and metadata directly within their publishing tools, products and services through use of the company’s powerful and flexible API. Through Connect by Getty Images, companies can enhance and expand their offerings to further serve their customers’ needs, more efficiently manage workflows and costs, and generate revenue through constantly refreshed content.

“Connect makes it easy for customers and partners to integrate Getty Images’ tremendous breadth of content, our rich-set of metadata and industry leading search within their platform, products, services, and applications,” said Jonathan Klein, Co-Founder and CEO of Getty Images. “The platform is a comprehensive, customizable and scalable solution that enables businesses to improve their products, streamline workflows, reduce storage costs and launch compelling new services.”

 

A global company offering the broadest selection and highest quality creative and editorial content to well over one million customers, Getty Images designed Connect to be customizable and scalable for a wide variety of customer needs. By utilising Connect, customers and partners gain direct and immediate access to constantly refreshed and updated content in real-time, as well as Getty Images’ advanced metadata and search functionality – only available previously by visiting www.gettyimages.com – to enable new uses and avoid internal development and hosting costs. 

Currently, over 40 companies, including media companies, digital media and advertising services, print-on-demand services and mobile and web-based applications, are leveraging Connect to yield value within their products and offerings.  Connect by Getty Images is now available to all Getty Images customers and partners. To learn more about Connect and its advanced capabilities, please visit https://api.gettyimages.com/.


About Getty Images
Getty Images is one of the world’s leading creators and distributors of still imagery, video and multimedia products, as well as a recognised provider of other forms of premium digital content, including music.  Getty Images serves business customers in more than 100 countries and is the first place creative and media professionals turn to discover purchase and manage images and other digital content.  Its award-winning photographers and imagery help customers produce inspiring work which appears every day in the world’s most influential newspapers, magazines, advertising campaigns, films, television programs, books and Web sites.  Visit Getty Images at www.gettyimages.com.au to learn more about how the company is advancing the unique role of digital media in communications and business, and enabling creative ideas to come to life.

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Olympus Announced 4 NEW Cameras

Posted on February 15, 2012 by Editor AL

Presenting OLYMPUS SZ-14, OLYMPUS VG-150, OLYMPUS VG-170 and OLYMPUS VR-350

In briefs:
New SZ-Series:

·         OLYMPUS SZ-14


1.     The latest star of Olympus’ compact SZ ‘Super Zoom’ Series, Olympus SZ-14 comes with Multi-motion Movie Image Stabilisation (Movie IS) and massive wide optical zoom lenses.

2.     The Olympus SZ-14 is available for S$398 (with GST) from end-January 2012 in black, silver or red at Olympus authorised retailers.

New VG-Series:

·         OLYMPUS VG-150

1.     The super-slender Olympus VG-150 offers outstanding value for money. Like all Olympus cameras, the new VG-150 makes it quick and easy to record high-quality still photos and movies in everyday situations.

2.     The Olympus VG-150 is available for S$138 (with GST) from March 2012 in black and silver at Olympus authorised retailers.

·         OLYMPUS VG-170

1.     Compact, convenient and fantastic value for money, the top-of-the-range VG-170 is the perfect choice for anyone who just wants to point and shoot.

2.     The Olympus VG-170 is available for S$198 (with GST) from February 2012 in black, white or red at Olympus authorised retailers.

New VR-Series:
 

·         OLYMPUS VR-350
1.     The new VR-350 keeps the exquisite, all-metal design of its predecessor – and benefit from a new, slightly retro ‘smart grip’ at the front.  

2.     The Olympus VR-350 is available from June 2012 onwards in black, purple, silver, white or red at Olympus authorised retailers

Thirsty for the specifications? Well too bad, please Olympus’s website. (See Below Note)
NOTE on Olympus Singapore.
*Despite my continual request to have Press Releases in Word Format, Olympus Singapore’s PR Agemcy still prefer to send me PDF File. So, I am not going to post up the full specs here as it will be as good as retyping – waste of time. Go google for it or visit Olympus’s website for the full details.

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Just in Time for Valentine’s Day, iStockphoto Launches Free E-Card App for Facebook Users

Posted on February 14, 2012 by Editor AL

iStockphoto today announced a new app that lets anyone create fast, fun and free e-cards for use on Facebook.

The iStock e-card App can be accessed via any existing iStockphoto Facebook page or http://apps.facebook.com/istockecard/. In a matter of seconds, a user can create, customise and personalise a card that can be posted to a friend’s wall or sent privately via Facebook message. With over 50 free images, illustrations and videos representing major holidays, celebrations and milestones, iStock’s e-card app makes it easy to customise an electronic greeting for virtually any occasion.

“One of the greatest things about Facebook is that it lets you stay in touch with a wide range of people simultaneously,” said Rebecca Rockafellar, general manager of iStockphoto. “If you’re one of the more than 800 million people who frequent Facebook, chances are on any given day at least one of your friends is celebrating something special. The iStock e-card app makes it easy to mark the occasion with something more meaningful than a simple comment or wall post.”

The iStock e-card App is available immediately. International versions of the Facebook app have been created in German, Italian, French, Japanese, Brazilian Portuguese and English. The application is free and available to anyone with a Facebook profile. 


About iStockphoto
iStockphoto offers easy, affordable inspiration with millions of vetted, royalty-free photos, illustrations, video, audio and Flash® files. Using the most advanced search in the business, customers download a file every second from a collection of more than ten million files for business, marketing and personal projects. iStockphoto started in 2000, pioneering the micropayment photography business model, and has become one of the most successful and profitable user-generated content sites in the world. iStockphoto is headquartered in Calgary, Alberta, Canada, and is a wholly-owned subsidiary of Getty Images.

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Getty Images Announces the Re-launch of Grants for Good

Posted on February 14, 2012 by Editor AL

as Getty Images Creative Grants

-Getty Images Calls for Entries for 2012 Creative Grants-


Getty Images today announced the rebranding of the Grants for Good as Getty Images Creative Grants, with an increased emphasis on the innovative use of creative and conceptual imagery and film. 

Fostering the collaboration between photographers and filmmakers with agency creatives and nonprofits, the Getty Images Creative Grants will award two grants of $15,000, each year, to fund the creation of a compelling visual campaign that promotes positive change.  In addition to the cash prize, the winning photographer-agency or filmmaker-agency team will have the opportunity to leverage the expertise of Getty Images’ art directors, photo editors and producers to execute the project. Grant applications will be accepted from February 1 to March 1, each year, on Getty Images Grants’ site at www.gettyimages.com/grants.

“Nonprofits need compelling creative content to effectively tell their stories and stand out from the documentary style traditionally associated with the nonprofit sector,” said Andrew Saunders, Senior Vice President of Creative Content for Getty Images. “Together with creative agencies and content creators these organizations can leverage innovative conceptual imagery to raise awareness around critical world issues.”

“Nonprofits work tirelessly to bring about positive change and our Creative Grant is designed to help them communicate more effectively to their supporters,” said Peggy Willet, Senior Director of Citizenship for Getty Images. “The goal of Getty Images Creative Grants is to provide the means and resource to generate new ways of using visual content that can create positive awareness for their philanthropic endeavors.”

The grants will be awarded by independent judges, each selected by Getty Images based on their  industry standing and experience.  Applications will be evaluated against criteria which include the strength and concept of the portfolio imagery as well as the level of collaboration between the creative communications agency and the nonprofit, to create a compelling visual narrative. The 2012 Grants for Good judging panel will consist of:

  • Nick Law, EVP, Chief Creative Officer of North America, R/GA
  • Jonny Bauer, Head of Strategy, Droga5
  • Karl Heiselman, CEO, Wolff Olins

Winners will be announced in June at the 2012 Cannes Lions Advertising Festival. For further information on Getty Images’ grants program, including previous recipients visit: www.gettyimages.com/grants.

 

About Getty Images

Getty Images is one of the world’s leading creators and distributors of still imagery, video and multimedia products, as well as a recognized provider of other forms of premium digital content, including music.  Getty Images serves business customers in more than 100 countries and is the first place creative and media professionals turn to discover, purchase and manage images and other digital content.  Its award-winning photographers and imagery help customers produce inspiring work which appears every day in the world’s most influential newspapers, magazines, advertising campaigns, films, television programs, books and Web sites.  Visit Getty Images at www.gettyimages.com/ to learn more about how the company is advancing the unique role of digital media in communications and business, and enabling creative ideas to come to life.

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New Zuikos Announced – 75mm F1.8 & 60mm F2.8 Macro from Olympus

Posted on February 10, 2012 by Editor AL

2 New Zuiko lens for Olympus’s Micro 4/3 System Announced. Pending its launch in the 2nd half of 2012, both (mock up) lenses will be exhibited at CP+ in Yokohama, Japan, February 9-12, 2012.

They are OLYMPUS M.ZUIKO DIGITAL ED 75mm F1.8 and OLYMPUS M.ZUIKO DIGITAL ED 60mm F2.8 Macro.

The 75mm F1.8 (Portrait Lens) will feature a full metal construction while the 60mm F2.8 Macro (a 1:1 Macro lens) is developed for elements-proofed. Final design of the lenses will be expected to be different slightly. Right Now, I only have the prototype photos. I will be back with more updates once Olympus Singapore alert me again.

The OLYMPUS M.ZUIKO DIGITAL ED 60mm F2.8 Macro

The OLYMPUS M.ZUIKO DIGITAL ED 75mm F1.8

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New Olympus SZ-31 MR – The Sexy Flagship Compact.

Posted on February 10, 2012 by Editor AL

Remember Olympus SZ-10 & SZ-11? Or the sexy SZ-30 MR?

Olympus updates the SZ Series with the NEW SZ-31 MR, a flagship compact that was touted as the “Light Traveller’s Camera”. Being the “lightest & cutest” ( as claimed by Olympus) compact in the “Super Zoom” class (20X Optical Zoom), the SZ-31 MR offers the user a superb zoom range of 25-600mm (35mm eqv), the 25mm at ultra wide will be great for landscape photography and the telephoto end of 600mm allows good wildlife range while managing every other genre in between nicely.

Featuring the company’s TruPic image processors, 2 of them to be exact, this gives the camera a faster response rate, better low-light performance and better focusing and it uses a dual-IS system (image stablization) best for shooting telephoto range to ensure sharp photos. Coupled with Olympus’ iHS technology, travelling with the SZ-31 MR will be stress-free.

As expected from all Olympus imaging products, the brand offers lots of built-in creative filters, shooting functions, full HD Videos and many more goodies. The SZ-31 MR comes in Silver or Black, look out for it when it hit the stores in May 2012.

* Despite my continual request to have Press Releases in Word Format, Olympus still prefer to send me PDF File.
So, I am not going to post up the full specs here as it will be as good as retyping – waste of time. Go google for it or visit Olympus’s website for the full details

Posted in Brand: Olympus, Photography Articles & Videos, Uncategorized | Tagged | 4 Comments

“Indestructible Compacts” – Olympus Renews TOUGH with TG-620.

Posted on February 10, 2012 by Editor AL

Olympus claims “DSLR” Picture Quality and new iHS Technologies ups the forte against the competition.

For those who worshipped TG-310, TG-615 and even the older TOUGH series like the TG-8010 etc, the TG-620 come as a new camera more than just an update.


The TruPic VI Image Processor is by far, the smartest. The ability to recognize a huge variety of shooting scenes, faster response and even good for low-light performance. Originally developed for the brand’s flagship DSLRs (E- series), Olympus just gave its competitors a run for their money by having this in the new TG0620. Those who are new to TOUGH, these are the incarnations from the 35mm MU series which had underwent a series of powerful improvements and enhancements till today’s “element proofed” version.

TOUGH is known for its use in freezing condition, underwater shooting and can take falls. Not just knocks mind you. This little compact is truly the adventurer’s best gear and a must to have. The TG-620 has the equivalent zoom range of 28-140mm (35mm eqv.) so this is also a useable “everyday” camera. From wide to telephoto, this range covers almost every genre of photography. To sweeten the deal, the TG-620 takes Full HD Videos and offers a scratch-proofed 3 inch LCD, now that is what I call a true outdoor compact.

Standard offerings like an array of creative filters, better ISO range and control, Eye-fi Card and a host of built-on functions just round up the TG-620 as the next TOUGH compact to consider for purchase.

Think TOUGH?  Think Olympus.

* Despite my continual request to have Press Releases in Word Format, Olympus still prefer to send me PDF File.
So, I am not going to post up the full specs here as it will be as good as retyping – waste of time. Go google for it or visit Olympus’s website for the full details.

Posted in Brand: Olympus, Photography Articles & Videos | Tagged | Leave a comment

Pentax Optio WG-2 – The Tough Guy Just Got Tougher

Posted on February 8, 2012 by Editor AL

LET THE ADVENTURE CONTINUES…
While the World marvels over Nikon’s recent announcement of the Nikon D4 and the Nikon D800, PENTAX pushes the PENTAX WG adventure camera series to the edge for the 13th time with the PENTAX Optio WG-2 digital compact camera.  

  • Waterproof to 40 feet

    Waterproof to a depth of 40 feet is perfect for use when submerged in a pool, lake, or ocean, or simply when caught in a sudden downpour.

  • Crushproof

    Crushproof construction withstands weights up to 220 LBF (pound-force), preventing damage at the bottom of a backpack or handbag, or when accidentally wedged between a body and a solid object.

  • Dustproof

    Dustproof design protects the camera from dry, dusty environments from the beach to the desert.

  • 3” LCD

    Large 3 inch LCD features a wide angle viewable HVGA resolution screen (460,000 dots), while anti-reflective coating on the screen’s protective acrylic panel greatly enhances visibility in brightly lit shooting conditions.

  • Durable lens cover

    Tough mineral crystal cover protects internal lens elements, and an easy-to-clean SP coating helps water sheet off the optical surface, minimizing blur due to water droplets.

  • PENTAX Shake Reduction

    Pixel Track, Digital, and Movie Shake Reduction ensure sharp, blur-free images and video, even in dim lighting.

  • Autofocus assist lamp

    An autofocus assist lamp helps to quickly and accurately focus, even in the most challenging of lighting conditions.

  • Green Button

    Flexible multi-purpose Green Button allows for quick access to many common camera settings, including Movie Mode, Voice Recording, and other functions.

  • 16 megapixel backlit CMOS sensor

    Backlit 16 megapixel CMOS sensor offers superior high resolution imaging with no-compromise in image quality, color accuracy, and noise performance.

  • Shockproof

    Shockproof, ruggedized design protects from drops up to 5 feet, ensuring stable operation during rigorous activity or for life’s everyday mishaps.

  • Coldproof

    Coldproof to sub-freezing temperatures of minus 10 degrees C (14 degrees F) is ideal for use in cold, snowy, wet conditions from skiing to snowmobiling, snowshoeing to sledding, or just building a snowman in the front yard.

  • 5X optical zoom

    Wide angle 5X internal optical zoom lens (28-140mm equivalent) provides flexible capture of subjects near or far without sacrificing any bit of the camera’s rugged design.

  • Full 1080p Video

    Capture full HD video in widescreen 1080p resolution (1920×1080) with efficient, high quality h.264 compression at 30 frames per second.

  • HDMI port

    An HDMI port (Micro, Type-D) plays back beautiful, high definition images and video on HDTVs.

  • Face Detection

    Capture perfect portraits with fast Face Detection technology, including Smile Capture and Blink Detection functions, as well as exposure modes specifically designed for portrait photography.

  • Extended Dynamic range

    Extended dynamic range functions help bring out extra detail in shadow and/or highlight areas of an image to prevent exposure clipping.

  • Optional infrared remote

    Take pictures remotely using an optional PENTAX infrared remote control, perfect for self-portraits or group shots, small subject photography, or rock steady exposures.

 

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Olympus Announces M.ZUIKO DIGITAL ED 12-50mm f3.5-6.3 EZ

Posted on January 27, 2012 by Editor AL

4.2X motorised zoom lens with 24mm (35mm equivalent) wide angle capability and
Micro Four Thirds System standard compatibility – The M.ZUIKO DIGITAL ED 12-50mm f3.5-6.3 EZ
(equivalent to 24-100mm of 35mm equivalent)

 

Main Features

1.     4.2X (approx.) zoom starting from a wide angle of 24mm (35mm camera equivalent) – ideal for wide shots even indoors

2.     Motorised zoom mechanism for stable zooming at a constant rate

3.     MSC mechanism enhanced by linear motor drive for faster, quieter AF control

4.     Convenient features including macro mode for close-up shooting at 0.72X magnification (35mm camera equivalent) and the L-Fn (Lens Function) button with focus stop function

5.     Dust/splash-proof mechanism

Olympus Imaging Singapore (General Manager: Jimmy Loh) is pleased to announce the release of the M.ZUIKO DIGITAL ED 12-50mm f3.5-6.3 EZ, a Micro Four Thirds System standard-compliant zoom lens featuring a motorised zoom mechanism with zoom ratio of 4.2X starting from a wide angle of 24mm (35mm camera equivalent).

This zoom lens has a zoom ratio of approximately 4.2X, covering a range that extends from a wide angle of 24mm (35mm camera equivalent) – ideal for taking wide shots even indoors – to a medium telephoto focal length of 100mm (35mm camera equivalent), which is optimal for portraits. It is the first Olympus interchangeable lens to incorporate a motorised zoom mechanism, which is especially useful in movie shooting, thanks to the smooth, quiet zooming. The AF system is based on the MSC (Movie & Still Compatible) mechanism enhanced by a newly developed linear motor drive that enables faster, quieter focusing.

To assure the best possible image quality, this sophisticated lens comprises 9 lens groups with 10 elements, including three aspherical elements. Special glass materials are used extensively to correct various aberrations and all lens surfaces are multi-coated to ensure high transmittance and clear imaging performance.

The lens also features a macro mode for close-up shooting with a closest focusing distance of 0.2 meters and maximum image magnification of 0.72X (35mm camera equivalent). In addition, an L-Fn (Lens Function) button is also provided to allow the user to stop autofocusing temporarily.

Finally, as befits a lens designed for the highly mobile Micro Four Thirds System, this new lens employs the proven dust-/splash-proof mechanism originally featured in the ZUIKO DIGITAL SHG (Super High Grade) series lenses. The result is a versatile zoom lens usable in the toughest conditions and capable of everything from close-up wide angle shooting to medium range telephoto shooting of both still images and movies.

Main Feature Details

1.  4.2X (approx.) zoom starting from a wide angle of 24mm (35mm camera equivalent) – ideal for wide shots even indoors
The M.ZUIKO DIGITAL ED 12-50mm f3.5-6.3 EZ is a zoom lens with a zoom ratio of approximately 4.2X, covering a range that extends from a wide angle of 24mm (35mm camera equivalent) – ideal for taking wide shots even indoors – to a medium telephoto focal length of 100mm (35mm camera equivalent), which is optimal for portraits.

To enable a wide 84-degree angle of view to be captured at 24mm wide-angle, this zoom lens uses a DSA (Dual Super Aspherical) element that requires high-precision manufacturing because of the extremely large ratio between the thickness of the lens center and periphery, as well as double-sided aspherical elements located at an intermediate position between the lenses to correct spherical and comatic aberrations that can accompany changes in the zoom ratio.

In addition, an HR (High Refractive index) element and ED (Extra-low Dispersion) element are combined for optimum correction of color aberrations. Thanks to the extensive use of special glass materials, the 9-group, 10-element lens construction of the zoom lens ensures high imaging performance throughout the zooming range. In addition, all lens surfaces are multi-coated to ensure high transmittance and clear imaging performance even under unfavourable conditions such as shooting against light.

The use of an inner zooming system means that there is no variation in overall lens length during zooming, ensuring that stability can be maintained during handheld shooting.

2.  Motorised zoom mechanism for stable zooming at a constant rate
This zoom lens is our first interchangeable lens to use a motorised zoom mechanism. This mechanism enables smooth, quiet, stable zooming at a constant rate, which is especially convenient for movie shooting.

This mechanism drives the zoom lens at one of three selectable speeds and allows the user to control zooming as desired, including slow zooming during movie shooting, detailed composition setting, and quick zooming when required.

– Manual zooming is also available, allowing the user to take full control over zooming if desired.

3.  MSC mechanism enhanced by linear motor drive for faster, quieter AF control
Developed independently by Olympus, the MSC (Movie & Still Compatible) mechanism features advanced optical design technology developed for fast, quiet focusing. The new M.ZUIKO DIGITAL ED 12-50mm f3.5-6.3 EZ enhances the MSC mechanism by a new linear motor drive. Driving the coil linearly with a direct electromagnetic force without using a gear that would produce noise, the new lens can drive autofocusing with swift start-up and faster, quieter and smoother operation. The smooth autofocusing enables comfortable, stress-free shooting with both movies and still images.

4.  Convenient features including macro mode for close-up shooting at 0.72X magnification (35mm camera equivalent) and the L-Fn (Lens Function) button with focus stop function

The macro mode can be set by pushing the zoom ring forward, while depressing the macro button on the side of the lens. In this mode, focusing is possible between 50 and 20 cm for close-up shooting with a maximum image magnification of 0.72X (35mm camera equivalent). Another new feature is the L-Fn (Lens Function) button, which can activate the focus stop function that stops the autofocusing operation temporarily. This makes it possible to avoid unintended focusing on an obstacle that may appear suddenly between the camera and the subject.

5.  Dust/splash-proof mechanism
Already proven with the SHG (Super High Grade)/HG (High Grade) series of ZUIKO DIGITAL lenses, our highly reliable dust/splash-proof mechanism is now incorporated for the first time in a product compliant with the Micro Four Thirds System. This mechanism uses multiple sealing rings fitted in key positions of the lens to prevent water splashes and dust from penetrating the lens.

Main Specifications

M.ZUIKO DIGITAL ED 12-50mm f3.5-6.3 EZ

Mount type Micro Four Thirds System standard
Focal length 12mm – 50mm
35mm equivalent 24mm – 100mm equivalent
Lens construction 10 elements in 9 groups (DSA element x 1, aspherical element x 2, HR element x 1, ED element x 1, etc.)
Angle of view 84° – 24°
AF system High Speed Imager AF (MSC: Linear motor drive)
Closest focusing distance 0.2 m*
Maximum image magnification 0.36X*
35mm equivalent 0.72X equivalent
Maximum field size 36 × 48 mm²*
Number of blades 5 blades (Circular diaphragm)
Maximum aperture f3.5 (12mm) – f 6.3 (50mm)
Minimum aperture f22
Filter size Φ52 mm
Dimensions (Max. diameter x Overall length) Diameter 57 x 83mm
Weight 211g
Provided accessories Lens cap (LC-52C), lens rear cap (LR-2),

Instruction manual, Olympus International Warranty Card

* in the macro mode.

Pricing and Availability
The OLYMPUS M.ZUIKO DIGITAL ED 12-50mm f3.5-6.3 EZ is available at a suggested retail price of S$698 (with GST) and is available at Olympus authorised retailers. For more information, please visit http://home.olympusimage.com.sg/contactus/authorised_retailers.asp

 

 

About Olympus Imaging Singapore
Olympus Imaging Singapore is the unparalleled industry leader in opto-digital technologies, delivering award-winning digital imaging products for the consumer and professional markets in Singapore. Driven by a strong commitment in providing innovative products and solutions of the highest quality, Olympus Imaging Singapore works closely with industry partners, customers and other Olympus business units in producing leading-edge products. These include analogue and digital cameras, professional SLR imaging systems, and voice recorders, amongst others. Olympus Imaging Singapore’s unrelenting efforts in superior customer service also bear testimony to its brand promise of delivering the best user experience to all consumers and professional users in the imaging field. For more information, please visit http://www.olympusimage.com.sg.

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CALLING ALL FILM AND MUSIC CREATIVES!

Posted on January 17, 2012 by Editor AL

Open for entries: Getty Images announces annual global ‘Mishmash’ remix challenge


Singapore– 17 January 2012: Getty Images has today announced the launch of its Mishmash music video remix competition for 2012, helping to inspire and foster video creatives of the future. This unique competition offers film and music creatives from around the world complete creative freedom to produce their own short video, using a wealth of Getty Images’ content, receiving critical acclaim from leading industry professionals in the process.

Renowned for both its leading collections of still imagery and first-class media content, Getty Images has more than 825,000 commercial quality, creative and editorial video clips, as well as an extensive music catalogue, which contains a growing collection of over 140,000 pre-cleared original music tracks by some of the world’s best independent artists.

Entrants are invited to enter one of three categories: short story, music video or video art, constructing a video of between one and three minutes long.  Participants have access to content from across the entire Getty Images collection, such as Universal Studios, Warner Brothers Film and Barcroft Media, as well as iStockFootage and Archive Films. Once completed, all videos will be uploaded to the Mishmash  website for creatives from around the world to view and rate the videos, ahead of the jury’s deliberations.  

“We are thrilled to announce that Mishmash is back for its third year and are  looking forward to seeing how creatives from all over the world use Getty Images’ content, to produce such fresh and innovative work,” says Andrew Saunders, Senior Vice President, Creative Content, Getty Images. “This year’s Mishmash competition will once again enable some of the worlds up and coming creative talent to showcase their talent and also demonstrate why the evolution of online video and multimedia is still a growing and highly engaging communication platform.”

Mishmash is open to entries from around the globe, with the competition being run across three regions: Asia-Pacific, EMEA (Europe, Middle East and Africa) and theAmericas. A global grand prix prize of US$5000 will be awarded, as well as a first place prize package in each of the regions which includes US$2000. In addition, there will also be an Apple voucher to the value of USD$1,000 awarded to the best entry inSouth-East Asia. The public will also have a chance to have their say, with a cash prize being awarded to the entrant who picks up the most public votes through the Mishmash website.

The competition, which is open until 29 February 2012, will be judged by some ofSouth-East Asia’s leading music and film production professionals, including:

Ben Moss, Head of Broadcast HK, Hogarth Worldwide Limited  

Jasper Donat, President, Music Matters and CEO, Branded Asia

Ed Bean, CEO, Siren Films

The judging panel will select winners from each of the three regions, as well as a global grand prix winner. Entrants are invited to upload their submission to the Mishmash website before 29 February 2012. Judging and public voting will take place in March, with the winners announced on 19 March. For more information on the Mishmash competition, the judging panel or competition criteria, visit: www.gettyimages.com/mishmash

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New KENKO LENS2SCOPE Adapter

Posted on January 13, 2012 by Editor AL


Picture: The New Kenko Len2scope adaptor fitted with a Tamron SP-90mm F2.8 Macro.

The new KENKO LENS2SCOPE adapter is an accessory that can change any lens into a spotting scope. The LENS2SCOPE adapter’s light-weight composite body houses a high quality roof prism, optics and an eyepiece just like a traditional spotting scope. When the lens is attached it becomes a spotting scope to use for viewing. The lens mount and housing for the optics are made from metal while some external barrels are polycarbonate.

The optics in the LENS2SCOPE magnify the image by a factor of 10x so that a 100mm lens would have the same magnification as a 1,000mm lens when viewing. Focus is easily achieved by using the lens’ manual focus ring.

There are two versions of the LENS2SCOPE, a straight eyepiece (pictured) and a version where the eyepiece is angled up. They are both available in Canon EOS, Nikon, Pentax and Sony.

The LENS2SCOPE has a removable tripod adapter for mounting onto a tripod for more comfortable viewing for extended periods of time.

This small accessory comes with its own carrying case and takes up about as much room in a camera bag as a normal lens.

Specifications
Optical Construction: 5E/3G
Prism Type: Roof
Eyepiece Focal Length: 10mm
Magnification: Lens focal length x1/10 (ie a 100mm focal length lens would have a 10x magnification)
Eye Relief: 20mm
Eyepiece Aperture: F/4 (maximum, dependent on lens)
Dimensions: 3.54 in. H x 5.32 in. W (90mmH x 135mmW)
Weight: 6.53 oz. (185g)
Tripod Mount: U1/4-20
Availability: Current
List Price: USD $279.90

Stock Number and Mount Availability:
K-LS10-CEAB Canon Angled
K-LS10-CESB Canon Straight
K-LS10-NFAB Nikon Angled
K-LS10-NFSB Nikon Straight
K-LS10-PKAB Pentax Angled
K-LS10-PKSB Pentax Straight
K-LS10-SAAB Sony Angled
K-LS10-SASB Sony Straight

About THK Photo Products, Inc.
THK Photo Products, Inc. is the US distributor for Tokina lenses, HOYA filters, Kenko photo accessories and SLIK camera support systems. THK provides marketing, sales, distribution, and technical/consumer service and support. THK is located in Long Beach, CA and on the Web at http://www.thkphoto.com.

Posted in Brand: Others (Cosina, Carl Zeiss, Leica, Mamiya, Samyang, Vivitar, Zenitar,etc), Photography Articles & Videos, Uncategorized | Tagged , , , , | Leave a comment

Sony Unveils New, High-Speed XQD™ Memory Cards

Posted on January 12, 2012 by Editor AL

1Gbps high-speed and superb reliability create new possibilities for advanced shooters

 
PARK RIDGE,N.J., Jan 5, 2012 — Giving photo enthusiasts and professional photographers a new level of speed and performance, the new Sony XQD™ memory cards support the recently adopted XQD specification for high-speed, high-performance digital image capture.

Using the XQD memory cards, XQD compatible high-end DSLR (Digital Single Lens Reflex) camera users can capture up to approximately 100 frames in RAW format in continuous shooting mode. In addition to outstanding high-speed data transfer capability, the new cards are highly reliable to protect users’ data and images.

             “Advanced shooters want to capture the moment in the highest quality possible, and that often means dealing with massive files like RAW images,” said Viviano Cantu, Director of Consumer Media for Sony Electronics. “Memory card technology has done a great job of keeping pace, but these new cards give an entirely new meaning to speed and performance.”

The new Sony cards are based on the XQD memory card specification, which the CompactFlash Association recently approved and licensed as an open format. With its ultra high write-speed performance, and when using Nikon’s new DSLR “D4,” the XQD memory card can record up to approximately 100 frames in RAW format in continuous shooting mode*.

The Sony XQD memory card achieves stable continuous shooting of RAW images and blazing fast data transfer rates of up to 1Gbps/125MB/s write and read (based on Sony tests and dependent on host hardware) through the PCIe interface, a computer expansion card standard for serial interfaces.

A unique controller and optimized flash memory enables high-speed data processing, resulting in speed and performance that can’t be achieved by conventional compact flash cards.

Sony is also introducing a USB 2.0/3.0 compatible XQD card reader (model MRW-E80) so users can quickly and easily transfer large quantities of very high capacity data to their PC. Also, an XQD ExpressCard Adapter (QDA-EX1)

will be available for use with computers with an ExpressCard™ 34 card slot.

             “As users’ needs continue to evolve,” Cantu added, “Sony will also continue to enhance the XQD memory card line-up to meet the future requirements of the high-end digital imaging market.”

The new Sony products are planned to be available in February and are estimated to sell at the following retail prices:

QD-H16 card, 16 GB, USD $129.99

QD-H32 card, 32 GB, USD $229.99

Card Reader, MRW-E80, USD $44.99

ExpressCard Adapter, QDA-EX1, USD $44.99

For information, visit http://www.sony.net/Products/memorycard/en_us/xqd/index.html.

*When used with Nikon “D4,” with capture of compressed 12-bit NEF (RAW) images; based on Nikon research.

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SONY BRINGS ADVANCED TECHNOLOGY, IMAGE QUALITY AND CREATIVITY TO CYBER-SHOT® LINEUP

Posted on January 11, 2012 by Editor AL

Three New Entry-Level Compact Cameras Offer Enhanced Point and Shoot Flexibility

LAS VEGAS , Jan. 9, 2012 – The newest additions to Sony’s Cyber-shot® line of point-and-shoot cameras deliver powerful new features for consumers, ranging from 360 Sweep Panorama™ and image stabilization technologies to creative picture effects. These new entry-level cameras pack high performance into a compact body, allowing users to take high-quality, creative photos with ease. 

The stylish and compact new lineup include the DSC-W610, DSC-W620 and DSC-W650 models. 

Small Cameras, Big Features
The compact DSC-W610, DSC-W620 and DSC-W650 cameras feature Sony’s new 360 Sweep Panorama™ mode.  Users can now capture beautiful, seamless 360 degree panoramic images of the entire surrounding landscape with one easy “press and sweep” motion.  Multiple images are automatically stitched together to create one stunning, detailed panoramic photo.

Additionally, the “Intelligent Auto” mode allows the cameras to automatically optimize camera settings based on the external environment.  They analyze focus, lighting, subjects and more, selecting the appropriate scene mode to realize a clear, high-quality image output with ease.  Further, in order to reduce image blur often caused by camera shake and subject motion, the DSC-W610 and DSC-W620 cameras feature SteadyShot® image stabilization. 

The DSC-W650 model offers enhanced Optical SteadyShot™ functionality and also boasts a 16.1 mega pixel Super HAD™ CCD image sensor.


Picture: Sony DSC-W650.

The new DSC-W620 and W650 cameras also feature HD Movie mode (720p) as well as four “Picture Effect” options which can be used to create customized, artistic images.  The full list of effects includes Toy Camera, Partial Color, Pop Color and Soft High-key.

Product Specs, Pricing and Availability

The cameras and an expanded range of stylish accessories, including the new LCS-CS1, LCS-CS2, LCS-TWM and LCM-CSVH carrying cases, will be sold at Sony retail stores (www.store.sony.com) as well as other authorized retailers throughout the Sony dealer network.  New camera specs are below:


Picture: Sony DSC-W610

The DSC-W610 camera will be available in silver, black, pink, green and blue later this month for approximately $110.  Features include:

14.1 MP Super HAD CCD image sensor

26mm equivalent lens with 4x optical zoom, 2.7-inch LCD screen

Capture breathtaking images with new 360 Sweep Panorama mode

SteadyShot image stabilization reduces blur

Intelligent Auto mode automatically optimizes camera settings based on outside shooting environment.


Picture: Sony DSC W-620

The DSC-W620 camera will be

available in silver, black and red this February for approximately $120. Features include:

14.1 MP Super HAD CCD image sensor

o    28mm equivalent lens with 5x optical zoom, 2.7 inch LCD screen

o    4 total “Picture Effects”, allowing for creative, custom styled photographs

o    Capture your videos in HD Movie mode (720p)

o    Capture breathtaking images with new 360 Sweep Panorama mode

o    Intelligent Auto mode with 33 scene recognition patterns, SteadyShot image stabilization

 

The DSC-W650 camera will be available in silver, black and red this February for approximately $150. Features include:

16.1 MP Super HAD CCD image sensor

o    25mm equivalent lens with 5x optical zoom, 3.0-inch LCD screen

o    4 total “Picture Effects”, allowing for creative, custom styled photographs

o    Capture your videos in HD Movie mode (720p) enhanced with Optical SteadyShot Active Mode

o    Intelligent Auto mode with 33 scene recognition patterns, 360 Sweep Panorama mode, Optical SteadyShot image stabilization

 

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Nikon AF-S NIKKOR 85mm f/1.8G Arrives.

Posted on January 10, 2012 by Editor AL

A fast, medium-telephoto fixed focal length lens with a focal length of 85 mm and a maximum aperture of f/1.8 compatible with the Nikon FX-format

TOKYO – Nikon Corporation is pleased to announce the release of the AF-S NIKKOR 85mm f/1.8G, a fast, medium-telephoto fixed focal length lens with a focal length of 85 mm and a maximum aperture of f/1.8 compatible with the Nikon FX-format.

The AF-S NIKKOR 85mm f/1.8G is the new addition to the FX-format lens lineup. It utilizes an all new optical design allowing users to enjoy shooting portraits with pleasing blur characteristics only possible through fixed focal length lenses. Even with a fast maximum aperture of f/1.8, the AF-S NIKKOR 85mm f/1.8G is very lightweight at roughly 350 g, allowing users to easily carry their camera around with this lens mounted. The Silent Wave Motor (SWM) ensures not only quiet autofocus operations, but also makes autofocus shooting possible when the lens is used with entry-level Nikon DX-format digital-SLR cameras such as the D5100 and D3100, which are not equipped with an autofocus drive motor.

Nikon has long had the support of professional, advanced amateur and entry-level photographers for its consistent development of innovative products that respond to the demands of customers and are equipped with the optical technologies Nikon has spent years cultivating as a manufacturer of optical devices. Nikon intends to continue to expand and strengthen the NIKKOR lineup as well as improve customer convenience with the steady release of new, high-performance lenses that offer advanced functions.

AF-S NIKKOR 85mm f/1.8G Primary Features

  • A fast, medium-telephoto fixed focal length lens with a focal length of 85 mm and a maximum aperture of f/1.8 compatible with the Nikon FX-format
  • An all new optical design that enables maximum utilization of digital-SLR camera capabilities in shooting high quality images
  • Enables shooting of portraits with pleasing background blur characteristics only possible with a fast, medium-telephoto fixed focal length lens
  • Very lightweight at approximately 350 g, even with the large aperture
  • Equipped with a Silent Wave Motor (SWM) for extremely quiet autofocusing. Autofocus shooting is also possible when the lens is used with entry-level Nikon DX-format digital-SLR cameras such as the D5100 and D3100, which are not equipped with an autofocus drive motor.
  • Equipped with two focus modes, M/A (autofocus with manual override) and M (manual)
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Nikon Announced the Nikon D4 – The DSLR for Professional.

Posted on January 10, 2012 by Editor AL

The next-generation flagship Nikon digital-SLR camera with the ultimate in versatility and functionality

TOKYO – Nikon Corporation is pleased to announce the release of the Nikon D4, a Nikon FX-format camera that serves as the new flagship model in Nikon’s lineup of digital-SLR cameras. Nikon will be exhibiting the D4 at the 2012 International CES, to be held Tuesday, January 10 through Friday, January 13 in Las Vegas, Nevada. This electronics exhibition is open to the public.

The D4 is equipped with a new Nikon FX-format CMOS image sensor (imaging size of 36.0 x 23.9 mm) and EXPEED 3, the latest image-processing engine specifically optimized for digital-SLR cameras, making it the next-generation flagship Nikon digital-SLR camera with the ultimate in versatility and functionality that offers superior image quality rich in detail along with excellent high-speed performance. It has an effective pixel count of 16.2-million pixels, and offers superior image quality under a broad range of lighting conditions with its image sensor supporting an incredible range of sensitivities from ISO 50 to ISO 204800.

The new 91K-pixel (approximately 91,000 pixels) RGB sensor supports the Advanced Scene Recognition System, which is able to recognize human faces even when images are framed using the optical viewfinder. In addition, the Advanced Scene Recognition System offers significant improvements in AF, AE, i-TTL flash control, and auto white balance (AWB) control accuracy. The 51 focus point AF system has been improved with faster initiation of autofocusing and the ability to detect and focus on subjects with less lighting. In addition, 11 focus points are fully functional when lenses with a maximum aperture of f/8 are used. All of this means more precise autofocusing when super-telephoto NIKKOR lenses are used with teleconverters (2.0x). The Multi-area Mode Full HD D-movie movie recording function is capable of recording full-HD movies at 30 fps, and offers three movie recording formats for selection according to recording conditions or creative intent.

What’s more, the D4 records images to memory cards faster with built-in support for high-speed, UDMA 7-compatible CompactFlash memory cards and next-generation, high-speed XQD memory cards. In addition to built-in wired LAN features, the D4 also supports high-speed image transfer via wireless LAN when the new, compact, easy-to-use Wireless Transmitter WT-5 (available separately) is connected to the camera. The D4 is also equipped with a number of new functions that support a more efficient workflow for professional photographers, including one that allows users to add IPTC (International Press Telecommunications Council) information to images.

Development background
In 2007, Nikon released the D3 digital-SLR camera as its flagship model equipped with the new FX-format CMOS image sensor developed by Nikon. With its new image sensor, the D3 established a new level of image quality, speed, and support for high sensitivities. In December of 2008, Nikon released the D3X with an effective pixel count of 24.5-million pixels, which enabled superior imaging performance equal to that possible with medium format cameras. In the following year, the D3S proposed new possibilities in imaging expression with its expanded range of standard sensitivities from ISO 200 to ISO 12800 and a built-in movie recording function. The superior performance of the Nikon D3 was recognized with three of the most prestigious domestic and international awards—Japan’s Camera Grand Prix Camera of the Year and Europe’s Technical Image Press Association’s (TIPA) Best D-SLR Professional and the European Imaging and Sound Association’s (EISA) Professional Camera of the Year. The D3X and D3S continued the success of the series introduced with the D3, being recognized by the camera industry for their superior performance with a number of awards of their own as well as extreme popularity with professional and advanced amateur photographers alike. In addition, the superior durability and reliability of the cameras has also been recognized by NASA, which ordered several models as-is, with no special modification, that are currently used aboard the International Space Station (ISS).

Nikon based development of the flagship D4 on the basic performance achieved with the D3 series, which has led the industry in imaging expression since its release. In addition to this high level of basic performance, a number of new functions and features were added in response to the needs and demands of professional and advanced amateur photographers, resulting in this next-generation digital-SLR camera that stretches the boundaries of functionality and performance with superior versatility.

D4 primary features

  1. New Nikon FX-format CMOS image sensor
    Support for an incredibly wide range of sensitivities, from ISO 50 to ISO 204800The D4 is equipped with a new Nikon FX-format CMOS image sensor (imaging size of 36.0 x 23.9 mm) developed by Nikon. The superior performance of the FX-format CMOS image sensor with its effective pixel count of 16.2-million pixels offers excellent resolution and image quality under an incredible variety of lighting conditions. Despite the increase in pixel count, the D4 reads out data faster than the D3S. The range of standard sensitivities has been expanded to ISO 100 to ISO 12800. What’s more, support for ISO 50 and additional expansion up to ISO 204800 is also possible, enabling effective shooting under a variety of lighting conditions without concern for any sacrifice in image quality.
  2. New EXPEED 3 image-processing engine with superior, high-speed processing capabilitiesThe new EXPEED 3 image-processing engine built into the D4 offers better image quality and even faster processing speeds for vivid yet faithful color reproduction, a broader dynamic range, and rich expression of tones. It also effectively suppresses noise with advanced noise-reduction processing for images captured at high sensitivities under dim lighting, all while preserving definition and sharpness. Noise-reduction processing designed especially for movies maintains crisp, clear outlines in movies recorded in low-light situations. EXPEED 3 has high-speed processing capabilities for a variety of task, and it uses power effectively, contributing greatly to the camera’s power-saving design.
  3. 91K-pixel RGB sensor for the more accurate Advanced Scene Recognition SystemThe D4 is equipped with the Advanced Scene Recognition System, which supports face recognition* when images are framed using the optical viewfinder. The new 91K-pixel (approximately 91,000 pixels) RGB sensor recognizes human faces for more frequent focus acquisition on human faces when Auto-area AF AF-area mode is used. When a human face is detected in the frame, 3D Color Matrix Metering III bases exposure control on the brightness of that face so that the face is optimally exposed even with backlighting. In addition, the high resolution of the metering sensor with its roughly 91,000 pixels enables extremely precise analysis of the scene for more accurate control over autofocusing, auto exposure, i-TTL flash control, and auto white balance.
    • *There is no display in the viewfinder that shows when a face or faces have been recognized.
  4. Faster and more accurate AF with 51 focus pointsThe 51 focus point AF system built into the D4 utilizes the new Advanced Multi-CAM 3500FX autofocus sensor module for faster, more accurate autofocusing that performs extremely well under dim lighting.
    The 15 focus points at the center of the frame are cross-type sensors that detect phase differences both horizontally and vertically. All 51 focus points are fully functional when lenses with a maximum aperture of up to f/5.6 are used, and the cross-type sensors make the most of this capability. Precise focus can be quickly acquired with autofocusing using all AF NIKKOR lenses, even under lighting as dim as −2 EV (ISO 100, 20°C/68°F), the level at which the scene through the viewfinder can just be made out by the human eye. What’s more, 11 focus points (five at center with an additional three to each side) are fully functional when lenses with a maximum aperture of f/8 are used. This enables very precise focus acquisition with sports photography and the like when super-telephoto NIKKOR lenses are used with a teleconverter (2.0x) at a combined aperture value of f/8.
    In addition, adoption of a new algorithm enables faster autofocus initiation for even more certain and sharper capture of defining moments especially necessary when shooting sports scenes. The new high-speed AF system also supports high-speed continuous shooting at approximately 10 fps* in FX format with AF and AE tracking.

    • *Measured according to CIPA guidelines. Value with shooting in AF-C autofocus mode, [S] or [M] exposure mode, shutter speed of 1/250 s or faster, all other settings at their default values.
  5. Multi-area Mode Full HD D-movie with three image area optionsA dedicated movie-record button has been positioned near the shutter-release button for smooth starting and stopping of movie recording with a feel similar to that of still-image shooting. Full-HD movie recording at a frame size of 1920 x 1080 and frame rate of 30 fps is supported, and the H.264/MPEG-4 AVC video compression method has been adopted. Movies up to 29 minutes 59 seconds*1 can be recorded. Image sensor sensitivity begins at ISO 200 and can be expanded to the same ISO 204800 equivalent possible with still-image shooting.
    Full-HD movies can be recorded with the D4 using one of three image areas: FX-based movie format*2, DX-based movie format, or 1920 x 1080; 30 fps/25 fps/24 fps crop. FX-based movie format makes full use of the large image sensor, enabling movies with an emphasis on pleasing blur characteristics. When a DX lens is attached, DX-based format is automatically selected. This format is useful for creating an extension to the local length of an existing lens. For an even stronger telephoto effect, the 1920 x 1080 crop format brings an approximately 2.7x crop of the picture angle while delivering outstanding video quality and detail, obtaining 1080p Full HD. By choosing the movie format appropriate for the particular scene, the three image area options available with a single camera enable more flexible imaging expression through collaboration with the entire NIKKOR lens lineup, including DX lenses.
    The D4 is equipped with a connector for external microphones that enables stereo recording. The camera also offers a headphone connector that supports stereo headphones, convenient for checking sound recorded with movies.

    • *120 min. depending on frame size/rate and movie quality settings.
    • *2Movies are recorded with an aspect ratio of 16: 9 regardless of the format selected. Aspect ratio is 3 : 2 with recording at a frame size/rate of 640 x 424; 30 fps and 640 x 424; 25 fps.
  6. Smooth workflow from initial setup to image transferThe entire photographic workflow is faster with the D4. Superior, high-speed response with a power-up time of approximately 0.12 s*1 and a release time lag of roughly 0.042 s*1. In addition, support for high-speed, next-generation XQD memory cards enables a continuous shooting frame rate of 10 fps for up to approximately 100 shots even with shooting in RAW format*2. The camera is also equipped with dual memory card slots, one for XQD memory cards and one for CompactFlash memory cards, for smooth handling of images. What’s more, professional photographers can work much faster with high-speed transfer of images to a computer when an XQD memory card reader supporting SuperSpeed USB (USB 3.0)*3 is used.
    • *1Measured according to CIPA guidelines
    • *2When a Sony XQD memory card H-series (QD-H16G, QD-H32) is used with capture of compressed 12-bit NEF (RAW) images (based on Nikon testing standards)
    • *3Sony MRW-E80 (based on Sony testing standards)
    • The new compact Wireless Transmitter WT-5 with simple connection to the camera (available separately)

      The D4 is equipped with an Ethernet port and functions for wired LAN connections. In addition, it also supports the new WT-5 (available separately), a compact wireless transmitter that is easily connected to the camera for high-speed transfer of images over a wireless network.* The D4 is also equipped with a number of new functions that support a more efficient workflow for professional photographers, including one that allows users to add IPTC (International Press Telecommunications Council) information to images.
      The new WT-5 is powered by the camera, making a more compact size possible. In addition to IEEE 802.11a/b/g standards, the WT-5 also supports the new IEEE 802.11n (1 x 1) standard, enabling data transfer at twice the speed possible with the WT-4. The camera’s HTTP server mode can be used to display a list of images stored on the memory card, and also enables basic camera control, live view, movie recording, etc. using the Web browser on a computer or smartphone. Synchronized release (WT-5 only) mode enables synchronized shutter release of up to 10 cameras D4 cameras, each with its own WT-5) with the D4 used as the controlling “master”.

      • *The Wireless Transmitter WT-4 can also be used.

      ·Other D4 functions and features

      • Extremely durable shutter that has passed testing for 400,000 cycles
      • Magnesium alloy adopted for the very strong, durably body that is very resistant to dust and water
      • Effective sealing using O rings and packing make the camera more resistant to dust and water
      • Silent shutter-release mode for live view photography that almost completely eliminates the sounds of the mirror and shutter operation
      • A time-lapse photography feature, with which the camera automatically takes photos at selected intervals to record a time-lapse movie, which can be played back at 24–36,000x normal playback speed
      • Operation optimized for both horizontal (landscape) and vertical (portrait) shooting
      • Button backlights (illuminators) for increased visibility when working in dimly lit or dark situations
      • High-performance viewfinder, utilizing a glass pentaprism, with a frame coverage of approximately 100% (FX format) and magnification of approximately 0.7x
      • Four image area options for still shooting—FX (36 x 24), 5:4 (30 x 24), 1.2x (30 x 20), DX (24 x 16)—with viewfinder indicator that identifies the current image area
      • A 3.2-inch, approximately 921k-dot LCD monitor with reinforced glass and wide viewing angle; integration of the glass and panel reduce internal reflections
      • A virtual horizon that shows the degree to which the camera is tilted sideways (roll), forward or backward (pitch) with display in the monitor and viewfinder
      • White balance that can be adjusted in units of 10 K; white balance can be specified separately for shooting (white balance applied to images) and monitor display with still-image shooting in live view mode
    • Capture NX 2 Ver. 2.3 for significantly faster processingA trial version and free upgrade for Capture NX 2, Nikon’s image editing software, were released on December 20 to coincide with release of the D4. This latest version is Capture NX 2 Ver. 2.3. In addition to offering image editing functions that allow users to achieve the intended results with intuitive operation, a faster image-processing algorithm has been adopted for much faster processing. What’s more, operation is smoother and more natural with the addition of native compatibility with 64-bit operating systems.
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Canon U.S.A. Introduces The Highest Image Quality Powershot Digital Camera, The G1 X.

Posted on January 10, 2012 by Editor AL

And Feature-Packed ELPH Series Cameras.

LAKE SUCCESS, N.Y., January 9, 2012 – Continuing to revolutionize the digital camera market, Canon U.S.A., Inc., a leader in digital imaging solutions, today announced the introduction of a new flagship PowerShot model, the PowerShot G1 X, in addition to two stylish PowerShot ELPH models, the ELPH 520 HS and ELPH 110 HS. The PowerShot G1 X camera will feature a 1.5-inch, 14.3-megapixel CMOS sensor, the largest sensor to date for a PowerShot model, delivering approximately nine times more light sensitivity and helping to produce amazing depth-of-field and high-quality images in tough low-light conditions. For those users looking for a camera with advanced features in a compact form both the PowerShot ELPH 520 HS, the world’s thinnest 12x optical zoom with a 28mm lens1, and PowerShot ELPH 110 HS feature a sleek design and compelling creative capabilities.

“The new additions to our PowerShot lineup further demonstrate Canon’s commitment to delivering users innovative imaging products,” said Yuichi Ishizuka executive vice president and general manager, Imaging Technologies & Communications Group, Canon U.S.A., Inc. “These sleek and compact cameras bring together powerful features, intuitive controls and unrivaled portability while maintaining high image quality.”

The Power of DIGIC 5

Living up to its reputation as a leader in the digital camera marketplace, Canon has incorporated the DIGIC 5 image processor into the HS SYSTEM for all three models. Achieving better quality images in low-light settings, boasting faster operation and providing improved color accuracy, the DIGIC 5 image processor ensures users are able to produce high-quality images in the most difficult of lighting conditions. The processor will also enable the PowerShot G1 X camera to utilize the High-Speed Burst HQ2 feature allowing photographers to shoot images at high speeds at full resolution to capture the perfect moving shot. Additionally, to ensure images are crisp and clear, advanced noise reduction and a smarter multi-area White Balance can be utilized to achieve accurate color reproduction for a balanced image.

Advanced Smart AUTO

Advanced Smart AUTO, available in the PowerShot ELPH 520 HS and ELPH 110 HS, can detect up to 58 scenes varying from non-human moving subjects to people, landscapes, pets and vehicles, helping the camera determine the best mode of shooting. This technology has been enhanced to include a new Face ID feature, allowing users to register up to 12 people on the camera and have the camera recognize and prioritize each person. When registering individuals on the camera, users can take up to five images of a subject at various angles or facial expressions and enter their name and birth date. This allows the camera to make one of three age distinctions: Babies (0 to 1 year old), Children (2 to 12 years old) or Adults (13 years or older). Based on these different groups, the camera will give focus priority to the youngest recognized group in the frame and makes the images searchable as well with the ability to view only those images of a particular person.

Further additions to this new feature are Smile Recognition and Sleeping Face Recognition. With Smile Recognition, the camera will take three consecutive shots of a scene such as a smiling baby or of grandparents at a family get together and select the best out of the three for the final image. For Sleeping Face Recognition the flash, assist beam and sound is turned off for that precious moment to be captured while not disturbing one’s sleep.

PowerShot G1 X Digital Camera

Ideal for photography enthusiasts looking for the highest image quality in a compact, point-and-shoot design, the Canon PowerShot G1 X camera features the largest sensor to date for a Canon point-and-shoot model. The camera has a brand new, large 1.5-inch (18.7 x 14mm), 14.3-megapixel High-Sensitivity Canon CMOS sensor, delivering shallow depth of field, a wide dynamic range, an ISO range of up to 12800 and incredible light gathering ability helping to ensure brilliant images in even tough low-light conditions. Featuring an amazing Canon lens with 4X Optical Zoom, an aperture of f/2.8 to f/16 for beautiful images when shooting portraits and amazing clarity when shooting landscapes along with wide-angle capabilities starting at 28mm, the PowerShot G1 X camera makes certain that users will have the right optics for most any situation. Further adding to the EOS-like feature set of this new model is 14-bit, RAW+JPEG shooting and compatibility with accessories such as Speedlite, Macro Twin Lite or the Macro Ring Light flashes. HDR Shooting has been included to ensure the best possible shot is captured as well. The PowerShot G1 X camera also shoots in Full HD 1080p video ensuring memorable moments are captured in the highest quality.

The Canon PowerShot G1 X camera has a bright, large 3.0-inch vari-angle LCD with 922,000 dots of resolution providing photographers with the highest quality available in a point-and-shoot. The inclusion of the Mode Dial on the top of the camera and the Front Dial helps provide more intuitive control of the camera.

The estimated selling price of the Canon PowerShot G1 X camera is USD $799.99 and is scheduled to be available in February 2012.

PowerShot ELPH 520 HS Digital Camera

The feature-packed Canon PowerShot ELPH 520 HS camera resurrects the original PowerShot ELPH design with a more contemporary and radiant look and feel. This new stylish model has a 10.1-megapixel High-Sensitivity CMOS sensor along with a 12X Optical Zoom lens, ISO range of up to 3200 and wide-angle capabilities starting at 28mm. For photographers on the move, this camera also has Full HD 1080p video capture capabilities, a 3.0-inch LCD for easy viewing of images and High-Speed Burst mode where images are continuously captured at 6.8 frames per second.

The Canon PowerShot ELPH 520 HS camera will be available in black, silver, red and blue in March with an estimated selling price of USD $299.99.

PowerShot ELPH 110 HS Digital Camera

Canon’s PowerShot ELPH 110 HS camera comes in a variety of fun, bright colors (black, silver, red, blue, green and pink) and is the ideal camera for new photographers. With a 5X Optical Zoom lens and wide-angle capabilities beginning at 24mm, this camera provides the user with the ability to fit an entire landscape or a specific area of a subject into one shot. The camera also features a16-megapixel High-Sensitivity CMOS Sensor, ISO range of up to 3200, 3.0-inch wide LCD and Full HD 1080p video capture for brilliant, high resolution quality. High-Speed Burst mode has also been included for continuous shooting up to 5.8 frames per second.


The Canon PowerShot ELPH 110 HS camera is scheduled to be available in February with an estimated selling price of USD $249.99.

About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. With more than $45 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks fourth overall in patent holdings in the U.S. in 2010†, and is one of Fortune Magazine’s World’s Most Admired Companies in 2011. Canon U.S.A. is committed to the highest levels of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. To keep apprised of the latest news from Canon U.S.A., sign up for the Company’s RSS news feed by visiting www.usa.canon.com/rss.
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Specifications subject to change without notice.

All referenced product names, and other marks, are trademarks of their respective owners.

† Based on weekly patent counts issued by United States Patent and Trademark Office.

Availability, prices, and specifications of all products are subject to change without notice. Actual prices are set by individual dealers and may vary.

1 This information as of January 9, 2012

2 The PowerShot G1 X camera’s continuous shooting speed at high resolution is approximately 4.5 shots at 6 frames per second.

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