Industry Voices – Compiled

A collection of quotes from whatapps messages sent to me by my friends & students, from forwarded emails, facebook pages, etc.

Disclaimer:
All the contents below did not originated from me.
All original Authors name had been withheld to protect their identity.
All contents below are for sharing and entertainment, not targeted at anyone, any company, anything.

IMG_6816

Voices:

1) “Why buy T*mron when you can afford Sigm*?”
– Tan XX XXX

2) “Looking for free photographers to cover a charity event…”
– Shu XXX

3) “That shop selling this lens at $4XXX, you had been doped. I got it at $5 cheaper.”
– Lim XXX XX

4) “Pentax is an excellent system, but too expensive in Singapore.”
– XX Sim

5) “No lah, C*non system better. You sure you did your research? There’s another brand called N*kon you know?”
– “Some Gurus at some online forum.”

6) “I heard that a replacement model is coming out soon”.
– Lim XXX XX

7) “Last time do 1 job rest 1 week, now every week must get job else how to pay bills?”
– Chen XXXX XX

Well, voices are still voices. Everyone still entitles to their own views, what can we say?

If you heard something interesting or ridiculous or funny regarding the photography industry, feel free to email us your discovery!
Photos welcomed too!

Send us at media_world@live.com

Posted in Photography Articles & Videos, Photography Quotes, Uncategorized | Leave a comment

Danboarders SG

db1

1st June 2013, Singapore – A new Facebook Group were formed earlier today dedicating images of everyday life to the Japanese Manga Cardboard Robot Danbo (Japanese: ダンボー). This group aims to bring Danbo owners in Singapore and around the region to share their images of their Danbo figure in everyday life.

Founded by 2 local photographers, the group welcomes anyone who are interested in Danbo to join & share their Danbo images.

Visit Danboarders SG today at: https://www.facebook.com/groups/danboarderssg/

 

Posted in Featured Photography Groups, Photography Articles & Videos, Uncategorized | Tagged , | Leave a comment

Apology to ClubSnap

In my earlier angered post about my thread being deleted by Clubsnap, I would like to clarify that my anger was directed at the person who reported my thread to the moderators who acted on the report and deleted my thread. The moderator (Albert Lim) had since explained to me that he is acting on the reported thread in line with the forum’s policies at http://www.clubsnap.com which I had also explained that I am not a regular seller thus not familiar with the rules.

As requested, I had removed the earlier article and removed from all shared channels.

I hereby, sincerely apologize to the moderating community of http://www.clubsnap.com and in particular, Mr. Albert Lim
who had been helpful and patience in explaining the policies and helping me to understand.

Sincerely,

Allan LEE
Editor

 

Posted in Uncategorized | 2 Comments

Magical Guilin – China 8 nights / 6 days photography trip

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Guilin and its surroundings have many scenic locations, ancient towns, beautiful landscapes and interesting activities.

Huang Yao – an ancient town was built in 927 B.C. It has famous mountains with caves, pavilions, temples, ancestor hills, old trees and tablets. Every corner of the town presents a typically Chinese scene and presents a marvelous photo opportunity.

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The Longji terraces area is famous for the excessively large number of terraced rice paddy fields on its mountain, which have created an intricate pattern on the hillsides.

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Cormorant fishing is a traditional fishing method in which fishermen use trained cormorants to fish in rivers.

This outing will give photographers abundant subjects to practice the various skill of photography which could not be found in Singapore.

We also have included two photography sessions in the evening, where the expert can teach photographers on the finer scopes of photography and review the photographs taken in the days. So that they can improve and take better photos in the second half of the trip.

Interested?

Book NOW!
Contact Person: Michael Chia
Contact number : 96407261
Email :  mcswmike@gmail.com

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Supported by:
SJS Jpg ourshutterjourney.com

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Canon EOS 100D – The Baby Rebel

Originally Posted Canon EOS World.

 
EOS 100D may be petite but don’t let its size fool you!

1

Canon EOS 100D, the Baby Rebel with the new EF S18-55 IS STM lens

I spent a morning last weekend with Canon’s new hobbyist camera aimed at users who are planning to upgrade from their high-end compacts, and those seeking a “bridge camera” in the form of a mirror-less DLSR-lookalike. Because of its cute and miniature size compared to its other EOS siblings, this camera would likely appeal to the ladies as well.

2

Although tiny in size and weighing at a mere 370g, this camera is undoubtedly built for performance. It has all the capabilities for serious photography like the Digic 5 processor, a new Hybrid CMOS AF II system with close to 80% coverage, 4 FPS (frames per second) continuous shooting, a formidable ISO management and an intuitive touch screen. Its APS-C sensor also makes it considerably cheaper than full-frame cameras used by professional photographers.

At the time of my review, the EOS 100D is the smallest DSLR in the world. After spending a day with it, I am convinced that the miniaturization has not compromised the camera’s design or layout of the standard dials and buttons. In fact, buttons for easy access to frequently used menus are sensibly placed, making the EOS 100D easy to operate. Those who are new to Canon’s EOS system would find its interface extremely easy to use.

So let’s have a look at the photos that I took during my morning walk with the EOS 100D:

3

EOS 100D & EF S18-55 IS STM | ISO 400 | F5.6 | 1/1600s

4

EOS 100D & EF S18-55 IS STM | ISO 400 | F3.5 | 1/4000s

All my photos were shot with Canon’s new EF S18-55 IS STM kit lens. This lens’ fast and quiet focusing powered by a stepper motor is a notch above the competition. I put the camera to the test with some sports photography. Firing a burst of 13 shots on continuous shooting mode at a water-skier nearby, it captured all his actions effortlessly.

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EOS 100D & EF S18-55 IS STM | ISO 400 | F/5.6 | 1/1000s

Not only does the EOS 100D produce excellent image quality, its compact size makes it perfect for discreet street photography. Having the EOS 100D as a travel companion saves weight especially for professionals who are inclined to use their Canon EF/ EF-S lenses for travelling. The recommended retail price for the camera and kit lens is S$999. It’s so value for money that I am contemplating to get one to complement my EOS 1D series and EOS 5D series cameras.

10

Zoom using the EF S18-55 IS STM lens
EOS 100D & EF S18-55 IS STM | ISO 400 | F6.3 | 1/250s

11

Creative blur effect using the in-camera creative filter
EOS 100D & EF S18-55 IS STM | ISO 400 | F/7.1 | 1/125s

 

About Canon Singapore Pte Ltd
Canon is a global leader in photographic and digital imaging solutions. Canon Singapore Pte Ltd is the headquarters for South & Southeast Asia driving sales, marketing and service strategies. Besides handling the domestic market, the company leads 18 other countries including subsidiaries in India, Malaysia, Thailandand a representative office in Vietnam. The parent company Canon Inc has a global network of close to 300 companies and employs close to 200,000 people worldwide. It is dedicated to the advancement in technology and innovation and commits about 10% of its total revenue each year to R&D. Canon is consistently one of the top few companies to earn the most number of patents over the last 19 years. As a Fortune Global 500 company, Canon is guided by its kyosei philosophy that focuses on living and working together for the common good.

More information is available at. www.canon.com.sg

Posted in Brand: Canon, Group Test & Reviews, Photography Articles & Videos, Uncategorized | Tagged , , , , | 2 Comments

ClubSNAP Aventures Photo Trip : Melaka

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Date : 22nd ~ 23rd Jun 2013
Duration : 2 days 1 night
Group Size : 10 pax + 1 organiser + 1 driver
Cost : SGD200 per pax

Highlight
A Famosa (St Paul Hill)
Christ Church
Clock Tower
Melaka River
Floating Mosque
Jonker Street

Full Itinerary
22nd Jun (SAT) – Day 1 (Breakfast, Lunch, Dinner)
Depart from Singapore 730am. Breakfast at JB. Drive 3hours to Melaka. Check in hotel, chicken rice ball for lunch. Heritage photo shot at Melaka town. Sunset shot at Floating Mosque. Nyonya food for dinner. Night shot at Melaka river.

23rd Jun (SUN) – Day 2 (Breakfast, Lunch)
After breakfast, street shot at jonker street. Check out at 12pm and heading to Tangkak for the famous beef noodle. Arrive Singapore 530pm.

Packages Include
– 12 seater AC, WiFi, Tourist van for entire trip
– Pick up and return at Kranji MRT station
– 2 x breakfast, 2 x lunch, 1 x dinner
– 1 night stay at 3 star hotel, AC room, twin sharing, WiFi
– Individual Basic single trip travel insurance by AEC

Packages Exclude
– Visa to visit Malaysia if applicable
– Travel insurance
– Additional beverages not covered in the meals

Fitness and Photography Level
– Photography trip for beginner and intermediate
– Able to carry own equipment ; there will be lots of walking at Melaka town

Registration and Payment
– Full payment is required to sign up for the trip

Email mlee8088@hotmail.com for enquiries and registration

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Supported by:
SJS Jpg ourshutterjourney.com

Posted in Photography Courses & Events, Photography Tours, Uncategorized | Tagged | 2 Comments

Photography Expedition (6D5N) to Bromo, Ijen & Madura

Contact Person: SKYimage Usov
Contact: 94515650
Date: 29th Aug to 3rd Sept
Cost: T.B.A
PACKAGE INCLUDES: Tour Bus, Rooms, Breakfast, Lunch, Dinner, Permit, Entrance Fee, Jeep, Horse Riding, Food, Photography Tips, Drinking Water, Porter Service.
NOT INCLUDES: Travel Airfare, Travel Insurance, Personal Expenses, Airport Tax, Alcohol Drinks.


Note:

~ Itinerary is set in an environment of fresh air & greenary, hence members can expect to take a break from the hustle-bustle of city life.
~ Once the minimum numbers achieve, participants will be CONFIRM ONLY WHEN PAYMENT ARE RECEIVED, made thru Bank Transfer
~ Open only to 18yrs and above- And do check the expiry date of your passport.
~ This is an adventure (extreme/explore/exploit) photography trip
~ Be mentally prepared for lots of trekking
~ Physically fit to carry out personal chores & handling of photographic equipments
~ Food provide are very basic meals.
~ And do check the expiry date of your passport. Preparations
~ Wear light, breathable clothing.
~ Wear appropriate footwear that will support and protect your feet.
~ Wear a hat if much of the walk will be in the open.
~ Bring enough drinking water to last your walk. 1 litre per person per 3 hours is a good estimate.
~ Bring a small easy-to-digest snack to energise yourself.
~ Prepare raingear and plastic bags for electronic and other delicate items.
~ have a good night’s rest, drink plenty of water and have your regular meal.

PROPOSAL TRAVEL ITINERARY (Subjected to changes)

1st Day – 29 August 2013
a. Flight
b. Arrival at Juanda International Airport ( Surabaya )
c. Lunch at the nearest restaurant.
05:00pm > Expected arrival at Bromo, Check-In at Cemara Indah Hotel.
06:00pm > Rest at Cemara Indah Bromo
08:00pm > Dinner at Bromo.
10:00pm > Rest & Sleeping Time or Night Photography.

2nd Day 30 August 2013.
03:00 am > Morning Call.
03:30 am > Move by 4×4 Jeep for Sunrise at Penanjakan 01.
From here we can capture the view of Mount Bromo, Batok & Semeru.
06:00 am > Free activity at Penanjakan 01.
06:30 am > Move on to Pasir Berbisik or Savana ( Depends on time ).
09:30 am > Back to Hotel Cemara Indah for Breakfast, rest until lunch.
12:00 pm > Lunch around Bromo area.
04:00 pm > Human Interest around Bromo.
07:00 pm > Dinner around Bromo.
09:00 pm – Rest & Sleeping Time or Night Photography.

3rd Day 31 August 2013.
03:00 am > Morning Call.
03:30 am > Move by 4×4 Jeep to Mount Bromo.
03:45 am > Climb the Mount Bromo by Horse for Sunrise.
06:00 am > Climb the Kawah Bromo.
08:00 am > Move to Pura.
08:30 am > Back to Cemara Indah Hotel.
09:00 am > Breakfast at Hotel
11:00 am > Check Out from Hotel & move to Ijen.
12:00 pm > Lunch otw to Ijen.
06:00 pm > Expected arrival at Ijen.
07:00 pm > Check In at Ijen Homestay.
08:00 pm > Dinner at Homestay.
10:00 pm > Rest & Sleeping Time.

4th Day – 01 September 2013.
02:00am > Morning Call & Check-Out from Homestay.
02:30am > Climb the Ijen ( around 3 hours ) or Human Interest Photography at Factory.
**Those not doing the IJEN climb wld be setting off at 5am for Human Interest at the Sulphur factory and it surrounding.
06:00 am – 09:00am > at Kawah Ijen.
09:00am > Back to Ijen main entrance.
10:00am > Drive back to Surabaya.
12:00pm > Lunch OTW to Surabaya.
06:00pm > Sunset at Salt Farmer.
08:00pm > Dinner around Surabaya.
10:00pm > Check-In at hotel & Rest.

5th Day- 02 September 2013.
04:00 am > Early Morning – Sunrise at Kenjeran Beach.
07:00 am > Return back to hotel for Breakfast.
10:00 am > Depart to Madura Island for visiting.
12:00 pm > Lunch at Madura Island.
02:00 pm > Round the island.
04:00 pm > Sunset at Suramadu Bridge.
07:00 pm > Back to hotel & dinner at the nearest restaurant.
10:00 pm > Free & Easy

6th Day – 03 September 2013.
Free & Easy until Check Out from Hotel,
09:00 am depart to Juanda International Airport Surabaya.

Note:
1) SCHEDULE MAYBE CHANGE TIME TO TIME DEPENDS ON SITUATION AND DISCUSSION DURING ON ACTUAL PLACE.
2) TRAVEL FORM THE ONE PLACE TO ANOTHER PLACE SOMETIMES WILL TAKE 5-6 HOURS

Posted in Photography Articles & Videos, Photography Courses & Events, Photography Tours, Uncategorized | Tagged | 1 Comment

Canon EOS 700D – It Just Got Better

Originally Posted on Canon EOS World.

 The new EOS 700D sports an improved body finish and a 360 degrees rotatable mode dial. You could be forgiven for not being able to recognize the subtle cosmetic differences between Canon’s latest EOS 700D from its predecessor – EOS 650D at first glance. The EOS 700D also inherits Canon’s latest DSLR technology such as the Hybrid CMOS AF System, 18 megapixels CMOS Sensor, 9-point all cross-type AF sensor, a 3-inch Vari-angle Clear View LCD with capacitive sensing touch screen and full HD video recording capability.

Canon EOS 700D

Road-testing the new Canon EOS 700D kit (with EF S18-55 IS STM)

But that’s where the similarities end. A big difference with the EOS 700D is the inclusion of Live View mode. With it, users can preview their image with seven different creative filters straight after shooting. This is a particularly useful application for photographers who like to apply the effects of post-processing filters on their photos.

Looking

EOS 700D & EF-S 18-55mm IS STM | 1/250 | F5.0 | ISO 400

Near the water

EOS 700D & EF-S 18-55mm IS STM | 1/640 | F/5.6 | ISO 400

Looking

EOS 700D & EF-S 18-55mm IS STM | 1/800 | F5.0 | ISO 400

Marina Bay Sands

EOS 700D & EF-S 18-55mm IS STM | 1/800 | F4.0 | ISO 400

Marina Bay Sands

EOS 700D & EF-S 18-55mm IS STM | 1/1000 | F4.0 | ISO 400

Bridge

EOS 700D & EF-S 18-55mm IS STM | 1/200 | F5.0 | ISO 400

Bridge

EOS 700D & EF-S 18-55mm IS STM | 1/200 | F5.6 | ISO 400

I took the EOS 700D for a walk at Marina Bay on an overcast day. As you can see from the above, the photos were unaffected by the pale lighting. The EF-S 18- 55mm F/3.5-5.6 IS STM kit lens works really well with the EOS 700D, producing sharp images with good contrasts. The lens focuses fast and quietly, behaving like a compact and light baby L-series (Canon’s high performance) lens. This combination of camera and lens is great for new DSLR buyers and photography enthusiast seeking a more powerful camera to shoot with.

Condo

EOS 700D & EF-S 18-55mm IS STM | 1/800 | F7.1 | ISO 400

Boat

Photo created using the in-camera miniature mode
EOS 700D & EF-S 18-55mm IS STM | 1/800 | F7.1 | ISO 400

Street

Creative blur effect using the in-camera creative filter
EOS 700D & EF-S 18-55mm IS STM | 1/320 | F7.1 | ISO 400

I did a little “high speed” experimentation in continuous shooting with AI Servo and I am pleased with the results. I fired a total of nine shots and they all turned out pretty clear.

Flying
Flying
Flying
EOS 700D & EF-S 18-55mm IS STM | 1/250 | F7.1 | ISO 400

As Canon’s kit lenses always have a good magnification ratio, I used it to focus on an interesting little pink object off the riverbank that caught my curiosity. From a distance, the zoom-in shot has a nice 50% crop factor from the initial photo taken.

Nature

EOS 700D & EF-S 18-55mm IS STM | 1/200 | F7.1 | ISO 400

Overall, I am impressed with the camera’s results. The shooting modes are aplenty and the easy operation and usability place it ahead of the competition. The EOS 700D is clearly a worthy performer and contender to the other DSLR cameras offered at the same price range.

 

About Canon Singapore Pte Ltd
Canon is a global leader in photographic and digital imaging solutions. Canon Singapore Pte Ltd is the headquarters for South & Southeast Asia driving sales, marketing and service strategies. Besides handling the domestic market, the company leads 18 other countries including subsidiaries in India, Malaysia, Thailandand a representative office in Vietnam. The parent company Canon Inc has a global network of close to 300 companies and employs close to 200,000 people worldwide. It is dedicated to the advancement in technology and innovation and commits about 10% of its total revenue each year to R&D. Canon is consistently one of the top few companies to earn the most number of patents over the last 19 years. As a Fortune Global 500 company, Canon is guided by its kyosei philosophy that focuses on living and working together for the common good.

More information is available at. www.canon.com.sg

Posted in Brand: Canon, Group Test & Reviews, Photography Articles & Videos, Uncategorized | Tagged , | 1 Comment

Exploitations of Photographers – True Stories

Canon-7D-Hardcore-Durability-Test
Illustration Photo Courtesy of http://www.digitaltrends.com

Often, I was asked by fellow photographers how much do I usually charge for various assignments – and my answers usually varies from person to person. The harsh reality is; a photographer should determine your own worth rather than asking others how much you are really worth. If you are one of these “photographers”, you are worthless in the eyes of other working photographers – simply because you cannot even place a price on your own works.

The (already tough) market has shifted so much that photographers are viewed as abundant & readily available (and fully exploitable). Sad as it is, and the irony to it all, many (still) allows themselves to be used – some without a choice, while as many decide to take the chance and allow oneself to be used while corrupting the industry further.

Let’s take a look at some real life examples below.
(All names & organizations had been changed or masked)

Case 1: Charging Peanuts for a SGD $2,500.00 Assignment
peanuts
Illustration Photo Courtesy of http://www.birdsong-peanuts.com

Just 2 weeks ago, a fellow photographer friend told he charged a well-known “Hair Restoration” company a mere SGD $250.00 for an assignment – I almost flipped but kept my cool since he is just an amateur. Instead, I turned on my “keep cool” mode and continued the conversation with him. It’s people like these that really affects the industry pricing as working photographers are literally forced to lower their rates in the face of such competition by these freelancers.

Don’t get me wrong, there are certainly good amateurs or freelancers out there, then again, if they are good, they should be charging market rate like the working photographers are charging and not belittle themselves by charging token sums which is like a fraction of what the rest of us charge. With these rates, they are putting us out of business faster then you can reach for that shutter button.

Case 2: Since He Works for Me, He Shoots for Me – Free
freephotos
Illustration Photo Courtesy of http://blogs.photopreneur.com

Another common scenario, an employee was known to be pretty good at photography by his employer. It does not help that his boss is on his Facebook & Flickr and looking through his photos and everything else he posted. Then one day the boss pops the question and asks him to shoot for company events, the company’s product shoots, etc and all these extra duties are to be carried without payment. This is exploitation to the max. I can fully understand this guy is facing his boss who determines his bonus & salary, but owning a DSLR and shooting great photos outside working hours has nothing to do with work!

In this case, the guy has no avenues to say “no” but allows himself to be exploited. By having one such employee, another working photographer lost a client. Such is the cruel reality of the industry.

 

Case 3: Will Credit You for you Photos, Here’s Your Photographer Pass.

official photographer pass signature landscape
Illustration Photo Courtesy of Google Search.

Now, this is the best lie in Singapore now. What the person is actually saying is “I am going to use your photo, but I am not going to pay, but I will announce to the world that you shot this and gave me this photo free!” Sad as it is, many companies are finding their ways to free photography through this channel and name it “below-the-line” while it is really a cover for shamelessly hitting below the belt.

Respectable corporations & even some ………. are using this cheap lowdown trick. They make it sound so glamorous like you are the “appointed” this, “appointed” that, gives you a “Photographer” pass so that you can wear on your neck and flash it to those “non-official” photographers while shooting on site. All the photos that you shot, becomes theirs – in reality. And all that the photographer is left with? Fatigue, sweat and a worthless Photographer Pass with tons of photos to be processed and to be given in exchange for the “experience” and the overrated “pass”.

Case 4: Photography Competitions
Canon_5D_mark_III_DSLR_tips_CAN64.workshop.canon_5d_mkiii
Illustration Photo Courtesy of Google Search.

And there are other companies that employ a similar tactic by organizing photo competitions. While prizes are sourced from sponsors vying for a logo display (so the prizes is free), then when all the photos are submitted, read the fine lines, those photos are at the organizers’ disposal – means they can use for anything they like from entrance tickets to posters to advertisements to everything and anything they can think of.

And after that, some good photos will be selected and they qualify themselves as competition organizers by doing an exhibition while shutting up the photographers at the same time giving these photographers a false sense of “glam” & recognition. Sounds familiar?

Case 5: Friends
bestfriends1
Illustration Photo Courtesy of collegecandy.com

Friends around a photographer will remember the photographer when photography is required. Otherwise, this photographer will not be remembered at all. I am sure many of you can relate to this. Then when asked about rates, these people will be expecting you to quote a super low rate or “token sum” while most of them will (really) expect you to shoot for them for free – that’s what friends are for right?

Wrong. Friendship aside, Photographers are people too, with bills to pay, with family to feed and a photographer is 100% human just like you. If they truly regard you as a friend, they will ask for your market rate, not friendship rate. Get the drift?

Sad as it is, there are many photographers who still allow themselves to be used and exploited in various ways. Some exploitation methods are even creatively masked so that the photographers do not even realize that they are being used like a commodity. I fully understand that it takes 2 hands to clap, but who created the demand first?

Definitely not the photographers in this sense. And since there are many photography forums which advertising components are built into it, some of these companies even try to source out photographers from such communities by advertising paid assignments while trying their luck and hope that the next photographer who responds will be able to accept a token fee and yet produces world class photos.

Some things which all organizations must understand, a good photographer will be busy and kept busy, where got time for posting on forums and chit chatting with other “photographers”. Must be the really wrong place to find photographers isn’t it?
I leave the rest to your imagination.

To close this article, I have included a little price list below for those who had tried to exploit me in the past. This list was originally compiled at the end of 2012

Photography Assignment Price List
You Pay I Come with
$3000+ Canon 1Ds3/ Nikon D3x/ Sony A900
$2500+ Canon 1D4/ Nikon D3s/ Sony A850
$2000+ Canon 5D2/ No Nikon or Sony for you.
$1500+ Canon 50D/ Nikon D90/ Sony A700
$1000+ Canon 600D/ Nikon D5000/ Sony A230
$750+ Canon 1100D/ Nikon D3000/ Sony A100
$500+ Canon Powershot G12/ Ricoh GRD3/ Pentax Q
$250+ Holga Cams, Lomo Cams, Lego Cams, Go-Pro
$100+ iPhone 5.

Disclaimers:
All scenarios quoted above are taken from real life stories from real photographers and experiences. Any similarity to the shit that you had done or (still) doing to other photographers are purely coincidental and unintentional. All the shits above are also creatively weaved in such a way that photographers reading this will not know that I am talking about you & your tricks.

This article is not to slam amateur photographers working hard to be a pro one day but to educate those morons who charges peanuts for assignments or even shoot free. Whether you are a hobbyist, amateur freelancer or a pro, you should charge market rates if you are good at your craft. It’s time to corner those organizations who are exploiting photographers while cheapening the industry at the same time. Although this is easier said than done, everyone should at least try to say “No” once to a potential exploitation.

Maybe only then, everyone will learn in this Decade of Decadence.

Posted in Photography Articles & Videos, Uncategorized | Tagged , | 11 Comments

Co-op Hot Shots 2

17th May 2013, Singapore – SNCF is organising its 2nd Annual Photo Competition – Co-op Hot Shots 2 this year from the 17 June. There are two categories for this competition – Print and Online fun categories. This competition is targeted at photo-enthusiasts of all ages. Entry to this competition is Free-Of-Charge, with attractive cash prizes to be won.

For more details: Click Here.

SNCF-coop-hotshots-POSTER_FA_2013

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Explore the Hidden Thailand with Allan LEE

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Posted in Brand: Others (Cosina, Carl Zeiss, Leica, Mamiya, Samyang, Vivitar, Zenitar,etc), Brand: Pentax, Brand: Sigma, Photography Courses & Events, Photography Tours, Uncategorized | Tagged , | Leave a comment

Editor Featured on Travellution Magazine Issue No.19 – With English Translations

For more information, please visit: www.travellution.com.sg

Travellution Magazine Issue No. 19, Page 80 & 81.

All Photos for this feature were shot with a Pentax K-30. 🙂

English Translation Below, Courtesy of Nicole Wong.

IMG_6510 IMG_6511

English Translation
Courtesy of Awesome Awesome Nicole Wong: (Thank You Nicole!!! Muacks Muacks!)

Qn1: When did you start to enjoy photography? Why?

I started enjoying photography in 1996, however, it was only in 2003 when I treated this hobby as a profession, and stepped into digital photography. This hobby was nurtured by a friend’s camera, which shot a very cool photo. The sound of the shutter, background and beautiful photos were what I like most. From then onwards, I bought my first SLR and there is no turning back, but to move forward.

Qn2: What was the most enjoyable and most often worked on in which genre of photography?

I was trained as a wedding photographer, and also for products photography (advertising purposes) as well as a activity photographer. To me, my favorite style of photography would be travel and infrared.

Qn 3: When you first started into the photography profession, was there a difference in equipment used back then and today?

When I first started, I only had a Nikon SLR, but today I have over 40 DSLRs and over 100 different types of lenses. The main reason for upgrading the equipment is because I feel that as a photography instructor, it is important to understand each brand’s main function. This is so that I can pass on my understanding and knowledge to students who are using different brands of cameras. If its for work, I will only upgrade the camera if the old camera is unable to produce images that my customers require.

Qn4: How has photography inspire you?

Photography is like an invisible force, and it helps me continue to improve myself. When I come across places that I have not photographed before, I will feel very high. I guess it’s because of the invisible force!

Qn 5: Someone mentioned that if the focus is more on photography during travels, one would lose the interest of traveling. What are your views?

I don’t think so. People who enjoy photography will naturally find their interest in it. I think no one would wish to enjoy a holiday and return home with blur photographs. This is why I enjoy planning my own itinerary, and approach the travel agency to follow the itinerary and arrange a tour group for me. If not, I would do a “private tour group”, and have more time to enjoy photography.

Qn 6: In 1 year, how much did you spend on travel photography?

I travel often, and it’s difficult to calculate travel expenses, due to the mode of traveling and location of the country. As for photography equipment expenses, I have spent about $100,000 in 3 years.

Qn 7: In travel photography, which factor (concept, lighting etc) is the most important? Why?

For me, I would first work out a main theme, and this main theme must be able to evoke feelings or inspiration, and to form a story with the image. The second factor would be lighting.

Qn8: What is the greatest satisfaction or reward that travel photography would bring?

A lot of life experiences, sharing of other people’s stories, making a lot of friends, which also allows traveling to a lot of known and unknown places. However, photography is definitely not a money-spinning career.

Qn9: Please use one sentence to express the relationship between you, photography and traveling.

When I travel, I can forget about everything, but not my camera.

End.

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ClubSNAP Adventures – Ipoh Wesak Day, Taiping, Cameron Highland – Walk with Sigma

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Full Itinerary
23rd May (THU) – Day 1 (Dinner)
Depart from Singapore 7am. Breakfast at JB, stop at NS highway for lunch, and arrive Ipoh by 3pm. Visit Kellie’s castle, an uncompleted project started >100yrs ago. In 1999, it was used as setting in the movie Anna and the King. Followed by a visit to the last tin dredge in Malaysia, TT5, which had surrendered its service in 1982. Dinner at Tanjung Tualang for its famous fresh water prawn. Over night at Paragoon Hotel or similar.

24th May (FRI) – Day 2 (Dinner)
Morning sunrise at Sri Botani garden. After breakfast, visit Tibetan Monastery at Tambun and photorgraphy the thangka rolling, ritual ceremony. After lunch, model shoot at Ipoh old town, Majestic Railway train station, street art painting, Perak Cave. Visit Lubuk Timah waterfall and enjoy natural hot spring. Night sunset shot at Kinta River. Hawker food for dinner.
Over night at Paragoon Hotel or similar.

25th May (SAT) – Day 3 (Dinner)
Early breakfast, drive to Sepetang to visit Malaysia only charcoal factory. Continue to roam around the fishing village to explore their activities and lifestyle. Malay style prawn mee for lunch. Continue to visit Taiping, a town rich with British heritage where British once used Taiping as state administrative Center until after the War. Photography at Lake Garden, and the WWII memorial park. Back to Ipoh for a rest. Relax at Hot spring pool at Tambun Lost World. Hawker food for dinner. Over night at Seemsoon Hotel or similar.

26th May (SUN) – Day 4 (Dinner)
Hike up to Kledang Morning sunrise, and head to Menglembu market for breakfast. Visit chinese clog home industries. Back to Ipoh, visit chinese traditional lion head making. Explore the prehistoric cave painting from the Neolithic era. Check out, lunch and drive up to Cameron highland. Visit farms and shopping, relax in cool weather. After steamboat dinner, visit the night market. Over night at Hotel Planters or similar.

27th May (MON) – Day 5
Sunrise shoot at tea garden. After breakfast, visit Boh Tea factory. Check out, on the way heading back to Singapore, stop for Iskander waterfall

Sigma sponsors
– 1 day model shooting
– 1 farewell dinner
– Variety of Sigma product for hands on try out, including the Merrill series

Packages Include
– 12 seater AC, WiFi tourist van for entire trip
– Pick up and return at Kranji MRT station
– 4 dinners
– 3 nights at comfortable hotel in Ipoh, 1 night in Cameron Highland
– Room is twin sharing basis
– All entrance ticket

Packages Exclude
– Visa to visit Malaysia if applicable
– Travel insurance
– Additional beverages not covered in the meals

Fitness and Photography Level
– Customized photography trip for beginner and intermediate
– Able to carry own equipment ; there is no porter service
– Some hiking are necessary for sunrise shot, not more than 20mins

Registration and Payment
– PM me for detail
– Full payment is required to sign up for the trip

Enquiries
+65 9727 7748

=================================

SIGMA-NEW-LOGO
Sigma Marketing Singapore Pte Ltd. is a subsidiary of Sigma Japan Corporation.

For more information, please visit http://www.sigma-global.com

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2013 Sigma 120-300m F2.8 DG OS HSM (S) – Part 3

Following our Part 1 & Part 2 Reviews of this excellent lens, the editorial team was contemplating to
whether we should do up a Part 3 review. Then fated as it is, an avid reader & follower of this site feedbacked
that my experimentation of posting unedited raw reviews direct from users doesn’t work on the Part 2 review.
Taking careful considerations that links from this site were frequently shared on other photography sites like dpreview, hardwarezone, photography-on-the-net etc, I had decided to re-edit the article almost immediately upon receiving
the feedback from Shawn Quek. Thank you Shawn for the head up!

To reward Shawn for providing us valuable feedback, I decided to invite Shawn to be the reviewer for the Part 3 review.
We met at East Coast Park, Singapore on last Sunday morning and after explaining to Shawn on the functions/modes/buttons on the new Sigma 120-300mm F2.8 DG OS HSM (S), I handed over the lens to him. Let’s hear what Shawn has to say about this optical art piece.

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Picture: The NEW Sigma 120-300mm F2.8 DG OS HSM (S) fitted on Shawn’s Canon 1D MarkIII

===================================

Shawn Quek’s view on the NEW 2013 Sigma 120-300mm F2.8 DG OS HSM (S)
Text by Shawn Quek, Edited by Allan Lee

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Picture: Shawn “feeling” the weight of this Sigma Monster Lens.

The Sigma 120-300mm F2.8 DG OS HSM (S) is a remarkable lens to behold. As the third generation of the 120-300mm lens and part of the new ‘Sports’ line of Sigma, this lens feels like a polished and refined article. Constant bright f2.8 aperture, prime-like image quality, great ergonomics, this lens should be a winner as it stands out from the competition!

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Picture: Getting to know the Lens better.

For a super telephoto lens, cosmetically it looks and feels great to the touch – it has a nice matte black exterior made from the new TSC material (Thermally Stable Composite) with touches of engineering plastics and rubber parts. Personally I prefer the new version which uses the TSC for the lens barrel over the older ‘EX’ finish. The lens body feels solid, the tripod mount is well-spaced and sturdy, and the zoom/focus rings are very tactile & responsive. The newly designed lens hood is similar those of the Canon L telephotos, a step-up from the previous bayonet mount type.

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Photo credits: Shawn Quek, SQ Photography

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Photo credits: Shawn Quek, SQ Photography

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Picture: How Shawn Quek shot the first 2 photos of the cable skiers above.

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Photo credits: Shawn Quek, SQ Photography

Having owned & used the second generation Sigma 120-300 and Canon 300L I/II, the weight of this lens was expectedly manageable. This lens is definitely “hand-held friendly” for an extended period of time (with some weights training perhaps!), but needs getting used to. The 4 stops Optical Stabilizer (OS) further enhance the hand-held shooting capability.  A monopod or tripod would be recommended, but personally I find it restrictive and less maneuverable. One gripe is that the lens weight is balanced towards the front element, meaning that it feels heavier than it actually is.

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Photo credits: Shawn Quek, SQ Photography

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Picture: Shawn Quek shooting the female runner in blue above.

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Photo credits: Shawn Quek, SQ Photography

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Picture: Shawn Quek shoot the “boy on bicycle” photo above.

The good ergonomics of the Sigma 120-300 is matched by its impressive image quality. Compared to the previous 120-300, IQ has improved in overall sharpness and contrast (especially at wider apertures). This new (S) lens produces good contrast, punchy colours, good sharpness and lovely creamy bokeh (as seen from the review photos here). To my eyes, it is on par with the highly regarded Canon 70-200L f2.8 IS II, and trails closely behind the Canon 300L f2.8 II (losing out in bokeh and slight sharpness). Sigma lenses are known to produce more yellow-ish or warm colours compared to Canon variants, this doesn’t seem to be an issue here.

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Photo credits: Shawn Quek, SQ Photography –  Excellent for shooting pets.

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Photo credits: Shawn Quek, SQ Photography – superb lens for birding photos.

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Photo credits: Shawn Quek, SQ Photography – excellent for capturing moments like this.

Good IQ and ergonomics are useless if AF performance cannot keep up. I was delightfully surprised to find great improvements in this new lens – AF speed and accuracy was superb. Paired with my Canon 1D3 in AI Servo mode, tracking cable skiers, cyclists, runners was fast and accurate, and I achieved a high hit rate of 8 out of 10 (sharp photos). Higher hit rate could probably be achieved with more practice and better technique. I also tested a 1.4x teleconverter on this lens, but AF speed was noticeably slower, and IQ was visibly reduced at widest aperture. Perhaps I am using another brand’s teleconverter, maybe the result might differ if I had used the Sigma’s teleconverter instead.
On conclusion, I’m impressed with the AF performance, I’d pick up this lens any time for critical sports work.

So who would this lens suit? For starters, sports enthusiasts looking to own their first super telephoto, with the added versatility of zoom and hand-held capability. Nature shooters and birders should also consider this lens seriously. Concert and stage photographers would love this zoom range and bright f2.8 too, as would photojournalists. Also, as seen from my sample photos, this lens could also suit the weekend shooter looking to take photos of his/her children, pets!

If the focal range of 120-300mm is something you often use/need, then you should seriously consider the competitive priced Sigma 120-300mm F2.8 DG OS HSM (S).

Review Submitted by:
Shawn Quek
================================
Editor’s Note:

Shawn, thank you once again for taking time out to meet up on
a Sunday morning. Thank you for the awesome photos and the great review too!
I hope you had enjoyed the new Sigma 120-300mm F2.8 DG OS HSM (S)
and hopefully you will continue to support this site. Gracia!

Allan Lee
Editor
==================================

For more information on this lens, please visit here.

For other articles & reviews of Sigma Lenses, please visit here.

Special Thanks to Sigma Marketing (Singapore) for the lens!
We Love it!

=================================

IMPORTANT NOTE:
** Sigma had re-organized their whole lens line into 3 category.
They are “C” Lens, “A” Lens & “S” Lens.

C Lens = Contemporary Lens Line
c02_c_img
Featuring the very latest technology, and combining optical performance with compactness, Sigma’s high-performance Contemporary line covers a wide range of needs. Lenses in this category are Standard zoom lenses, telephoto zoom lenses, high-magnification zoom lenses.

A Lens = Art Lens Line
c02_a_img
Designed with a focus on sophisticated optical performance and abundant expressive power, Sigma’s Art line delivers high-level artistic expression. Lenses in this category are Large-aperture prime lenses, wide-angle lenses, ultra-wide-angle lenses, macro lenses, fisheye lenses.

S Lens – Sports Lens Line
c02_s_img
While offering sophisticated optical performance and expressiveness, Sigma Sports line lenses deliver high action-capture performance, enabling photographers to get exactly the shots they want. Lenses in this category are Telephoto lenses, telephoto zoom lenses, super telephoto lenses, super telephoto zoom lenses.

SIGMA-NEW-LOGO
Sigma Marketing Singapore Pte Ltd. is a subsidiary of Sigma Japan Corporation.

For more information, please visit http://www.sigma-global.com

Posted in Brand: Sigma, Featured Photographers, Group Test & Reviews, Photography Articles & Videos, Uncategorized | Tagged , , | Leave a comment

TIPA 2013 BEST ENTRY LEVEL DSLR LENS

SIGMA 17-70mm F2.8-4 DC MACRO OS HSM/ 17-70mm F2.8-4 DC MACRO HSM receives TIPA 2013 BEST ENTRY LEVEL DSLR LENS Award.
Sigma-17-70mm-f2.8-4-DC-MACRO-OS-HSM-lens.jpeg

The Sigma Corporation is pleased to announce that the SIGMA 17-70mm F2.8-4 DC MACRO OS HSM/ 17-70mm F2.8-4 DC MACRO HSM has won the “TIPA 2013 BEST ENTRY LEVEL DSLR LENS” award. This lens is surprisingly compact in size for a large-aperture lens that opens up to F2.8. This lens was announced in January 2013.

Name of Award :TIPA Awards 2013 BEST ENTRY LEVEL DSLR LENS

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Available in a wide variety of APS-C camera model mounts, the Sigma 17-70mm delivers a very useful zoom range of 25.5-105mm (equivalent), plus has close-focusing capability (22cm, 8.7”.) The incorporation of a smaller OS unit (in those lenses for cameras without built-in stabilization) makes for a more compact design (79 x 82mm, 3.1 x 3.2”.) The lens is constructed with 16 elements in 14 groups and contains 2 FLD, 1 SLD and 3 aspherical glass elements for enhanced image quality. A 7-blade diaphragm, Hyper-Sonic Motor, brass made bayonet mount, and SIGMA USB DOCK for firmware updates round out the impressive specifications.

*Currently, 28 publication from Europe, South Africa, Canada and USA are members of the TIPA (Technical Image Press Association) organization and chief editors and technical editors of these publications constitute this organization.  Since 1991, TIPA has presented many awards in several sectors, including imaging.

Read our Review here.

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TIPA 2013 BEST EXPERT DSLR LENS

SIGMA 35mm F1.4 DG HSM receives TIPA 2013 BEST EXPERT DSLR LENS Award.

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The Sigma Corporation is pleased to announce that the SIGMA 35mm F1.4 DG HSM has won the “TIPA 2013 BEST EXPERT DSLR LENS” award. This wide angle lens with a large aperture F1.4 can achieve the highest level of brightness with an attractive blur for wide angle images. This lens was announced in November 2012.

Name of Award :TIPA Awards 2013 BEST EXPERT DSLR LENS

logo-tipa-210

This fast lens covers full-frame sensors and includes a Hyper Sonic Motor (HSM), a floating internal focusing system, and SLD and FLD glass elements, which help correct both axial and chromatic aberration. In all, the lens is constructed of 13 elements in 11 groups and has a 9-bladed diaphragm. The HSM delivers quiet, high-speed autofocusing while the floating focusing system allows for superior optical performance with subjects at a closer shooting distance (minimum focus: 30cm, 11.8”)

The large f/1.4 maximum aperture makes it ideal in low light and the lens is compatible with SIGMA USB DOCK and SIGMA Optimization Pro software to adjust and fine tune focusing parameters. Many avid photographers will definitely prefer this 35mm lens to the more conventional 50mm. Using a cutting-edge design and state-of-the-art production technology, we’ve honed its performance to the point where it can do full justice to the expressive power of the very latest digital cameras. This wide angle lens with a large aperture F1.4 can achieve the highest level of brightness with an attractive blur for wide angle images. The fast F1.4 aperture enables one to capture unique pictures in a variety of scenes, such as evening views and indoor handheld portraits.

*Currently, 28 publication from Europe, South Africa, Canada and USA are members of the TIPA (Technical Image Press Association) organization and chief editors and technical editors of these publications constitute this organization.  Since 1991, TIPA has presented many awards in several sectors, including imaging.

Read Our Review here.

Posted in Brand: Sigma, Photography Articles & Videos, Uncategorized | Tagged , , | Leave a comment

Curio-City with EOS Professional Allan Lee

Originally Posted at http://eosworld.canon.com.sg/site/event_details/27649

Singapore is a dynamic city brimming with unbridled energy, and a harmonious blend of attractions, culture, people and architecture. In collaboration with Shutter Journey Singapore, join our featured professional Allan Lee as he takes us on a walkabout in the city to re-discover scenes likely missed in the midst of our busy schedule. Follow your curiosity and uncover symmetrical shapes, patterns and unique sights along the city streets and buildings!

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File Photo by Wong Renhao.

Date:                    18 May 2013 (Sat)

Time:                    3.00pm – 6.00pm

Location:             Maxwell Food Market to City Hall

Fee:                       Free, limited to the first 30 EOS World members who RSVP

Please bring your Canon EOS camera and equipment.

Not an EOS World member? Click here to sign-up now for your chance to RSVP for this members-only event!

 

Posted in Brand: Canon, Photography Articles & Videos, Photography Courses & Events, Uncategorized | Tagged , , | Leave a comment

Editor Allan LEE Featured on EOS World

Original Featured Article here: http://eosworld.canon.com.sg/site/articles/eos-professional-allan-lee

30th April 2013, Singapore – I was lucky to be selected by Canon’s EOS World portal to be featured under their EOS Professional Series.

EOS World is a portal for Canon users and those who are interested to know more about Canon’s systems and
equipments. The site features a really nice Gallery with photos properly categorized under the type of
equipment that was used to shoot the respective photos. There are also lots of events & contests posted
– a truly friendly portal and with nice articles and profiling paras – check out all at  – Canon’s EOS World.

Visit: http://eosworld.canon.com.sg now!

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Posted in Brand: Canon, Featured Photographers, Photography Articles & Videos, Photography Magazine, Uncategorized | Tagged , , | Leave a comment

2013 Sigma 120-300m F2.8 DG OS HSM (S) – Part 2

30th April 2013 – following the feedback by one of our reader Shawn Quek, I would like to clarify that the below article (Part 2) is posted with the intention & experimentation of posting a raw review from an end user direct without editing
as a trial. I would like to assure ALL readers that this is an “One Off” trial. Meantime, the article had been glanced over
again and with some text changed & further edited. I am trying not to change the “feel” of the article too much to retain the original views as submitted by the reviewer (Wilfred Chua).

This Blog, right from day 1, we had avoided the “typically technical” reviews done by other sites and that positioned us
differently from the start. Targeting at readers who wish to have a real feel of the equipment reviewed with real world photos was our primary aim. I hope the above clarifies. 🙂

Once again, thank you for your feedback Shawn.

Allan LEE
Editor
===============================
Edited 30th April 2013 08.30am

The Editor took the NEW 2013 Sigma 120-300mm F2.8 DG OS HSM (S) for a run  a couple of days ago to try out this “monster” of a lens at wildlife and came back with astounding results. Posted as a Part 1 for the simple reason that since the new 120-300mm F2.8 is released as a “S” Line Lens which stands for Sports, Part 2 should be based on sports events and that will make lots of sense.

A quick chat with one of our sub-editor, Edward Tian, we decided to let another person test out this lens in a sports environment. Wilfred Chua was selected and the best part, his son is playing a rugby match the next day right after we passed him the New 2013 Sigma 120-300mm F2.8 DG OS HSM (S).

Let’s take a look at Wilfred’s photos from the new super telephoto from Sigma as well see what Wilfred has to say about this monster.

======================================
(Edited 30th April 2013 08.30am)

Review by Wilfred:

IMG_9179_s

When I was issued the new 2013 Sigma 120-300mm F2.8 DG OS HSM (S)  lens, my first impression is that
the lens is nicely-packed and well-presented. It adds to the experience of opening up a box of a brand
new lens. However, I will prefer (the supplied lens pouch) to have an additional side
pocket – and maybe some space allowance for a DSLR. (to fit a Camera with lens mounted)
That will be much more useful for the user carrying the lens along with other smaller items while out on
a shoot.

IMG_9210_s IMG_9291_s

I like the feel of this lens. Made using Sigma’s new TSC, this lens is conditioned for all-weather use.
The Matt black finish on the lens barrel looks “mean” as compare to the earlier versions – think “EX DG”
series lenses. By far, this is one of the best improvement externally.

Apart from cosmetics, this lens operates quietly and focus fast (HSM). This is important especially when
shooting sports events. Focusing is spot-on as expected from a Sports lens and the speed is comparable to
lenses of the same focal range by other brands. Not much of a surprise, the pictures are sharp and
contrasty. The other thing that I would like to highlight to everyone is the Optical Stabilization (OS)
function; extremely useful when used for hand-held shooting, or when this lens is used for portraitures.

Although the lens weighs about 2.6kg, I was still able to do hand-held shooting for short intervals or when
there is a need to take the camera off the tripod to capture certain angle within a flash of a second.
The added edge is, the option of having varying focal lengths rather than a prime lens for sports, especially rugby games
where angles & distance of the players are changing constantly. With a focal range of 120mm to 300mm, I can
adjust accordingly to the situation easily.

Sharpness at the closest focusing distance at around 2.5m is a little compromised. But who shoot at closest focusing distance anyway? This is a super-telephoto lens right? 🙂

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I am unable to comment much about the focusing servo as I was using a 5D mk2 and 40D. These 2 camera’s
FPS is not that impressive to start with. Interestingly, the Editor told me that it will be interesting to
see what results we might get from using slower bodies since he used his Canon EOS 7D for the Part 1 review.

The day for the review came and the weather wasn’t kind, it drizzled on the first day that I was shooting
with this lens. The sky was gloomy & badly over-cast. I was forced to bump up my ISO on the 40D and you
can imagine how those photos might look like. Since this is a review unit from Sigma, I avoided shooting under
the rain although this lens is weather-sealed. To protect the lens, I ended up shooting by taking shelter under
an umbrella. Thus, I came home with only a couple of good photos.

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Among the perfected perfections, the only set-back has to be the lens collar. It has a sharp edge and
maybe Sigma should re-look into redesigning it to prevent cuts to the photographer. And the space
allowance between the lens and the collar can be better improved – especially for users with bigger hands.
If Sigma can incorporated a few Focus Stops/Lock buttons on the lens barrel will be a plus – (think
Sony’s SAL70-200mm F2.8G SSM). Lastly, I hope Sigma can improve on the finishing of the lens collar.
But that being a cosmetic complaint, everything else is just perfect.

IMG_9568_s IMG_9608_s IMG_9652_s

My overall conclusion, the NEW 2013 Sigma 120-300mm F2.8 DG OS HSM (S) is an excellent lens with
a reasonable asking price. Apart from the professionals who will find this lens purposeful, this is also
a hobbyist’s ticket to the arena of F2.8 Super Telephoto Zoom Zone.

Thank you for the opportunity to let me test this lens.

Wilfred Chua
======================================

Thank you Wilfred for sharing your photos, shot by the 2013 NEW Sigma 120-300mm F2.8 DG OS HSM (S)!
The photos captured the zeal and energy of the rugby game and I totally enjoyed looking at them!
Glad you had a good time with this lens and thanks for the feedback which I will escalate this higher to the right
people at Sigma. Thank you once again!

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Photo: (Top) Wilfred Chua at the games. Photo Credit Siow Kin Hwee, (Below) Wilfred in action with the New
Sigma 120-300mm F2.8 DG OS HSM (S). Photo Credit Jessica Chua.

IMG_6426

For more information on this lens, please visit here.

For other articles & reviews of Sigma Lenses, please visit here.

Special Thanks to Sigma Marketing (Singapore) for the lens!
We Love it!

=================================

IMPORTANT NOTE:
** Sigma had re-organized their whole lens line into 3 category.
They are “C” Lens, “A” Lens & “S” Lens.

C Lens = Contemporary Lens Line
c02_c_img
Featuring the very latest technology, and combining optical performance with compactness, Sigma’s high-performance Contemporary line covers a wide range of needs. Lenses in this category are Standard zoom lenses, telephoto zoom lenses, high-magnification zoom lenses.

A Lens = Art Lens Line
c02_a_img
Designed with a focus on sophisticated optical performance and abundant expressive power, Sigma’s Art line delivers high-level artistic expression. Lenses in this category are Large-aperture prime lenses, wide-angle lenses, ultra-wide-angle lenses, macro lenses, fisheye lenses.

S Lens – Sports Lens Line
c02_s_img
While offering sophisticated optical performance and expressiveness, Sigma Sports line lenses deliver high action-capture performance, enabling photographers to get exactly the shots they want. Lenses in this category are Telephoto lenses, telephoto zoom lenses, super telephoto lenses, super telephoto zoom lenses.

SIGMA-NEW-LOGO
Sigma Marketing Singapore Pte Ltd. is a subsidiary of Sigma Japan Corporation.

For more information, please visit http://www.sigma-global.com

Posted in Brand: Sigma, Featured Photographers, Group Test & Reviews, Photography Articles & Videos, Uncategorized | Tagged , , | 5 Comments

First Customized Pentax Q10 Owner in Singapore!

27th April 2013, Singapore – Imagine you are the first person in a country to own something really exclusive. In this case, a camera. Magdalene Teo-Yong became the 1st person* in Singapore to own a customized Pentax Q10 today.
*Source –  Singapore Pentax Distributor APD Singapore. A couple of months ago when this site announced the customized options for the Pentax Q10 in 100 colors, Magdalene responded to the article and customized her Q10 using the color stimulator and eventually made her order.

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Picture: The 1st Customized Pentax Q10 Owner Magdalene with her kit.
Photo by: Allan LEE | Ricoh GRIV

She ordered a “vintage-link” Q10 in Silver with Brown Grip. Uber retro.
According to the privileged few who saw her camera when the shipment came in, everyone
commented that she got taste. So how does her Q10 looks like?

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Picture: The 1st Customized Pentax Q10 in Singapore.
Photo by: Allan LEE | Ricoh GRIV

I must admit that her chosen color combination indeed spells vintage & class. Good choice.
Since the battery is charged and we have time to burn, Magdalene decided to take a walk and try
out the camera and to explore its functions. And later to grant me an interview about her views
on the Pentax Q10.

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Picture: Magdalene trying out her Customized Pentax Q10.

Photo by: Allan LEE | Ricoh GRIV

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Picture: Magdalene trying out her Customized Pentax Q10.
Photo by: Allan LEE | Ricoh GRIV

Editor: We heard you gave up a whole set of Nikon V1 to switch to Pentax Q10. That is a big switch given
that you had the whole set of lenses and accessories. Why is this so?

Magdalene: First and foremost, I like the idea of customization. To be able to own a camera that truly reflect
one’s personality and style. Further to that, compared to the Nikon V1, the Pentax Q10 is much more portable &
compact. Carrying around is also a breeze.

Editor: So which area of photography do you like most?

Magdalene: I am into travel. And travel photography is like an all-in-one. Usually during travel, I will
shoot food, landscape, street photography etc.  So a compact interchangeable lens camera like the Q10
fits the bill perfectly.

Editor: You had tried the Q10 earlier, tell me why you like it?

Magdalene: I am overwhelmed by the available options in the Q10. The art filters, the in-camera processing and this
actually saves me lots of time doing back-end processing.  In addition, the art filters are similar to many smart phone apps that allows lots of creative functions. With Q10, I can have the best of both worlds – lots of creative options + quality photos from a real camera. And earlier when I used the Q10, the focusing is very fast – much faster than my Nikon V1.

Editor: What other positive aspects of the Pentax Q10 that you would like to share with our readers?

Magdalene: I like the feel and handling of the Pentax Q10. The camera ergonomics are well designed – totally perfect
for a lady as most ladies’ hands are smaller as compared to a man. Of course, the built quality of the Pentax Q10 far surpassed the competition for cameras around the same price range.

Editor: Will you recommend the Pentax Q10 to your friends and other photography enthusiasts?

Magdalene: Definitely!

Editor: Thank you for your time!

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Picture: Magdalene totally happy with her Customized Pentax Q10.
Photo by: Allan LEE | Ricoh GRIV

Magdalene did some test shots today and she is kind to share with the readers here. Enjoy the photos
shot by Magdalene using the Pentax Q10.

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Next photo is shot with the intention to be “miniaturized”.
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After in-camera applying of the “Miniature” mode. The result is below.

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Colors are vibrant and contrasty.

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Excellent photos by Magdalene with her Pentax Q10.
Interested?
Find out more from your photography dealers soon!

Thank you Magdalene for granting me the interview!

————————————————————————————-
About Pentax Ricoh Imaging Company, Ltd
header_logo_index

PENTAX RICOH IMAGING CORPORATION was originally founded in 1919 under the name Asahi Optical Joint Stock Co. In the 1950s, launched the first SLR camera, the Asahiflex I, and the company haven’t stopped since. From the Asahi PENTAX single-lens reflex camera to the Spotmatic and to our most recent K-5II and incredibly tiny Q10, Pentax empowers and inspired photographers around the world.

About APDS

APD_logo

Audio & Photo Distributor (Far East) Pte. Ltd. formerly known as MHE Consumer (S) Pte. Ltd was founded in 1973.

Since its inception Audio & Photo has had been the distributor of many well-known international consumer brands such as Konica cameras from Japan, Kenwood and Nakamachi hi-fi products from Japan, and Metz flash and accessories, Rollei cameras and Jos Schneider enlarging/professional lenses from Germany, to name a few.

Currently Audio & Photo Distributor is the sole distributor of Pentax & Ricoh cameras from Japan . With over 35 years of marketing experience and history, Audio & Photo has developed a strong network of dealers located islandwide in Singapore with whom it enjoys close rapport and support.

Audio & Photo Distributor (FE) Pte Ltd bides by its belief that it exists because of the customer, and therefore it will always strive to serve the needs of its customers with full dedication and commitment.

Posted in Brand: Others (Cosina, Carl Zeiss, Leica, Mamiya, Samyang, Vivitar, Zenitar,etc), Brand: Pentax, Featured Photographers, Group Test & Reviews, Photography Articles & Videos, Uncategorized | Tagged , , | 2 Comments