Advanced Camera with Interchangeable Lens Nikon 1 J1 / V1

Advanced Camera with Interchangeable Lens cameras that propose new forms of imaging expression and enjoyment

TOKYO-Nikon Corporation is pleased to announce the release of the first two models in the new Nikon 1 series, the J1 and V1. Nikon 1 is an advanced interchangeable lens that proposes new forms of imaging expression with a new super high-speed AF CMOS image sensor, the new high-speed image-processing engine, EXPEED 3, and the new Nikon 1 mount lens system.


Picture: Nikon J1

Development Background

As a manufacturer of optical devices, Nikon has long developed products equipped with innovative new features based on technologies originally cultivated decades ago for film cameras. The many cameras released by Nikon over the years have continuously expanded photographic possibilities. Even with the nearly complete transition to digital that we see today, Nikon has continued to expand its lineups of compact digital cameras and digital-SLR cameras. Nikon’s COOLPIX-series cameras are user friendly compact digital cameras, while the D-series line of digital-SLR cameras supports the needs of an incredibly wide variety of photographer, from the beginner to the professional. Nikon will celebrate its 95th anniversary next year, and is extremely proud of its record of having utilized its optical technologies in the development of many innovative products over nearly a century. So that we may continue our role as a leading company in the imaging industry in this age when digital technologies have become so common, Nikon looks forward to proposing new forms of imaging enjoyment and value over the next century as well. The first step in this process has been the development of a new type of camera that creates new imaging possibilities never before considered with conventional compact digital cameras or digital-SLR cameras.


Picture: Nikon V1.

Nikon 1 J1 / V1 Primary Features

  1. The world’s smallest and lightest*1 interchangeable lens digital cameras that propose new forms of imaging expressionFaster image processing and superior reproduction characteristics have been achieved for both still images and movies through the combination of the CMOS image sensor and image-processing engine, both developed by Nikon. The cameras are also equipped with Nikon’s newest lens mount system. Despite the new lens mount, the mount adapter enables the use of existing F-mount NIKKOR lenses*2 with the J1 and V1, for excellent compatibility with equipment users may already own.
    • Nikon 1 mount, Nikon’s new compact, high-performance lens mount systemThe Nikon 1 mount is the new lens mount system developed for compatibility with Nikon’s new imaging format. The new mount not only supports the dedicated 1 NIKKOR VR 10-30mm f/3.5-5.6, 1 NIKKOR VR 30-110mm f/3.8-5.6, 1 NIKKOR 10mm f/2.8 and 1 NIKKOR VR 10-100mm f/4.5-5.6 PD-ZOOM Nikon 1-mount interchangeable lenses, but also F-mount NIKKOR lenses*2, manufactured by Nikon for more than half a century, when the new FT1 mount adapter is used. This enables users to enjoy tremendous variety in their imaging expression with the ability to choose the lens best suited to the scene, subject, or their own creative intent from a broad lineup of standard and special-purpose lenses.
    • The world’s first*3 cameras to be equipped with a new super high-speed AF CMOS image sensor and offer focal plane phase detection AFThe new super high-speed AF CMOS sensor is a Nikon CX-format CMOS image sensor. With the new CX format, Nikon has added a new imaging format to its existing Nikon FX and DX formats for digital-SLR cameras. The J1 and V1 are the world’s first interchangeable lens digital cameras equipped with focal plane phase detection AF*3 for the world’s fastest autofocusing*4. They offer standard sensitivities of ISO 100 to 3200, with the ability to further increase sensitivity to an equivalent of ISO 6400 with a Hi 1 setting. They also support matrix metering, center-weighted metering and spot metering.
      • *1Applies to V1 only: Among interchangeable lens cameras with a built-in electronic viewfinder (EVF). (Based on Nikon research as of September 21, 2011.)
      • *2Autofocus may not perform as expected in some situations or with some lenses. Restrictions apply to mounting and functionality with some lenses.
      • *3Among interchangeable lens digital cameras. (Based on Nikon research as of September 21, 2011.)
      • *4Among interchangeable lens digital cameras available as of September 21, 2011. Statement based on performance with shooting using the 1 NIKKOR VR 10-30mm f/3.5-5.6 at the maximum wide-angle position with AF-area mode set to Single-point. Results based on Nikon test conditions.
    • New EXPEED 3 image processing engineThe cameras are equipped with Nikon’s latest image-processing engine, EXPEED 3, which is based on EXPEED, Nikon’s exclusive comprehensive image-processing concept, and optimized for the Nikon 1 system for increased speed and performance.
  2. Simple operation with compact and lightweight bodies that make them perfect for everyday useThe J1 and V1 are compact and lightweight cameras that you can keep with you at all times, making them perfect not only for vacations and special events, but also for quick and easy capture of everyday scenes or unexpected episodes.
    You can easily record photos or movies with four shooting modes (Motion Snapshot, Smart Photo Selector, Still image, Movie).
  3. A new advanced hybrid autofocus system that enables the world’s fastest autofocusing*1 with the world’s most focus points*2The advanced hybrid autofocus system combines phase detection AF, which enables faster focusing and superior subject tracking performance with moving subjects, with contrast-detect AF, which performs well in low-light conditions. This hybrid system ensures optimal focusing under a variety of shooting conditions.
    As the world’s first*1 interchangeable lens cameras to implement focal plane phase detection AF, the J1 and V1 have achieved the high-speed autofocusing needed for certain capture of even the most unexpected photo opportunities. This enables certain capture of the perfect photo opportunities when shooting moving subjects and subjects such as children and pets whose movement is very difficult to predict.
    What’s more, at 10 fps, the cameras also offer the world’s fastest continuous shooting rate*3 with AF tracking, and the world’s fastest high-speed continuous shooting rate*4 of 60 fps.
    The J1 and V1 also boast the most focus points*2—73 with phase detection AF—available with any interchangeable lens digital camera currently available.

    • *1Among interchangeable lens digital cameras available as of September 21, 2011. Statement based on performance with shooting using the 1 NIKKOR VR 10-30mm f/3.5-5.6 at the maximum wide-angle position with AF-area mode set to Single-point. Results based on Nikon test conditions.
    • *2Among interchangeable lens digital cameras available as of September 21, 2011. Refers to the number of phase detection AF points available for selection at an AF-area mode setting of Single-point. (Based on Nikon research.)
    • *3At shutter speeds of 1/60 s or faster and an aperture setting of f/5.6 or larger. Results based on Nikon test conditions as of September 21, 2011. (Based on Nikon research.)
    • *4The maximum number of shots per burst is 30 with the V1 and 12 with the J1. Maximum shooting rate when focus is locked with the first shot in a burst. Results based on Nikon test conditions as of September 21, 2011. (Based on Nikon research.)
  4. Motion Snapshot, imaging function that combines full-HD movie with a still image for more dramatic imaging expressionIn Motion Snapshot mode, simply pressing the shutter-release button records a still image and about a second of high-resolution movie footage beginning before and ending after the time the shutter-release button was pressed. Movies recorded in Motion Snapshot mode are played back in slow motion. With slow-motion playback at 0.4x normal playback speed of the movie and a still image, Motion Snapshot allows users to express impressive moments that show slight changes in expression, the rustling of tree leaves, or fluctuations in nature.Shooting/recording: Choose one of four themes (Beauty, Waves, Relaxation, Tenderness) prior to shooting. When the shutter-release button is pressed halfway, the camera begins recording movie footage to the memory buffer. When the shutter-release button is pressed the rest of the way down, a still image, along with about a second of movie footage beginning before and ending after the time the shutter-release button was pressed, are recorded to the memory card.Playback: After approximately 2.5 seconds of movie footage recorded in Motion Snapshot is played back in slow motion, the still image is displayed. Total movie/still image display lasts for 10 seconds, during which time the background music for the selected theme is played. The movie file and still image file recorded each time the shutter-release button is pressed in Motion Snapshot mode are stored as a set on the memory card. This fun new feature enables a new form of imaging expression that combines both still images and movie footage using conventional shooting operations.
  5. Smart Photo Selector for simple capture of the best shotWhen the shutter-release button is pressed halfway in Smart Photo Selector mode, the camera focuses and begins buffering images. When the shutter-release button is then pressed the rest of the way down, the camera compares shots recorded to the buffer both before and after the shutter-release button was pressed, and automatically selects five to record to the memory card. It also eliminates the need for capturing a large volume of shots with continuous shooting and the troublesome process of later manually selecting the best shot from a series.Shooting/recording:Rotate the mode dial to Smart Photo Selector mode. When the shutter-release button is pressed halfway, the camera focuses and begins recording images to the buffer memory. Up to 20 images can be saved in the buffer memory each time the shutter-release button is pressed (some before the shutter-release button is pressed, some after). Of the 20 buffered images, the camera automatically records the single best shot based on movement and composition, as well as four additional candidate images to the memory card.Playback: Users can choose a different “best shot” than that selected by the camera from the candidate images, and also delete unnecessary images.
  6. A simple, high-quality designThe concepts of simple, streamlined, fashionable and high-quality were adopted for design of both the Nikon 1 J1 and V1. The only decoration on these flat, smooth cameras is the Nikon 1 brand name and the J1 or V1 model name on the front of the cameras. Positioning of a rear grip ensures a firm hold on the camera without sacrificing its simple, flat shape.
    What’s more, lenses are available in the same colors as the cameras* for an integrated appearance. The graphical user interface (GUI) adopted for monitor display is structured to be as simple and streamlined as the cameras themselves. Superfluous menus have been eliminated for an intuitive, easy-to-understand GUI design.
    • *Kit lenses only.
      • Air-gapless structure adopted for LCD monitor with wide viewing angleThe J1 is equipped with a 3.0-inch, approximately 460k-dot TFT LCD monitor with wide-viewing angle, and the V1 offers a 3.0-inch, approximately 921k-dot TFT LCD monitor with wide-viewing angle. The monitors built into both cameras utilize an air-gapless structure with which the protective glass and LCD panel are integrated for a thinner design and increased visibility outdoors, enabling users to enjoy more beautiful display of their photos and movies.
      • Short Movie Creator automatic movie editing software that is easy to use and can be launched independentlyThe Short Movie Creator software bundled with the cameras is an automatic movie editing application that is fun to use with still images and movies recorded with Nikon 1 cameras. It can be used to easily create original short movies with imaging effects (styles) and background music. Short movies created with Short Movie Creator can be saved to a memory card for viewing on the camera, or uploaded to online movie sharing sites such as YouTubeTM. In addition, collaboration with Nikon’s image transfer, browsing, editing and sharing software, ViewNX 2, enables easy organization and editing of still images and movies.
        • Short Movie Creator Primary Features
          • Easily create original short movies from still images and movies by simply selecting an imaging effect (style) and music. With a maximum playback time of 30 minutes, three options are available: Summarize to fit to music, Use all images and movies, Summarize to manual length.
          • Priority can be placed on the two seconds before and after a specific portion by simply selecting a “best scene”. A single movie file can be registered more than once for specification of additional best scenes.
          • Music files can also be edited so that only a specific portion is used.
          • The frame size and frame rate of short movies can be selected to suit the manner in which they will be used. Short movies can be saved to memory cards in a format that makes it possible to view them with the cameras.
          • Titles and credits can be added to movie files.*
            • *Windows version only.
      • Bright, high-contrast electronic viewfinder with a resolution of approximately 1440k-dot (V1 only)The V1 is equipped with a bright, high-contrast electronic viewfinder (EVF) with a resolution of approximately 1440k-dot (SVGA). It is extremely clear with a frame coverage of approximately 100%, and utilizes a color filter system that prevents color breakup that appears as a rainbow artifact due to the interaction between subject movement and the photographer’s eye, for faithful display of moving subjects.
      • Additional Features and Functions

        • Movie recording mode with 1920 x 1080/60i full-HD movie support for superior picture quality
        • Equipped with Nikon’s exclusive imaging system, Picture Control, which allows users to choose and adjust the way in which the camera processes photographs according to the type of scene or their own individual preference
        • Support for RAW (NEF) recording built in*1
        • Active D-Lighting, which adjusts exposure according to the scene to prevent loss of detail in highlights and shadows for images in which optimal contrast is preserved
        • Infrared receivers for remote control operation on the front and back*2 of the cameras enable wireless control over the shutter (optional ML-L3 wireless remote control supported)
        • Scene Auto Selector, with which the cameras automatically optimize settings according to the subject
        • Built-in dust reduction function*3
        • Built-in flash (J1)
          • *1Still images only.
          • *2Front only with J1.
          • *3Vibrating system with V1, optical system with J1
          • *Windows is either registered trademark or trademark of Microsoft Corporation in the United States and/or other countries.
          • *Products, brand names and service names are trademarks or registered trademarks of their respective companies.
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Ricoh Establishes PENTAX RICOH IMAGING COMPANY, LTD.


Tokyo, October 1, 2011–Ricoh Company, Ltd. (President & CEO: Shiro Kondo; hereinafter referred to as “Ricoh”) announces the establishment of PENTAX RICOH IMAGING COMPANY, LTD. as its wholly owned subsidiary on October 1, 2011.

Earlier, HOYA Corporation (President & CEO: Hiroshi Suzuki; hereinafter referred to as “HOYA”) transferred the PENTAX Imaging Systems Business to PENTAX Imaging Corporation, a newly established subsidiary of HOYA, through an absorption-type split (spin off) and business transfer. Ricoh has acquired all shares outstanding in PENTAX Imaging Corporation, as of today, completing the transaction. Ricoh also changed the name of the company at the same time.

  By forming the new company, Ricoh will strive to further bolster consumer products and services, in addition to its existing digital camera business.

New Company

Company name: PENTAX RICOH IMAGING COMPANY, LTD.
宾得理光映像有限公司 (in Chinese)
Business: Manufacture and sales of optical equipment such as digital cameras, binoculars and lenses for security cameras
President & Representative Director: Zenji Miura (Representative Director, Deputy President, Ricoh Company, Ltd. )
Head office: 2-35-7, Maeno-cho, Itabashi-ku, Tokyo
Established: October 1, 2011
Capital: 100 million yen
Number of employees: Approx.1900

Subsidiaries of the New Company
Pentax Imaging Corporation’s subsidiaries shown below have been transferred to the new company as of October 1, 2011.

Name of subsidiary Location
PENTAX RICOH IMAGING PRODUCTS (Vietnam) CO., LTD. Vietnam, Hanoi
PENTAX RICOH IMAGING PRODUCTS (Philippines) CORPORATION The Philippines, Cebu
PENTAX RICOH IMAGING EUROPE n.v. Belgium, Zaventem
PENTAX RICOH IMAGING FRANCE S.A.S France, Argenteuil
PENTAX RICOH IMAGING UK LTD. The United Kingdom, Slough
PENTAX RICOH IMAGING DEUTSCHLAND GmbH Germany, Hamburg
PENTAX RICOH IMAGING AMERICAS CORPORATION The United States, Denver
PENTAX RICOH IMAGING CANADA INC. Canada, Mississauga
PENTAX RICOH IMAGING CHINA CO., LTD. China, Shanghai
Posted in Brand: Others (Cosina, Carl Zeiss, Leica, Mamiya, Samyang, Vivitar, Zenitar,etc), Brand: Pentax, Photography Articles & Videos, Uncategorized | Tagged , | Leave a comment

Canon U.S.A. Announces PowerShot S100 and PowerShot SX40 HS Models With New DIGIC 5 Image Processor Providing Enhanced Resolution and Faster Shooting Speeds

Featuring Full HD Video Recording, High-speed Burst HQ and Intelligent IS

LAKE SUCCESS, N.Y.  – Canon U.S.A., Inc., a leader in digital imaging, today announces the addition of two feature-packed digital cameras, the PowerShot S100 and PowerShot SX40 HS, to its award-winning lineup of point-and-shoot models. In addition to superb low-light performance and increased overall speed, these two cameras include a new DIGIC 5 image processor, HS SYSTEM, Full HD video capture, High-speed Burst HQ and Intelligent IS providing clearer, smoother looking images.

“Photo enthusiasts are always on the search for that next great camera to help them achieve the best results,” said Yuichi Ishizuka, executive vice president and general manager, Imaging Technologies and Communications Group, Canon U.S.A. “The inclusion of the new DIGIC 5 image processor and Full HD recording capabilities on both new models will provide users with the tools needed to capture brilliant images and videos as they continue their photographic journey.”

A challenging task for the photographer on assignment or appointed family photographer is working under low-light conditions. Helping improve the quality of images from those situations is Canon’s HS SYSTEM, where the camera’s image processor and high-sensitivity image sensor work in tandem to enhance low-light image quality. With the PowerShot S100 and PowerShot SX40 HS, Canon has introduced a new DIGIC 5 image processor, maintaining the cameras’ superb low-light image quality while improving overall camera operation and color accuracy. The new image processor has improved noise reduction and advanced Multi-area White Balance optimizing color tones of both subject and background under multiple light sources.

High-speed, High-quality, High-performance

An added benefit of the DIGIC 5 image processor is the incorporation of the new High-speed Burst HQ1providing users with the ability to continuously capture a maximum of eight frames. This new feature will allow the story of a child scoring the winning goal on the soccer field or a marathon runner crossing the finish line to be told frame-by-frame through the eye of the photographer.

Intelligent IS

One of the most important innovations for a point-and-shoot camera has been Image Stabilization (IS) since it helps improve image quality by reducing camera blur for both images and videos. Canon has taken this technology one step further with the new Intelligent IS which automatically chooses from six different modes (Normal, Macro, Panning, Dynamic, Powered, Tripod) to optimize image stabilization and help achieve crisp, blur-free images for various shooting conditions.

It’s an HD World

When the time comes to share one of those “can’t miss” moments from a family day at the park or of a pride of lions on a safari expedition, the use of HD video is becoming more popular than ever. As a leader in HD video capture, Canon has incorporated Full HD recording (1920 x 1080) capabilities for both new models. Providing exceptional resolution for crystal clear HD video, both cameras have a dedicated movie record button in addition to having the ability to zoom while recording, further enhancing the overall user experience. An HDMI terminal output has also been included for easy sharing of videos with stereo sound on HD ready televisions

PowerShot S100 Digital Camera

Picture: S90 & S95 users can look forward to a new option for upgrading, now available in Silver too!

When the PowerShot S95 Digital camera was announced in 2010, it received critical praise for having an impressive feature set and superb low-light capabilities. Building upon the success of this model is the PowerShot S100, featuring a host of upgrades making it a must-have for any photo enthusiast. Featuring a 12.1-megapixel CMOS image sensor — part of the HS SYSTEM — this versatile camera has a 24-120mm wide angle lens with 5x optical zoom, GPS functionality and is capable of achieving improved low-light performance of up to ISO 6400. Additionally, the camera utilizes an f/2.0 lens increasing the camera’s low-light performance by allowing additional light to reach the sensor while creating a shallow depth-of-field for portraits with dynamic, soft backgrounds. The PowerShot S100 will also now be available in either black or silver. Other features of this camera include:

  • A large 3.0-inch wide LCD screen for easy viewing of those images and menu options.
  • GPS capabilities2 where satellites collect data of the latitude, longitude and altitude of an image’s location, which is then stored to the image’s EXIF data3. A map utility software is included with the camera to view the locations where images were captured. There’s also an internal GPS logger to track the day’s photographic route.
  • A full range of shooting and recording modes similar to those found in DSLR cameras including RAW + JPEG and a control ring on the front of the camera for quick, manual adjustment of key functions such as ISO, zoom and focus.
  • Compatibility with the HF-DC2 High-Power Flash, which is an optional flash accessory that operates wirelessly and increases the effective flash range up to approximately 30 feet.

The estimated selling price of the PowerShot S100 Digital camera is $429.99 and is scheduled to be available in early November.*

PowerShot SX40 HS

Picture: The Canon SX 40 HS will win fans with its “DSLR-ish” Look and the specs are value for money!

When visiting the local zoo or sitting in the stands of a youth football game, having a camera that has the flexibility to capture images at close-up and far-off distances is a necessity. Canon’s PowerShot SX40 HS is just the camera one would need to ensure those images are of high-quality. Other features include:

  • An incredible 35x optical zoom range (24mm-840mm) with image stabilizer and a 12.1-megapixel CMOS image sensor — part of the HS SYSTEM – the camera can capture low-light images of enhanced image quality up to ISO 3200.
  • A 2.7-inch wide vari-angle LCD has been included for easy viewing of images and menus from almost any angle.
  • Improved Smart AUTO settings to ensure the settings are intelligently selected based upon the cameras 32 predefined shooting situations.
  • The Zoom Framing Assist button, which helps the user steady the camera when tracking a moving subject at extreme telephoto settings keeping it in focus.

The estimated selling price of the PowerShot SX40 HS Digital camera is $429.99 and is scheduled to be available in late September.*

About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. Its parent company, Canon Inc. (NYSE:CAJ), a top patent holder of technology, ranked fourth overall in the U.S. in 2010†, with global revenues of more than US $45 billion and is listed as number five in the computer industry on Fortune Magazine’s World’s Most Admired Companies 2011 list. Canon U.S.A. is committed to the highest levels of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. At Canon, we care because caring is essential to living together in harmony. Founded upon a corporate philosophy of Kyosei – “all people, regardless of race, religion or culture, harmoniously living and working together into the future” – Canon U.S.A. supports a number of social, youth, educational and other programs, including environmental and recycling initiatives. Additional information about these programs can be found at www.usa.canon.com/kyosei. To keep apprised of the latest news from Canon U.S.A., sign up for the Company’s RSS news feed by visiting www.usa.canon.com/rss.

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THE Pentax OPTIO RZ18 WITH 18X ZOOM ANNOUNCED


GOLDEN, CO.  – PENTAX Imaging Company announced the Optio RZ18 digital compact camera. Featuring a slim, lightweight body, the new model offers a powerful 18X optical zoom lens covering focal lengths from 25mm wide angle to 450mm super-telephoto (in the 35mm format). The Optio RZ18 is the latest addition to the RZ zoom lens series, which provides photographers simple, effortless shooting of a wide variety of subjects and occasions, from travel and landscape to action and spectator sports.The Optio RZ18 features include:
•    Generous 18X zoom (equivalent to 25-450mm) with extra wide angle lens captures subjects near and far.
•    High resolution 16 megapixel sensor for large prints or aggressive image cropping.
•    Slim footprint for outstanding portability and inconspicuous use.
•    Multiple PENTAX Shake Reduction (SR) image stabilization options, including sensor-shift SR, for sharp images in any lighting.
•    Large 3 inch LCD with HVGA resolution (460,000 dots).
•    Powerful automatic shooting modes such as Auto Picture and scene modes take the guesswork out of great photography.
•    Creative special effects filters add artistic flair to the common snapshot.
•    Advanced 9-point autofocus with a 4cm super macro mode.
•    Face detection for perfectly focused and exposed portraits, includes a dedicated pet recognition feature.
•    Widescreen HD video in 720p at 30 frames per second.
The Optio RZ18 will available in black, pearl white or metallic orange for $299.95USD in October 2011.
 
PENTAX OPTIO RZ18 FACT SHEET 18X optical zoom lens with 25mm wide-angle coverage to handle a variety of subjects and scenes
The Optio RZ18 features a high-performance 18X optical zoom lens covering focal lengths from 25mm wide angle to 450mm super-telephoto (in the 35mm format).  The extra-wide zoom range captures a wide range of subjects and scenes — from spectacular landscapes to fast-action sports events. It also offers high-quality macro shooting down to just four centimeters from the subject and a digital wide function for an ultra-wide-angle image (equivalent to an image taken with an approximately 19mm lens in the 35mm format) from two separate images.  An Intelligent Zoom function further extends the zoom range to approximately 130 times to cover the focal length of an approximately 3250mm super-telephoto lens (in the 35mm format).

Exceptional image quality assured by latest super-resolution technology
With 16 effective megapixels, a high-performance smc PENTAX zoom lens and the advanced image processing system — a system that uses the latest super-resolution technology to optimize image quality through meticulous section-by-section treatment of the captured image — the Optio RZ18 delivers well-defined, high-quality images with extra-fine resolution. Even when images are enlarged to large sizes, the user is assured of sharp, high-resolution prints with edge-to-edge sharpness.

Multiple Shake Reduction for sharp, blur-free images
With a sensor-shift Shake Reduction (SR) mechanism and Pixel Track SR, the Optio RZ18’s dual shake reduction effectively reduces camera shake to a minimum for more blur-free images even under shake-prone shooting conditions such as when using the telephoto lens or when shooting at sunset or in indoor scenes. Other SR options include traditional high ISO Digital SR and Movie SR for steady video recording.

Extra-large 3 inch LCD monitor
The Optio RZ18 features an HVGA high-resolution 3 inch color LCD monitor.  This extra-large monitor provides a clear view of images and menus so photographers easily may check captured images and menu settings. The Optio RZ18 also offers a setting to magnify the letters displayed, by which users can further enhance the legibility of the menus and the operability of the camera.

Auto Picture mode
The Optio RZ18 features the PENTAX-original Auto Picture mode, which automatically selects the most appropriate shooting mode for a given subject or scene by accurately assessing various photographic conditions on and around the subject. This user-friendly mode selects one of 16 shooting modes (including Blue Sky, Sunset, Pet, and many more) and optimizes various camera settings (including sensitivity and shutter speed)
for better results with minimal effort.

Upgraded Pet mode for automatic detection of dog and cat faces
The Optio RZ18 features the latest version of the Pet mode, which comes in handy when taking pictures of dogs and cats. This unique mode not only detects the faces of dogs and cats with great accuracy, but it also gives priority to three pre-registered pet faces over unregistered ones, so that users can effortlessly focus on and expose for their own pets when in a group of pets.

High-quality HDTV movie recording
The Optio RZ18 captures beautiful, 720p high-definition-TV-quality movie clips (1280 x 720 pixels).* It also comes equipped with the sophisticated Movie Shake Reduction (SR) mode,** which automatically compensates camera shake during movie shooting with the help of exclusive software. With the Optio RZ18, everyone can enjoy high-quality movie shooting with minimal effort.
* When the Optio RZ18’s AV output terminal is used, movie clips are output as normal image-size data. If the user wishes to play back movie clips at high-definition TV proportions (1280 x 720 pixels), the data must be transferred to a personal computer for playback.
** When the Movie SR mode is selected, the angle of view becomes narrower than normal shooting.

Automatic face detection for beautiful, lively snapshots
The Optio RZ18 features the sophisticated Face Detection AF & AE function. This sophisticated feature instantly and accurately detects as many as 32 faces within the image field, then catches them in sharp focus and optimum exposure in a mere 0.03 seconds — even when some of the faces are tilted or turned away from the camera. To assist the photographer in capturing beautiful, lively snapshots, the Optio RZ18 also comes equipped with other user-friendly features, including:
•    Smile Capture mode that automatically releases the shutter the moment the camera detects the subject’s smile
•    Blink Detection function that warns the photographer when the subject’s eyes close at the time of shutter release.

Additional Features
•    Wireless remote-control shooting using an optional PENTAX infrared remote controllers
•    Burst shooting of up to 40 images, at a maximum speed of approximately 9 images per second
•    Digital filters, including Miniature, Toy Camera, and more to add creative visual effects
•    Choice of three image ratios (4:3, 16:9 and 1:1) to accommodate different shooting applications
•    D-Range setting to prevent whitewashed (overexposed) and blacked-out (underexposed) areas in an image
•    Digital Panorama mode to effortlessly create a single panoramic picture from as many as three images
•    Image viewing, editing and filing software included: MediaImpression 3.1 for PENTAX (Windows version compatible with Windows 7) and MediaImpression 2.1 for PENTAX (Macintosh version compatible with Mac OS X 10.7)
•    Eye-Fi connected experience: optimized for use with Eye-Fi wireless memory cards

PENTAX, Optio and smc PENTAX are trademarks of HOYA CORPORATION.
Windows is a registered trademark of Microsoft Corporation in the United States and other countries.
This product supports PRINT Image Matching III. PRINT Image Matching enabled digital still cameras, printers and software help photographers to produce images more faithful to their intentions. Some functions are not available on printers that are not PRINT Image Matching III compliant.
Copyright 2001 Seiko Epson Corporation. All Rights Reserved.
Print Image Matching is a trademark of Seiko Epson Corporation.
The PRINT Image Matching logo is a trademark of Seiko Epson Corporation.
Eye-Fi, the Eye-Fi logo and Eye-Fi connected are trademarks of Eye-Fi, Inc.
Macintosh and Mac OS are trademarks of Apple Inc., registered in the U.S. and other countries.
All other brands or product names are trademarks or registered trademarks of their respective companies.
Design and Specifications are subject to change without notice

PENTAX Imaging Company is a leader in the production of a variety of adventure ready digital cameras including weather-resistant digital SLRs and stylish, compact, waterproof cameras, as well as lenses, flash units, binoculars, scopes, and eyepieces.  For more than 90 years, PENTAX has developed durable, reliable products that meet the needs of adventurous consumers and businesses.  With headquarters in Golden, Colorado, PENTAX Imaging Company is a division of Hoya Corporation.  On July 1, 2011, Hoya announced an agreement to transfer the PENTAX Imaging Systems business to RICOH Corporation.  The effective date of the sale is set for October 1, 2011. Additional details may be found here:
www.pentaximaging.com/news  
www.pentaximaging.com
www.facebook.com/pentax

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Nikon proudly introduces the Nikon 1 brand

TOKYO-Nikon Corporation is pleased to announce its new Nikon 1 brand, an Advanced Camera with Interchangeable Lens that proposes new forms of imaging expression and enjoyment.
The new Nikon 1 brand joins existing Nikon D-series digital-SLR cameras and the COOLPIX brand of compact digital cameras as the third brand in Nikon’s digital camera arsenal.

Brand Concept

With the spread of digital cameras and advances in optical, digital and communications technologies, actions such as shooting, seeing, choosing, sending and sharing photos are becoming as common as having a conversation. Photos themselves let you feel the emotion and passion felt by the photographer. Photos have become a global language that transcends borders, playing an important role as a new communication tool for people.

Looking into the future, as a long-time developer of cameras and lenses, Nikon wanted to create an essential communication tool that will lead the era powered by their brand concept, “Don’t miss the special moment within a moment.” Inspired by this belief, Nikon fused engineering technology with cutting edge digital technology, to create a new digital camera system, “Nikon 1.” This innovative camera allows anyone to carry it effortlessly, capturing special moments without fail, and turn their casual moments into high quality, instantly shareable memories.

Nikon 1 Naming

Nikon 1 is an innovative digital camera system that significantly alters common conception regarding digital camera imaging expression and incorporates functions that offer high added value. The name for this new system, Nikon 1, came from the idea of developing a completely new camera system that would be a leader in the digital age by starting from nothing, or “0”, and giving birth to “1”.

Advanced Camera with Interchangeable Lens

“Advanced Camera with Interchangeable Lens” is the name of the new Nikon 1 digital camera system category of cameras. Nikon’s Advanced Camera with Interchangeable Lens are not only compact, lightweight cameras fully loaded with Nikon camera and NIKKOR lens technologies, but are also cameras that embody the thrill of new imaging experiences by combining still image and movie recording and supporting many methods for sharing photos and movies to suit the needs and preferences of this new digital age.
The new Nikon 1 brand of cameras falls into a category that Nikon calls “a Advanced Camera with Interchangeable Lens”. Among the many meanings included in this name is the implication of the creation of a new range of possibilities that is not available with current imaging culture through differences in camera mechanisms and form that exclude them from existing camera categories.

Nikon will celebrate its 95th anniversary next year, and is extremely proud of its record of having utilized its optical technologies in the development of many innovative products over nearly a century. So that we may continue our role as a leading company in the imaging industry in this age when digital technologies have become so common, Nikon looks forward to proposing new forms of imaging enjoyment and value over the next century as well. The first step in this process will be the development and expansion of Nikon 1 cameras, a new type of camera that creates new imaging possibilities never before considered with conventional compact digital cameras or digital-SLR cameras.

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Canon’s Latest PowerShot Cameras Set New Standards For Image Capture

New PowerShot SX150 IS and ELPH Cameras Showcase Extraordinary Image Quality with Every Shot

LAKE SUCCESS, N.Y. – Today’s tech-savvy consumers expect to have a photo-capturing device always at hand that is adept at producing exquisite images and video without sacrificing quality. Delivering these users’ must-haves, Canon U.S.A., a leader in digital imaging, announced three new PowerShot Digital cameras that capture beautiful still images and great high-definition video: the PowerShot SX150 IS, the PowerShot ELPH 510 HS (the world’s thinnest digital camera with 12x optical zoom and a 28mm wide-angle lens1) and the PowerShot ELPH 310 HS. Built to handle a wide range of shooting situations with ease and accuracy, each camera is equipped with features such as impressive zoom, a new Intelligent Image Stabilization (IS) system, Smart AUTO with 32 shooting scenes, High-Speed Burst mode and HD video capture. The ELPH 510 HS and ELPH 310 HS Digital cameras also include Canon’s renowned HS SYSTEM to handle shooting in low light.

“With a strong reputation of imaging excellence, Canon incorporates acclaimed quality, design innovation and intuitive engineering into each product,” said Yuichi Ishizuka, executive vice president and general manager, Imaging Technologies and Communications Group, Canon U.S.A. “With the inclusion of advanced features, such as the HS SYSTEM and HD video in these new PowerShot cameras, we continue to reach new levels of performance and design to satisfy our users.”

Key Features:
Small Cameras, Big Zoom

The impressive zoom with optical image stabilization found in all three new PowerShot models allows users to snap a memorable, highly detailed shot from a variety of distances. The PowerShot SX150 IS Digital camera is equipped with a 12x wide-angle optical zoom and 28mm lens. In the compact ELPH series, the PowerShot ELPH 510 HS is the thinnest camera to date, with a 12x optical zoom and 28mm wide-angle lens, while the PowerShot ELPH 310 HS has an 8x optical zoom with 28mm wide-angle lens.

Increase Camera Intelligence

Helping to capture blur-free images and video, Canon introduces the new Intelligent IS system in these PowerShot models. To deliver crisp, undistorted images in various shooting conditions, Intelligent IS automatically chooses from six different modes (Normal, Macro, Panning Dynamic, Powered and Tripod) to optimize image stabilization.

Many novice photographers are intimidated when adjusting camera settings. Canon eliminates this issue with its Smart AUTO feature, which analyzes faces, brightness, colors, distance and movement and selects the appropriate setting based on 32 predefined shooting scenes for stills and 21 scenes for video.

Shoot Better in Low Light

Low light photography is a challenge even for a seasoned photographer. To assist the user, the PowerShot ELPH 510 HS and ELPH 310 HS utilizes Canon’s HS SYSTEM that combines a 12.1-megapixel, high-sensitivity CMOS sensor and DIGIC 4 Image Processor to enhance image quality in low-light settings. The HS SYSTEM also reduces noise at high ISO speeds and expands the camera’s dynamic range to allow for greater detail and color when shooting in darker settings. The HS SYSTEM can also help compensate in situations where a flash can’t be used, such as a wedding or dance recital.

Never Miss the Action

Determining the right moment to “freeze” what you are shooting can be difficult in action scenes. The High-Speed Burst mode in the PowerShot ELPH models ensures that you never miss out on the fast-moving or unpredictable moments. With the simple hold of the shutter button, the High-Speed Burst mode shoots continuously, capturing up to 7.8 frames per second (fps) in the PowerShot ELPH 510 HS and 8.7 fps in the PowerShot ELPH 310 HS.

Elevate Video to High Definition

Today, the ability to switch between shooting still images and high-definition video is a key consideration when customers shop for a new camera. Providing stellar video-shooting capability in a compact frame, Canon has incorporated 1080p Full HD video recording into the PowerShot ELPH 510 HS and ELPH 310 HS, while the PowerShot SX150 IS camera features 720p HD video recording. Each camera can optically zoom while filming and has a dedicated movie button for quick access to the video-recording mode. The PowerShot ELPH 510 HS and ELPH310 HS cameras also include Movie Digest mode that shoots a four-second video before capturing a still image and then automatically combine a full day’s worth of videos into one clip. All three PowerShot cameras are also iFrame capable, allowing for quick and easy sharing and editing across multiple platforms and devices.

PowerShot Products:
The Canon PowerShot SX150 IS Digital camera

Picture: Canon SX150 IS available in the usual Black & Red.


The PowerShot SX150 IS Digital camera is equipped with a 12x optical zoom with 28mm wide-angle lens, 720p HD video recording, Intelligent IS and Smart AUTO. The PowerShot SX150 IS Digital camera also features a 14.1-megapixel CCD sensor and Canon’s DIGIC 4 Image Processor. This new camera includes manual-shooting capabilities, such as aperture priority and shutter priority for optimal artistic control that any photography aficionado will appreciate. The PowerShot SX150 IS Digital camera includes a discreet-shooting mode to help ensure a low disturbance when capturing photos, and a 3-inch LCD screen for easy viewing and scrolling through menus. Available in black and red, the PowerShot SX150 IS Digital camera is scheduled to be available at the beginning of September for an estimated retail price of $249.99.
The Canon PowerShot ELPH 510 HS and ELPH 310 HS Digital cameras


Picture: ELPH 510 HS available in the usual Black, Silver & Red too.

The PowerShot ELPH 510 HS Digital camera features a 12.1-megapixel CMOS sensor with a 12x optical zoom and 28mm wide-angle lens, Canon’s HS SYSTEM and 1080p Full HD video recording. The ELPH 510 HS Digital camera also includes a High-Speed Burst mode, Intelligent IS and Smart AUTO. Available in red, black, and silver, this camera has a 3.2-inch wide, touch-panel LCD screen, offering fast and easy menu navigation. The ELPH 510 HS Digital camera also has Touch Shutter, simply touch the screen where you want to focus and release your finger to take a photo. The ELPH 510 HS Digital camera is scheduled to be available at the beginning of October for the estimated retail price of $349.99.

Picture Below: ELPH 310 HS  comes in the usual Black & five other exciting Colors.

The PowerShot ELPH 310 HS Digital camera has a 12.1-megapixel CMOS sensor with an 8x optical zoom and 28mm wide-angle lens, Canon’s HS SYSTEM and 1080p Full HD video recording. The ELPH 310 HS Digital camera features a High-Speed Burst mode, Intelligent IS and improved Smart AUTO.


The ELPH 310 HS Digital camera includes a 3-inch LCD screen and comes in five vibrant colors: purple, blue, pink, green and silver. The ELPH 310 HS Digital camera is scheduled to be available at the beginning of October for an estimated retail price of $259.99.

The Canon HF-DC2 High-Power Flash

To further enhance the built-in flash of the PowerShot lineup, Canon has developed the HF-DC2 High-Power Flash , which increases the effective flash range up to approximately 30 feet and supports 24mm wide-angle shooting with the wide-panel attachment. The HF-DC2 automatically fires in-sync with the camera’s built-in flash and operates wirelessly to capture subjects at twice the range of the camera’s built-in flash. The HF-DC2 includes a mounting bracket that attaches to the camera, but it can also be hand-held or mounted on a tripod. The HF-DC2 High-Power Flash is scheduled to be available in December for an estimated retail price of $149.99.

About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. Its parent company, Canon Inc. (NYSE:CAJ), a top patent holder of technology, ranked fourth overall in the U.S. in 2010†, with global revenues of more than US $45 billion and is listed as number five in the computer industry on Fortune Magazine’s World’s Most Admired Companies 2011 list. Canon U.S.A. is committed to the highest levels of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. At Canon, we care because caring is essential to living together in harmony. Founded upon a corporate philosophy of Kyosei – “all people, regardless of race, religion or culture, harmoniously living and working together into the future” – Canon U.S.A. supports a number of social, youth, educational and other programs, including environmental and recycling initiatives. Additional information about these programs can be found at www.usa.canon.com/kyosei. To keep apprised of the latest news from Canon U.S.A., sign up for the Company’s RSS news feed by visiting www.usa.canon.com/rss.
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Three Canon products win esteemed EISA awards in Europe

Three Canon products were recognized with prestigious product awards by the European Imaging and Sound Association (EISA), composed of 50 special interest magazines from 19 European countries focusing on such categories as photography, audio, video and mobile devices. The Canon EOS 600D (Canon Rebel T3i in the Americas and EOS Kiss X5 in Japan) digital SLR camera earned European Camera 2011-2012 honors, the Canon EF70-300mm f/4-5.6L IS USM telephoto lens was crowned European Professional Lens 2011-2012, and the Canon LEGRIA HF M41 (VIXIA HF M41 and iVIS HF M41) was named European Camcorder 2011-2012.

First launched in 1982, EISA awards are presented to products released in Europe within the past 12 months and deemed representative of their product category by a judging panel composed of editors of EISA-affiliated magazines specializing in that product division. Marking its 30th year, EISA has recognized a wide range of Canon products and technologies, including the company’s digital cameras, digital camcorders and inkjet printers. Canon took home its first EISA award in 1984 with the T70 SLR camera, and has since been honored with a total of 52 EISA awards spanning 26 years.

Canon EOS 600D: European Camera 2011-2012


Noted for its “very strong” set of features and customizable functions, the 18.0-megapixel Canon EOS 600D was recognized by the EISA jury for its “excellent” resolution and low-noise performance, making the camera an “extremely desirable model” for entry-level users. Praised for its “host of beginner-friendly features,” such as Full HD video recording, a wide dynamic range and articulated LCD screen, the 600D was commended for making “advanced picture quality easier to achieve.”

Canon EF70-300mm f/4-5.6L IS USM: European Professional Lens 2011-2012


Acclaimed as an “amazing telephoto lens,” the EF70-300mm f/4-5.6L IS USM was awarded for its “high image quality” performance, “extremely durable” construction, and “surprisingly compact” design. According to EISA judges, the cost-effective lens “sets a new standard” for this popular zoom range thanks to its professional-level Auto Focus and Image Stabilizer functions, and performs “very well even at its widest aperture.”

Canon LEGRIA HF M41: European Camcorder 2011-2012

The compact LEGRIA HF M41, lauded as “useful for shooting high-quality videos under practically all conditions,” comes equipped with an “easy-to-use menu system” and “as many automatic and manual functions [users] could wish for.” The high-end camcorder was awarded for its “extremely fast” auto-focus performance and “extremely good” picture quality, and earned praise from the EISA jury for its “exceptionally low level of noise, even in poor light.”

In addition to the EISA award, the EOS 600D was named “Best DSLR Entry Level in 2011” by the Technical Image Press Association (TIPA) in April of this year.*

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Getty Images Presents the Latest 27Letters

Talking in Pictures. Illustrating Through Visual Trends. A Letter From Paula Scher.

Singapore, 28 September 2011: Getty Images has today announced its most recent project within 27Letters, “A Letter from Paula Scher,” featuring renowned graphic designer, Paula Scher. Taking a deeper dive into everyday insights by profiling thought leaders within the visual space, Paula Scher is the first of several executives to share insight on camera, related to visual understanding, communication and ideas.

Getty Images’ 27Letters is a dedicated website for creatives that showcases the visual trends that are currently setting the global visual conversation. Collated alphabetically and updated every few days, 27Letters was first launched in 2010. The initiative features insights into the most used, referenced and talked-about visual trends in the media space, from over 250 influential media sites and opinion-forming blogs, providing “bite-sized” reports on the latest visual content. 

“We created 27Letters to identify the latest visual ideas and trends that will shape the imagery of tomorrow and present them in a way that’s easy to consume,” explained Andrew Saunders, Senior Vice President of Creative at Getty Images. “Our customers are constantly seeking the latest trends and unique content to share with their clients and audiences, and 27Letters gives them the tools to stay on top of the rapidly-changing media landscape.”

In addition to showcasing global visual trends in the form of easily-digestible reports, 27Letters presents creatives with the innovative trends that truly matter. Snapshots of a few of the trends to be featured within the new 27Letters collection include:

P is for Preppy: It’s hard to imagine at this moment in time, but next year we will be swimming in Preppy. Baz Luhrmann’s version of The Great Gatsby starring Leonardo DiCaprio, Carey Mulligan and a voiceover by Tobey Maguire, will launch 1920s fashions. An early twist on this is Masaya Kuroki’s Spring 2012 collection for French label Maison Kitsune. Better dig out that boater and blazer.

U is for Ultra-Man: Masculinity in advertising gets evermore magnified in Old Spice’s face-off between Isaiah Mustafa and Fabio. These cartoon versions of maleness, trading mock-insults, has reeled in viewing numbers via Twitter questions from users. There’s a lot of mock-heroic “hyper-masculinity” around in ads at the moment. It gives licence to a certain amount of vanity. Expect more exploration of imagery around masculinity.

W is for Wonder: As the Atlantis completed its final mission, the Big Picture ran this visual homage to the last space flight. This image of the International Space Station and Atlantis (the Russian Soyuz is docked on the left) with the earth in the background, captures the sense of technological endeavour and the scale of human achievement. Space imagery will still tug emotional strings around wonder.

“The visual trends that we see all around us are highly impactful,” said Andrew Delaney. “We try to look at everything as if we are seeing it for the first time, regardless of whether it is something that we see every day. Through 27Letters, we feature real insights on the most used, referenced and talked about visuals in the media space – actively listening, watching and reacting to mainstream media sites and blogs covering a variety of categories.”

Content featured on 27Letters is regularly refreshed, providing insightful analysis of the latest visual ideas from advertising, architecture, art, design, fashion, film and photography. The latest 27Letters collection can be viewed online here: www.gettyimages.com/27Letters

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Canon launches EF-S 55-250mm f/4-5.6 IS II lens

– for photography enthusiasts to capture details both near and far.
– Maximize details with new affordable telephoto lens.

Singapore
, 23 September, 2011 – Canon today revealed the new EF-S 55-250mm f/4-5.6 IS II telephoto lens, with an extensive zoom range that allows photographers to get intimately close to the action from a safe distance. Nature, wildlife and sports photo enthusiasts will enjoy the benefit of the crop factor to get maximum detail at long distances.

 “Photographers are constantly seeking to learn about the various genres of photography,” said Andrew Koh, Senior Director & General Manager of Canon Imaging & Information Products Group. “The Canon EF-S 55-250mm f/4-5.6 IS II lens is a good starter lens for photographers interested in taking up telephotography with its compact form factor, extensive range and affordability.”

 A Higher Image Quality
The Canon EF-S 55-250mm f/4-5.6 IS II lens allows users to take picturesque long-range photographs. Photographers can expect sharper shots with the inclusion of an Ultra-Low Dispersion (UD) lens element, which allows the user to maintain high image quality across the entire zoom range.

In addition, Canon’s four-stop[i] Image Stabilization technology lets photographers  take pictures in low light settings with ease, and with automatic panning detection, users need not miss high speed shots anymore.

Portrait-oriented photographers can look forward to creating unique images with the Canon EF-S 55-250mm f/4-5.6 IS II’s new 7-bladed circular aperture capability that creates a smooth out-of-focus effect for pleasing and professional-looking pictures.

Enhanced Mobility and Environmentally Friendly
With a long zoom range yet weighing in at only 390g, the Canon EF-S 55-250mm f/4-5.6 IS II is ideal lens for photographers seeking an affordable and versatile lens for general-purpose telephoto photography.

Environmentally conscious users will also be pleased to know that all of the glass elements used in the lens’ optics are completely lead-free.

Price & Availability
The EF-S 55-250mm f/4-5.6 IS II will be available from early October at authorized Canon dealers at the recommended retail price of S$499.


-Four-stop image stabilization: Hand-held images that require a shutter speed of 1/250 to eliminate camera shake can now be taken hand-held at a shutter speed of as slow as 1/15.
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Editor’s Note
This consumer targeted lens is in its 2nd incarnation since the previous version. Although it is expected that Professionals will shun this lens opting for the better built “L” brethens to the likes of  EF 70-200mm F2.8L IS USM II or the long serving EF 100-400mm F4.5-5.6L IS USM, this EF-S 55-250mm is really targeting at beginners who wish to have access to super telephoto range without breaking their bank. As the competition heats up with replacement lens models, Canon had updated their “Kit Lens” with the new EF-S18-55mm F3.5-5.6 IS II and had given a better quality lens with good image quality recently, this EF-S55-250mm will be the “Partner lens” that was expected to be updated. And Canon did just as expected.

The EF-S 55-250mm has the 35mm equivalent range of 88-400mm on a typical Canon APS-C (1.6 crop). This is value for money in any sense. I am unable to comment on the image quality and handling at press time as I have not personally tried the lens, but based on the specs, asking price and expected improvement, I am sure this another Fantastic Plastic.

Will be back with a review if I manage to lay my hands on one of this. 🙂 

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About Canon Singapore Pte Ltd
Canon is a global leader in photographic and digital imaging solutions.  Canon Singapore Pte Ltd is the headquarters for South & Southeast Asia driving sales, marketing and service strategies. Besides handling the domestic market, the company leads 18 other countries including subsidiaries in India, Malaysia, Thailandand a representative office in Vietnam. The parent company Canon Inc has a global network of more than 200 companies and employs more than 160,000 people worldwide.  It is dedicated to the advancement in technology and innovation and commits about 10% of its total revenue each year to R&D.  Canon is consistently one of the top few companies to earn the most number of patents over the last 18 years.  As a Fortune Global 500 company, Canon is guided by its kyosei philosophy that focuses on living and working together for the common good.  More information is available at www.canon.com.sg

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Sigma Launch 12-24mm F4.5-5.6 DG HSM II

Following the recent update by competitor Tokina with their ATX12-24mm F4 PRO Mark II, Sigma had just launched a new lens unit into this segment with it’s new Mark II of 12-24mm with HSM. I am sure landscape photographers will not be bothered with the aperture as most of them are shooting in the region of F8 & beyond. Meanwhile, let’s hope Tamron is working hard on their offering for the same range too. See below for the specs for the new Sigma 12-24mm – the Ultra Wide Angle Zoom lens. 
– Designed for use with full frame digital cameras. May also be used with smaller APS-c size sensors with a corresponding effective increase in focal length to about 17-35mm with most cameras
– One SLD and Four FLD glass
– Minimum focusing distance of 11 inches
– A front cap adapter, front/rear lens cap and carrying case are included with the lens.Sigma’s new 12-24mm F4.5-5.6 II DG HSM is an update to the 12-24mm F4.5-5.6 EX DG ASP HSM, which has been a photographer favorite since it was first introduced in 2002. Revisions to the lens include the inclusion of one Special Low Dispersion (SLD) glass element and four of the company’s new “F” Low Dispersion FLD glass elements to compensate for color aberration and provide high imagequality. FLD glass is the highest level, low dispersion glass available with extremely high light transmission and performance equal to fluorite glass. The new 12-24mm contains three glass mold elements and one hybrid aspherical lens for advanced performance and compact and lightweight construction. It also features Super Multi-Layer Coating to reduce flare and ghosting, and a Hyper Sonic Motor (HSM) to ensure quiet and high-speed autofocus, while allowing full-time manual focus override. Its minimum focusing distance is 11 inches throughout the entire zoom range; its maximum magnification ratio is 1:6.4.PRODUCT OVERVIEW

SPECIFICATIONS

Lens Construction 17 Elements in 13 Groups
Angle of View 122-84.1 degrees
Number of Diaphragm Blades 6
Mininum Aperture fF22
Minimum Focusing Distance 28 cm / 11 in
Maximum Magnifications 1:6.4
Dimensions
(Diameter x Length)
85×120.2 mm/3.3×4.7 in
Weight 670g / 23.6oz.
Corresponding Mounts
Sigma  HSM
DG
Nikon  HSM
DG
Canon  HSM
DG
HSM – Hyper-Sonic Motor
DG – DG for Digital* Nikon mounts do not have an aperture ring. Some functions may not work depending on the camera model. * FLD glass is the highest level low dispersion glass
available with extremely high light transmission. This optical glass has a performance equal to fluorite glass which has a low refractive index and low dispersion compared to
current optical glass. It also benefits from high anomalous dispersion. These characteristics give excellent correction for residual chromatic aberration (secondary spectrum)
which cannot be corrected by ordinary optical glass and ensures high definition and high contrast images.
* The appearance and specification are subject to change without notice.
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WALTER – ADVENTURES OF A CURIOUS COLOSSAL BUNNY

Singapore’s favourite bunny WALTER is hopping to Marina Bay on his next adventure around the city! There will be lots of exciting activities during the month including a photo art exhibition describing his curious adventures, Rabbits 101 by the House Rabbit Society, exciting bunny story-telling sessions and a mobile library, free HP photo prints with WALTER, children’s art sessions at Marina Bay Link Mall and more! Visit www.marina-bay.sg/walter for details.

WALTER is local artist Dawn Ng’s pet project involving guerrilla installations of a curious colossal bunny who pops up across Singapore’s standard landscape of flats and heartland enclaves. By using Walter to create and photograph scenarios packed with surprise and wonder, Dawn draws attention to commonly overlooked and over familiar spaces across our landscape, while dodging cops and people with no sense of humour. WALTER is a celebration of our ordinary by helping us look at this city as children again.

Date: 1 September 2011 – 30 September 2011

Website: www.marina-bay.sg/walter

Program summary:
1st weekend(3 & 4 Sep): Talks by House Rabbit Society

2nd weekend (10 & 11 Sep): Mid-Autumn Festival Celebrations – Taiji By the Bay, Balloon Sculptures, Chinese Calligraphy, Lantern Walkabout @ 7.30pm

3rd weekend (17 & 18 Sep): Story-Telling and Mobile Library by National Library Board + HP ePrints with WALTER the Curious Colossal Bunny + Rhythms by the Bay

4th weekend (24 & 25 Sep): Meet-the-artist on 24 Sep (3pm) + Story-Telling and Mobile Library by National Library Board

Full details: http://www.marina-bay.sg/walter/activities.html

Event Photos: http://on.fb.me/mY1md0

Art Competition Entries:

Junior Category: http://on.fb.me/mUFPtZ

Open Category: http://on.fb.me/pVAVdo

Organiser:
Urban Redevelopment Authority

Venue:
Marina Bay City Gallery
11 Marina Boulevard
Singapore 018940

Contact:6592 5336

Ticket prices: Free

Nearest MRT station: Marina Bay, Raffles Place (Exit J)

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NEW “Hoodless” Tokina AT-X 107 NH

The Tokina AT-X 107 NH is a fish-eye lens that gives the digital photographer an approximate 180° field of view with dramatic curvature of field or “fish-eye” effect. The AT-X 107 NH only differs from the AT-X 107 DX in that the built-in hood as been removed allowing for a wider image area and more coverage on full-frame sensor (FX) cameras.*

The front element of the AT-X 107 DX has a newly formulated WR or “Water Repellent” optical coating on the glass. This new coating makes marks such as spots left by water or finger-prints much easier to clean than standard multi-coating. With the built-in hood removed the lens also fits in a wider variety of underwater housings.

The rear optical group of the lens contains 1 SD (Super-Low Dispersion) glass element to reduce the number of elements (pieces of glass) in the optical design in order to make the lens more compact, light-weight and faster focusing.

*Full corner to corner image can be achieved on an FX camera between approx. 14.5-17MM depending on the camera model, at 10-14MM there is a semi-circular view.

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Tamron’s 60th anniversary project has started with 60 photographers using B008

Eternity at a Moment – The Vision of 60 Photographers.

In commemoration of the 60th year anniversary of the company‘s establishment, Tamron will begin showing works of 60 photographers on August 30, on a special website made for the anniversary project

The 60 photographers used 18-270mm F/3.5-6.3 Di II VC PZD (Model B008) to capture how they perceive “Eternity at a Moment”, at this point in time.

In October 2011 Tamron will also hold an photo exhibition bringing works by the 60 photographers together under one roof.

Tamron is pleased to showcase each of the interpretations of “Eternity at a Moment” by these 60 photographers.

Special Website: http://www.tamron60.com
Teaser Site Open to Public on July 15
Full-website Open to the Public on August 30t

The latest news on the anniversary project will be delivered on a blog linked from the special website.

Power and greatness of photos and attractiveness of the 18-270mm lens is something to look forward to.

Project Schedule

July 15, 2011: Teaser site Launch
August 15, 2011: Announcement of 60 photographers on the blog
August 30, 2011: Full Website Launch / Start showing works of 60 photographers*
* Works of 60 photographers will be uploaded continuously.
October 5, 2011: Photo Exhibition Launch

Photo Exhibition

Place: 3331 Arts Chiyoda
Address: 6-11-14, Sotokanda, Chiyoda-Ku, Tokyo JAPAN
3331 Arts Chiyoda Official Homepage: http://www.3331.jp/
Period: Wed, October 5, – Tue, October 11, 2011
Hours: 12:00-19:00 *Last entry 30 minutes before closing
Admission: Free
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Sigma SD1 DSLR Firmware Upgrade (Version 1.02)

Sigma Corporation is pleased to announce that firmware Ver.1.02 for the SD1 is now available for download.

SIGMA SD1 firmware [Ver.1.02]
Benefits of the firmware update

  • Corrects various bugs to achieve more stable operation.
  • Corrects the phenomenon of camera freeze when in Custom White Balance Mode.
  • Improved image quality at high sensitivity (ISO3200, ISO6400) only for RAW file.

SIGMA SD1 firmware Ver.1.01 is available for download here:
http://www.sigma-sd.com/SD1/firmware.html

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Samyang 7.5mm 1:3.5 MFT – Sample Images Released!

The long-hoped for Samyang 7.5 mm MFT lens will be finally released at the turn of August and September 2011. Before the expected premiere, we wish to present several exemplary photos taken with the lens and Olympus PEN E-P1.


Sample Photos Below.
 
 

Posted in Brand: Olympus, Brand: Others (Cosina, Carl Zeiss, Leica, Mamiya, Samyang, Vivitar, Zenitar,etc), Photography Articles & Videos | Tagged , , | Leave a comment

OLYMPUS SZ-11

Perfect for travel and sports events! Stylish ultra-zoom that fits in your pocket!

Olympus Imaging Corporation (President: Shuichi Takayama) is pleased to announce the OLYMPUS SZ-11, a compact digital camera that is perfect for travel and sports events. It features 20x ultra-zoom lens, DUAL IS*1, and HD movies*2. It is scheduled to go on sale in Japan in August 5, 2011.

Main Features

  1. 14-Megapixel CCD*3, 20x optical zoom lens, DUAL IS to reduce picture blur, and Multi-motion function for stabilizing the image during movie shooting while walking
  2. Magic Filters*4 can be recorded in HD movie (MPEG-4 AVC / H.264)
  3. 3-inch, 460K dots High-resolution LCD monitor to enjoy viewing photos you just took

The OLYMPUS SZ Series is a digital camera that is perfect for travel and sports events. Thanks to its advanced optical expertise, Olympus has been able to incorporate in a compact, palm-size camera the same high-powered super-telephoto capability that normally makes SLR cameras so bulky and heavy. Because it is so small, this camera is an ideal travelling companion, offering the power of a full-size camera and lenses without increasing the amount of luggage. The SZ Series is an easy-to-use “all-in-one” camera that makes it possible anyone to enjoy the pleasure of advanced photography.

The Olympus SZ-11 covers a remarkably wide shooting range with focal lengths ranging from 25mm*5 wide-angle to 500mm*5 telephoto with the super-telephoto 20x optical zoom lens. It can capture big, up-close images of even the most distant subjects, creating high-impact pictures by capturing details that cannot be seen with the naked eye, such as the facial expressions of children in athletic or theatrical events or athletes in professional sport competitions. To reduce the picture blur commonly associated with telephoto shooting effectively, the SZ-11 features DUAL IS using a CCD-shift image stabilization mechanism and high-sensitivity image capturing. It also features dedicated Movie REC button to immediately shooting movies and Magic Movies to enhance your camera life. Moreover, you can enjoy the SZ-11 in your usual life as well with the full array of functions such as 3D Photos*6, Beauty Mode*7, Beauty Make, and Pet Mode.

HD movie (MPEG-4 AVC / H.264) recording
High-quality movies are available in 1280 x 720-pixel high-definition quality. Movie recording can be manipulated by a dedicated movie REC button. Multi-motion function for stabilizing the image during movie shooting while walking.

Magic Filters
The SZ-11 features an expanded range of 10 Magic Filters, Pop, Pin Hole, Fisheye, Drawing, Soft Focus, Punk, Watercolor and Sparkle*8 inherited from the previous model, and newly added Reflection*9 and Miniature*9. Furthermore, Magic Movies recordings are available in Pop, Pin Hole, Fisheye, Drawing, Soft Focus, Punk, Watercolor and Reflection delivering distinct look and artistic feel.

Reflection:  Applies an effect like a reflection on a lake in a night scene or a landscape for a fantasy effect.
Miniature:  Converts real-world images into magical images of a toy world.

3D Photo Shooting Function
You can shoot dynamic 3D photos in any mode from usual life to landscape. Recreate a sense of depth like that of the original scene. You can then enjoy the full power of 3D images on compatible TV sets and computers. Simply select the 3D Photo in Shooting mode and then release the shutter and slide the camera sideways to easily get a 3D photo. During 3D Photo shooting, a 3D file and regular JPEG files are recorded at the same time. There are two modes to shoot 3D photos;

MP Format (Multi Picture Format)
This is a format standardized by CIPA to handle multiple images under a single image file. When you use the 3D Photo Shooting function, the images for the right and left eye are recorded in a single MP format file.

Pet Mode*10
The camera automatically detects dogs’ and cats’ faces. Selecting the [Pet Mode – Dog] or [Pet Mode – Cat] from the scene mode, the camera will quickly detect your pet’s face and automatically focus on it before shooting the photo. The camera will detect up to 10 faces of different dogs or cats.

Auto Release
The camera captures perfectly your pet’s cute expressions. Use the Auto Release function to have the camera automatically shoot the photo the moment the dog or cat who is the main subject turns to face the camera. You will never again miss your pet’s whimsical facial expressions.

Eye-Fi Card Compatible*11
Eye-Fi Cards are SDHC memory cards with built-in wireless LAN functionality. The images that you take can easily be uploaded wirelessly to your computer and to photo printing services and online albums.

*1  Image stabilization effect varies depending on shooting conditions
*2  Recording time per session is limited to less than 29 minutes. Recording is terminated automatically when the file size reaches 4GB
*3  Effective pixels
*4  Image size is limited to 5M or smaller in Drawing, Soft Focus, Watercolor and Sparkle. The types of Magic Filters that can be used for shooting movies is limited.
*5  35mm camera equivalent
*6  The 3D effect cannot be obtained when shooting moving subjects. Movies cannot be recorded. The 3D file recorded conforms to the Multi-Picture Format standardized by CIPA. During 3D Photo shooting, a 3D file and regular JPEG files are recorded at the same time.
*7  Image size is limited to 5M or smaller. Beauty Mode effect varies depending on shooting conditions
*8  Filter is not effective on LCD monitor
*9  Image size is limited to 5M or smaller
*10  The number of pets automatically detected is limited to 1 when Auto Shutter Release is set to ON, or up to 10 when it is set to OFF. Depending on the subject and shooting conditions the camera may not be able to correctly detect faces. In Pet mode, the flash and face detection of people’s faces cannot be used.
*11  The use of Eye-Fi cards is limited to the original country of purchase. Observe all the applicable laws of the country of use. Turn off the Eye-Fi setting or refrain altogether from using Eye-Fi cards inside airplanes or in other places where wireless communication is restricted or forbidden. Single files (images or movies) exceeding 2GB cannot be transferred wirelessly. Files recorded using the 3D shooting function (MP files) are supported only by the X2-Pro card. For any inquiries regarding Eye-Fi cards please contact the card’s manufacturer.

Basic Performance

Effective pixels 14 megapixels
Optical zoom 20x
Wide-angle shooting 25mm (35mm camera equivalent)
Image stabilization DUAL IS
LCD size 3.0-inch, 460,000 dots
LCD type TFT colour
Movie recording 1280 x 720 pixel HD movie (MPEG-4 AVC/H.264)

Other Features

  • Zooming the subject up to 50 cm with the zoom of 500 mm (35mm camera equivalent) during macro shooting
  • Magic Filter effects for creative imaging and Beauty Mode to touch up human faces for more attractive results
  • Scene Modes for one-touch shooting adjustment in difficult environments including dedicated underwater scenes as well as in standard conditions
  • HDMI output control for operations including picture selection and frame-by-frame advancement using a TV’s remote control
  • Face Detection AF with which the camera detects and focuses on human faces automatically
  • iAUTO function that analyzes the current composition and optimizes camera settings automatically
  • In-body panorama composition function that lets you shoot a panorama picture by simply panning the camera as guided
  • USB battery charging enables the camera battery to be recharged from a PC while automatically storing and organizing recorded data in the PC
  • AF Tracking to keep a moving subject in focus by tracking it automatically
  • Photo-surfing allows you to search desired pictures according to recording keyword such as “date”, and “subject”.
  • Compatible media: SD/SDHC/SDXD/Eye-Fi memory cards
Posted in Brand: Olympus, Photography Articles & Videos | Tagged | 3 Comments

Buying DSLR Lenses on Shoestring Budget?

As a commercial photographer, I was often asked what are the brand, model, lenses to buy etc.

Usually I will recommend based on the user’s applications & purpose of buying the equipment.

Recently, many asked me, “hey Allan, what if I just want to try (fill this up) photography and I am buying lenses on a budget, what would you recommend?” I will take that as you are buying a Lens to explore new genre, not using this for serious commercial work and you will probably sell or give away the lens once you got sick of it.

Below are some of the lenses that I will usually recommend. They are not too bad though, and it certainly gives the big boys a run for their money. Let’s see what I’ve compiled here.

Ultra Wide Angle Prime.
Samyang 14mm f/2.8 IF ED UMC Aspherical

Samyang Optics, a Korea Optical outfit have been churning out incredible lenses at a great price and of good acceptable quality. This lens has a bright constant aperture of F2.8 and lens has good coating to reduce CA and flare. It even has aspherical elements! Although the downside of this lens is only available in manual focus, you really don’t have much to complain about comparing this lens with your proprietary brand’s equivalent which usually costs 7 times more.

This lens also comes under the brand of Rokinon and maybe other Brands not known to me.
(I heard Opteka is also Samyang – not confirmed)

Online Price: SGD $480.00 with Shipping (USD $388.00) available in various Mounts.

Fisheye Lens
Zenitar 16mm F2.8 Fisheye

 

Made by Krasnogorsky Zavod from Russia, this lens is one of the most popular Fisheye in the market today. Cheap as it is, this lens produces great fish eye images with a constant aperture of F2.8. Comes multi-coated, lens is good for most outdoor applications. Built with solid metal housing, this lens looks like it can last more than a decade. Usually packaged with dropped-in filters in 3 colors & a little pouch, this is a super-value-for-money hobby lens. Comes in manual focus only, but considering the asking price of less than half of those offered by proprietary brands, this is a steal.

Just to add, this lens can be dismantled for a thorough cleaning without the need for screwdrivers and complicated precision tools, all you need to do is unscrew. I did that recently to remove a speck of dust in between the elements, amazing! 

Online Price: SGD $256.00 with Shipping (USD $207.00) available in various Mounts.
NOTE: * Sony Alpha Mount cost slightly more.

Super Telephoto Zoom
Opteka 650-1300mm HD F8-16

Well, no one really knows where Opteka comes from. Though brand stronghold is in the USA, there have been talks that these cheap super telephoto zoom lenses could be manufactured elsewhere likeKorea(think Samyang) or even China. That doesn’t bother me though. Opteka has an incredible range of super telephoto lenses. Look at their lenses carefully you will notice that it is basically just a simple adaptation of using telescope with a lens mount to mount it to your DSLR. With that, you get incredible range. Optical quality suffers in some ways, but you get to shoot things that you never thought was possible. Comes in manual focus, these lens are reasonably built with metal housing and comes with tripod mounts. Try asking Canon or Nikon how much is your usual EF 800mm or a Nikkor 800mm, you will remember Opteka.

Online Price: SGD $358.00 with Shipping (USD $290.00) available in various Mounts.

Note that I had recommended the extreme ends of the range because no one in the right mind will go buy a lens from 17-400mm range to “play”. These are the lenses that became shoe string options that many will consider when compared with a proprietary equivalent that autofocus and has other added features. I will say you just want to have a “feel” of these range. Like I mentioned earlier, you will probably give or sell away these lenses after a while.

As a disclaimer, I will not say that the above 3 lenses will give you National Geographic Standard photos, but it will offer you the experience of shooting in a very different range away from your usual range,  at a shoe string budget of course.

Posted in Brand: Others (Cosina, Carl Zeiss, Leica, Mamiya, Samyang, Vivitar, Zenitar,etc), Photography Articles & Videos, Uncategorized | Tagged , , , , , , | Leave a comment

Nikon the new official sponsor of Getty Images Gallery

Nikon U.K. Ltd., a subsidiary of Nikon Corporation (Makoto Kimura, President) in the United Kingdom, has completed a sponsorship agreement with Getty Images Gallery, London, making Nikon the official sponsor of all exhibitions to be held at Getty Images Gallery between June 2011 and June 2013.

Getty Images Gallery

This sponsorship agreement was reached between Nikon, which continuously strives to offer high-quality, highly functional products that enable the creation of photographic works that surpass user expectations and services with added value, and Getty Images Gallery, which aims to surprise, engage and highlight the best and most memorable imagery from the early days of photography through today. Cooperation between Nikon and Getty Images Gallery provides a place for activities and announcements on a global level, as well as contributing to the expansion of photographic culture.

Nikon has long been engaged in activities that support photographers, beginning with its Nikon Professional Service (NPS), which offers special services and support to member professional photographers from around the world, and including sponsorship and support of a wide variety of international sporting events. As the official sponsor of Getty Images Gallery, Nikon is in a new position to fortify the services it offers to photo enthusiasts, both professional and amateur, who are active around the world. As a leading manufacturer in the professional imaging market, Nikon will also be able to strengthen its support organization through its partnership with Getty Images Gallery.

About Getty Images Gallery

Getty Images Gallery, owned by Getty Images, is London’s largest independent photographic gallery and was founded in 1996 in Chelsea. The Gallery was later relocated to Eastcastle Street near Oxford Circus, a popular travel and shopping destination for tourists.
The Gallery’s location provides approximately 280 square meters (3,000 sq. ft.) of exhibition space, and has established a reputation for showcasing original and unique photographs and imagery year round.
Getty Images Gallery website:

About Getty Images

Getty Images is one of the world’s leading creators and distributors of still imagery, footage and multimedia products, as well as a recognized provider of other forms of premium digital content, including music. Getty Images serves business customers in more than 100 countries. It is the first place creative and media professionals turn to discover, purchase and manage images and other digital content. Its award-winning photographers and imagery help customers produce inspiring work which appears every day in the world’s most influential newspapers, magazines, advertising campaigns, films, television programs, books and websites.
Getty Images website:

Posted in Brand: Nikon, Photography Articles & Videos | Tagged , , , | 1 Comment

Getty Images Raises its Presence at Spikes Asia 2011

Getty Images to partner with The Brand Union in support of the inaugural SpikesAlso photography competition

SINGAPORE, 10 August, 2011 – Getty Images will once again partner with The Brand Union to support the inaugural SpikesAlso event at the Spikes Asia festival, which runs from 18 – 20 September, 2011. SpikesAlso is a new project that will showcase the personal artistic talent of the creative community across the Asia Pacific.

The SpikesAlso event follows the success of Getty Images’ involvement at the Cannes Lions Festival in June 2011, where Getty Images partnered with The Brand Union to bring CannesAlso, a unique exhibition of photography by creatives, to life.  Entries were judged by world-famous photographer Rankin, and exhibited in the form of a giant book installation.

Similarly, SpikesAlso takes the form of a photography competition, with entries to be exhibited during the Spikes Asia festival. The competition is open to professional and amateur photographers across Asia Pacific, with the aim of highlighting the region’s creative talent through the compelling medium of photography.

Entitled Look Twice, the SpikesAlso theme celebrates the rediscovery of everyday life as an art form.

The competition will be judged by renownedSingaporephotographer John Clang, whose work is influenced by the concept of finding inspiration in the world around.

“An image that inspires is one that brings us face to face with our own existence. It pulls the stranger standing next to us into the intimate radius of our life… It connects,” comments competition judge and curator, John Clang.

Getty Images is pleased to offer the top entrants the chance to become a Getty Images contributor.

Entrants will also be given the opportunity to have their work reviewed by a member of the Getty Images creative team, who will be at the SpikesAlso exhibition space, conducting portfolio reviews and offering advice to aspiring photographers and photography enthusiasts.

Stuart Hannagan, Director of Photography Asia Pacific at Getty Images, said: “It is immensely rewarding to recognize and help foster talent within the creative community and the opportunity to do so as part of the region’s oldest and most prestigious creative festival is hugely exciting. SpikesAlso is a fantastic platform to unearth and showcase the impressive depth and range of photographic talent that exists within the Asia Pacific.”

Stuart Hannagan continues: “Alongside SpikesAlso’s lead sponsor, The Brand Union, we are really looking forward to seeing the variety of entries submitted on display during the festival – and being inspired, of course, to “look twice”.”

The competition is open for entry from today through until 5 September, 2011. Entry is free and entrants are invited to submit up to three examples of their personal photography. For more information, specifications and how to enter, visit www.spikes.asia/also.

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About Getty Images
Getty Images is one of the world’s leading creators and distributors of still imagery, footage and multimedia products, as well as a recognized provider of other forms of premium digital content, including music.  Getty Images serves business customers in more than 100 countries and is the first place creative and media professionals turn to discover purchase and manage images and other digital content.  Its award-winning photographers and imagery help customers produce inspiring work which appears every day in the world’s most influential newspapers, magazines, advertising campaigns, films, television programs, books and Web sites.  Visit Getty Images at www.gettyimages.com to learn more about how the company is advancing the unique role of digital media in communications and business, and enabling creative ideas to come to life.

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NIKKOR AF-S DX 40mm f/2.8G Micro

TOKYO – Nikon Corporation is pleased to announce the release of the AF-S DX Micro NIKKOR 40mm f/2.8G, a normal Micro lens for Nikon DX-format digital-SLR cameras offering a focal length of 40mm and a maximum aperture of f/2.8.

As a normal Micro lens that easily enables close-up shooting as close as 0.163 m for life-size images exhibiting pleasing blur characteristics, the AF-S DX Micro NIKKOR 40mm f/2.8G is a new model in the DX-format lens lineup. It is a compact and lightweight lens available at a very reasonable price for those new to digital-SLR cameras and those currently looking to add to a lens purchased as a set with a Nikon digital-SLR camera. In addition to a built-in Silent Wave Motor(SWM) that enables the quiet autofocus operation vital to close-up photography of insects and animals, the AF-S DX Micro NIKKOR 40mm f/2.8G also offers a number of convenient features, including two focus modes—M/A (autofocus with manual override) and M (manual).

 

Nikon has long had the support of professional and advanced amateur photographers for its consistent development of innovative products that respond to the demands of users and are equipped with the optical technologies Nikon has spent years cultivating as a manufacturer of optical devices. Nikon intends to continue to expand and strengthen the NIKKOR lineup with the steady release of new, high-performance lenses that offer advanced functions.

AF-S DX Micro NIKKOR 40mm f/2.8G Primary Features

  • A bright and fast, normal Micro lens for DX-format cameras offering a 40mm fixed focal length and a maximum aperture of f/2.8
  • Enables the life-size reproduction and pleasing blur characteristics possible only with a Micro lens
  • Enables extremely close-up shooting with a minimum focus distance of just 0.163 m
  • Equipped with a Silent Wave Motor (SWM) for extremely quiet autofocusing
  • Equipped with two focus modes: M/A (autofocus with manual override) and M (manual)
  • A size and weight that makes it very portable

    AF-S DX Micro NIKKOR 40mm f/2.8G Primary Specifications

    Focal length 40mm
    Maximum aperture f/2.8
    Minimum aperture f/22
    Lens construction 9 elements in 7 groups
    Angle of view 38°50′
    Minimum focus distance 0.163 m*(1:1)

    • *from focal plane
    Maximum reproduction ratio 1x
    No. of diaphragm blades 7(rounded)
    Filter attachment size 52 mm
    Dimensions Approximately 68.5 mm diameter x 64.5 mm (distance from camera lens mount flange)
    Weight Approximately 235 g
    Supplied accessories 52 mm snap-on Front Lens Cap LC-52, Rear Lens Cap LF-4, Bayonet Hood HB-61, Flexible Lens Pouch CL-0915

 

Posted in Brand: Nikon, Photography Articles & Videos | Tagged , , , | Leave a comment