08th October 2013, Singapore – Pentax announce the long-awaited (or should I say anticipated) successor for the K-5/ K-5II series DSLRs. Pentax, famed for their feature-packed DSLRs & reasonable asking price, the new K-3 is no exception. The new Pentax K-3 however was designed and built for a more purposeful objective – Field Use. Taking performance cues from the earlier models, the K-3 inherited all the good stuff like rugged design, full weather sealing, high performance processors and excellent image quality – and more. The K-3’s specifications will shame many other DSLRs in the same class & similar price bracket.

Since “Field Use” was the key objective for the new Pentax K-3, this APS-C DSLR is designed for photographers who does lots of outdoor work and in various climates. Best for the photographer who shoot sports, nature (macro & birding) & events!

Let’s take a quick look at some of the key specifications!

NEW
– New 24mp CMOS Sensor (APS-C)
– New Image Processor (Prime III Engine)
– 27 AF Points (Measured)
– New AF module (Safox 11)
– 8.3 frame per second (fps)
– Dual SD Card slots
– Full Magnesium Body (not alloy)
– Lots of new operation buttons
– 86K RGB Metering Sensor (about 86.4 metering zones)

Retained
Other Key Specifications retained from past successful models
– ISO 51200
– 1/8000 high speed shutter
– Full weather sealing
– 100% view on Viewfinder
– Interval Shooting (but upped to 2000 shots)
– Art Filters (more added)
– Shutter life (improved to 200,000 shots)

From our understanding, the new Pentax K-3 is a totally New camera packed with all the latest technology in digital imaging while retaining all the know-hows and trusted advantages from its older siblings. As mentioned earlier, the specifications on the new Pentax K-3 had surpassed many cameras from other brands of the same class, but at the same price bracket. This is once again very “Pentax”, always giving much more than the competition but asking for a reasonable price and leaving the consumers to decide if they want a “brand” on their hands or a camera that gives them the ability to produce excellent high quality images at a similar price. The K-3 is a True Marvel.

The new Pentax K-3 will be marketed to enthusiasts & amateurs, looking at the overall package, we are very sure many professionals will take interest in this little APS-C monster of some sort. If you are looking for more information about the new Pentax K-3, do visit the “regular tech sites”, this is only an announcement. I will be back with an official review once the local agent send me the review unit.

Stay tuned.

Ed.

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About Pentax Ricoh Imaging Company, Ltd

PENTAX RICOH IMAGING CORPORATION was originally founded in 1919 under the name Asahi Optical Joint Stock Co. In the 1950s, launched the first SLR camera, the Asahiflex I, and the company haven’t stopped since. From the Asahi PENTAX single-lens reflex camera to the Spotmatic and to our most recent K-5IIs and incredibly tiny Q10, Pentax empowers and inspired photographers around the world.
For information on Ricoh, click here.

About APDS (Exclusive Distributor for Singapore)

Audio & Photo Distributor (Far East) Pte. Ltd. formerly known as MHE Consumer (S) Pte. Ltd was founded in 1973.

Since its inception Audio & Photo has had been the distributor of many well-known international consumer brands such as Konica cameras from Japan, Kenwood and Nakamachi hi-fi products from Japan, and Metz flash and accessories, Rollei cameras and Jos Schneider enlarging/professional lenses from Germany, to name a few.

Currently Audio & Photo Distributor is the sole distributor of Pentax & Ricoh cameras from Japan . With over 35 years of marketing experience and history, Audio & Photo has developed a strong network of dealers located islandwide in Singapore with whom it enjoys close rapport and support.

Audio & Photo Distributor (FE) Pte Ltd bides by its belief that it exists because of the customer, and therefore it will always strive to serve the needs of its customers with full dedication and commitment.