Sigma Corporation is pleased to announce that firmware Ver.1.02 for the SD1 is now available for download.
SIGMA SD1 firmware [Ver.1.02]
Benefits of the firmware update
SIGMA SD1 firmware Ver.1.01 is available for download here:
http://www.sigma-sd.com/SD1/firmware.html
The long-hoped for Samyang 7.5 mm MFT lens will be finally released at the turn of August and September 2011. Before the expected premiere, we wish to present several exemplary photos taken with the lens and Olympus PEN E-P1.
Sample Photos Below.
Perfect for travel and sports events! Stylish ultra-zoom that fits in your pocket!
Olympus Imaging Corporation (President: Shuichi Takayama) is pleased to announce the OLYMPUS SZ-11, a compact digital camera that is perfect for travel and sports events. It features 20x ultra-zoom lens, DUAL IS*1, and HD movies*2. It is scheduled to go on sale in Japan in August 5, 2011.
The OLYMPUS SZ Series is a digital camera that is perfect for travel and sports events. Thanks to its advanced optical expertise, Olympus has been able to incorporate in a compact, palm-size camera the same high-powered super-telephoto capability that normally makes SLR cameras so bulky and heavy. Because it is so small, this camera is an ideal travelling companion, offering the power of a full-size camera and lenses without increasing the amount of luggage. The SZ Series is an easy-to-use “all-in-one” camera that makes it possible anyone to enjoy the pleasure of advanced photography.
The Olympus SZ-11 covers a remarkably wide shooting range with focal lengths ranging from 25mm*5 wide-angle to 500mm*5 telephoto with the super-telephoto 20x optical zoom lens. It can capture big, up-close images of even the most distant subjects, creating high-impact pictures by capturing details that cannot be seen with the naked eye, such as the facial expressions of children in athletic or theatrical events or athletes in professional sport competitions. To reduce the picture blur commonly associated with telephoto shooting effectively, the SZ-11 features DUAL IS using a CCD-shift image stabilization mechanism and high-sensitivity image capturing. It also features dedicated Movie REC button to immediately shooting movies and Magic Movies to enhance your camera life. Moreover, you can enjoy the SZ-11 in your usual life as well with the full array of functions such as 3D Photos*6, Beauty Mode*7, Beauty Make, and Pet Mode.
HD movie (MPEG-4 AVC / H.264) recording
High-quality movies are available in 1280 x 720-pixel high-definition quality. Movie recording can be manipulated by a dedicated movie REC button. Multi-motion function for stabilizing the image during movie shooting while walking.
Magic Filters
The SZ-11 features an expanded range of 10 Magic Filters, Pop, Pin Hole, Fisheye, Drawing, Soft Focus, Punk, Watercolor and Sparkle*8 inherited from the previous model, and newly added Reflection*9 and Miniature*9. Furthermore, Magic Movies recordings are available in Pop, Pin Hole, Fisheye, Drawing, Soft Focus, Punk, Watercolor and Reflection delivering distinct look and artistic feel.
| Reflection: | Applies an effect like a reflection on a lake in a night scene or a landscape for a fantasy effect. |
|---|---|
| Miniature: | Converts real-world images into magical images of a toy world. |
3D Photo Shooting Function
You can shoot dynamic 3D photos in any mode from usual life to landscape. Recreate a sense of depth like that of the original scene. You can then enjoy the full power of 3D images on compatible TV sets and computers. Simply select the 3D Photo in Shooting mode and then release the shutter and slide the camera sideways to easily get a 3D photo. During 3D Photo shooting, a 3D file and regular JPEG files are recorded at the same time. There are two modes to shoot 3D photos;
MP Format (Multi Picture Format)
This is a format standardized by CIPA to handle multiple images under a single image file. When you use the 3D Photo Shooting function, the images for the right and left eye are recorded in a single MP format file.
Pet Mode*10
The camera automatically detects dogs’ and cats’ faces. Selecting the [Pet Mode – Dog] or [Pet Mode – Cat] from the scene mode, the camera will quickly detect your pet’s face and automatically focus on it before shooting the photo. The camera will detect up to 10 faces of different dogs or cats.
Auto Release
The camera captures perfectly your pet’s cute expressions. Use the Auto Release function to have the camera automatically shoot the photo the moment the dog or cat who is the main subject turns to face the camera. You will never again miss your pet’s whimsical facial expressions.
Eye-Fi Card Compatible*11
Eye-Fi Cards are SDHC memory cards with built-in wireless LAN functionality. The images that you take can easily be uploaded wirelessly to your computer and to photo printing services and online albums.
| *1 | Image stabilization effect varies depending on shooting conditions |
|---|---|
| *2 | Recording time per session is limited to less than 29 minutes. Recording is terminated automatically when the file size reaches 4GB |
| *3 | Effective pixels |
| *4 | Image size is limited to 5M or smaller in Drawing, Soft Focus, Watercolor and Sparkle. The types of Magic Filters that can be used for shooting movies is limited. |
| *5 | 35mm camera equivalent |
| *6 | The 3D effect cannot be obtained when shooting moving subjects. Movies cannot be recorded. The 3D file recorded conforms to the Multi-Picture Format standardized by CIPA. During 3D Photo shooting, a 3D file and regular JPEG files are recorded at the same time. |
| *7 | Image size is limited to 5M or smaller. Beauty Mode effect varies depending on shooting conditions |
| *8 | Filter is not effective on LCD monitor |
| *9 | Image size is limited to 5M or smaller |
| *10 | The number of pets automatically detected is limited to 1 when Auto Shutter Release is set to ON, or up to 10 when it is set to OFF. Depending on the subject and shooting conditions the camera may not be able to correctly detect faces. In Pet mode, the flash and face detection of people’s faces cannot be used. |
| *11 | The use of Eye-Fi cards is limited to the original country of purchase. Observe all the applicable laws of the country of use. Turn off the Eye-Fi setting or refrain altogether from using Eye-Fi cards inside airplanes or in other places where wireless communication is restricted or forbidden. Single files (images or movies) exceeding 2GB cannot be transferred wirelessly. Files recorded using the 3D shooting function (MP files) are supported only by the X2-Pro card. For any inquiries regarding Eye-Fi cards please contact the card’s manufacturer. |
| Effective pixels | 14 megapixels |
|---|---|
| Optical zoom | 20x |
| Wide-angle shooting | 25mm (35mm camera equivalent) |
| Image stabilization | DUAL IS |
| LCD size | 3.0-inch, 460,000 dots |
| LCD type | TFT colour |
| Movie recording | 1280 x 720 pixel HD movie (MPEG-4 AVC/H.264) |
As a commercial photographer, I was often asked what are the brand, model, lenses to buy etc.
Usually I will recommend based on the user’s applications & purpose of buying the equipment.
Recently, many asked me, “hey Allan, what if I just want to try (fill this up) photography and I am buying lenses on a budget, what would you recommend?” I will take that as you are buying a Lens to explore new genre, not using this for serious commercial work and you will probably sell or give away the lens once you got sick of it.
Below are some of the lenses that I will usually recommend. They are not too bad though, and it certainly gives the big boys a run for their money. Let’s see what I’ve compiled here.
Ultra Wide Angle Prime.
Samyang 14mm f/2.8 IF ED UMC Aspherical
Samyang Optics, a Korea Optical outfit have been churning out incredible lenses at a great price and of good acceptable quality. This lens has a bright constant aperture of F2.8 and lens has good coating to reduce CA and flare. It even has aspherical elements! Although the downside of this lens is only available in manual focus, you really don’t have much to complain about comparing this lens with your proprietary brand’s equivalent which usually costs 7 times more.
This lens also comes under the brand of Rokinon and maybe other Brands not known to me.
(I heard Opteka is also Samyang – not confirmed)
Online Price: SGD $480.00 with Shipping (USD $388.00) available in various Mounts.
Fisheye Lens
Zenitar 16mm F2.8 Fisheye
Made by Krasnogorsky Zavod from Russia, this lens is one of the most popular Fisheye in the market today. Cheap as it is, this lens produces great fish eye images with a constant aperture of F2.8. Comes multi-coated, lens is good for most outdoor applications. Built with solid metal housing, this lens looks like it can last more than a decade. Usually packaged with dropped-in filters in 3 colors & a little pouch, this is a super-value-for-money hobby lens. Comes in manual focus only, but considering the asking price of less than half of those offered by proprietary brands, this is a steal.
Just to add, this lens can be dismantled for a thorough cleaning without the need for screwdrivers and complicated precision tools, all you need to do is unscrew. I did that recently to remove a speck of dust in between the elements, amazing!
Online Price: SGD $256.00 with Shipping (USD $207.00) available in various Mounts.
NOTE: * Sony Alpha Mount cost slightly more.
Super Telephoto Zoom
Opteka 650-1300mm HD F8-16
Well, no one really knows where Opteka comes from. Though brand stronghold is in the USA, there have been talks that these cheap super telephoto zoom lenses could be manufactured elsewhere likeKorea(think Samyang) or even China. That doesn’t bother me though. Opteka has an incredible range of super telephoto lenses. Look at their lenses carefully you will notice that it is basically just a simple adaptation of using telescope with a lens mount to mount it to your DSLR. With that, you get incredible range. Optical quality suffers in some ways, but you get to shoot things that you never thought was possible. Comes in manual focus, these lens are reasonably built with metal housing and comes with tripod mounts. Try asking Canon or Nikon how much is your usual EF 800mm or a Nikkor 800mm, you will remember Opteka.
Online Price: SGD $358.00 with Shipping (USD $290.00) available in various Mounts.
Note that I had recommended the extreme ends of the range because no one in the right mind will go buy a lens from 17-400mm range to “play”. These are the lenses that became shoe string options that many will consider when compared with a proprietary equivalent that autofocus and has other added features. I will say you just want to have a “feel” of these range. Like I mentioned earlier, you will probably give or sell away these lenses after a while.
As a disclaimer, I will not say that the above 3 lenses will give you National Geographic Standard photos, but it will offer you the experience of shooting in a very different range away from your usual range, at a shoe string budget of course.
Nikon U.K. Ltd., a subsidiary of Nikon Corporation (Makoto Kimura, President) in the United Kingdom, has completed a sponsorship agreement with Getty Images Gallery, London, making Nikon the official sponsor of all exhibitions to be held at Getty Images Gallery between June 2011 and June 2013.
Getty Images Gallery
This sponsorship agreement was reached between Nikon, which continuously strives to offer high-quality, highly functional products that enable the creation of photographic works that surpass user expectations and services with added value, and Getty Images Gallery, which aims to surprise, engage and highlight the best and most memorable imagery from the early days of photography through today. Cooperation between Nikon and Getty Images Gallery provides a place for activities and announcements on a global level, as well as contributing to the expansion of photographic culture.
Nikon has long been engaged in activities that support photographers, beginning with its Nikon Professional Service (NPS), which offers special services and support to member professional photographers from around the world, and including sponsorship and support of a wide variety of international sporting events. As the official sponsor of Getty Images Gallery, Nikon is in a new position to fortify the services it offers to photo enthusiasts, both professional and amateur, who are active around the world. As a leading manufacturer in the professional imaging market, Nikon will also be able to strengthen its support organization through its partnership with Getty Images Gallery.
Getty Images Gallery, owned by Getty Images, is London’s largest independent photographic gallery and was founded in 1996 in Chelsea. The Gallery was later relocated to Eastcastle Street near Oxford Circus, a popular travel and shopping destination for tourists.
The Gallery’s location provides approximately 280 square meters (3,000 sq. ft.) of exhibition space, and has established a reputation for showcasing original and unique photographs and imagery year round.
Getty Images Gallery website:
Getty Images is one of the world’s leading creators and distributors of still imagery, footage and multimedia products, as well as a recognized provider of other forms of premium digital content, including music. Getty Images serves business customers in more than 100 countries. It is the first place creative and media professionals turn to discover, purchase and manage images and other digital content. Its award-winning photographers and imagery help customers produce inspiring work which appears every day in the world’s most influential newspapers, magazines, advertising campaigns, films, television programs, books and websites.
Getty Images website:
Getty Images to partner with The Brand Union in support of the inaugural SpikesAlso photography competition
SINGAPORE, 10 August, 2011 – Getty Images will once again partner with The Brand Union to support the inaugural SpikesAlso event at the Spikes Asia festival, which runs from 18 – 20 September, 2011. SpikesAlso is a new project that will showcase the personal artistic talent of the creative community across the Asia Pacific.
The SpikesAlso event follows the success of Getty Images’ involvement at the Cannes Lions Festival in June 2011, where Getty Images partnered with The Brand Union to bring CannesAlso, a unique exhibition of photography by creatives, to life. Entries were judged by world-famous photographer Rankin, and exhibited in the form of a giant book installation.
Similarly, SpikesAlso takes the form of a photography competition, with entries to be exhibited during the Spikes Asia festival. The competition is open to professional and amateur photographers across Asia Pacific, with the aim of highlighting the region’s creative talent through the compelling medium of photography.
Entitled Look Twice, the SpikesAlso theme celebrates the rediscovery of everyday life as an art form.
The competition will be judged by renownedSingaporephotographer John Clang, whose work is influenced by the concept of finding inspiration in the world around.
“An image that inspires is one that brings us face to face with our own existence. It pulls the stranger standing next to us into the intimate radius of our life… It connects,” comments competition judge and curator, John Clang.
Getty Images is pleased to offer the top entrants the chance to become a Getty Images contributor.
Entrants will also be given the opportunity to have their work reviewed by a member of the Getty Images creative team, who will be at the SpikesAlso exhibition space, conducting portfolio reviews and offering advice to aspiring photographers and photography enthusiasts.
Stuart Hannagan, Director of Photography Asia Pacific at Getty Images, said: “It is immensely rewarding to recognize and help foster talent within the creative community and the opportunity to do so as part of the region’s oldest and most prestigious creative festival is hugely exciting. SpikesAlso is a fantastic platform to unearth and showcase the impressive depth and range of photographic talent that exists within the Asia Pacific.”
Stuart Hannagan continues: “Alongside SpikesAlso’s lead sponsor, The Brand Union, we are really looking forward to seeing the variety of entries submitted on display during the festival – and being inspired, of course, to “look twice”.”
The competition is open for entry from today through until 5 September, 2011. Entry is free and entrants are invited to submit up to three examples of their personal photography. For more information, specifications and how to enter, visit www.spikes.asia/also.
###
About Getty Images
Getty Images is one of the world’s leading creators and distributors of still imagery, footage and multimedia products, as well as a recognized provider of other forms of premium digital content, including music. Getty Images serves business customers in more than 100 countries and is the first place creative and media professionals turn to discover purchase and manage images and other digital content. Its award-winning photographers and imagery help customers produce inspiring work which appears every day in the world’s most influential newspapers, magazines, advertising campaigns, films, television programs, books and Web sites. Visit Getty Images at www.gettyimages.com to learn more about how the company is advancing the unique role of digital media in communications and business, and enabling creative ideas to come to life.
TOKYO – Nikon Corporation is pleased to announce the release of the AF-S DX Micro NIKKOR 40mm f/2.8G, a normal Micro lens for Nikon DX-format digital-SLR cameras offering a focal length of 40mm and a maximum aperture of f/2.8.
As a normal Micro lens that easily enables close-up shooting as close as 0.163 m for life-size images exhibiting pleasing blur characteristics, the AF-S DX Micro NIKKOR 40mm f/2.8G is a new model in the DX-format lens lineup. It is a compact and lightweight lens available at a very reasonable price for those new to digital-SLR cameras and those currently looking to add to a lens purchased as a set with a Nikon digital-SLR camera. In addition to a built-in Silent Wave Motor(SWM) that enables the quiet autofocus operation vital to close-up photography of insects and animals, the AF-S DX Micro NIKKOR 40mm f/2.8G also offers a number of convenient features, including two focus modes—M/A (autofocus with manual override) and M (manual).
Nikon has long had the support of professional and advanced amateur photographers for its consistent development of innovative products that respond to the demands of users and are equipped with the optical technologies Nikon has spent years cultivating as a manufacturer of optical devices. Nikon intends to continue to expand and strengthen the NIKKOR lineup with the steady release of new, high-performance lenses that offer advanced functions.
| Focal length | 40mm |
|---|---|
| Maximum aperture | f/2.8 |
| Minimum aperture | f/22 |
| Lens construction | 9 elements in 7 groups |
| Angle of view | 38°50′ |
| Minimum focus distance | 0.163 m*(1:1)
|
| Maximum reproduction ratio | 1x |
| No. of diaphragm blades | 7(rounded) |
| Filter attachment size | 52 mm |
| Dimensions | Approximately 68.5 mm diameter x 64.5 mm (distance from camera lens mount flange) |
| Weight | Approximately 235 g |
| Supplied accessories | 52 mm snap-on Front Lens Cap LC-52, Rear Lens Cap LF-4, Bayonet Hood HB-61, Flexible Lens Pouch CL-0915 |
Pentax have started to accept pre-order for their latest “Q”. Featuring a unique Q-Mount, this camera looks like it is going to give the guys at Olympus, Panasonic, Sony & even Samsung a hard time. As of now, I only have the below details from Pentax’s USA site.
KEY FEATURES
What’s in the Box:
Optional Accessories:
Shriro (Singapore) Pte Ltd, Singapore’s Distributor for the medium format Hasselblad Camera is pleased to announce special deals in conjunction with the nation’s birthday.
Hasselblad H4D 40 with Hc 2.8/80mm Deluxe set at $ 26,000 before 7%gst .
(Includes 1.7x Teleconvertor.)
Hasselblad H4D 50 with Hc 2.2/100 mm Imperial set at $ 32,000 before 7%gst .
Don’t Miss This!
Full 1080P HD Capture, 24p Frame Rate and Canon EF Lenses Provide Compatibility and Creative Options for Movie Production
LAKE SUCCESS, N.Y., August 1, 2011 – Canon U.S.A., a leader in digital imaging, announced today that the highly anticipated feature film, “Captain America: The First Avenger”, used Canon EOS 5D Mark II Digital SLR cameras to capture many of the movie’s action shots. Throughout the super hero action picture, the 5D Mark II was used to shoot motion sequences that were seamlessly integrated with the production’s 35mm film footage.
More compact and lightweight than traditional motion-picture cameras, the 5D Mark II offers creative advantages such as compatibility with Canon’s wide range of high-performance EF lenses, user-selectable frame rates, including 24p (23.976 fps), the standard for motion-picture cinematography, and full 1920 x 1080 HD imagery captured by the camera’s high-resolution 21.1-megapixel (36mm by 24mm) Canon CMOS sensor. According to Jonathan Taylor, second unit director/director of photography on “Captain America: The First Avenger”, these features made the 5D Mark II an excellent choice for the capture of dramatic POV (point-of-view) action shots.
“The challenge with a lot of action photography is getting the camera in the right position,” Taylor noted. “I’m always looking to get the camera into impossible to reach places because those kinds of shots make action sequences much more exciting. Most 35mm motion-picture cameras and even the leading digital cinematography cameras are just too big to get into interesting positions.”
Action scenes in “Captain America: The First Avenger” in which Taylor used 5D Mark II cameras for POV shots include a car chase and crash, and a high-speed motorcycle pursuit. The small size of the camera enabled Taylor to mount it on the interiors and exteriors of moving vehicles to capture dramatic action shots. The camera’s size also ensured that it was “invisible” to the film cameras shooting the same scene from a distance.
“The thing with action is that the more angles you can shoot, the faster the cuts you can use, and the more energy you get into a sequence,” Taylor added.
Previously, the Canon EOS 5D Mark II cameras and EF lenses were used for action shots in the blockbuster hit “Iron Man 2”.
About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. Its parent company, Canon Inc. (NYSE:CAJ), a top patent holder of technology, ranked fourth overall in the U.S. in 2010†, with global revenues of more than US $45 billion and is listed as number five in the computer industry on Fortune Magazine’s World’s Most Admired Companies 2011 list. Canon U.S.A. is committed to the highest levels of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. At Canon, we care because caring is essential to living together in harmony. Founded upon a corporate philosophy of Kyosei – “all people, regardless of race, religion or culture, harmoniously living and working together into the future” – Canon U.S.A. supports a number of social, youth, educational and other programs, including environmental and recycling initiatives. Additional information about these programs can be found at www.usa.canon.com/kyosei. To keep apprised of the latest news from Canon U.S.A., sign up for the Company’s RSS news feed by visiting www.usa.canon.com/rss.
All referenced product names, and other marks, are trademarks of their respective owners.
New Flickr Select Collection Represents the Best of Getty Images’ Flickr Artists
SINGAPORE– July 28, 2011 – Getty Images, a leading creator and distributor of visual content and other media, today announced the launch of Flickr Select, a distinctive collection of professionally curated imagery representing the best of the highly dynamic Flickr Collection on Getty Images.
Photo Credits: 108467530, Baobao Ou/Flickr Select
Combining the powerful authenticity and fearless creative edge of the Flickr community with the knowledge and expertise of Getty Images art directors and editors, Flickr Select is a meticulously curated rights-managed collection of real moments. It showcases some of Getty Images’ most creative imagery and offers a different perspective to the more constructed, art-directed content available across collections such as Stone or Amana.
“Because of the nature of Flickr we’ve found that all aspects of life are being documented and reflected,” said Andrew Saunders, Head of Content, Vice President of Creative Imagery at Getty Images. “What sets Flickr Select apart are one-of-a-kind pictures hand-picked by our editors and art directors that illustrates life as it’s being lived – real moments captured by everyday people.”
Photo Credits: 116231844, Nga Nguyen / Flickr Select
The Flickr Select collection debuts with nearly 6,000 images. Additional content will be added on a monthly basis. Content for Flickr Select is chosen by Getty Images’ editors based on their expertise in licensing digital content and insights into customers’ visual communication needs.
“Quality content is the cornerstone of great communication and consumer culture is becoming less passive and more participatory. Consumers now regularly expect to be the producers of the media that they consume, and Flickr allows them to do so,” explains Saunders.
When launching the original Flickr Collection in March 2009, Getty Images aimed to curate a unique collection, preserving the inspirational and unexpected nature of the images that are prevalent on Flickr. Since then, Getty Images’ editors have been exploring the vast Flickrverse to identify the most appropriate content to include within various collections.
Photo Credits: 114988134, Yiu Yu Hoi / Flickr Select
Getty Images enters the next phase of this groundbreaking partnership with Flickr and continues to create an engaging experience for customers seeking quality content within a user-generated world. The Flickr Select collection expands the depth, breadth and unrivalled high-quality content that is unique to Getty Images and unavailable anywhere else.
For more information and to view the Flickr Select collection, please visit www.gettyimages.com/flickr.
About Getty Images
Getty Images is one of the world’s leading creators and distributors of still imagery, footage and multimedia products, as well as a recognized provider of other forms of premium digital content, including music. Getty Images serves business customers in more than 100 countries and is the first place creative and media professionals turn to discover purchase and manage images and other digital content. Its award-winning photographers and imagery help customers produce inspiring work which appears every day in the world’s most influential newspapers, magazines, advertising campaigns, films, television programs, books and websites. Visit Getty Images at www.gettyimages.com to learn more about how the company is advancing the unique role of digital media in communications and business, and enabling creative ideas to come to life.
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Canon Lens Code aka Date Code
27th July 2011, Singapore – Have you ever wondered what are those letters & numbers at the rear of your Canon lenses stands for?
That row of marking painted in grey?
Picture: Canon EF Lens Rear.
Look to the rear of your lens where the lens mount is, you will find a row of Alpha+numeric code there. Why is it important to know what are these numbers? Buying a new lens in the open market can be deceiving. Let me share an example. Some shops may quote you say for a NEW Canon EF 50mm F1.8 MarkII for SGD $130.00, while some may sell you the very same lens, also NEW at a mere SGD $75.00. Why so? Both are new and still in their factory packaging! Well, lens code is at play here. You may wish to translate that to “Date of Production”. The SGD $75.00 lens may be older than you. 🙂
This code, also help those who buy used lens or vintage lenses from the used market as Canon marks their lenses way back from the pre-FD days (1960) till the Film-to-Digital Revolution where EF (now) rules (90s to Present).
So what exactly are those Codes? What they stands for?
Picture: FD Lens Rear with just the Year without the Name of Plant.
I will use EF lenses as the guide here as it is the current line of lenses from Canon. Canon Lenses are made from all over the world. Or should I say assembled. From the lens boxes, usually I see “Made In Japan”, but upon close scrutiny of the lenses, I discover markings like “Malaysia”, “Taiwan”, “Thailand”, “China”, etc. I hope these are just limited to accessories and not the physical lens and its elements though.
According to reliable sources, Canon has 3 main plants for manufacturing lenses. They are Canon Fukushima Plant (est. 1970), Canon Utsunomiya Plant (est. 1977) & Canon Oita Plant (est. 2007).
So,
if your lens code starts with a “F”, it means this lens was manufactured in Canon’s Fukushima Plant.
if your lens code starts with a “U”, it means this lens was manufactured in Canon’s Utsunomiya Plant.
if your lens code starts with a “O”, it means this lens was manufactured in Canon’s Oita Plant.
So now you know the first letter of your lens. So what about the 2nd letter?
Well, it stands for the year the lens was made. Canon used “A” for the first Canon lens in 1960 and it lasted Canon till 1985 when the lens year coding reached “Z”. So from 1986, Canon restarted from the letter “A” again and the last 3 lenses I bought between July 2010 to July 2011 was coded as “UY”. I was told that “UZ” has started too, so very soon, we may see the cycle restarted again. 🙂
Here’s a quick overview of the alphabets and the year they stands for.
1960 – A
1961 – B
1962 -C
1963 – D
1964 – E
1965 – F
1966 – G
1967 – H
1968 – I
1969 – J
1970 – K
1971 – L
1972 – M
1973 – N
1974 – O
1975 – P
1976 – Q
1977 – R
1978 – S
1979 – T
1980 – U
1981 – V
1982 – W
1983 – X
1984 – Y
1985 – Z
1986 – A
1987 – B
1988 – C
1989 – D
1990 – E
1991 – F
1992 – G
1993 – H
1994 – I
1995 – J
1996 – K
1997 – L
1998 – M
1999 – N
2000 – O
2001 – P
2002 – Q
2003 – R
2004 – S
2005 – T
2006 – U
2007 – V
2008 – W
2009 – X
2010 – Y
2011 – Z
2012 – ?
OK, I am unable to confirm that Canon will continue and restart the code system from “A” again for lenses manufactured from year 2012 onwards, but it seems pretty likely they will continue as it had worked well for the last 51 years.
So by now, you know where your Canon lenses were made and in which year they were put together. So what about the numbers?
A quick search on the internet reveals that the next 2 numbers are the “Month” of the manufacturing year. For example;
a lens code with “UT0736” means this lens was manufactured from Canon’s Utsunomiya Plant in year 2005, in July.
Easy isn’t it?
Now as for the last 2 numbers, it is also rumoured & perceived as the batch number in 1,000. So for example,
“UT0736” means this lens is in the 36th batch of lenses between lens number 36,000 to 36,999.
Voila! Now you know what Lens Code stands for.
Hope this article help you in your next Canon Lens purchase from your local retailer or from the used market.
Have fun!
Ed.
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Originally Announced 30th June 2011, Announced (Singapore) 5th July 2o11.
Hasselblad is now part of the Switzerland- and Germany-based private equity firm’s Ventizz Capital Fund IV .
The premium medium format camera manufacturer, is planning a rapid expansion of cutting edge capture products and is set to target new imaging markets following the company’s acquisition by Ventizz Capital Fund IV, LP, a private equity investor exclusively advised by Swiss- and Germany based Ventizz Capital Partners AG.
Ventizz has said to want to provide new capital for a growth strategy. Ventizz also mentioned they have “no major structural or key management changes” at Hasselblad. They plan to develop Hasselblad cameras to appeal to a wider circle of ambitious photographers.
Announcing the move Dr. Larry Hansen, Hasselblad Chairman & CEO said: “After eight years of ownership by the Hong Kong-based Shriro group, Hasselblad is now moving back to its European roots. History shows that for over half a century we have been the leading manufacturer and partner for photographers working in the medium format environment and seeking highest quality and ongoing innovation. In 2002 we pioneered the revolutionary Hasselblad H-Camera System – the most comprehensive digital camera system of its kind available today, with its unique advancements such as True Focus and instant lens correction in our Phocus software.”
He added: “Ventizz has a very impressive funding pedigree in the technology marketplace and our joint focus now will be on both maintaining our market-leading position with ongoing, advanced high-end camera products and also on exploiting the potential we see in brand new markets.”
Hasselblad has recently launched the H4D-200MS, a top end multi-shot camera delivering unprecedented 200 megapixels.
Locally in Singapore, Shriro (Singapore) Pte Ltd – distributor for Hasselblad , Profoto , Linhof , Gossen , Gitzo , HPRC , Lastolite , Tamrac , Zeiss ikon will remain contracted to distribute Hasseblads for minimum another 5 years.
Singapore is just small.
Face it.
Whether you are a beginner or serious enthusiasts, you will find yourself one day staring at your camera and ponder where to shoot next? Like thousand others, we sometimes returning to a location or site more than once to yield new subjects & perspectives. Now, what about place that can offer you different perspectives & new subjects every time you re-visit?
I know saying the word “Marina Bay” may sounds lame here. Since Marina Bay Sands was constructed, new interests were injected to this part of Singapore with the addition of many photo locations like the MBS Towers, the Helix, the Park by the Esplanade, Art Science Museum, Marina Barrage & even the Singapore Flyer has gotten a new leash of life with the hoards of activities happening everyday at this part of Singapore!
I did mentioned & listed before in one of my earlier article that MBS is one of the photo locations that was (and still is) “shot” to death by thousands of photographers on a daily basis. However, on a personal basis, I’ve returned to this part of Singapore over 10 times in a span of 10 months, each time returning with new photos of different subjects. I have peers who swear by the sunrise in this area as they too, visit Marina Bay more than 4 times a week (that’s 16 times in a month!) just to capture the perfect sunrise, while others compile albums after albums of the Helix, the MBS Towers at different time of the day or simply work their shutters on the largest observation wheel in Asia. (SingaporeFlyer).
Personally, I have discovered & rediscovered Marina Bay as a prime area for photography, there are so much to do apart from just shooting scenic views, people or iconic structures, there are shopping belts, fine F&B outlets, arts events or performances, entertainment happenings & many more things going on at the same time!
You may wish to plan your visit by visiting Marina Bay’s website to check out the happenings before making your way down. Visit http://www.marina-bay.sg/Funfinder/ to get the latest updates, listing of event/ performances and pack your gear appropriately. At least you know you will be well equipped with the right gear and you know what you will shooting for the day. 🙂
See you at Marina Bay!
Recently, I have been quietly picking up stuff from used gear stores & eBay.
Looking at the old stuff that I had collected the last few months left me a conclusion, cameras & lenses has a better built quality in the past than now. You don’t have to agree with me, but let me share what led to this conclusion.
It all started when my Dad gave me his Yashica MG-1. I am not into rangefinder but I took the opportunity to learn how to use it and eventually learnt to appreciate it. The camera looks as if it’s from the showroom as my Dad takes extremely good care of it. Along with this camera, he also handed down 2 other old cams to me – an Olympus M-UII & a Nikon EF200. After trying out all the cameras, I found these cams of yesteryears works well even today. Everything is very much mechanical and the material used was solid. Either it comes in full metal or engineering plastic and the plastics seems to last better than those newer DSLRs made from recycled plastic. (Read your Manual). 🙂
These 3 cams got me venturing & understanding deeper into “film culture”, which I soon followed up with a BlackBird Fly – a plastic TLR (Twin Lens Reflex) camera, a Canon EOS 5, EOS 88, a Minolta Dynax 5, a LubitelII, a Lomo FishEyeII & the latest addition being a Nikon F90X (also known as F90s in US) & a digital Nikon D1X from 2001.
I have spent considerable time with each and every cam above and I found 2 things very interesting, film mechanism are fun to meddle with and old cams has very solid construction. These cams (apart from the BlackBird Fly & Lomo Fisheye which are the remake editions of the actual models) have very simple design and basic function (much lesser functions as compared to the newer digital camera) but hey, they works like the way they should and when handled, these cams feels like they will live forever! They produced excellent film photos!
If by now, you are still not sure about cameras of yesteryears, visit your local used gear dealers and pick up one that’s launched before 2000. A Film SLR is a good way to start. A classic cam in your dry cab also starts conversations.
Lastly, I came to know that the Yashica MG-1 was launched & bought in the year that I was born, on this day in 1975.
My Dad bought it to shoot his first born, that’s me.
*Read my review on Yashica MG-1 in the archive.
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On a totally unrelated note, I found this photo on the internet & I would like to share it here.
It’s a 1980s Canon SLR, the famous AE-1 Program – but with a twist.
Check it out.
AE-1 Program with Digital Back & LCD Screen? No F**king Way!
But check out the next pic!
As many had predicted, the much anticipated A700 replacement A77 was announced by Sony and it is not too hard to guess what may be next.
A recent update saw the launch “Numeric Replacements” like the A33 to fit into the segment for the intended user group of A3XX series users, the A55 for the A5XX series users and the newly announced A77 for the semi-pro users mostly for the A7XX series group. Though we may not see an A11 or A22 anytime soon (A1XX & A2XX series), what likely to come next is probably an update to the professional line with an A950/A99 with a 35mm sensor.
I will be back with more updates once I gotten more information.
Stay Tuned Alpha Fans.
A Quick Glance at Sony Alpha Product Line & their segmentations:
Beginner Series:
A200, A230, A290.
Beginner Series with more Functions:
A300, A330, A350, A380, A390.
Advanced Beginner Series:
A100 – 1st Sony Alpha after taking over Konica-Minolta. (Advanced Beginner)
SLT33, SLT55.
A450 (Not available in Asia)
A500, A550, A560 (Not Available in Asia), A580.
Semi Professional Series:
A700, A77.
Professional Series:
A900, A850.
Sony has announced that the long awaited replacement of A700, the A77-SLT will arrive in mid-2011, along with a new kit lens, new flash, new battery grip, and more interesting, a 500mm f / 4 G-series lens. Although not officially announced, this is what Sony has to say about the A77 in their media for tradeshow C + photos.
Adopted a semi-transparent mirror “Mirror translucent Technology” and the newly developed “Exmor” CMOS sensor is APS HD will be installed in series A mid-mounted engine concept model (skeleton model) on display.The intermediate unit, will be available later this year and 2011, He worked fast and accurate auto focus at all times, full HD video and still there is always a focus (AVCHD) provides picture.The standard zoom lens suitable for intermediate units, the flash will show along with the vertical grip. Press clips followed by a link showing off a prototype A77.
Also shown is the 7 E-mount lenses are currently being developed:
* Carl Zeiss Lens – Hiroshi Sumi (scheduled for release in 2011, focal length: 24mm)
* Telephoto Zoom lens (available in 2011, focal length :55-200mm)
* Macro lens (scheduled for release in 2011, focal length: 30mm)
* Lens – Portrait (scheduled for release in 2011, focal length: 50mm)
* G – High-performance standard zoom lens (available 2012)
* Zoom wide (scheduled for release in 2012)
* Medium Telephoto lenses (available 2012)
They are the long awaited (if not anticipated) OLYMPUS E-P3, OLYMPUS E-PL3 and OLYMPUS E-PM1 & 2 Zuikos, the Olympus MZ12mm and Olympus MZ45mm lenses.
This is the final Part of a series of 4. I am covering or rather duplicating what was sent to me from Olympus’s Press Releases as I am in not in the position to comment or review the Lenses until I tested it.
I am going to share about the 2 new Zuikos in this episode.
A long-awaited addition to the M.ZUIKO DIGITAL series of compact lenses — whose outstanding imaging performance is achieved by combining the latest optical technologies with the superior craftsmanship honed over the long history of the legendary ZUIKO lenses — this lens is a single focal length lens with a wide angle of 12mm (equivalent to 24mm of 35mm cameras) and a large aperture of f2.0. In addition to capturing the world with the unique and powerful perspective of the wide-angle lens, this lens also boasts excellent imaging performance, delivering crystal-clear images with high contrast and sharpness throughout the image area. Ideal for both indoor and outdoor shooting, this lens is also provided with the new MSC (Movie & Still Compatible) mechanism that enables fast, quiet autofocusing with both movies and still images. An elegant metallic outer finish gives this lens a classic feel that transcends time when combined with the OLYMPUS PEN E-P3 camera, which will be released simultaneously with the lens. The launch of the M.ZUIKO DIGITAL ED 12mm f2.0 is scheduled for 22nd July, 2011.
Main Features
1. Co-existence of compact size with high performance and high image quality, thanks to superior craftsmanship supported by the latest technologies
2. Sophisticated textured metallic finish for a stylish, classic look in a highly compact design
3. New Snapshot Focus mechanism that lets you shift the focusing point a specific distance by sliding the focus ring toward the camera body
Main Features
Olympus-proper optical technology that contributed to the establishment of the tradition of ZUIKO lenses
The M.ZUIKO DIGITAL ED 12mm f2.0 is composed of 11 lens elements in 8 groups. These elements include a DSA (Dual Super Aspherical) element that ensures very high accuracy, a Super HR (High Refractive index) element with high spherical aberration correction capability, and an ED (Extra-low Dispersion) element with an excellent chromatic aberration correction effect. The balanced placement of these elements makes it possible for this lens to offer outstanding image quality in a remarkably compact design. Weighing a mere 130 grams, with a maximum diameter of 56 mm and an overall length of just 43 mm, this lens nevertheless provides excellent clarity, contrast and sharpness throughout the image area.
To ensure clear imaging performance even under unfavourable conditions such as when shooting against the light, the lens surfaces are coated with Olympus’s special ZERO (Zuiko Extra-low Reflection Optical) coating, which features high transmittance and the ability to completely eliminate previously hard-to-prevent artifacts such as ghosts and flares. The ZERO coating is an application of the thin film control technology we developed for microscopes.
Development and production of such a lens is not possible without extensive expertise in the design phase, measurement techniques that can evaluate the surface accuracies correctly, advanced ultrahigh-precision aspherical formation technology, sophisticated polishing techniques and ultrahigh-precision assembly technology. Only a manufacturer withOlympus’s expertise and experience could have created such a masterpiece of lens craftsmanship, fusing the essential elements from a wide range of advanced optical technologies into a powerful new lens that will set the standard for years to come.
Large, bright f2.0 aperture that’s really effective under low light + Built-in image stabilization mechanism of the PEN series camera
With previous wide-angle lenses, taking a picture in dimly lit conditions was virtually impossible without a tripod and flash. Thanks to its large aperture of f2.0 and wide angle of 24mm (35mm equivalent), the new M.ZUIKO DIGITAL ED 12mm f2.0 has expanded the range of low-light shooting in a big way. Combine that enhanced light-grabbing capability with the image stabilization mechanism built into PEN series cameras, and you’ve got a lens that serves up sharp, clear images in the dark without requiring a tripod or a flash. Besides typical low-light environments such as in the dusk or indoors, your camera is now able to shoot brilliant wide-angle pictures in locations where a tripod cannot be used such as busy tourist sites or crowded streets, as well as in locations where flash use is prohibited, such as zoos, museums, and aquariums.
MSC (Movie and Still Compatible) mechanism for fast, quiet AF (autofocusing)
The fruit of advanced optical design technology, the MSC (Movie and Still Compatible) mechanism developed to enable fast, quiet autofocusing with a lightweight lens with a small number of lens elements. By driving the focusing lens directly using a metallic shaft and feed screw finished with precision in the sub-micrometric order, rather than using a gear, which is the cause of operating noise, the MSC ensures ultra-quite focusing.
The inner focusing system that incorporates the MSC mechanism adjusts focusing by displacing only one small, lightweight lens element. This enables smooth autofocusing with high speed and low noise. The smooth autofocusing promises comfortable, stress-free shooting of movies as well as still images.
Sophisticated textured metallic finish for a stylish, classic look in a highly compact design
This lens is a precision instrument and it looks like it. Though weighing just 130 grams, it exudes solidity and reliability, while its textured metallic finish expresses superior quality and performance.
Designed to be appreciated and used for years to come, the lens represents the unification of “light”, “technology” and “mineral”. When combined with the OLYMPUS PEN E-P3 camera, which will be released simultaneously with the lens, the result is an exquisite tool, a work of art that transcends the limits of time.
New Snapshot Focus mechanism that lets you shift the focusing point a specific distance by sliding the focus ring towards the camera
The new Snapshot Focus mechanism in the M.ZUIKO DIGITAL ED 12mm f2.0 is designed to allow the user to take snapshots that effectively capitalize of the characteristics of the wide-angle lens. With this mechanism, sliding the focus ring towards you moves the focusing point a specific distance, while rotating the focus ring moves the focal distance within the scale range indicated on the lens cylinder. When, for example, the camera’s mode dial is set to the A or M mode, the aperture to f8.0 and the focal distance to 3m, pan-focus shooting (in which both subject and background are focused) is possible, enabling fun, trouble-free snapshot shooting.
| Optional Accessories LH-48 Lens HoodThe lens hood cuts unnecessary light from entering the lens during shooting against light. The LH-48 is made of metal and adopts a rectangular design and metallic finish to match the high-grade texture of the lens. | LH-48 Lens Hood |
| LC-48 Metallic Lens CapTo enhance the unity with the lens and its high-grade texture, a metallic fitting-type lens cap is available. The LC-48 has an anodized surface with the “OLYMPUS PEN” logo etched using diamond cutting, while the planar area on the surface features a mirror finish. | LC-48 Metallic Lens Cap |
| PRF-D46PRO Protect FilterThis thin, ultra-light protect filter has a filter diameter of 46 mm and is treated with multi-coating. | |
Picture: The New 12mm Zuiko.
Main Specifications
| M.ZUIKO DIGITAL ED 12mm f2.0 Mount type | Micro Four Thirds System |
| Focal length | 12mm |
| 35mm equivalence | 24mm equivalent |
| Lens construction | 8-group, 11 elements (DSA element x 1, aspherical element x 1, Super HR element x 1, ED element x 1, etc.) |
| Angle of view | 84° |
| AF system | High Speed Imager AF (MSC) |
| Closest focusing distance | 0.2 m |
| Maximum image magnification | 0.08X |
| 35mm equivalent | 0.16X equivalent |
| Maximum field size | 162 × 216 mm |
| Number of blades | 7 blades (Circular diaphragm) |
| Maximum aperture | f2.0 |
| Minimum aperture | f22 |
| Filter size | Φ46 mm |
| Dimensions (Max. diameter x Overall length) | Φ56 × 43 mm |
| Weight | 130 grams |
| Provided accessories | Lens cap (LC-46), Lens rear cap (LR-2),Instruction manual, Olympus International Warranty Card |
The M.ZUIKO DIGITAL 45mm f1.8 is a medium-telephoto single focal length lens with a focal length of 45mm (equivalent to 90mm of 35mm cameras) and a large aperture of f1.8 that has been specifically designed to make it easy for anyone to take advantage of the background defocusing technique of SLR photography. The combination of excellent lens performance in a light weight of mere 116g and prominent background defocusing is best for the portrait photographs of the family. Also incorporated is the MSC (Movie & Still Compatible) mechanism for fast, quiet autofocusing in both movie and still image shooting. A sophisticated metallic-style finish with high-grade texture and decoration ring gives this lens a clean, classic profile that exudes quality and performance.
Main Features
1. Large f1.8 aperture and optical design for soft defocusing
2. Sophisticated metallic-style finish with high-grade texture and decoration ring for a classy, unified appearance
3. MSC (Movie & Still Compatible) mechanism for fast, quiet autofocusing drive
Main Features
Large f1.8 aperture and optical design for soft defocusing proper to SLR cameras The M.ZUIKO DIGITAL 45mm f1.8 is a medium-telephoto, single focal length lens with a focal length of 45mm (equivalent to 90mm of 35mm cameras), developed to allow anyone to take advantage of the background defocusing. The brightness of the f1.8 aperture with a shallow depth of field makes it possible for anyone to shoot portrait pictures emphasizing the subject with soft, beautiful defocusing. The lightweight of mere 116g makes it possible to carry everywhere, anytime for occasions such as family events.
To implement perfectly round defocusing, it is necessary to make the vignetting as small as possible, as well as to use a circular diaphragm. Vignetting is a phenomenon in which the defocusing in the image periphery area does not form a perfectly round shape but instead is elliptical like a rugby ball. This deformation occurs because the light incident to the peripheral area obliquely with respect to the optical axis is limited by the diameters of the lens elements before and after the diaphragm.
With this lens, 8 groups of 9 lens elements, including two E-HR (Extra-High Refractive index) elements, are optimally laid out to ensure maximum image quality with high contrast and sharpness from the centre to the peripheral areas, thereby minimising vignetting. The optical design also helps eliminate ugly double-line defocusing caused by colour aberrations.
Sophisticated metallic-style finish with high-grade texture and decoration ring for a classy, unified appearance Simple, yet sophisticated, the textured metallic-style finish gives this lens a clean, classic look that exudes quality and performance. Designed to complement any PEN series camera, this lens also features a decoration ring that can be used to conceal surface irregularities on the hood mount at the front of the lens and create a sense of unity and coherence.
MSC (Movie & Still Compatible) mechanism for fast, quiet autofocusing drive
The fruit of advanced optical design technology, the MSC (Movie and Still Compatible) mechanism developed to enable fast, quiet autofocusing with a lightweight lens with a small number of lens elements. By driving the focusing lens directly using a metallic shaft and feed screw finished with precision in the sub-micrometric order, rather than using a gear, which is the cause of operating noise, the MSC ensures ultra-quite focusing.
The inner focusing system that incorporates the MSC mechanism adjusts focusing by displacing only one group of two small, lightweight lens elements. This enables smooth autofocusing with high speed and low noise. The smooth autofocusing promises comfortable, stress-free shooting of movies as well as still images.
Optional Accessories
LH-40B Lens Hood
The lens hood cuts unnecessary light from entering the lens during shooting against light and also offers effective lens protection. The LH-40B adopts a circular design and the same colour as the lens to match the high-grade texture of the lens.
DR-40 Decoration Ring
The decoration ring provided as a standard accessory is also available as an option. The decoration ring covers the irregularities on the hood mount at the front of the lens to improve the quality and sense of unity of the external view of the lens. The DR-40 can be used with the M.ZUIKO DIGITAL 14-42mm f3.5-5.6 IIR and M.ZUIKO DIGITAL 14-42mm f3.5-5.6 II lenses as well as the M.ZUIKO DIGITAL 45mm f1.8 lens.
Picture: The New 45mm Zuiko.
Picture: The New 45mm Zuiko with dedicated Hood.
Main Specifications
| M.ZUIKO DIGITAL 45mm f1.8 Mount type | Micro Four Thirds System |
| Focal length | 45mm |
| 35mm equivalence | 90mm equivalent |
| Lens composition | 8-group, 9 elements (incl. E-HR element x 2) |
| Angle of view | 27° |
| AF system | High Speed Imager AF (MSC) |
| Closest focusing distance | 0.5 m |
| Maximum image magnification | 0.11X |
| 35mm equivalent | 0.22X equivalent |
| Maximum field size | 118 × 157 mm |
| Number of blades | 7 blades (Circular diaphragm) |
| Maximum aperture | f1.8 |
| Minimum aperture | f22 |
| Filter size | Φ37 mm |
| Dimensions (Max. diameter x Overall length) | Φ56 × 46 mm |
| Weight | 116 grams |
| Provided accessories | Lens cap (LC-37B), Lens rear cap (LR-2), Decoration ring (DR-40), Instruction manual, Olympus International Warranty Card |
Picture: The NEW14-42mm Zuikos Launched with the EP3, EPL3 & EPM1
Picture: The New 40-150mm Zuikos Launched with the EP3, EPL3 & EPM1
Picture: The New 40-150mm Zuiko with a Hat, I meant HOOD.
About Olympus Imaging Singapore
Olympus Imaging Singapore is the unparalleled industry leader in opto-digital technologies, delivering award-winning digital imaging products for the consumer and professional markets in Singapore. Driven by a strong commitment in providing innovative products and solutions of the highest quality, Olympus Imaging Singapore works closely with industry partners, customers and other Olympus business units in producing leading-edge products. These include analogue and digital cameras, professional SLR imaging systems, and voice recorders, amongst others. Olympus Imaging Singapore’s unrelenting efforts in superior customer service also bear testimony to its brand promise of delivering the best user experience to all consumers and professional users in the imaging field. For more information, please visit http://www.olympusimage.com.sg.
They are the long awaited (if not anticipated) OLYMPUS E-P3, OLYMPUS E-PL3 and OLYMPUS E-PM1 & 2 Zuikos, the Olympus MZ12mm and Olympus MZ45mm lenses.
This is Part 3 of a series of 4. I am covering or rather duplicating what was sent to me from Olympus’s Press Releases as I am in not in the position to comment or review the camera until I tested it.
I am going to share about Olympus E-PM1 in this episode.
Main Features
1. The same Art-class SLR quality as the flagship E-P3 condensed in the small/light body weighing only 215 grams. Six body colour variations*1
2. Popular Live Guide user interface for easy, intuitive adjustment of brightness, colour balance, background defocusing and other photographic parameters
3. Six popular Art Filters that make it easy for anyone to express their photographic creativity
*1. The Camera Body and the Twin Lens Kit are available in 6 colour variations while the Lens Kit is available only in three colour variations of Silver/White/Black. 2
With the new “PEN mini” series,Olympusis bringing the concepts of ultracompactness, simplicity and stylishness to SLR photography, aimed directly at first-time interchangeable lens digital camera users.
The first in this new line of new generation system cameras, the OLYMPUS PEN E-PM1 is an interchangeable lens type digital camera that conforms to the Micro Four Thirds System, which is targeted at the fashion-sensitive younger generation.
The E-PM1 represents the culmination ofOlympus’s quest to maximise the size/weight reduction advantages of the Micro Four Thirds System standard. The ultra compact and light interchangeable-lens type camera, the camera body alone weighs just 215 grams, while the total in actual usage (with the standard zoom lens, flash, memory card and rechargeable battery) is still the world’s lightest at 401 grams. Available in a choice of six different colours, this model will appeal to a wide range of users with many different needs and requirements.
This camera also boasts sequential shooting performance of 5 fps and image quality built on the same advanced technology that powers the Olympus PEN E-P3, the just announced new flagship of the PEN series, continuing withOlympus’s policy of “providing the maximum image quality performance to all PEN models”. Better-than-ever image quality is made possible by the new 12.3-megapixel High Speed Live MOS Sensor with 1080i HD movie compatibility and the new TruePic VI image processing engine. High-sensitivity shooting at ISO12800 is also possible.
This camera also features the Art Filters well acclaimed with otherOlympuscameras so that anyone can easily enjoy photographic expressions that used to require complicated image processing. The E-PM1 incorporates six of the most popular Art Filters, allowing users to express their unique creative vision with both still images and movies.
Another example of Olympus’s commitment to relentlessly enhancing and advancing its line of new generation system cameras, this new camera is certain to expand today’s fast growing market for lens interchangeable type digital cameras.
Other Features
– New control system for easier operation
– Ultrafast autofocus using new FAST AF system inherited from the E-P3
– 35-area multiple AF with group area selection
– High-performance 5 fps sequential shooting
– High image quality inherited from the E-P3
– New 12.3-megapixel High-Speed Live MOS Sensor with full HD movie compatibility
– New TruePic VI image processing engine
– Advanced movie recording
– Incorporates full HD movie shooting (AVCHD)
– Built-in stereo microphones
– Built-in sensor-shift type image stabilization plus electronic movie image stabilisation using the multimotion-compatible movie IS system
– High capability removable flash
– Tone control for individual variations of the tones of bright and dark sections
– One-push digital teleconverter function
– Menu Guide to clarify menu items
– New scene mode: 3D Photo Shooting
– Proven, reliable dust reduction system
Main Feature Details
The same Art-class SLR quality as the flagship E-P3 condensed in the world’s smallest/lightest body*1 weighing only 215 grams. Six body colour variations*2
Ultra compact and lightweight body with a stand-alone weight of 215 grams* The E-PM1 is the result of Olympus’s commitment to maximising the advantages of the Micro Four Thirds System standard, one of which is size/weight reduction while maintaining the high image quality of an SLR. Weighing just 215 grams, the E-PM1 is 27% lighter than the E-PL1 and E-PL1s (296 grams), previouslyOlympus’s lightest cameras. Volume has been reduced by 31%. Even when the camera is fully equipped for actual use with the M.ZUIKO DIGITAL ED14-42mm f3.5-5.6 II R, its removable flash, a rechargeable battery and a memory card, the E-PM1 is still the world’s lightest at 401 grams.
In addition to the traditional colours of Silver, White and Black, the E-PM1 is also available in Pink, Purple and Brown. From cute to classic, these variations make the PEN series even more attractive. Already, the PEN series is to have triggered the “camera girl” phenomenon with which more young girls and now, with even more styles and colours to choose from, the “PEN mini” should attract even more users.
Popular Live Guide user interface for easy, intuitive adjustment of brightness, colour balance, background defocusing and other photographic parameters
Updated Live Guide lets users easily obtain the results they want
Since the E-PL1 (launched on March 2010),Olympushas been incorporating a new user interface called the Live Guide. Designed for users who do not have expert knowledge of photography but want to have creative control over their pictures, Live Guide lets users shoot the pictures they want by selecting an icon and operating a slide bar to control the major factors for the SLR photography including “colour vividness”, “colour balance”, “image brightness”, “depth of field (blur background)” and “subject in motion”. The names of these factors are expressed in daily, easy-to-understand languages without any jargon.
Six popular Art Filters that make it easy for anyone to express their photographic creativity
Ever since the E-30 was introduced (December 2008),Olympushas been supporting the creativity of photographers by incorporating easy-to-use Art Filters in its interchangeable-lens digital cameras. The new E-PM1 incorporates six of the most popular Art Filters. These Art Filters allow the user to enjoy unprecedented creative possibilities with both still images and movies*1.
– Pop Art
Enhances colours, making them stronger and more vivid to create high-impact images with a pop-art feel.
– Soft Focus
Gives images a dream-like quality that creates a romantic and mystical atmosphere.
– Grainy Film
Recreates the classic grainy look and tonality of black & white photography, imparting a dramatic feel to images.
– Pin Hole
Adjusts colour and reduces brightness at the periphery, recreating the distinctive look of photos taken with a pinhole camera.
– Diorama
Creates the look of a miniature diorama by enhancing colour and contrast, and blurring the periphery to distort distance perception.
– Dramatic Tone
Represents real space in a more imaginary way by applying unrealistic tones of light and darkness based on local changes in contrast.
*1. When shooting a movie using an Art Filter, the number of frames and the presence/absence of audio recording are variable depending on the type of the Art Filter.
Art Filter bracketing for recording multiple Art Filtered pictures with a single shot
The Art Filter bracketing function can generate multiple pictures with different Art Filters with a single shot, making it possible to experiment with several different photographic effects at the same time. In addition to the Art Filters, this function can also be used to select multiple picture modes including Vivid, Natural, Flat and Portrait.
3D Art Filter compatible with 3D Photo Shooting scene mode
When the scene mode is set to 3D, the Art Filter can be applied to 3D photos. 5
Other Feature Details
New control system “stripe screen” for easier operation
Designed to be easy for anyone to use, the E-PM1 features a new control system with fewer control buttons and no mode dial. Operation steps have been reduced for maximum simplicity. Changing shooting modes is easy thanks to the new GUI’s “stripe screen”, which can be displayed by pressing the MENU button.
Ultrafast autofocus using new FAST AF system inherited from the E-P3
Like its bigger cousin, the E-P3, the E-PM1 incorporates an all-new autofocusing (AF) system that has been completely re-designed to perform at unprecedented speeds. During AF, the Live MOS Sensor is driven at double the speed (120 fps) of the previous system, facilitating faster acquisition of the image signals required for AF. The speed of AF computation that generates the contrast signal from the image signal to determine the degree of focusing has also been doubled. The advantages made possible by these improvements are further enhanced by the increase in the speed of communication for controlling the lens motion and the synergy of the MSC (Movie & Still Compatible) mechanism, which facilitates fast, quiet movement of the AF system in the lens, as well as faster response time from shutter release to the start-up of AF system. Together, all of these improvements have resulted in a much faster autofocusing than previously.
35-area multiple AF with group area selection
The number of focus selection areas has been increased from 11 to 35, enabling detailed, pinpoint AF across a wider area than before. To capture a moving subject accurately, the group area selection can apply AF to a limited region compose of 3 vertical and 3 horizontal areas.
High-performance 5 fps sequential shooting
A more compact high-speed shutter mechanism has been developed newly to be accommodated in the smaller body. The new shutter succeeded in improving the sequential shooting performance from the previous 3 fps to 5 fps.
High image quality inherited from the E-P3
New 12.3-megapixel High Speed Live MOS Sensor with full HD movie compatibility
New TruePic VI image processing engine
Committed to “providing the maximum image quality performance to all PEN models”, Olympus has generously endowed the E-PM1 with the same new 12.3-megapixel High-Speed Live MOS sensor and new TruePic VI image processing engine incorporated in the new flagship of the PEN series, the E-P3, due for release at the same time as the E-PL3. This has made possible full HD 1080i movie recording and improved the maximum sensitivity to ISO12800. The newly developed TruePic VI image processing engine achieves both improvement of image processing quality and reduction of processing time.
Advanced movie recording
– Incorporates full HD movie shooting (AVCHD)
In addition to the popular Motion JPEG (AVI: approx. 30 fps) format*1, which can be easily played back and edited on a PC, the new E-P3 can record movies in both full HD (AVCHD: 1920 x 1080/59.94i) and HD (AVCHD: 1280 x 720/59.94i) movie formats*2 for extended recording and playback on a large-screen high-definition TV set.
*1 Recording capacity per one file is limited up to approx. 2 GB; max. recording time is approx. 7 minutes.
*2 Recording capacity per one file is limited up to approx. 4 GB; max. recording time is approx. 22 min. in full HD mode, approx. 29 min. in HD mode. Image sensor output is approx. 30 fps.
Built-in stereo microphones
Olympus’s extensive experience in the field of IC recorders has made it possible to develop high-quality recording systems that offer extreme fidelity to the original sound and full presence. The camera body incorporates stereo microphones compatible with the linear PCM format (Motion JPEG mode) for high audio quality without compression, and Dolby Digital format (AVCHD mode). When high-quality external stereo microphones such as the SEMA-1 Microphone Set 1 (optional) is attached to the accessory port, audio input is switched automatically to the external stereo microphones facilitating higher quality stereo sound recording and effectively reducing wind noise.
Built-in sensor-shift type image stabilisation plus electronic movie image stabilisation using the multimotion-compatible movie IS system
The E-PM1 incorporates an image stabilisation mechanism based on image sensor shifting so handheld shooting with reduced image blurs is possible even in low-light scenes or telephoto shooting. This mechanism shifts the image sensor unit instantaneously and precisely, and is built into the camera body so image stabilisation is possible with any lens, including an M.ZUIKO DIGITAL lens as well as an old lens mounted using an adapter if the focal length is input manually.
Furthermore, an electronic movie image stabilisation function with multi-motion compatibility is incorporated to compensate for image blurs due to ordinary camera shakes to those caused by respiration and walking.
High capability Removable flash
A removable flash (GN10 (ISO200)) that can be attached only when needed is provided in the product package.
The E-PM1 is equipped with the wireless flash control capability so external flashes compatible with the Olympus Wireless RC Flash System such as the FL-300R can be controlled from the camera body on which the removable flash is mounted. In addition to the wireless control of three groups of flashes, the mounted flash can be fired as an independent group. The setting of manual firing can be set between 1/1 and 1/64 in 1-step increments to improve the convenience in macro flash shooting, for example.
Tone control for individual variations of the tones of bright and dark sections
As an extension of the brightness adjustment of the Live Guide, functions for individual adjustment of the brightness of only in the “bright section” or “dark section” is added to the exposure compensation function to enable adjustments equivalent to those available with the Live Guide even when this is not activated. These functions make easy the pictures with tight black with a taste of reversal film or advanced expressions for enhancing or eliminating the gradations of white of snow.
Menu Guide to clarify menu items
If two seconds pass without any operations during menu display, the camera enters the explanation display mode, popping up an explanation of each menu item whenever it is changed. As the user can find out what each function is used for and how it is used without the instruction manual, the explanation display is a big help for users who are not familiar with the camera or who have forgotten how to do some operations. Once the user is accustomed to the camera, pressing the INFO button turns the pop-up display off. Whenever an explanation becomes necessary, press the INFO button to start up the display again.
New scene mode: 3D Photo Shooting
The 3D Photo function has been newly added to the scene modes. After the first shot, simply sliding the camera following the guide takes the second shot and records a 3D file (MPO format). The recorded image can be played with powerful 3D playback on a 3D function-compatible PC or TV.
Proven, reliable dust reduction system
If dirt or dust penetrating the camera body during lens replacement attaches to the low-pass filter or image sensor, it will show up in the image. This problem is particularly important with the E-P3 because its mirrorless structure does not cover the image sensor with the shutter screen.Olympushas been aware of the critical nature of this problem since the beginning of development of lens interchangeable type digital SLR cameras and solved it properly. When the camera is turned on, the SSWF (Super-Sonic Wave Filter) installed in front of the image sensor is activated to blast dust away from the image sensor with supersonic vibrations. The tremendous power of the supersonic waves manifests reliable dust reduction performance by even removing dust that cannot be removed merely by shaking the image sensor or dust that is attached by intermolecular force and cannot be removed by merely discharging static electricity.
New Optional Accessories
Interchangeable Lens M.ZUIKO DIGITAL 14-42mm f3.5-5.6 II R (Silver/Black)
The M.ZUIKO DIGITAL 14-42mm f3.5-5.6 II R is the new standard lens for the PEN series cameras. It has newly been designed to match the new line of PEN series while retaining the high performance of the previous M.ZUIKO DIGITAL 14-42mm f3.5-5.6 II standard zoom lens. It incorporates the MSC mechanism and implements fast, quiet AF using the inner focus method. Despite the compact size and light weight, it is applicable in a wide range from street shooting to portrait shooting.
CS-31B Leather Body Jacket
The CS-31B is a genuine leather body jacket designed exclusively for the OLYMPUS PEN Lite E-PL3/E-PM1 . It protects the sensitive parts of the camera body without detracting from its design. In addition to the practical aspect of camera body protection, the body jacket’s genuine leather and rugged construction exude a sense of both traditional craftsmanship and contemporary styling. The mounting screw is recessed to make the jacket bottom flat, thereby improving stability when the camera is set down and enhancing the sleek look of the camera. The grip is made of leather of the same quality as the body jacket, providing an excellent hold, while complementing the design. Naturally, shooting and playback is possible while viewing the rear-panel LCD without taking the camera out of the body jacket.
CSS-S109LLII Leather Shoulder Strap
The CSS-S109LLII is a genuine leather shoulder strap with an increased length adjustment range that makes it even more convenient than the CSS-S109LL shoulder strap. The strap length can now be made short enough to use as a neck strap and long enough to sling over the shoulder and across the chest.
The colour can be coordinated with the body jacket.
CSS-S114 Shoulder Strap
The CSS-S114 (launched on January 2011) is a beige-coloured shoulder strap that’s both fashionable and practical. Now available in brown and green as well, it features a warm, natural design that complements any of the new OLYMPUS PEN models, including the E-P3, E-PL3 and E-PM1. Made of luxuriously textured fabric, this strap can also be customized by attaching pin badges* or other items. The length is about 138 cm, the optimum length to sling the camera over a woman’s shoulder and across her chest.
PT-EP06L Underwater Cases
The PT-EP06L is genuine underwater case designed exclusively for the OLYMPUS PEN E-PM1. This underwater case can create a powerful underwater photography system capable of withstanding water pressure at depths up to 45 metres.
To support the compact, lightweight advantages of the Micro Four Thirds System standard, the thickness of the underwater case has been reduced compared to the PT-EP03 Underwater Case (released in January 2011) for the OLYMPUS PEN Lite E-PL2, which itself was significantly more compact than previous underwater SLR camera cases.
The PT-EP06L is equipped with a new LED light* on the front end of the lens port that is great for helping illuminate small creatures hiding in dark locations — behind a rock, for example — for macro shooting. The underwater case is provided with a diffuser that makes it possible to attach the removable flash on the camera. This flash incorporates a wireless flash control function, enabling operation of the UFL-2 Underwater Flash.
The PTWC-01 Underwater Wide Conversion Lens or PTMC-01 Underwater Macro Conversion Lens can be mounted on the front end of the lens port to facilitate underwater wide-angle or macro shooting.
The OLYMPUS PEN E-PM1 incorporates the same underwater white balance function as the OLYMPUS PEN Lite E-PL2. As this function detects the underwater colour balance, which varies due to various factors such as the depth, weather and seawater condition, and compensates for the image automatically, it is easy to shoot bright underwater pictures with vivid colours. Whether still images or movies, the resulting pictures are free of the bluish colour cast common in underwater shooting.
In addition, the cases can be used on land as well as underwater so troublesome white balance setting adjustment is not necessary before and after diving.
* Usable only when the M.ZUIKO DIGITAL 14-42mm f3.5-5.6 IIR lens is used.
Body / Lens Colour Combinations Available
The following body/lens colour combinations are available.
E-PM1 Lens Kit (3 colour variations)
– When the body colour is Black, the lens colour is Black.
– When the body colour is White or Silver, the lens colour is Silver.
E-PM1 Twin Lens Kit (6 colour variations)
– When the body colour is black, both lenses are Black.
– When the body colour is White/Silver/ Pink/Purple/Brown, both lenses are Silver.
OLYMPUS PEN E-PM1 is available at Olympus authorised retailers. For more information please visit http://home.olympusimage.com.sg/contactus/authorised_retailers.asp 10
About Olympus ImagingSingapore
Olympus Imaging Singapore is the unparalleled industry leader in opto-digital technologies, delivering award-winning digital imaging products for the consumer and professional markets inSingapore. Driven by a strong commitment in providing innovative products and solutions of the highest quality, Olympus Imaging Singapore works closely with industry partners, customers and otherOlympusbusiness units in producing leading-edge products. These include analogue and digital cameras, professional SLR imaging systems, and voice recorders, amongst others. Olympus Imaging Singapore’s unrelenting efforts in superior customer service also bear testimony to its brand promise of delivering the best user experience to all consumers and professional users in the imaging field. For more information, please visit http://www.olympusimage.com.sg.
They are the long awaited (if not anticipated) OLYMPUS E-P3, OLYMPUS E-PL3 and OLYMPUS E-PM1 & 2 Zuikos, the Olympus MZ12mm and Olympus MZ45mm lenses.
This is Part 2 of a series of 4. I am covering or rather duplicating what was sent to me from Olympus’s Press Releases as I am in not in the position to comment or review the camera until I tested it.
I am going to share about Olympus E-PL3 in this episode.
Main Features
1. First PEN series camera with a swivel type 3.0-inch display. Tilts 80° up and 45° down for improved functionality and compatibility with size reduction
2. The same high image quality as the flagship E-P3, all in a solid little package weighing just 262 grams
3. Six popular Art Filters with more advanced artistic expression capabilities using Variations and Art Effects
Launched in March 2010 with the introduction of the OLYMPUS PEN Lite E-PL1,Olympus’s “PEN Lite” models were originally designed to expand the digital SLR market by focusing on entry-level users. Now, however, that role has been taken over by the new line of “PEN mini” models, allowingOlympusto reboot the “PEN Lite” product concept, emphasising the spirit of innovation and concentrating on putting big-size functionality and performance into a small-size body.
The first of the reborn “PEN Lite” models, the OLYMPUS PEN E-PL3 is an interchangeable lens type digital camera that conforms to the Micro Four Thirds System standard. Combining the attributes of high performance and compact ease of use, the PEN Lite is designed to serve as the centrepiece of the PEN series of new generation system cameras. Its target is the young families who have special tastes for what they possess.
With previous PEN series models, the body size was reduced by eliminating the quick-return mirror while maintaining key SLR advantages such as high performance and high image quality.Olympushas made the E-PL3 even smaller by redesigning all of the internal structures.
One example of the complete redesign is the swivel type 3.0-inch HyperCrystal LCD — the first used in the PEN series. Incorporation of an up-down tilting mechanism gives the E-PL3 real high- and low-angle shooting flexibility without compromising the compact size.
This camera also boasts sequential shooting performance of 5 fps and image quality built on the same advanced technology that powers the Olympus PEN E-P3, the just announced new flagship of the PEN series, continuing withOlympus’s policy of “providing the maximum image quality performance to all PEN models”. Better-than-ever image quality is made possible by the new 12.3-megapixel High Speed Live MOS Sensor with 1080i HD movie compatibility and the new TruePic VI image processing engine. High-sensitivity shooting at ISO12800 is also possible. And all of this incredible performance is packed into a compact, lightweight body with a stand-alone weight of 262 grams.
The Art Filters so popular on previous Olympus cameras have been refined and improved for the new generation with the addition of “variations” that can be used to slightly change the atmosphere of the filter. The Art Effect function, which can add various composition effects to Art Filters, has also been enhanced with new “Starlight” and “White Edge” effects. These composition effects allow the user to utilise individual expressions and obtain more benefits from the Art Filters. Naturally, the expressive power of the provided six Art Filters can be enjoyed with both still images and movies.
Another example of Olympus’s commitment to relentlessly enhancing and advancing its line of new generation system cameras, this new camera is certain to expand today’s fast growing market for lens interchangeable type digital cameras.
Other Features
Ultrafast AF using new AF system inherited from the E-P3
35-area multiple AF and group area selection
High-performance 5 fps sequential shooting
Advanced Live Guide
– Instant recall of Live Guide with Fn button in P/A/S/M modes
Advanced movie recording
– Incorporates full HD movie shooting (AVCHD)
– Built-in stereo microphones
– Built-in sensor-shift type image stabilisation plus electronic movie image stabilization using the multimotion-compatible movie IS system
High capability removable flash
Tone control for individual variations of the tones of bright and dark sections
One-push digital teleconverter function
Menu Guide to clarify menu items
New scene mode: 3D Photo Shooting
Proven, reliable dust reduction system
Main Feature Details
First PEN series camera with a swivel type 3.0-inch display. Tilts 80° up and 45° down for improved functionality and compatibility with size reduction
3.0-inch HyperCrystal LCD with up-down tilting mechanism
This is the first swivel-type LCD mounted on a PEN series model. Compromising neither size nor mobility, this monitor can be freely tilted up or down by up to 80° or 45° respectively, offering real flexibility in high- and low-angle shooting. When the display aspect ratio is set to 3:4, tilting of longitudinal (portrait) pictures is supported.
The LCD is a large, easy-to-view high-definition HyperCrystal LCD with a diagonal size of 3.0 inches and 460,000 dots. The viewing angle is as wide as 176° from all directions and the field of view is 100%. The high-definition HVGA LCD has excellent colour production and reproduction characteristics and makes even outdoor shooting easy and comfortable.
The same high image quality as the flagship “Olympus PEN E-P3”, all in a solid little package weighing just 275 grams
Solid, elegant body weighing 262 grams
The E-PL3 achieves a volume reduction of about 25% and weight reduction of about 17% compared to the E-PL2, without changing popular E-PL2-style controls such as the mode dial and buttons. The high-grade metallic finish exudes a feeling of quality and solidity.
High image quality inherited from the “Olympus PEN E-P3”
– New 12.3-megapixel High Speed Live MOS Sensor with full HD movie compatibility
– New TruePic VI image processing engine
Committed to “providing the maximum image quality performance to all PEN models”, Olympus has generously endowed the E-PL3 with the same new 12.3-megapixel High-Speed Live MOS sensor and new TruePic VI image processing engine incorporated in the new flagship of the PEN series, the E-P3, due for release at the same time as the E-PL3. This has made possible full HD 1080i movie recording and improved the maximum sensitivity to ISO12800. The newly developed TruePic VI image processing engine achieves both improvement of image processing quality and reduction of processing time.
Six popular Art Filters with more advanced artistic expression capabilities using Variations and Art Effects
Ever since the E-30 was introduced (December 2008),Olympushas been supporting the creativity of photographers by incorporating easy-to-use Art Filters in its interchangeable-lens digital cameras. The new E-PL3 incorporates six of the most popular Art Filters, identical to those incorporated in the E-PL2.
– Pop Art
Enhances colors, making them stronger and more vivid to create high-impact images with a pop-art feel.
– Soft Focus
Gives images a dream-like quality that creates a romantic and mystical atmosphere.
– Grainy Film
Recreates the classic grainy look and tonality of black & white photography, imparting a dramatic feel to images.
– Pin Hole
Adjusts colour and reduces brightness at the periphery, recreating the distinctive look of photos taken with a pinhole camera.
– Diorama
Creates the look of a miniature diorama by enhancing colour and contrast, and blurring the periphery to distort distance perception.
– Dramatic Tone
Represents real space in a more imaginary way by applying unrealistic tones of light and darkness based on local changes in contrast.
Addition of new Art Effects (Starlight and White Edge)
The Art Effect function that can add various composition effects to Art Filters has been expanded with the E-PL3. In addition to the existing Art Frame effect, which puts a frame around the image, the Pin Hole effect, which decreases the brightness around the periphery of the image, and the Soft Focus effect, which provides focusing with both sharpness in the center and softness around it, Olympus has added the Starlight effect, which produces an effective trace of light in a night scene and the White Edge effect, which defocuses the four corners of the image in white*1. These effects allow the photographer to more effectively produce exactly the image they desire and provide everyone with the opportunity to utilise exciting new creative expressions in both still images and movies*2.
*1 The number and types of variations and the applicable effect functions are variable between Art Filters.
*2 When a movie is recorded using an Art Filter, the number of frames and presence/absence of audio and Art Effect are variable depending on the type of the Art Filter.
Art Filter bracketing for recording multiple Art Filtered pictures with a single shot
The Art Filter bracketing function can generate multiple pictures with different Art Filters with a single shot, making it possible to experiment with several different photographic effects at the same time. In addition to the Art Filters, this function can also be used to select multiple picture modes including Vivid, Natural, Flat and Portrait.
3D Art Filter*3 compatible with 3D Photo Shooting scene mode
When the scene mode is set to 3D, the Art Filter can be applied to 3D photos*3.
Other Feature Details
Ultrafast AF using new AF system inherited from the Olympus PEN E-P3
Like its bigger cousin, the E-P3, the E-PL3 incorporates an all-new FAST AF (autofocusing) system that has been completely re-designed to perform at unprecedented speeds. During AF, the Live MOS Sensor is driven at double the speed (120 fps) of the previous system, facilitating faster acquisition of the image signals required for AF. The speed of AF computation that generates the contrast signal from the image signal to determine the degree of focusing has also been doubled. The advantages made possible by these improvements are further enhanced by the increase in the speed of communication for controlling the lens motion and the synergy of the MSC (Movie & Still Compatible) mechanism, which facilitates fast, quiet movement of the AF system in the lens, as well as faster response time from shutter release to the start-up of AF system. Together, all of these improvements have resulted in a much faster autofocusing than previously.
35-area multiple AF with group area selection
The number of focus selection areas has been increased from 11 to 35, enabling detailed, pinpoint AF across a wider area than before. To capture a moving subject accurately, the group area selection can apply AF to a limited region compose of 3 vertical and 3 horizontal areas.
High-performance 5 fps sequential shooting
A more compact high-speed shutter mechanism has been developed newly to be accommodated in the smaller body. The new shutter succeeded in improving the sequential shooting performance from the previous 3 fps to 5 fps.
Advanced Live Guide
Instant recall of Live Guide with Fn button in P/A/S/M modes
Since the E-PL1 (launched on March 2010),Olympushas been incorporating a new user interface called the Live Guide. Designed for users who do not have expert knowledge of photography but want to have creative control over their pictures, Live Guide lets users shoot the pictures they want by selecting an icon and operating a slide bar to control the major factors for the SLR photography including “colour vividness”, “colour balance”, “image brightness”, “depth of field (blur background)” and “subject in motion”. The names of these factors are expressed in daily, easy-to-understand languages without any jargon.
With the new E-PL3, the Live Guide function, which previously was only available in iAUTO mode, can now be accessed with the Fn button in any of the P/S/A/M exposure modes.
Advanced movie recording
Incorporates full HD movie shooting (AVCHD)
In addition to the popular Motion JPEG (AVI: approx. 30 fps) format*1, which can be easily played back and edited on a PC, the new E-P3 can record movies in both full HD (AVCHD: 1920 x 1080/59.94i) and HD (AVCHD: 1280 x 720/59.94i) movie formats*2 for extended recording and playback on a large-screen high-definition TV set.
*1 Recording capacity per one file is limited up to approx. 2 GB; max. recording time is approx. 7 minutes. *2 Recording capacity per one file is limited up to approx. 4 GB; max. recording time is approx. 22 min. in full HD mode, approx. 29 min. in HD mode. Image sensor output is approx. 30 fps.
Built-in stereo microphones
Olympus’s extensive experience in the field of IC recorders has made it possible to develop high-quality recording systems that offer extreme fidelity to the original sound and full presence. The camera body incorporates stereo microphones compatible with the linear PCM format (Motion JPEG mode) for high audio quality without compression, and Dolby Digital format (AVCHD mode). When high-quality external stereo microphones such as the SEMA-1 Microphone Set 1 (optional) is attached to the accessory port, audio input is switched automatically to the external stereo microphones facilitating higher quality stereo sound recording and effectively reducing wind noise.
Built-in sensor-shift type image stabilisation plus electronic movie image stabilization using the multimotion-compatible movie IS system
The E-PL3 incorporates an image stabilisation mechanism based on image sensor shifting so handheld shooting with reduced image blurs is possible even in low-light scenes or telephoto shooting. This mechanism shifts the image sensor unit instantaneously and precisely, and is built into the camera body so image stabilisation is possible with any lens, including an M.ZUIKO DIGITAL lens as well as an old lens mounted using an adapter if the focal length is input manually.
Furthermore, an electronic movie image stabilisation function with multi-motion compatibility is incorporated to compensate for image blurs due to ordinary camera shakes to those caused by respiration and walking.
High capability Removable flash
A removable flash (GN10 (ISO200)) that can be attached only when needed is provided in the product package.
The E-PL3 is equipped with the wireless flash control capability so external flashes compatible with the Olympus Wireless RC Flash System such as the FL-300R can be controlled from the camera body on which the removable flash is mounted. In addition to the wireless control of three groups of flashes, the mounted flash can be fired as an independent group.
The setting of manual firing can be set between 1/1 and 1/64 in 1-step increments to improve the convenience in macro flash shooting, for example.
Tone control for individual variations of the tones of bright and dark sections
As an extension of the brightness adjustment of the Live Guide, functions for individual adjustment of the brightness of only in the “bright section” or “dark section” is added to the exposure compensation function to enable adjustments equivalent to those available with the Live Guide even when this is not activated. These functions make easy the pictures with tight black with a taste of reversal film or advanced expressions for enhancing or eliminating the gradations of white of snow.
One-push digital teleconverter function
The One-Push Digital Teleconverter function magnifies the captured image by 2X with digital processing for easy telephoto shooting. Assigning this function to the Fn button allows you to take 2X close-up photos at the touch of a button. And when you use it in combination with an optional M.ZUIKO DIGITAL ED 40-150mm f4.0-5.6R lens, you’ll be able to capture amazing super telephoto pictures with a focal length of 600mm (35mm camera equivalent). The captured image is output as a high-quality signal with all the original pixels ensuring the superior image quality thanks to superior image complement performance of the new TruePic VI image processing engine.
Menu Guide to clarify menu items
If two seconds pass without any operations during menu display, the camera enters the explanation display mode, popping up an explanation of each menu item whenever it is changed. As the user can find out what each function is used for and how it is used without the instruction manual, the explanation display is a big help for users who are not familiar with the camera or who have forgotten how to do some operations. Once the user is accustomed to the camera, pressing the INFO button turns the pop-up display off. Whenever an explanation becomes necessary, press the INFO button to start up the display again.
New scene mode: 3D Photo Shooting
The 3D Photo function has been newly added to the scene modes. After the first shot, simply sliding the camera following the guide takes the second shot and records a 3D file (MPO format). The recorded image can be played with powerful 3D playback on a 3D function-compatible PC or TV. 8
Proven, reliable dust reduction system
If dirt or dust penetrating the camera body during lens replacement attaches to the low-pass filter or image sensor, it will show up in the image. This problem is particularly important with the E-P3 because its mirrorless structure does not cover the image sensor with the shutter screen.Olympushas been aware of the critical nature of this problem since the beginning of development of lens interchangeable type digital SLR cameras and solved it properly. When the camera is turned on, the SSWF (Super-Sonic Wave Filter) installed in front of the image sensor is activated to blast dust away from the image sensor with supersonic vibrations. The tremendous power of the supersonic waves manifests reliable dust reduction performance by even removing dust that cannot be removed merely by shaking the image sensor or dust that is attached by intermolecular force and cannot be removed by merely discharging static electricity.
New Optional Accessories
– Interchangeable Lens M.ZUIKO DIGITAL 14-42mm f3.5-5.6 II R (Silver/Black)
– Interchangeable Lens M.ZUIKO DIGITAL ED 40-150mm f4.0-5.6 R (Silver/Black)
The M.ZUIKO DIGITAL 14-42mm f3.5-5.6 II R and M.ZUIKO DIGITAL ED 40-150mm f4.0-5.6 R are high-performance zoom lenses featuring new designs matching the designs of the new line of PEN models and launched at the same timing as the E-PL3 camera body. Retaining the high performances of the previous M.ZUIKO DIGITAL 14-42mm f3.5-5.6 II standard zoom lens and M.ZUIKO DIGITAL ED 40-150mm f4.0-5.6 telephoto zoom lenses, both of the new lenses incorporate the MSC (Movie & Still Compatible) mechanism and achieve fast, quiet AF using the inner focus method. The combination of these two zoom lenses cover a range of focal lengths equivalent to 28mm to 300mm of 35mm cameras, which means almost all of the usually encountered scenes whether it is a still image or movie that is being shot.
CS-31B Leather Body Jacket
The CS-31B is a genuine leather body jacket designed exclusively for the OLYMPUS PEN E-PL3/E-PM1. It protects the sensitive parts of the camera body without detracting from its design. In addition to the practical aspect of camera body protection, the body jacket’s genuine leather and rugged construction exude a sense of both traditional craftsmanship and contemporary styling. The mounting screw is recessed to make the jacket bottom flat, thereby improving stability when the camera is set down and enhancing the sleek look of the camera. The grip is made of leather of the same quality as the body jacket, providing an excellent hold, while complementing the design. Naturally, shooting and playback is possible while viewing the rear-panel LCD without taking the camera out of the body jacket.
CSS-S109LLII Leather Shoulder Strap
The CSS-S109LLII is a genuine leather shoulder strap with an increased length adjustment range that makes it even more convenient than the CSS-S109LL shoulder strap. The strap length can now be made short enough to use as a neck strap and long enough to sling over the shoulder and across the chest. The colour can be coordinated with the body jacket.
CSS-S114 Shoulder Strap
The CSS-S114 (launched on January 2011) is a beige-colored shoulder strap that’s both fashionable and practical. Now available in brown and green as well, it features a warm, natural design that complements any of the new OLYMPUS PEN models, including the E-P3, E-PL3 and E-PM1. Made of luxuriously textured fabric, this strap can also be customized by attaching pin badges* or other items. The length is about 138 cm, the optimum length to sling the camera over a woman’s shoulder and across her chest.
PT-EP05L Underwater Cases
The PT-EP05L is genuine underwater case designed exclusively for the OLYMPUS PEN E-PL3 respectively. This underwater case can create a powerful underwater photography system capable of withstanding water pressure at depths up to 45 metres.
To support the compact, lightweight advantages of the Micro Four Thirds System standard, the thickness of the underwater case has been reduced, compared to the PT-EP03 Underwater Case (released in January 2011) for the OLYMPUS PEN Lite E-PL2, which itself was significantly more compact than previous underwater SLR camera cases.
The PT-EP05L is equipped with a new LED light* on the front end of the lens port that is great for helping illuminate small creatures hiding in dark locations — behind a rock, for example — for macro shooting. The underwater case is provided with a diffuser that makes it possible to attach the removable flash on the camera. This flash incorporates a wireless flash control function, enabling operation of the UFL-2 Underwater Flash.
The PTWC-01 Underwater Wide Conversion Lens or PTMC-01 Underwater Macro Conversion Lens can be mounted on the front end of the lens port to facilitate underwater wide-angle or macro shooting. The OLYMPUS PEN E-PL3 incorporates the same underwater white balance function as the OLYMPUS PEN Lite E-PL2. As this function detects the underwater colour balance, which varies due to various factors such as the depth, weather and seawater condition, and compensates for the image automatically, it is easy to shoot bright underwater pictures with vivid colours. Whether still images or movies, the resulting pictures are free of the bluish colour cast common in underwater shooting.
In addition, the cases can be used on land as well as underwater, so troublesome white balance setting adjustment is not necessary before and after diving.
* Usable only when the M.ZUIKO DIGITAL 14-42mm f3.5-5.6 IIR lens is used.
Body / Lens Colour Combinations Available
The following body/lens colour combinations are available.
– When the body colour is Silver, White or Red, the lens colour is Silver.
– When the body colour is Black, the lens colour is Black.
OLYMPUS PEN E-PL3 is available atOlympusauthorised retailers. For more information please visit http://home.olympusimage.com.sg/contactus/authorised_retailers.asp
About Olympus ImagingSingapore
Olympus Imaging Singapore is the unparalleled industry leader in opto-digital technologies, delivering award-winning digital imaging products for the consumer and professional markets inSingapore. Driven by a strong commitment in providing innovative products and solutions of the highest quality, Olympus Imaging Singapore works closely with industry partners, customers and otherOlympusbusiness units in producing leading-edge products. These include analogue and digital cameras, professional SLR imaging systems, and voice recorders, amongst others. Olympus Imaging Singapore’s unrelenting efforts in superior customer service also bear testimony to its brand promise of delivering the best user experience to all consumers and professional users in the imaging field. For more information, please visit http://www.olympusimage.com.sg.
SHUTTER JOURNEY SINGAPORE 
